Big Data Analytics & Business Intelligence

..................................................................................................................................................................................................

Overview
Business intelligence (BI) systems are applications and technologies for gathering, storing, analyzing, and accessing
information for better business decision making. Examples of BI systems include measuring and monitoring key performance
indicators, benchmarking and forecasting sales, performing data mining and analysis of customer information to discover new
business opportunities, and building enterprise dashboards to integrate and visualize information from various business areas.
The demand for building and managing BI systems in today's very competitive and challenging economy is high where data text,
Web & Social Network Mining play a very important role. This course provides an introduction to the field of business intelligence
and big data analytics, which has been defined as the extensive use of data, statistical and quantitative analysis, exploratory and
predictive models, and fact based management to drive decisions and actions.

The explosion of computing power and data acquisition techniques have led to huge amounts of data (BIG DATA) within
organizations. Big Data Analytics is receiving a lot of attention these days and organizations are investing heavily in acquiring the
necessary infrastructure and skilled workers (Data Scientists) to leverage the vast amount of operational and external data to
gain competitive advantage. This has led to a big demand for professionals with skills in data management, statistics, & business
analytics. Business intelligence technologies such as data warehousing, online analytic processing, data mining, XML data
processing, and data semantics have matured and become main stream in generating valuable controls and providing decision-
support. This course will focus on not only the basic concepts in BI and Big Data analytics, but also the tools and techniques used
to generate BI within an organizational context. There is also an emphasis on fundamental concepts of Machine Learning, NLP,
Text Mining and their applications. This course includes lectures, presentations, and demonstrations that emphasize discussion
and illustration of methods, as well as practical exercises that provide both a sound base of learning and an opportunity to test
and develop various skills. The use of BI and big data analytics software supports the presentation of the material. Students will
get hands-on experience by working with SQL Server and other open source tools such as R, Hadoop Eco System and various
visualization tools.

Primary Objectives
The primary objectives of the course are as follows:

 Exposure to the fundamentals of business intelligence and big data analytics.

 Designing and developing data warehouses and data marts for an organization.
 Understand issues related to data extraction and preparation.
 Extract, cleanse, consolidated, and transform heterogeneous data into a single enterprise data warehouse.
 Building business intelligence portals and visualizations.
 Analyze data to generate information and knowledge that lead to informed decisions for businesses.
 Data, Text and Web Mining in the context of Big Data and Business Applications to Big Data Analytics Applications for
Business Intelligence.
 Understand basic concepts in Big Data analytics and parallel data processing.
 Use Hadoop and related big data technologies such as Map Reduce, Pig, Hive, and Impala in the context of big data
management and problem solving.
 To gain an understanding of how managers use business analytics to formulate and solve business problems and to
support managerial decision making.
 Course Details Dec 14 – Dec 19, 2017
Number of participants for the course will be limited to sixty.
Venue Turing Hall, Department of Computer Science and Engineering,
College of Engineering Guindy, Anna University,
Chennai 600025.
Modules A. Introduction to Business Intelligence, Business Modeling and Analytics
B. Data Warehousing and Data Provisioning
C. Data Warehousing for Business Decision Making
D. Data Mining for Cross-Sectional and Temporal Data
E. Linear Models and Use of R for Data Mining
F. Data Visualization and Business Applications
G. Introduction to Big Data and Big Data Tools
H. Machine Learning for Big Data – Text, Web and Social network Mining
I. Natural Language Processing and Machine Learning
J. Big Data Analytics for Competitive Advantage in the Business Scenario
No. of Credits 1

You Should  You are a computer science engineer or research scientist interested in big data analytics
and business intelligence.
Attend If…  You are executives, software engineers and researchers from IT, service and government
organizations including R&D laboratories.
 You are a student at all levels (B.E/BTech/MSc/M.E/MTech/PhD) or faculty from reputed
academic institutions and technical institutions.
Fees The participation fees for taking the course is as follows:
Participants from abroad : US $500
Industry/ Research Organizations: Rs. 5000/-
Faculty from Academic Institutions: Rs. 3000/-
Students/Research Scholars/Post-Doctoral Fellow: Rs.1000/-
The above fee include all instructional materials, computer use for tutorials and assignments,
laboratory equipment usage charges, 24 hr free internet facility.

Benefits
 Can be considered as value added courses (if applicable).
 Hands on experience working with SQL Server and other open source tools such as R, Hadoop Eco System and various
visualization tools.
 Comprehension of business analytics and it facilitates in solving business problems in real world environment.
The Faculty
Vijayan Sugumaran is Professor of
Management Information Systems and Chair of
the Department of Decision and Information
Sciences at Oakland University, Rochester,
Michigan, USA. He is also WCU Visiting
Professor at Sogang University, Seoul, South
Korea. He received his Ph.D in Information
Technology from George Mason University, Fairfax, Virginia, USA. Dr.
Sugumaran is passionate about teaching and cares about his students’
education in a holistic manner. Dr. Sugumaran is the editor-in-chief of
the International Journal of Intelligent Information Technologies. He is
the Chair of the Intelligent Agent and Multi-Agent Systems mini-track
for Americas Conference on Information Systems (AMCIS 1999 - 2017).
.

T V Geetha completed B.E in ECE from

College of Engineering, Guindy in the year
1982. She then joined as Teaching
Research Fellow in the department of ECE
at the same institute also completed M.E
in Computer Science and Engineering. Later she joined the Department
of Computer Science and Engineering when it was first established. She
completed her Ph.D in the area of Natural Language Processing in the
year 1992. She has over 230 papers in national and international
journals and conferences. She has been awarded the Young Scientist
award from the Government of Tamilnadu in the year 2000, a Special
Mention award from the Chief Minister of Tamilnadu in the year 2002
and the Women of Excellence award from the Rotract club in the year
2003.

Dr.D.Manjula is the Professor and Head of

the Computer Science and Engineering
Department, CEG Campus, Anna University,
Chennai, India. She is the Additional Director
Course Co-ordinator
for the Constituent Colleges of Anna
University and Independent Director of Prof. Dr. T.V. Geetha
Phone: (+91) 44-2235-8796
Tamil Nadu Arasu Cable TV Corporation Limited. She received her B.E.
Email:[email protected]
degree in Electronics and Communication Engineering from
Thiagarajar College of Engineering, Madurai in 1983 and her M.E. Prof. Dr. D. Manjula
degree in Computer Science and Engineering degree from Anna Phone: (+91) 44-22358800, 22358848
University, Chennai in 1987. She obtained her Ph.D. degree in Email: [email protected]
Information and Communication Engineering from Anna University in ...........................................................................
2004. She has nearly 35 years of teaching experience in CEG campus,
Anna University, Chennai since 1984.
http://www.gian.iitkgp.ac.in/GREGN
https://www.annauniv.edu/gian/