Republic of Philippines

Department of Education
Region XII
City School Division of Koronadal
CONCEPCION NATIONAL HIGH SCHOOL
City of Koronadal

Tara Na, Bakal Ta!: Grade 11

Students in their Online Shopping
Habits

Members
Marianne E. Facinabao
Kliah Kaye O. Araquil
Philip Daniel S. Macado

CHAPTER I

1
 Introduction

Background of the Study

The digital world is where people live today. When it comes to sharing

information, the internet was once a useful tool, but today, life would be difficult

without it. Business, social connection, and commerce are all connected to the World

Wide Web. In addition, people's ways of doing things have evolved from the

traditional to the digital, and shopping is now primarily done online because of this

change in lifestyle.

Online shopping is the process of purchasing goods directly from a seller

without any intermediary, or it can be referred to as the activity of buying and selling

goods over the internet. Online shopping deals provide the customer with a variety of

products and services, wherein customers can compare them with deals of other

intermediaries also and choose one of the best deals for them (Sivanesan, 2017).

Online Shopping is a form of electronic commerce which allows consumers to

directly purchased products or services from a seller over the internet using

the web browser. Consumers can shop from any place and need not physically visit

shops or outlets for shopping purposes. Online shopping has a very important

position in the 21st century as most of the people are busy, having a hectic

schedule. Hence, online shopping became the easiest and most convenient for

shopping.

As per Statista-The Statistics Portal, the digital population worldwide as of

April 2020 is almost 4.57 billion people who are active internet users, and 3.81 billion

are social media users. In terms of internet usage, China, India, and the USA are

ahead of all other countries (Clement, 2020).

2
 Online retailers have started giving plenty of offers that have increased the

online traffic to much extent. Regularly online giants like Amazon, Flipkart,

AliExpress, etc. are advertising huge discounts and offers that are luring a large

number of customers to shop from their websites. Companies like Nykaa,

MakeMyTrip, Snapdeal, Jabong, etc. are offering attractive promotional deals that

are enticing the customers. Despite so many advantages, some customers may feel

online shopping risky and not trustworthy. The research proposed that there is a

strong relationship between trust and loyalty, and most often, customers trust brands

far more than a retailer selling that brand (Bilgihan, 2016; Chaturvedi et al., 2016).

Filipinos have the distinction of having one the highest internet penetration in

the region and being the most active on social media. More than 73 million Filipinos

are registered internet users and 99% of them are active on one social media

platform or another. The average Filipino spends a whopping nine hours and 45

minutes on-line daily, three hours and 53 minutes of which is spent browsing social

media sites. In terms of demographics, 72% of Filipino online shoppers are female

while 28% are male. Age-wise, 45% are between 25 to 35 years old, 22% are

between 18 to 24 years old, 16% are between 35 to 44 years old, and 17% are 45

years old or older. Geographically, 38% of all e-commerce transaction occur in Metro

Manila, 9% in Cavite and Laguna, 6% in Cebu, 6% in Pampanga and Bulacan, 3% in

Davao, 3% in Rizal, 2% in Iloilo, and 2% in Batangas. The rest of the regions are too

small to be categorized (Neil, 2020).

Many people around the world prefer to shop online and buy products from

several brands and companies that they cannot find or are not available for purchase

in their home countries. Nowadays, and with the help of the new technology and the

3
support of the internet, people from all around the world started to purchase items

online by simply sitting in their homes. Purchasing items and products through the

Web is a very easy task to do. It is now playing a very important role in everybody’s

life especially elderly people, as well as people with a very busy life schedule. It

provides a very comfortable service for its customers, by being able to save the item

in the personal shopping bag and buy it later on. Shopping through the Web simply

works for people with a valid credit card, a debit card, or an internet bank account

(Nyxone, 2017).

According to Statista (2023) on online shopping behavior, 86 percent of

respondents in the Philippines stated that they shopped from e-commerce

marketplaces in the past three months. Among the leading e-commerce

marketplaces in the Philippines are Shopee, Lazada, and Zalora. In comparison, six

percent of respondents shopped from C2C marketplaces. Statista surveyed each

Asian Pacific region and compared their e-commerce sales to their retail sales.

Interestingly China’s sales from e-commerce reached just under half at 45%. But

when looking at research about online shopping in the Philippines, they found e-

commerce accounts only for 3% of the retail sales of the Philippines.

As for the study, the main goal of the researchers is to lessen the

consequences of online shopping for Grade 11 students that will probably affect their

studies and their financial stability. This would also help the researchers know the

negative impact of online shopping on the economy and give them insights on how

big of an issue online shopping is for the environment. This study could both benefit

the customers and future customers, as it could give them knowledge and ideas on

how to value or lessen the use of online shopping.

4
Statement of the Problem

The main purpose of this study is to assess the tara na! bakal ta: Grade 11

students in their online shopping habits.     

Specifically, this will aim to answer the following questions:

1. What is the demographic profile of students in terms of:

a. Age?

b. Gender?

2. What is the predicament of the grade 11 students on online shopping?

3. How do students cope with this difficulty on online shopping?

5
Scope and Delimitation of the Study

This study aims to let the students know the profile of the participants and

how to manage their expenses and addiction when it comes to shopping online. This

study was delimited to the online shopping habits of Grade 11. The respondents of

the study were selected young students at Concepcion National High School. This

study starts March 2023 and it will end on April 2023. In this duration, the researcher

gathered information to the respondents by purposive sampling procedure and

interpreted the data collected.

This study is limited to students who are experiencing predicament after being

addicted to online shopping and how they cope up with it. And to determine the

problems they encounter while shopping online. Other Grade level are excluded in

this study. Further, only the selected Grade 11 participants that have online shopping

habits are considered included.

6
Significance of the Study

This study aimed to find out the shopping habits of grade 11 students in their

online shopping. The result of the study would give significant benefits to the Online

Shoppers, Parents, Teachers, Researchers, and Future Researchers.

Online Shoppers. This study aimed to enlighten online shoppers to become more

responsible about the situation that they are facing. This would encourage them also

to think practically in all aspects of their life. This would also serve as their guide to

think rationally and to bring them back to their social function.

Parents. This study would advocate to be aware of the consequences of letting their

children engage in online shopping. This will also encourage them to prohibit their

children to work and save money for their own good and benefit.

Teachers. This study would give ideas to teachers to understand the habits on

online shopping which may happen to be the situation of their students. In addition,

they can educate them by teaching them the proper way to manage their money.

Researchers. This research would give them more knowledge about the shopping

habits of grade 11 students in their online shopping. This study will also give them

knowledge and skills in solving various problems. This would enhance their critical

thinking perspective.

Future Researchers. This study would serve as their future reference if their study

will be related or similar to our study. This would serve as a guide for them on

conducting a study about the Shopping habits of grade 11 students in their online

shopping. This can also be used by them as a basis for their research studies. This

would give them some ideas to be used in seeking answers for their research.

7
Definition of Terms

Chapter II
Review of Related Literature

8
Theoretical Framework

The technology acceptance model has been developed by Fred Davis based

on the Theory of Reasoned Action. Furthermore, this model is structured to foresee

how users are going to accept and apply new technology like e-commerce

(Marangunić & Granić, 2015). This model has been formulated to identify the

acceptability of the technology and perform the modifications to ensure that it is

acceptable to the users. This model also explains the fact that acceptability to users

is dependent on two key factors such as perceived ease of use and perceived

usefulness. Perceived ease of use reflects the standard to which people believe that

they can use the system effortlessly. Moreover, perceived usefulness outlines the

standard to which people believe that they would be able to increase their

performance with the use of the system. The figure below represents this model.

Figure 1. Technology acceptance model of online consumer

9
 This model is broadly used to elaborate on why customers go online

shopping. The perceived usefulness of the technology acceptance model in the

context of online shopping describes savings in time and efficiency in spending.

Perceived ease of use of the technology acceptance model illustrates how easily and

conveniently the online shopping system works. Both perceived usefulness and

perceived ease of use influence positive attitudes and behavioral intent towards

online shopping and eventually lead to users using the product or service

(Bhattacharjee & Chetty, 2022).

Nowadays many factors influence shopper interested in buying merchandise

through e-business, such as promotions made by e-business companies, speed and

less time, fast payment transactions and low cost, and marketing mix. Most shopper

utilize e-business to shop for food products, electronics, logistic (such as

gojek/grab/uber, travel) and others. In explaining the factors that impact on shopper

conduct to utilize e-business utilized theory of planned behavior approach. The

theory of Planned Behavior (TPB) has supported the prediction of many different

conducts of people. TPB shows that determining conduct is one's purpose. This

study aims to analyze the impact of perceived behavioral control, subjective norm,

and attitude, on purpose to shop online and its impact on online shopping behavior.

Exogenous variable research is perceived behavioral control, subjective norm, and

attitude. The variables of endogenous research are intended to shop online and

online shopping behavior. The research sample of 100 respondents was shopper

who shopped in e-business X. Data collection method using questionnaires. Data

analysis method using SEM PLS (Sutisna, F., & Handra, T., 2022).

10
Conceptual Framework

      This paradigm shows the predicament of the Grade 11 students on Online

Shopping. This will also show the paradigm of the study as shown in the Figure 2.

below:

INPUT PROCESS OUTPUT

Demographic Gathering of Data - Grade 11

Profile of the Data Analysis Students in their
students Online Shopping
Age Habits
Gender

Figure 2. Conceptual Framework

The figure 2 shows the conceptual paradigm of the study which includes the

Input, Process and Output. In the Input, it indicates the demographic profile of the

Grade 11 students in terms of their age and gender to measure the dilemma on

online shopping. Meanwhile, the Process indicates how the researchers will do to

measure the predicament of grade 11 students on online shopping. While the

Output will show the results of the research on the dilemma of Grade 11 students

with regards to online shopping.

11
References

Bhattacharjee, J., & Chetty, P. (2022, October 19). An overview of online

consumer behaviour theory and model. Knowledge Tank.
https://www.projectguru.in/online-consumer-behaviour-theory-model/

Bilgihan, A. (2016), "Gen Y customer loyalty in online shopping: an integrated

model of trust, user experience and branding, Computers in Human Behavior,
Vol. 61, pp. 103-113, doi: 10.1016/j.chb.2016.03.014.

Chaturvedi, D., Gupta, D. and Singh Hada, D. (2016), "Perceived risk, trust and
information seeking behavior as antecedents of online apparel buying
behavior in India: an exploratory study in context of Rajasthan", International
Review of Management and Marketing, Vol. 6 No. 4, pp. 935-943, doi:
10.2139/ssrn.3204971.

Clement, J. (2020), "Worldwide digital population as of April 2020", available at:

www.statista.com/statistics/617136/digital-population- worldwide/(accessed
18 June 2020)

Daroch, B., Nagrath, G., & Gupta, A. (2021). A study on factors limiting online
shopping behaviour of consumers. Rajagiri Management Journal, 15(1), 39–
52. https://doi.org/10.1108/ramj-07-2020-0038

N. (2020d, August 2). The state of e-commerce in the Philippines. BusinessWorld

Online. https://www.bworldonline.com/editors-picks/2020/08/02/308793/the-
state-of-e-commerce-in-the-philippines/

N. (2018, May 10). Importance of E-Commerce and online shopping and why to sell
Online. Medium. https://medium.com/@nyxonedigital/importance-of-e-
commerce-and-online-shopping-and-why-to-sell-online-5a3fd8e6f416

12
Online Shopping Research For The Philippines – Filipino Wealth. (n.d.-b).
https://filipinowealth.com/surprising-research-about-online-shopping-in-the-
philippines/

Sivanesan (2017), "A study on problems faced by customers in online shopping with
special reference to Kanyakumari district", International Journal of Research
in Management and Business Studies, Vol. 4 No. 3, pp. 22-25, available at:
http://ijrmbs.com/vol4issue3SPL1/sivanesan.pdf.

Statista. (2023, January 13). Preferred online shopping channels Philippines 2022.
https://www.statista.com/statistics/1325691/philippines-online-shopping-
modes-in-the-past-three-months/

Sutisna, F. ., & Handra, T. (2022). The Theory of Planned Behavior Influences

Online Shopping Behavior. APTISI Transactions on Management (ATM), 6(1),
52–61. https://doi.org/10.33050/atm.v6i1.1691

13