HENRY HARVIN

CERTIFIED DIGITAL
R

CONTENT WRITER

(CDCW) COURSE
ACCREDITATIONS &
CONTENT MARKETING CERTIFICATION FROM SOCIAT
AS I
N

O
ERICA

NO
F EEL

AFFILIATIONS
AM

Cambridge, Massachusetts
HENRY HARVIN R

CONTENTS

Why Henry Harvin®? 03

Media Recognition 04

Clientele 05

Ranking By Portals 06

About The Course 07

Course Structure 08

Course Curriculum 09

List of Tools 13

Course Takeaways 14

Want to go for Specialization? 15

About Henry Harvin® Education 16

HENRY HARVIN R

WHY HENRY HARVIN®?

Content Writing Training Industry formally started in India in 2017.

First Institute Henry Harvin® was the first institute. Proof Can check our videos
published in 2017, 2018, 2019, 2020

We have delivered our content writing training to employees of

Abbott, WDC, Avon, HostBooks, NTPC, EY, SAB Miller, A-Paul
Trusted by 150+ Instruments, Eaton Corporation, Apollo Tyres, Stanley Consultants,
Top Corporates CG Power & Industries, Mega Cabs, Fidelity Investments, MJ
Logistics, UK India Business Council, Bajaj Finance, Hero Group,
Wunderman and many more

Top Ranking We are Ranked No.1 by Trainings360. And this means something.

Content Writing Management of Henry Harvin also on the board CWA Content
Association Writing Association which will help you in getting into the network
Membership of writers and content evangelists.

20+ Media We have recognitions from Aaj Tak, Hindustan Times, The
Recognitions Pioneer, The Hans, India Today and many more.

Writing Focused We are not making you digital marketers. Nor we are making you
data entry operators. We are making you DIGITAL CONTENT
Curriculum WRITERS. Our course curriculum is focused there
Trainers with 10+ They have minimum 10+ years of industry experience
Years Experience

We have affiliations from American Association of EFL, UK Cert,

Afliations UKAF, Content Writing Association in India, MSME & Govt of India.

Get Prestigious Certified Digital Content Writer certification and add

Certication Hallmark of CDCW next to your name. For Ex. Karan Juneja (CDCW)
Not just that we also prepare you for Hubspot Content Marketing
Cambridge USA certification assessment.
And both these certifications have global acceptance.

Guaranteed Get Guaranteed Internship. All you need to do it, apply for
Internship internship after the training ends and get started.

Having tie-ups with top corporates. We send you emails every week
Job Support with Number and Email of recruiters.

1000+ Google Reviews 200+ Youtube Video Testimonials

HENRY HARVIN R

MEDIA RECOGNITION

Media Recognition
HENRY HARVIN R

CLIENTELE
HENRY HARVIN R

RANKING BY PORTALS
HENRY HARVIN R

ABOUT SOUTH ASIA'S 1ST DIGITAL

CONTENT WRITING COURSE

Duration/Mode
40 Hours Live Interactive Online
Classroom Session
Trainer
Seasoned industry experts with
10+years experience
Internship
Get Guaranteed Internship

Live Projects
Experience Industry Projects during
the training
Alumni Status
Get a Henry Harvin® Alumni status &
network with 18000+distinguished alumni
worldwide

ABOUT MEMBERSHIP PROGRAM

Get 1-Year Membership of Henry Harvin®
Writing Academy and avail the following

E-Learning Access: Bootcamp Sessions: 12 Writing Academy

Includes Recorded Monthly Bootcamp Opportunities: Job
Videos, Games, Sessions for 1-Year Opportunities every week
Projects, Case Studies Worth Rs.6000 for Free
HENRY HARVIN R

COURSE STRUCTURE

Language Internet
‘Input Skills’
Skills Skills

Academic
Business & Writing Types
Marketing
Writing Types
‘Core Skills’

‘Core Skills’

Technical &
Creative Research
Writing Types Writing Types

Content Earn Online

‘Output Skills’
Strategy & Get International
Projects
HENRY HARVIN R

COURSE CURRICULUM

Module 1: Language Skills

The module of language skills is divided into three parts;
First, Basics and jargons, in which the candidate will learn about the difference between Tactical and Strategy, Expert
and an Influencer, Agglomeration and Aggregation, Creative and Technical Writing, Readability and Searchability,
Content Formats and Transactional Cost.
Second, Grammar Skills, in which the candidate will learn about grammar skills, both bookish and digital which
includes topics such as - Tone, Style and its Types, sentence structure, common grammatical errors and difference
in spellings with reference to UK and US english.
Third, Presentation skills, in which the candidate will learn about Punctuation Rules, the content flow and
presentation, and text designing
Basics and Jargons • Style and Its Types
• Introduction • Sentence Structures
• Tactical vs Strategy • Common Grammatical Errors
• Agglomeration vs Aggregation • Spellings: UK/US
• Creative Vs Technical Writing. Presentation Skills
• Readability vs searchability • Punctuation Rules in Digital Content Writing
• Content Formats: Online/Ofine – (Comma, Full Stop, Hyphen, Apostrophe,
Print/Digital Parentheses, Questions Mark, Exclamation
• Transactional Cost Mark, etc.)
Grammar: Bookish v/s Digital • Content Flow & Presentation
• Tone & Its Types • Text Designing: Use of Comma, Spacing,
Capital, Italics, Margins, Indentation,

Module 2: Internet Skills

In this module of Internet Skills, six sub topics will be covered;
First, Research Skills, in this module the candidate will learn about Advanced online Research, which will make conducting
research easy, Google Keyword Planner which is a strong keyword for the writers and Wolfram Alpha.
Second, Graphic Skills, in which the candidate will learn about cover page Designing and about logo software.
Third, Data and Reporting, in which the candidate will learn about Google Analytics and gain a fair knowledge of Ranking
Reports.
Fourth, Editing Skills, in this module the candidate will learn about the editing tools such as Grammarly, ginger and Hemingway.
Fifth, Legal Knowhow, in which the candidate will learn about the issue of copyrights.
Sixth, learn about spinning software, creative commons, article directories, content tags, blogging and using content for Social Media.
Research Skills Graphic Skills
• Advanced Online Research • Cover page designin
• Internet through Google • Logo software
• Google Keyword Planner Data & Reporting
• Wolfram Alpha (Computational) • Google Analytics
• Understand Ranking Reports: Woorank, Alexa
HENRY HARVIN R

COURSE CURRICULUM

Editing Skills
• Creative Common
• Editing Tools: Grammarly, Ginger,
• Google Local Pages
Hemingway
• Blogging
Legal Knowhow
• Article directories
• Checking for copyrights
• Content tags, categories
Other Digital Skills
• Using social media for content distribution
• Spinning software

Module 3: Business & Marketing Writing (12+ Writing Types)

In this module of Business and Marketing Writing, the candidate will master Search Engine Optimization Writing, learn
about Landing Pages, Blog and social Media. Candidates will also learn how to write EBook, Newsletterand Magazine,
Press Release, Book and Product Reviews and Descriptions, Resume and Cover Letter.

• SEO Writing • Press Releases

• Landing Pages • Book Reviews
• Blog • Product Reviews & Descriptions
• Social media • Resume Writing
• E-Book Writing • Writing cover letter
• Newsletter & Magazine Writing • Editing & Proofreading
• Copywriting

Module 4: Content Strategy

In this module of Content Strategy, the candidate will learn about challenges in effective content writing and Creating
Content for the Social Media, how to promote brands with content, Market Segmentation, road map to create
strategic content, Ninja Writing and Mind Mapping.

• Permanent challenges in creating effective • Segmenting markets

content • Understanding the target segments
• Broader structure for creating content for • Road map to create strategic content
social media • Writer's Block
• Broader structure for creating content for • Ninja Writing
social media • Mind Mapping
• Creating and promoting brands with
strategic content
HENRY HARVIN R

COURSE CURRICULUM

Module 5: Technical & Research Writing (8+ Writing Types)

In this module of Technical and Research Writing, the candidate will be equipped with the foundation of Technical Writing
like Medical Writing , knowledge of Research Paper, Thesis, Project Reports, Grant Writing and User Manuals.

• Foundation of Technical Writing • Grant Writing

• Research Paper • Medical Writing
• Thesis • User Manuals
• Project Reports • FAQs

Module 6: Academic Writing (9+ Writing Types)

In this module of Academic Writing the candidate masters the topics such as the study material, the Academic
Guides, E- Learning, Tutorials , Instructional Design, Question Banks, workbooks and Rubrics, with help of which
the candidate will be able to write efficiently.

• Study Material • Question Banks

• Academic Guides • Workbooks
• Tutorials • Courseware
• E-Learning • Rubrics
• Instructional Design

Module 7: Creative Writing (4+ Writing Types)

In this module the candidate will learn about Creative Writing, which will cover Dialogue Writing, Script Writing,
Fiction Writing and Article Writing.

• Foundation of Creative Writing • Fiction Writing

• Dialogue Writing • Article Writing
• Script Writing
HENRY HARVIN R

COURSE CURRICULUM

Module 8: Copywriting
This module will equip the candidate with the essential skills of Copywriting, Learn to research and writing Crisp &
Effective copies

• How to Research • Writing well

• Introduction to Copywriting • Writing crisp and effective copies

Module 9: Email Writing

This module will help the candidate with the knowledge of Email Writing. Learn the various email writing process and
write impactful emails
• Introduction to email writing
• Writing impactful emails
• Email writing process

Module 10: Legal Writing

In this module, candidates will be versed in various concepts of Legal Writing. This module will help the candidate learn
the types of Legal Writing and Legal Writing as a separate discipline

• Meaning and Concept of Legal Writing • Difference Between Plain English Writing and Legal Writing

• Importance of Legal Writing as a Separate Discipline • Types of Legal Writing

Module 11: Earn Online & Get International Projects

In this module the candidate will learn how to earn online and get International Projects, how to choose right projects,
how to write impressive proposals, how to get Freelance projects and Affiliate Marketing. Learn usage of Adsense and
Blogging to earn money and collection using Escrow and withdrawing using Paypal, Ghostwriting and few functional
secrets about Blogging.
• Content writing projects (Website Selection) • AdSense and Blogging
• Choosing the right projects • Collection using Escrow
• Writing impressive proposals • Withdrawing Using PayPal
• Setting up milestones • Ghostwriting
• Get Freelance Projects • Blogging secrets
• Affiliate Marketing

Module 12: Simulated Content Writing Projects

• Content Writing
• SEO Writing
• Creative Writing
HENRY HARVIN R

LIST OF TOOLS

Get Access to 100+ Tools Worth INR 35,000/-

CERTIFICATION PROCESS

1 2 3 4

Get Certified Ahead

Counselling Gain Credits Deliver Projects from Henry Harvin
Consult with our Attend 40 hours of Deliver the mini-projects Post completion, get
counsellors to check instructor-led content will be assigned during CDCW certification from
your eligibility and the writing training to get 40 the classes of content Henry Harvin. Post it on
right batch. And then credits to be eligible for writing course social media and apply
Register for the Certified the certification. View for internship, placement
Digital Content Writing session recordings in and freelancing projects.
Course (CDCW) case missed.

L E
M P
S A
HENRY HARVIN R

COURSE TAKEAWAYS

Learn to Write 30+ Content Types

01 & Earn Online!

Skill to Translate Thoughts into Words

that Attracts 02
03 Experience of Professional
Content Writing

Develop essential Language Skills to

write for International Clients 04
Website Making Skills to create
05 Basic Website and Personal Blog

Graphic Skills to design

Newsletters, PPT, Logo, etc 06
Gain Advanced Research Skills
07 that enable to Write on Any Topic

Skill to Identify Target Audience

Persona for your Content 08
Develop Effective Content
09 Strategy to Reach your TG

Know how to Get Freelance projects

from India, US, UK and avoid the risk
of bad debt in international payment
10
HENRY HARVIN R

WANT TO GO FOR SPECIALIZATION?

OPTION-1
Masters in
Technical, Click Here to Know More

Research & Medical

Writing

OPTION-2
Masters in
Click Here to Know More

Creative Writing

To Know More Details Contact

Direct: +91 9015266266 Email: [email protected] Whatsapp: +91 9891953953
HENRY HARVIN R

About Henry Harvin® Education About Henry Harvin®

WRITING ACADEMY
As a competency and career development organisation, Henry Harvin® Writing Academy has been setup with
Henry Harvin® Education develops, enhances and an objective to advance the professional journey of
promotes select skill-sets those are deemed essential of Content professionals by upskilling them with key
changing times. Embedding ‘Value Creation’ at the core of skills. These skills are imparted through action oriented
its vision, Henry Harvin® Education partners with best in learning solutions that are carefully handcrafted by
industry organisations and empanels domain experts to subject matter exper ts with extensive industry
transform careers of diverse audience from industry and experience. These learning solutions are delivered
academia by harnessing the power of skill-centric training using our unique goal-centric pedagogy by select
programs. These programs are carefully handcrafted to professionals from leading organizations those also
deliver tangible output for its learners by creating a empanelled as domain experts with the academy. This
distinguished biosphere of latest learning technologies, enables the academy in achieving its goal of
effective content and experienced trainers. Henry Harvin® empowering managers to reach their full professional
Education is inspired by contributions of Mr. Henry Dunster potential. Henry Harvin® Writing Academy aims to
(First President of America’s Oldest University) to the function in its outreach geographies and upskill
education industry which sustain for over 400 years. 200,000 Writers till 2030!

henryharvin.com +91 9015266266

[email protected] +91 9891953953