Marketing Plan
A. SWOT ANALYSIS
The SWOT analysis provides us an excellent opportunity to examine and evaluate the
internal strengths and weaknesses of AFOODABLE. It also allows us to focus on the
external opportunities by the business environment as well as potential threats.
STRENGTHS WEAKNESSES
1. Offers food delivery services 1. Limited business hours
2. Offers budget friendly meals 2. Limited funds
3. Promotes healthy lifestyle 3. Limited equipment
4. Accessible Ingredients 4. Building up loyal customers
5. Unique and catchy brand name 5. Products easy to spoil
6. Departmentalize Task 6. Manpower absences if emergency
happens
OPPORTUNITIES THREATS
1. Food is basic need in this pandemic plus 1. Easy to duplicate
delivery 2. Changing consumer trends
2. People are more likely leaning on 3. Nearby competitors on the business
cheaper food yet tasty location
3. Utilization of online way of promoting 4. Environmental Circumstances (Covid-
products 19 pandemic)
4. Location is accessible and attractive to
the target markets
1. Strengths
1. Offers food delivery services
In this time of pandemic, the demand for food delivery is increasing. Since
dine - in is prohibited in some areas, we offer delivery services to serve our
customers conveniently and avoid the risk of spreading the virus.
2. Offers budget friendly meals
Money has been tight for a lot of people during these times. AFOODABLE
offers meals that are budget friendly and at the same time will satisfy the consumers'
food cravings.
3. Promotes healthy lifestyle
AFOODABLE promotes healthy lifestyle as we offers nutritious and fresh
products that help improve the consumers’ well-being.
4. Accessible Ingredients
5. Unique and catchy brand name
Creating a unique and catchy brand name for our business will have a huge
impact to the business industry and will surely make an edge over competitors.
6. Departmentalize Task
B. Weaknesses
1. Limited business hours
Since curfews are being implemented, our business will have limited business
hours which also means that we cannot serve our customers for a longer period.
2. Limited funds
The business will be handled by students of BSBA FM 2-B and one possible
weakness is the lack of funds. Thus, there might be days where we cannot serve the
complete menu in case funds are limited.
3. Limited equipment
Since our business is just starting, the availability of equipment for our
business operation is limited. Hence, we might experience some delays in production
of products and the available equipment is prone to damage due to being overused.
4. Building up loyal customers
Since the business is just new in entering the industry, it would be difficult to
gain loyal customers and the brand awareness is still low.
5. Products easy to spoil
6. Manpower absences if emergency happens
C. Opportunities
1. Food is basic need in this pandemic plus delivery
Food, in this time of pandemic, is essential. That is why we consider our
products an opportunity because the demand for food is increasing and people need it
everyday to have the nutrients they need.
2. People are more likely leaning on cheaper food yet tasty
AFOODABLE values quality of food which is becoming more important for
consumers than price.
3. Utilization of online way of promoting products
With the advancements of technology, using online marketing can help the
increase the brand awareness of the business. In this digital age, people are now more
technologically-inclined and this would help the business gain new customers.
4. Location is accessible and attractive to the target markets
D. Threats
1. Easy to duplicate
The food we offer are perfect for snacks and some of the food we offer can be
easily duplicated.
2. Changing consumer trends
We cannot always assure that our products could fit the consumers’ trends
because there might be days that their preferences to food will be different.
3. Nearby competitors on the business location
There are lots of business and establishment in the Festive Walk which can be
considered as competitors in our business. Such competitors can affect the profit of
the business.
4. Environmental Circumstances (Covid-19 pandemic)
The covid-19 pandemic we are experiencing right now has affected many
industries including business. With the healthy protocols and guidelines, this would
result to limiting the business operations and lesser customers will be physically on
the store.
