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Logo Design Brief

The document contains a logo brief questionnaire to understand a business and help develop a new logo. It asks questions about the business name, products/services, competitors, target market, goals, reasons for a new logo, colors, intended logo uses, and offers additional design services to accompany the new logo.

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nurulalam 19 alam
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142 views5 pages

Logo Design Brief

The document contains a logo brief questionnaire to understand a business and help develop a new logo. It asks questions about the business name, products/services, competitors, target market, goals, reasons for a new logo, colors, intended logo uses, and offers additional design services to accompany the new logo.

Uploaded by

nurulalam 19 alam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Logo Brief - A logo can help to support and enhance that effort

These questions help us undertand your business and where you are
endeavouring for it to grow.

What is your business name? Is this a trading name?

In a few words can you describe your business and its ideas

Can you briefly explain your products/ services?

In your opinion who do you believe your main competitors are?

Do you know your business target market?

Do you currently have or use a tagline for your business?

Do you currently use any logo or label to state who your business is?

Do you have a deadline for the project?


What goals have you set for your business in the long term?

What goals have you set for your business in the 18 – 24 Months?

What are your business goals for the next 12 months?

Why have you decided to commission a new logo for your business?
What will the new logo do for your business?

What makes your business different?

Do you have a USP?

Have you done any Market research for your business?

Do you know your target market demographics?

Do you have a starting idea for your logo?


Are there any logos or designs that appeal to you?

Do you consider your business to have a brand?

If not would you consider having a complete brand built for your business to incorporate your new logo?

What colours interest you?

If you have a brand do you have a brand colour palette?

Are there any colours you really would want/need us to use?

Are you trying to convey a message with your business logo?


Do you have a preference for the type used within your logo?

Where would your logo be used most e.g Web, Print, Large format?

Once we have created your business logo would you like additional design services to accompany
it such as Stationary, brochures, Website redesign?

To help, what if we do a concept for you to take a look at and then we can use that as a
starting point to getting you what you need?

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