DEFINITION
OF TREND
Lesson 1: TNCT in 21
Century
Define a trend (HUMSS_MCT12-
Ia-b-1)
Explain the process on how to spot
a trend (HUMSS_MCT12- Ia-b-2)
·Differentiate a trend from a fad
MELCS (HUMSS_MCT12- Ia-b-3)
·Point out the elements that make
up a trend (HUMSS_MCT12- Ia-b-
4)
At the end of the session that
learners are expected to
Know the definition of trend
Analyze a trend, identify its
elements and
CTIVES
OBJE characteristics
Appreciate the effects and
showcase critical thinking
in following the trends
Social trends have been a part of
life since the beginning of time.
Society reacts to a certain stimuli
whether it is a type of music,
fashion or activity.
These trends are not usually
created by the majority, but the
majority of society does typically
follow.
TREND
TREND IS A CONTINUOUS DEVELOPMENT TOWARDS
SOMETHING NEW OR DIFFERENT
IT SIMPLY REFLECTS ON WHAT SEEMS TO BE GOING
AROUND AT ANY GIVEN TIME.
SANDERS, SOPER AND ROTWELL (2009) DEFINE TREND
AS A ―RECURRENT PHENOMENON THAT TAKES PLACE
OVER TIME AND GIVES RISE TO SPECULATION ON THE
FUTURE.
TREND
IT CAN BE IN ANY AREA AND DOESN’T ONLY REFLECT
FASHION, POP CULTURE AND ENTERTAINMENT, BUT TO
ALL DIMENSIONS. IT COULD BE SOCIO-CULTURAL,
ECONOMIC AND/OR POLITICAL DIMENSIONS. MOREOVER, IT
IS A CHANGE EVIDENCED BY A RISE OR FALL OF
VARIABLES WHEN MEASURED BETWEEN AT LEAST TWO
POINTS OVER TIME (GORDON, 2008).
TREND
THE WAY OF DOING NEW THINGS OF AN
INDIVIDUAL, GROUP OR SOCIETAL APPROACH
THEN FOLLOWED BY MANY PEOPLE IS CALLED
AS TREND. IT HAS ABILITY TO INFLUENCE OR
EVEN DIRECT PEOPLE TO ADAPT, ACCEPT AND
FOLLOW WHAT IS NEW
TREND
ALSO, TRENDS TEND TO SHIFT PEOPLES’ NEEDS
AND WANTS AS IT DISTRACTS THE PRESENT
TRENDS THEN PROPOSED NEW ONES IN THE
FORM OF INNOVATIONS (TO BE DISCUSSED IN
THE PROCEEDING PART).
TREND
ALSO, TRENDS TEND TO SHIFT PEOPLES’ NEEDS
AND WANTS AS IT DISTRACTS THE PRESENT
TRENDS THEN PROPOSED NEW ONES IN THE
FORM OF INNOVATIONS (TO BE DISCUSSED IN
THE PROCEEDING PART).
TREND
MEGATRENDS ARE THOSE LARGER PATTERNS OF
BROAD TRENDS THAT RESHAPE AND TRANSFORM
OUR LIVES
MICROTRENDS IS THE ADVOCATE LOCALIZATION AS
OPPOSED TO GLOBALIZATION IT RECOGNIZES THAT
PEOPLE AND COMMUNITIES HAVE NEVER BEEN
MORE REFINED AND MORE CONVERSANT ABOUT THE
CHOICES THEY MAKE IN THEIR EVERYDAY LIVES.
TREND
TRENDS GAIN POWER OVER TIME AS THEY ARE NOT
JUST MERELY PART OF A MOMENT, THEY ARE TOOLS,
CONNECTORS AND WILL BECOME MORE VALUABLE AS
OTHER PEOPLE COMMIT TO ENGAGING (SETH GODIN).
THEY SOLVE PROBLEMS. THEY REPRESENT NEW WAYS
OF LIFE. SOME TRENDS ARE FUN, SOME FABULOUS,
SOME APPALLING, BUT HOWEVER LONG THEY LAST,
YOU CAN BE SURE THERE WILL ALWAYS BE A NEW
TREND COMING ALONG TO REPLACE THE OLD.
TREND ANALYSIS
An examination of
these phenomena and
speculation on the
likely impact they will In addition, the
have in the future. practice of collecting
information and
attempting to spot a
pattern, or trend
TREND ANALYSIS
Sanders, Soper, and
Rotwell (2002) stated that
―an examination of The widespread practice of
trends phenomena and collecting information and
speculation on its likely attempting to spot a pattern in the
impact in the future information. It will be used in
predicting future events or
estimating uncertain events in the
past, and distracting present
events just to promote new ones
TYPES OF TREND
ANALYSIS
TYPES OF TREND
ANALYSIS
TYPES OF TREND
ANALYSIS
TREND SPOTTING
The process
of identifying Rehn and Lindkvist
trends (2013) define trend
spotting as attempting
to see the future in the
present situation
TREND SPOTTER
people who notice and report on
new fashions, activities that
people are starting to do
PROJECTING
TRENDS
an act that assumes the
future that will be a logical
extension of the past
It is based from the past, present
and what will be in the future
regardless of defined and
undefined factors that contribute to
its changes or development.
FIVE (5) WAYS TO SPOT AND
CAPITALIZE ON TRENDS
DISTINGUISH BETWEEN
SEE IT COMING SHORT-LIVED FADS AND
ANTICIPATE CHANGE
LONG-TERM TRENDS
FIVE (5) WAYS TO SPOT AND
CAPITALIZE ON TRENDS
MAKE SURE YOUR CREATE A COMPETITIVE
SOLUTIONS ARE REALISTIC ADVANTAGE
PT1: Learn to analyze a trend. Be a trend spotter. Know to
project trends
Group 1 - A1 vs BTS
Group 2 - Valiente vs Ang Probinsyano
Group 3 - Maccarena vs Tinh Tinh Tang Tang
Group 4 - Elephant Style pants vs Baston Pants
Research Guide:
CA SE 1. Conduct a research on your topic focusing on the
following:
A LY SIS a. Background of your given topic.
AN b. Why is it a trend in different generations?
2. Compare the two aspects of your topic focusing on
their similarities and differences which makes them
trending at different generation.
3. Conduct and interview (know the right generation to
interview). Formulate questions that will surface the
answer what makes the topic trending at a given
generation.
