8

NAME:__________________________________________
GRADE/SECTION:______________________________

ENGLISH
Quarter III – Week 2
Analyzing Propaganda
Techniques

CONTEXTUALIZED LEARNING ACTIVITY SHEETS

SCHOOLS DIVISION OF PUERTO PRINCESA CITY
English – Grade 8
Contextualized Learning Activity Sheets (CLAS)
Quarter III - Week 2: Analyzing Propaganda Techniques
First Edition, 2020

Republic Act 8293, Section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for the exploitation of such work for a
profit. Such agency or office may, among other things, impose as a condition the payment
of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this CLAS are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Schools Division of Puerto Princesa City

Development Team of the Contextualized Learning Activity Sheets

Writers: Marjorie C. Cabaylo, and Ma. Cathlyn F. Dela Cruz

Content Editor: Cynchea H. Cabanero

Language Editor: Mila Rose V. De Guzman

Proofreader: Charmaine Nacel C. Acosta

Reviewer: Glenda A. Almeniana

Illustrator: Irene Joy B. Pablico

Layout Artist: Marjorie C. Cabaylo

Management Team:
Servillano A. Arzaga, CESO V, SDS
Loida P. Adornado, PhD., ASDS
Cyril C. Serador, PhD., CID Chief
Ronald S. Brillantes, EPS-LRMS Manager
Glenda A. Almeniana, EPS-English
Eva Joyce C. Presto, PDO II
Rhea Ann A. Navilla, Librarian II

Division Learning Resources Evaluators: Ronald S. Brillantes, Mary Jane J. Parcon,

Jay M. Maravilla, Irene Joy B. Pablico, and Carissa M. Calalin

Division of Puerto Princesa City-Learning Resource Management Section (LRMS)

Sta. Monica Heights, Brgy. Sta. Monica, Puerto Princesa City
Telephone No.: (048) 434 9438
Email Address: [email protected]
 1
Lesson 2
Analyzing Propaganda Techniques
MELC: Analyze intention of words or expressions used in propaganda techniques
EN8VC-IIIg-26

Objectives:
1. Identify the different propaganda techniques; and
2. Recognize word or expressions used in propaganda techniques.

Directions: Read each question carefully. Identify the propaganda technique being
defined in each item. Circle the letter of your answers.
1. What propaganda technique that makes us feel that we are left out if we do not buy the
product?
A. Bandwagon B. Glittering Generalities C. Name calling D. Testimonial
2. What kind of propaganda technique that uses famous personality is made to endorse
the product?
A. Card Stacking B. Name calling C. Testimonial D. Transfer
3. What propaganda technique that describes the exceptional qualities of the product to
attract people to buy it even without having tried it.
A. Bandwagon C. Glittering Generalities
B. Card Stacking D. Transfer
4. What propaganda technique uses authority or respect given to certain company, group
or person transferred to the product to make it acceptable to the people?
A. Card Stacking B. Glittering Generalities C. Testimonial D. Transfer
5. What propaganda relies on symbolism to push its target audience to make illogical
connections.
A. Bandwagon B. Card Stacking C. Name Calling D. Transfer
6. The intention of this propaganda technique is to promote products, appears than they
actually are.
A. Card Stacking B. Glittering Generalities C. Testimonial D. Name Calling
7. This propaganda technique intent to persuade target audience to become a part of a
crowd.
A. Bandwagon B. Name Calling C. Testimonial D. Transfer
8. A propaganda technique which uses emotional or vague statements to make products
look appealing.
A. Card Stacking B. Glittering Generalities C. Name Calling D. Transfer
9. It tries to transfer the good or bad feelings you have associated with something to their
brand.
A. Card Stacking B. Name Calling C. Testimonial D. Transfer
10. Its intention is to create negative opinion about another brand, where they showdown
other product through advertisement.
A. Bandwagon B. Name Calling C. Testimonial D. Transfer

1
 Let’s Explore and Discover

Have you ever felt like you were being manipulated to do

something?
You probably were. There is always the chance that it was
all in your head, and you just felt like you were being used. But
▪ Propaganda – it is not unlikely that someone made use of your emotions to get
publicly to promote something they needed.
something: It makes sense if someone you know personally was able
information put out to do that but did you know strangers often manage to influence
by an organization of you too? It’s true! How? Through propaganda in advertising.
government to In this lesson, you will learn different types of propaganda
promote policy, idea, in advertising and how it is often used to manipulate your
o cause. buying decisions.
▪ Advertising - one of -Types Propaganda Techniques-
the most wide spread
form of propaganda. 1. Card-Stacking Propaganda 4. Testimonial Propaganda
2. Name-Calling Propaganda 5. Transfer Propaganda
3. Bandwagon Propaganda 6. Glittering Generalities
Propaganda

1. Card-Stacking Propaganda
Card stacking presents selective information to paint an incomplete and incorrect
narrative to influence people.
Example: This ad uses stats to portray why the product
is healthy. MISSY Chips are better than ‘regular
chips’ because they contain 30% less fat than said
chips.
But what if the amount of fat in regular chips
is so high that 30% less is still very dangerous for
you?

MISSY PROPAGANDA INTENTION

To promotes the products, appear than they
actually are.

2. Name-Calling Propaganda
It is based on putting the other party down. Employing this technique in advertising
normally starts brand wars. It can be light-hearted, but sometimes the hatred can get
intense. This is quite self-explanatory. Although the
Example: name of the rival brand (McRonald’s) is not found
anywhere in the ad, their signature Big Mac box
has been used.
And the message is clear: The Whopper is
so big that it can’t fit into the box that holds the
Big Me. So basically, you are getting a bigger
burger than the famous Big Mac.
PROPAGANDA INTENTION
Creates negative opinion about another
brand, where they showdown other product through
advertisement.
2
3. Bandwagon Propaganda
Type of propaganda technique that persuade costumers by telling them that others
are doing the same thing. The bandwagon phenomenon creates a sense of isolation and
triggers FOMO (fear of missing out) in specific people who long to be part of some desirable
group.
Example: This is a classic bandwagon propaganda
advertising example.
After all, if they’ve served 1 million, there must be
something special there, right? And who would want
to miss out on that? So instead of just driving past
and honoring the no-fast-food promise you made to
yourself, you stop and grab a meal on your way home.

PROPAGANDA INTENTION
Persuade the target audience to become a part
of the “in crowd.”
4. Testimonial Propaganda
This form of propaganda uses well-known or credible figures to influence the target
audience.
Example: Ken Dela Cruz has great skin. One look at
“Acne Zero is a game his face is enough to tell you that. He is also a
changer”
-Ken Dela Cruz huge superstar with a massive following.
“It’s not just treating your
acne. You’re taking care of PROPAGANDA INTENTION
your skin at the same time”
To endorse product and services that use
popular personality.

5. Transfer Propaganda
The agenda behind this tactic is to irrationally tie the audience’s positive associations
to a completely unrelated concept. Transfer propaganda relies on symbolism to push its
target audience to make illogical connections.
Example: In this advertisement, the advertiser tells the
Muer consumer that this is the ‘real Filipino fragrance
Muer.’ What does this do? It implies that if you buy
it, you are a true Filipino. And if you don’t? Well, the
rest is self-explanatory.

PROPAGANDA INTENTION
It tries to "transfer" the good or bad feelings you
have associated with something to their brand, product
or services.

6. Glittering Generalities Propaganda

Glittering generalities employs loaded words and strong slogans to leave an impact
on the audience receiving the message.
Example: The use of the word ‘better’ in this ad is what
triggers a positive reaction. We are always looking for ways
to make things better, make experiences better. And that
is what this ad promises. And it doesn’t even stop at food –
it isn’t even mentioned.
So anything, ranging from a pizza to a movie to a
day out gets better with a KoLa Koka.
PROPAGANDA INTENTION
To persuade audience. It uses emotional or vague
statements which makes product look appealing and results
in better sales.
3
 Let’s Practice
Activity 1
Directions: Match the Column A to Column B. Identify the meaning of the following
propaganda technique.
A B
__________1. Bandwagon a. It presents selective information to paint an
incorrect narrative to influence people.
__________2. Testimonial b. It is used to convince the public to think,
speak or act particularly simply because
others are.
__________3. Name- calling c. It uses well-known or credible figures to
influence the target audience.
__________4. Card Stacking d. A propaganda technique that is based on
putting the other party down.
__________5. Glittering Generalities e. It employs loaded words and strong slogans
to leave an impact on the audience receiving
the message.
f. It convince people to buy products.

Activity 2
Directions: Identify what technique is used in each written text or statement. Choose
your answers from the word pool and write it on the blank.

a. card stacking d. testimonial

b. bandwagon e. glittering generalities
c. Transfer f. Name calling

_______ 1. Try my milktea. My mother who is best milktea maker, says my milktea is
just good as her.

_______ 2. Our pre-owned cars are fuel efficient and cost efficient. They are clean and
well-taken care of.

_______ 3. Have you ever seen a more beautiful smile? Glears is the best toothpaste. It
is guaranteed to give you a bright and healthy smile.

_______ 4. Check out our range of computer accessories. They are the latest model.
Everybody’s buying them.

_______ 5. Everyone is going to get the new smart phone when it comes out this
weekend.

Reflect on this…
How effective are the techniques in promoting the products?

4
 Let’s Do More
Activity 1
Directions: Identify the propaganda technique used in the following pictures. Choose
your answer on the options below.

A. card stacking D. testimonial

B. name calling E. card stacking
C. bandwagon F. transfer

Muer

1. _____________________________

2. ______________________________

3.______________________________

4. _____________________________

5.

5. ______________________________

5
 Activity 2
Directions: Read the following items carefully. Identify what propaganda technique is
used in each written text or statement and underline the propaganda intention. Choose
your answer from the box. Circle the answer of your answers.

1. “50% more” with “free 50% more meat” and “free 50% more cheese”.

A. Bandwagon B. Card Stacking

2. Everyone loves the great flavour of new Bubble Gum!

A. Bandwagon B. Glittering Generalities

3. Our bars have more real fruit than multigrain bars.

A. Card Stacking B. Name calling

4. Neri’s fried chicken now with 0 grams of trans fat.

A. Card Stacking B. Transfer

5. Tasty Flake Breakfast Cereal. Everyone is enjoying it!

A. Bandwagon B. Testimonial

Let’s Sum It Up

Directions: Fill in the blanks with the correct words to complete the paragraph.

I have learned that there are ways in advertising the product. The
____________________ techniques are used in such a way that misleads the targeted
individual, in turn motivating them or think or act a certain way. Examples of its types
include bandwagon, card-stacking, transfer, testimonial, glittering generalities.
The most common propaganda is ______________ it omits any information that
may affect their image negatively and includes information that will attract you. Another
propaganda technique is, __________________the most common between two brands,
comparing them and made one to come out on top and appear to be the better. This
another propaganda technique which an advertiser tries to _________________ the good
or bad feelings you have associated with something to their brand or product. And lastly,
_________________ a propaganda technique gets celebrity or famous persons who
convince you that their product is worth your money.

6
 Let’s Assess

Directions: Read the following questions carefully. Circle the best letter of your answer.

1. It’s intention is to create negative opinion about another brand, where they showdown
other product through advertisement.
A. Bandwagon B. Name Calling C. Testimonial D. Transfer
2. It tries to transfer the good or bad feelings you have associated with something to their
brand.
A. Card Stacking B. Name Calling C. Testimonial D. Transfer
3. A propaganda technique which uses emotional or vague statements to make products
look appealing.
A. Card Stacking B. Glittering Generalities C. Name Calling D. Transfer
4. This propaganda technique intent to persuade target audience to become a part of a
crowd.
A. Bandwagon B. Name Calling C. Testimonial D. Transfer
5. The intention of this propaganda technique is to promote products, appears than they
actually are.
A. Card Stacking B. Glittering Generalities C. Testimonial D. Name Calling
6. What propaganda relies on symbolism to push its target audience to make illogical
connections.
A. Bandwagon B. Card Stacking C. Name Calling D. Transfer
7. What propaganda technique uses authority or respect given to certain company, group
or person transferred to the product to make it acceptable to the people?
A. Card Stacking B. Glittering Generalities C. Testimonial D. Transfer
8. What propaganda technique that describes the exceptional qualities of the product to
attract people to buy it even without having tried it.
A. Bandwagon C. Glittering Generalities
B. Card Stacking D. Transfer
9. What kind of propaganda technique that uses famous personality is made to endorse
the product?
A. Card Stacking B. Name calling C. Testimonial D. Transfer
10. What propaganda technique that makes us feel that we are left out if we do not buy
the product?
A. Bandwagon B. Glittering Generalities C. Name calling D. Testimonial

Thank you for giving your best effort.

Remember, learning is more fun when you do it
with a smiling face and a happy heart!

7
 Answer Key

LET’S TRY LET’S PRACTICE

1. A 6. A 1. B 1. D
2. C 7. A 2. C 2. E
3. B 8. B 3. D 3. A
4. D 9. D 4. A 4. B
5. B 10. B 5. E 5. B

LET’S DO MORE

1. F 1. B - 50% more, free 50% more, free 50% more

2. A 2. A - everyone loves
3. C 3. B - more real fruit than multigrain bars
4. E 4. A - 0 grams of trans fat
5. B 5. A - Everyone is enjoying it!

LET’S SUM IT UP LET’S ASSESS

1. Propaganda 1. B 6. B
2. Card Stacking 2. D 7. D
3. Name Calling 3. B 8. B
4. Transfer 4. A 9. C
5. Testimonial 5. A 10. A

\ References

Websites

CANZ Marketing. “7 Types Of Propaganda Techniques Advertisers Use.” Accessed

February 16, 2021. https://www.canzmarketing.com/7-types-of-propaganda-
techniques-advertisers-use/.

MotionCue. “11 Types of Propaganda Techniques in Advertising (With Examples).”

Accessed January 29, 2021. https://motioncue.com/types-of-propaganda-
techniques-in-advertising/.

The George Washington University (The Graduate School of Political Management). “Public
Relations and Propaganda Techniques.” Accessed January 28, 2021.
https://gspm.online.gwu.edu/blog/public-relations-and-propaganda-
techniques/.

8
FEEDBACK SLIP

A. FOR THE LEARNER

Thank you very much for using this CLAS. This learner’s
material is aimed at ensuring your worthwhile learning through the
help of your family members. For feedback purposes, kindly answer
YES NO
the following questions:

1. Are you happy and contented with your learning experiences

using this CLAS?

2. Were you able to follow the processes and procedures that

were indicated in the different learning activities?

3. Were you guided by anybody from your family while using

this CLAS?

4. Was there any part of this CLAS that you found difficult? If
yes, please specify what it was and why.

B. FOR THE PARENTS / GUARDIANS

Do you have any suggestions or recommendations on how we can

make improvements to this CLAS to better serve the learners?

Yes (Please indicate what this/these is/are?)

None

Contact Number: __________________________________

NAME OF SCHOOL:

Teacher’s Name and Signature:

Parent’s / Guardian’s Name and Signature:

Date Received:

Date Returned: