WIP1
WIP1
Proposal
On
Submitted To
Year 2022 – 23
RESEARCH TITLE:-
INTRODUCTION:-
The life or death of any business enterprise depends upon the availability of
cash. A business firm / enterprise incurring losses still survive because of
sufficiency of cash. Similarly, lack of cash can give rise to failure in the face of
actual or prospective earnings.
Efficient cash planning through a relevant and timely cash budget may enable a
firm to obtain optimum working capital and ease the strains of a cash shortage,
facilitating temporary investment of cash and proving funds for funds for
normal growth.
1. Ratio Analysis can be used to monitor overall trends in working capital and
to identify areas requiring management.
Liquidity and profitability are two more important and major aspects of
corporate business life. No firms can survive, if it has no liquidity. A firm may
exist without making profits but cannot survive without liquidity may soon meet
with its downfall and ultimately die. Working capital management is thus a
basic and broad measure of judging the performance of a business.
REVIEW OF LITERATURE
Introduction:
Rao and Rao (1991), in their study among a few public enterprises belonging
to manufacturing sector in the state of Karnataka, have attempted to probe in to
the capacity of the various techniques I evaluating working capital efficiency of
business enterprises. The study revealed that the investment working capital
was considerably high when compared to the total investment. The Tandon
Committee norms were found to be yielding better results among the surveyed
companies. However, the study also revealed that the working capital planning
and control was found to be disorderly and ineffective and hence, the urgent
need for full focus on working capital management.
Janardhan Rao (2007), The broad objective of the study is to examine the
existing level of Working Capital Management in the selected units it is
proposed to make a cross examination of the utility of having expertise
managerial know – how with that of not having such know – how. Major topics
are performance of the selected unit’s management of inventory management of
cash management of account receivables.
Kushwah, Mathur & Ball(2009), The study undergone to evaluate the working
capital management and direction in selected five major cement companies i.e.
ACC, Grasim, Ambuja, Prism and Ultra- Tech.. For the research purpose
secondary data are used like authors collected the financial statement of selected
cements companies for the years from 2007 to 2009. There is liquidity ratios
and activities ratios are used to analyse the condition of working capital of the
companies. The study revealed the truth of study is that, most companies not
maintain their 15 working capital in a systematic way while overall ACC shows
appropriate management of working capital.
Zahra Mousavi and Azam Jari (2009), Working Capital Management is one
of the mostimportant financial decision in corporate. The optimum management
of Working Capital will increase the corporate value so the primary goal of
research is evaluating relationship between Working Capital Management and
corporate performance. We used factors such as return on total assets return on
owners’ equity and market value to book value ratio for evaluating corporate
performance and net liquidity balance as criterion for evaluating of Working
Capital Management results show that there are positive relationship between
Working Capital Management and corporate.
Muhsin Salim (2010), the study focuses on the effect of working capital
management on profit and trend of small and medium enterprises. The result
shows that there is a positive linear relationship between working capital
management and profitability of firm.
David Mathuva (2010), the study focuses the impact of Working Capital
Management components of corporate profitability. There exists a highly
significant negative relationship between the times taken by the firms to collect
cash from their costumers secondly there exists a highly significance positive
relationship between the period taken to convert inventories into sales. Thirdly
there exists a highly significance positive relationship between the time to pay
its creditor the more profitable it is.
Adina Elena Danuletiu (2010), the purpose of this study to analyze the
efficiency of working capital management of companies or firms or industries
from Alba country, The researcher also study the relation between the
efficiency of the working capital management and profitability. The conclusion
of the study says that there is a negative relationship between working capital
management and profitability.
Ashok Sharma and Kumar (2011), the main aim of this article is to examine
the effect of Working Capital on profitability of Indian firms. The finding of
researcher shows significantly depart from the various international markets.
The result show that Working Capital Management and profitability in
positively correlated in Indian companies Research also shows that the
inventory of number of day and number of days account. Payment is negatively
whereas number of days accounts receivable and cash conversion period a
positive relationship with corporate profitability.
Lalit Kumar Joshi (2012),a study of working capital management of Cipla Ltd
shows performance of company in terms of absolute liquid ratio is not
satisfactory, the current ratio, quick ratio, debtors turnover ratio are satisfactory,
working capital turnover ratio and current assets turnover ratio are rather low
and therefore indicates low utilization of working capital.
Kaur Harsh V. and Singh Sukhdev (2013), This article focuses on cash
conversion efficiency and setting up the operating cycle days. The study tests
the relationship between the working capital attain and profitability calculated
by income to current assets and income to average total assets. Authors did
study with companies listed in BSE 200 that is spread over 19 industries for the
period 2000 to 2010.At the end, the study lay emphasis on that proficient
management of working capital notably affects profitability.
Singh et al. (2017), indicated that WCM is negatively connected with corporate
profitability, which means an aggressive WCM policy leads to higher
profitability.
In the year 1991 they entered in joint venter floated by the parent in
collaboration with BM khaitan group to set up facilities to
manufacturing a range of soya based production.
In the year 2004 a project has been initated to upgread technology for
infant nutrition production at the samalkha factory. Nestle india Ltd
recognised for its outstanding performance in exports by the coffee
board of india in the export awards 2004-05 as the best exporter of
instant coffee best exporter to Russia & CIS countries (coffee) and
best exporter for far east countries(coffee). The company bestowed
the UDYOG RATNA award by the PHD chamber of commerce
industry to recognise nestle’s signification contribution to economic
development of Punjab for the year 2005.
CNBC Asia presented the company with the India Innovator of the
year award. The company’s four factories were awarded the
internationally recognised external certification ISO 14001 for
adherence to environmental processes and OSHAS 18001 for Health
And safety. In the year 2008 the company launched Nestle Nesvita
pro-heart milk with Omega-3 in Mumbai. Nestle Nesvita pro-heart is
part of daily diet and has Omega-3 heart friendly nutrients
scientifically known to help manage cholestrol. As part of their
ongoing commitment to offering best in class nutrition products to
Indian consumers the company launched NESTLE NAN 3a follow-up
formulas for older infants. During the year MAGGI PICHKOO
Tomato Ketchup was launched in a unique easy to handle day pack to
drive affordability taste and convenience for a larger number of
consumer. The company also launched another pioneering product
MAGGI Bhuna Masala to cook tasty and healthy everyday meals
more conveniently. The company also launched Nestle Kitkat Mini
and Nestle Bar One Mini at Rs 3 price to expand the repertoire of
offerings. Similarly they launched Nestle Kitkat Chunky at Rs 15 to
strengthen the range of wellness oriented Nestle products that
consumers can choose from. The company's three more factories were
awarded the internationally recognized external certification ISO
14001 for adherence to environmental processes and OSHAS 18001
for Health and Safety. With this all the seven factories of the
company now have ISO 14001 and ISO 18001 certifications.In the
year 2009 the company provided inputs to the group R&D for
development of an innovative product Maggi Bhuna Masala. They
launched Maggi Nutri-Licious Pazzta. During the year Maggi further
leveraged their strengths to drive affordable nutrition and launched
two new products namely Maggi Rasile Chow and Maggi Masala-ae-
Magic. They launched Nestle Kitkat in a new unique single finger
format and Nestle Much Guru pack at the higher price point.The
company acquired the Healthcare Nutrition business of Speciality
Foods India Pvt Ltd with effect from January 1 2010. In 2011 Nestle
opens new plant in Karnataka investing Rs 360 cr. In 2013 the
company reviews the General Licence Agreement. The company also
acquires 26% minority stake in indocon agro and allied activities pvt
ltd. The company commences export of noodles sauces from New
Mangalore Port.In May 2015 Food Safety Regulators from the Uttar
Pradesh India found that samples of Nestle leading noodles Maggi
had up to 17 times beyond permissible safe limits of lead in addition
to monosodium glutamate. On 3 June 2015 New Delhi Government
banned the sale of Maggi in New Delhi stores for 15 days because it
found lead and monosodium glutamate in the eatable beyond
permissible limit. The Gujarat FDA on 4 June 2015 banned the
noodles for 30 days after 27 out of 39 samples were detected with
objectionable levels of metallic lead among other things. Some of
India's biggest retailers like Future Group Big Bazaar Easyday and
Nilgiris have imposed a nationwide ban on Maggi. Thereafter
multiple state authorities in India found unacceptable amount of lead
and it has been banned in more than 5 other states in India. On 5 June
2015 Food Safety and Standards Authority of India (FSSAI) orders
banned all nine approved variants of Maggi instant noodles from
India terming them 'unsafe and hazardous' for human consumption. In
June 2015 Nepal indefinitely banned Maggi over concerns about lead
levels in the product. On the same day Food Safety Agency United
Kingdom has launched an investigation to find levels of lead in
Maggi. Maggi noodles has been withdrawn in five African nations-
Kenya Uganda Tanzania Rwanda and South Sudan by a super-market
chain after a complaint by the Consumer Federation of Kenya as a
reaction to the ban in India.On August 2015 Govt of India made
public that it was seeking damages of nearly $100 million from Nestle
India for 'unfair trade practices' following the June ban on Maggi
noodles. The 6400 million rupee suit was filed with the National
Consumer Disputes Redressal Commission (NCDRC) regarded as the
country's top consumer court but was settled on 13 August 2015. The
court ruled that the government ban on the Nestle product was both
'arbitrary' and had violated the 'principles of natural justice.' Although
Nestle was not ordered to pay the fine requested in the government's
suit the court ruled that the Maggi noodle producers must 'send five
samples from each batch of Maggi [noodles] for testing to three labs
and only if the lead is found to be lower than permitted will they start
manufacturing and sale again. The ban has been repealed by the
Government of India with effect from the end of 2015 after the
company cleared court directed safety tests. The test results from all
laboratories mandated by the Bombay High Court have validated
Nestl India's position that MAGGI Noodles are safe for consumption.
The company resumed manufacturing at Pantnagar (Uttarakhand)
Factory and also resumes manufacturing of MAGGI at Tahliwal HP
unit. On 9 November 2015 Nestle India announced reintroduction of
MAGGI Noodles in the market. On April 2016 Nestle India
announced that MAGGI Noodles has further strengthened its
leadership position with more than 50% market share in the Noodles
category as per Nielsen report. On 21 April 2016 Nestle India
announced the launch of a brand new exotic range of Greek Yoghurt
under the brand name of NESTLE a+ GREKYO. NESTLE a+
GREKYO is a further brand extension of the NESTLE a+ range.On
29 April 2016 Nestle India announced the launch NESCAFE
SUNRISE INSTA-FILTER - which provides the taste of filter coffee
and yet does not require a filter. On 17 August 2016 Nestle India
announced the launch of new variants of MAGGI Noodles `MAGGI
HOT HEADS' and `MAGGI No Onion No Garlic Masala'. On 26
August 2016 Nestle India announced the launch of NESTLE a+ PRO-
GROW milk containing 20% higher milk protein. On 20 March 2017
Nestle India announced the launch of MILO Ready to Drink a cocoa-
malt milk beverage crafted specially for growing children. MILO
RTD has lower sugar with less than 10 grams of added sugar per pack
(180 ml). On 2 May 2017 Nestle India announced the launch of a new
range of MAGGI noodles in four new flavors - Amritsari Achari
Mumbaiya Chatak Super Chennai and Bengali Jhaal. On 9 May 2017
Nestle India announced the extension of its popular NESTLE a+
GREKYO range with the launch of Blueberry Greek Yoghurt and
Greek Style Curd. On 29 August 2017 Nestle India announced the
launch of MAGGI NUTRI-LICIOUS noodles range in four flavors -
Atta Masala Atta Mexicana Oats Masala and Oats Herbs & Spice.On
8 March 2018 Nestle India's food brand MAGGI completed 35 years
of existence in India. MAGGI began its journey in 1983 with the
launch of MAGGI 2-minute noodles.During the year 2018 all factory
laboratories of the company have received accreditation from the
National Accreditation Board for Testing and Calibration
Laboratories (NABL) which is aligned with ISO 17025 Standard.
Accreditation of Laboratories is considered to be an important
indicator of the technical competency to undertake the tests for which
the laboratory is accredited and further strengthen consumer trust in
the products.During 2018 the company bagged `Employee
Engagement Leadership Award' in the category `Best Initiative in
Benefits for Working Mothers' at the Employee Engagement
Leadership Converge 2018. Also recognized by Brand Equity as one
of the `Top 10 Ads of March 2018' for MAGGI MASALA-
AEMAGIC `Kuch Achha Pak Raha Hai' film. The company also been
awarded `Product Innovation of the year 2018' in the Nutrition
Category for NESTLE CEREGROW. The company won ET NOW
CSR Leadership Awards for the commendable work in the category
of `Concern for Health'.In line with zero defect mindset during 2019 a
special focus was given towards upstream raw material vendors for
products such as wheat flour tomato and chilly paste and sugar as well
as at company's factories ensuring right quality and compliant
product. All the offices and factories of the company are certified
under Safety and Health Management System that complies with ISO
45001:2018 & Environment Management System that complies with
ISO 14001:2015.The Company has been awarded AAA credit rating
for its bank credit facilities by CRISIL. It is the highest rating and
indicates a stable outlook for the Company. The rating reflects that
the Company has serviced its financial obligations on time. As
regards the short term facility provided by the bank the Company has
been awarded the credit rating of A1+. The rated instrument reflects
strong degree of safety and lowest credit risk.Nestle India won Best
Overall Excellence in CSR at the National CSR Leadership Awards
2019. The company also received three awards at Nielsen
Breakthrough Innovation Awards for NESCAFE Ready-to-Drink
(Emerging Play) MAGGI Masalas of India and KIT KAT Strawberry
Duo (both Short Term Play).Also bagged AskNestle / NINA' Gold for
Most Innovative Mobile Campaign of the year at MOBEXX Awards
2019. Nestle Health Science won Nutrition and Wellness Awards
2019 by CIMS Medical. MAGGI won at the 3rd edition of The
Advertising Club's MARQUEES Awards 2019 in the FMCG (Foods)
category. Nestle India Supply Chain won Leadership Awards 2019
during 13th ELSC Leadership Conclave in the category of Customer
Intimacy & Service Excellence Company of the Year. Moga Factory
of the Company was awarded The Golden Peacock National Quality
Awards held at Dubai (UAE). Moga Factory of the Company
received Golden Peacock Occupational Health & Safety Award for
the year 2019.The company is planning to spend Rs 26 billion on
capital investment.In FY'20 Company launched KOKO KRUNCH
and NESPLUS was renovated with new packaging. It launched
MAGGI Atta Spinach noodles for consumers seeking both taste and
nutritional benefits. It launched MAGGI Fried Rice Masala with two
spice mixes - Classic Veg and Chilli Garlic fried rice and MAGGI
Paneer-aeMagic Shahi Paneer and Kadhai Paneer Masala mix. It built
a strong Toddler portfolio with the launch of LACTOGROW Toddler.
Introduction of smaller 200g SKUs of RESOURCE HIGH PROTEIN
and RESOURCE DIABETIC in key channels helped consumers to
restart lives in the new normal lives.In 2021 Company launched
MAGGI Veggie Masala Noodles with vegetables in the iconic masala
taste. It launched MAGGI Special Chicken65 Masala Noodles. It
launched two new variants of MAGGI Hot n Sweet Sauce - `Sriracha'
and `Extra Hot'. MAGGI Masala-ae-Magic expanded in South India
with the launch of a new variant MAGGI Masala-vin-Magic. It
concluded `MAGGI Desh ke Liye 2 Minute - Apna Food Business'
initiative which received 10000 entries with funds equipment and
training to start their own food business. It launched Nestl? GOLD
Corn and Oat flakes in the cereals category. It launched KOKO
KRUNCH Kookie cereal strengthening the kids cereal portfolio.
KOKO KRUNCH was renovated with improved taste and increase in
whole grains. MILKMAID increased its engagement through digital
platform `milkmaid.in' by providing dessert recipe solutions for
baking enthusiasts. Its Ready-to-Drink beverage portfolio of
NESCAF? and MILO saw accelerated growth in home consumption
that was supported by an increase in distribution.In 2021 Company
accelerated growth building its presence in nutritional science through
products such as RESOURCE HIGH PROTEIN RESOURCE
DIABETIC and OPTIFAST. It renovated RESOURCE HIGH
PROTEIN with immunonutrients. It launched NESCAF? ALL in 1 - a
convenient coffee premix and NESCAF? Black Roast. It expanded
portfolio with launch of NESCAF? SUNRISE Liquid Decoction
which is a `ready-touse' coffee decoction for consumers desiring a
filter coffee experience. It commissioned a new KITKAT line in its
Ponda factory in Goa. It launched Nestl? MUNCH FRUIT O NUT. It
launched KITKAT Kookie & Cr?me flavor across all channels. In
2021 there was portfolio expansion with product launches across
Prepared Dishes and Cooking Aids and Coffee and Beverages
portfolio that supported the OOH business. It focused on
premiumizing the beverage portfolio through the scale up of
NESCAF? Roasted Whole Bean coffee and bean-to-cup solution. It
launched NESTEA Instant Green Tea Powder a 100% pure and
natural powder manufactured in the Choladi factory to provide
consumers with premium products for the OOH business. NESCAF?
Sunrise Strong with a stronger and more aromatic coffee-chicory
blend was introduced in South India. It invested into the kiosk
business through Entrepreneurship for Youth which helped create
livelihood and job opportunities for franchisers.