Equiperz

Disrupting the online photo-gear and

equipment landscape

PITCHDECK.
 MARKET OPPORTUNITY
$2
BILLION
15.06
MILLION
$15
MILLION
₹2.23
TRILLION

Revenue in digital camera TV, Digital Media and

and equipment(exclusive Filmed entertainment
of action cameras) in Only the Digital Photography business contribute to around
Indianmarket amounts to Cameras segment, in India is pegged at 72% of the Mediaand
over $2 Bn in 2022. The volume is expected to over $15 Bn and Entertainment Indus-
market is expected to grow amount to 15.06mn pcs. growing at 25 – 30% try in India, which is
annually by 5.46% by 2026 in India YoYbasis. valued at Rs 2.23
(CAGR 2022-2026) Trillion by 2023
 PROBLEMS (ALT)
Continuously increasing cost of Gears bought as a huge one-time
equipment due to multiple
middlemen in the retail market
01 04 investment not yielding enough return
for value

Creative Limitations for artists as they miss

out on experimenting with latest equipment, 02 PROBLEMS 05 Lack of affordable repair service
providers and concentration of
owing to the financial burden of buying a new one
(ALT) service availability to few metro cities

Unidentified and decentralized

physical stores for renting equipment,
remainlargely inaccessible
03 06 Absence of a regulated platform for
buying & selling used gear

Equiperz | Pitchdeck | Problems

 SOLUTION
Equiperz - A One-Stop Marketplace
that focuses on maximizing accessibility
andaffordability for creative equipment
through various service offerings.

A marketplace that frees creators from

the burden of resourcing equipment,
location, man-power byproviding all of
them in one place, enabling them to focus
on their craft while also providing an
avenue to make passive income.
MISSION & VISION
To build India's biggest digital ecosystem
for audio-visual creators and redefine how
they resource production equipment. Our
goal is to zero in on every single kind of
gear requirement within the industry,
across cities, businesses, time value, costs
and usage and address all of it in one place.

Equiperz | Pitchdeck | Mission & Vision

 SAAS ENABLED
Rental Marketplace REPAIR /
Hyper local sharing of Equip- REFURBISH /RESELL
ment and Studiolocations
through a rental platform, Professional repair services for
bundled along with a booking gears through cloud
management system for rental service hubs + Regulated
vendors, AirBnb for Production used-gear reselling
Equipment and Studios

SERVICES
OFFERED
ONLINE STORE PRO-HIRE
Creative Professionals,
Online store for audio-visual Technicians and Production
production equipment and crews listed for hire and vice
accessories fromdirect sellers/ versa where requirements of
manufacturers around the professionals are listed
globe
 OUR MVP
Based on 1.5 years of meticulous market research,
we have put together a proto-type to
enter the market - Equiperz.in

Instant, 3-step KYC

Free- Saas based Rental Owners can
Rental equipment verification to Pickup and
rental and studio digitalize their
and studio sharing ensure all Delivery service for
booking module for business through
platform transactions are both the parties
vendors Equiperz in under
carried by verified
10mins
users

Equiperz | Pitchdeck | Our MVP

 Professional photographers /
Videographers

Audio and Visual

Consumer group with Content Creator
disposable income

Tourists
TARGET Media / Production

CUSTOMERS Houses

Film/Media Travelers
professionals

Hobbyists

Equiperz | Pitchdeck | Target Customers

 why now?
Consumption of social
Surge in the creators media and content
Growing photography /
commerce market and creation as a career is at
videography based
the creator community an all time high with the
entrepreneurships and yet
in India is likely to cross number of hobbyists
nocomprehensive solution
100mn over the next 5 pursuing content creation
for production needs
years as a side hustle is growing
exponentially

01 02 03

Consensus of the
Increase in production consumer with
houses/media houses/ disposable income, on
independent film photography as a
makers majorlifestyle choice

04 05
Equiperz | Pitchdeck | Why Now?
 BUSINESS MODEL
B2C/P2P B2C/P2P B2B
Free listing +
Commission on Service charges
Free Listing
Renting +Commission on
Reselling: Free
Sale
Freemium Listing +
Model for booking Commission on
Featured Listings
management Sale
system

Rental Sharing REPAIR-REFURBISH- ONLINE STORE

Platform RESELL

*Revenue from Brand Ads placement (across all services)

Equiperz | Pitchdeck | Business Model
 03
Go-to-market
Co-Branding with existing
rental vendor stores to

02
convert prevailing offline
customers to online

FaaS rental booking

management module
within the platform to
strengthen supply
Word of mouth, Social acquisition
Media campaigns/
Targeted Ads, SEO

01
FaaS rental booking management
module within the platform to 04
strengthen supply acquisition Content based user
engagement in social media
through influencer/Micro-
Influencer marketing

Equiperz | Pitchdeck | Go-to-Market

 COMPETITION
Rental Sharing REPAIR-REFURBISH- ONLINE STORE
Platform RESELL

and other retail stores

Equiperz | Pitchdeck | Competition

 COMPITITIVE ADVANTAGES
OTHER
RENTO AMAZON/
EQUIPERZ MUTTERFLY CLICK RENTSHER CASHIFY OLX FLIPKART
RETAIL
STORES

Free-SAAS - - - -

Repair/ Refurbishment Services - - - - -

P2P Network Engagement

Eliminate Deposit Payment - - - -

Verified Userbase - -

Niche Market Concentration

Delivery Services

Inter - City Services

Equiperz | Pitchdeck | Competitive Advantages

 Peer - Peer engagement First to Market = Early
driving referral marketing Network Effects

Verified Community Micro-Insurance

of users backed transactions,
ensuring user security

Saas enabled Marketplace

to help achieve strong
Supply and around the
clock control over
MOAT’S Asset-light, capital
efficient, rapidly
scalable business model
inventory of the vendors

Equiperz | Pitchdeck | MOAT’s

 meet our
team
A professional photographer with 6+
years in the Industry, has experience
running asuccessful media production
business

Creative and Innovative co-founder, who

brings in strong industry knowledge
and savvymarket trends

Architect behind the business model of

the marketplace

Heads Product, Sales and Marketing

Chief Executive Officer

 meet our
team
A professional photographer with 6+
years in the Industry, has experience
running asuccessful media production
business

Creative and Innovative co-founder, who

brings in strong industry knowledge
and savvymarket trends

Architect behind the business model of

the marketplace

Heads Product, Sales and Marketing

Chief Operating Officer

 FUND AMOUNT WE SEEK: FUNDRAISING
1Cr for next 9 months ($125k)
ASK
Team Product Development
Expansion
What we plan to achieve
in next 9 months?
24% Marketing &
26% Promotional Build robust technology and
application
18% Expand from 1 city to 20+ cities
Create a strong userbase of
Fixed Assets
4% 20k+ active users for rentals
Build a dynamic core team
10% 18% Achieve 5Cr GTV
Geographical
Expansion
Operational
Expenses

Equiperz | Pitchdeck | FundRaisingAsk