49 AI tools

that aren't
Chat GPT
Categorised based on your job.
List in the comments too.

Tim Hanson.
introduction
You’re living under a rock to deny AI is
the future of where most industries are
going.

But, with ChatGPT down most of the

time for most of us and Google's Bard
on the horizon, we’re looking for
alternatives.

Why not look for alternatives that don’t

require you to tell ChatGPT what to do?

Alternatives that are built for the one

thing you keep using Chad for?

I’ve gone through 50+ tools and

shortlisted a bunch. Used each one for
a few hours and categorised them
based on use case.
We have 49 tools
So I made a table of contents slide.
That's right, this carousel is so big I'm
giving you navigation.
Analytics + Data testing 4-10

PR 11 - 14

Content Creation - Written 15 - 21

Content Creation - Audio/Video 22 - 25

Content Creation - Images 26 - 29

Customer Support 30 - 34

eCommerce 35 - 39

Email 40 - 45

PPC 46 - 51

Sales 52 - 54

SEO 55 - 59

Social Media 60 - 65
 Analytics + Data testing

Analytics +
Data testing
When it comes to data most marketers
have a small panic attack. You either
don’t know the data, or there is so
much data the sheer volume of it just
crushes anyone else who isn’t sitting in
GA 24/7.

It’s either so overwhelming you don’t

know, or it’s just straight
overwhelming.
 Analytics + Data testing

AI can help with predictive models for

new campaigns, real time alerts for
trends and market shifts, and much
better cross platform tracking. Not to
mention A/B testing.

What if you had A/B/C/D/E/F/G/H.....

testing?

Oh, and reports. The reports can be so

gooooooood.
 Analytics + Data testing

Attention Insight
Like Hotjar but before you have data.
Really cool heatmap prediction SaaS.
 Analytics + Data testing

AWS Quicksight
Had a demo of this and was blown
away. Imagine ChatGPT but trained
on your internal data. Now you can
ask questions of the data. So cool.
 Analytics + Data testing

Scale.com
Just everything AI. Honestly,
everything you need to know about
using AI for better data insights.
 Analytics + Data testing

MadKudu
Predictive user conversion. Great
recommendations as next actions
based on your current data. I’ve seen
teams use this for crazy PLG.
 Analytics + Data testing

VWO
A/B/C/D/E/F/G/H testing at scale.
Add to this one of the nicest
experiment pipeline dashboards I’ve
ever seen.
 PR

PR
PR is this crazy Wild West like place to
me so I had to ask around for this one.

Got some great suggestions.

Most of this is to get people doing

what people do best, ask great
questions, report great stories.

Try and get the AI to do the legwork

part.
 PR

Beautiful.ai
Smart templates for better
presentations and data vis
 PR

BrandMark
AI logo generation and branding
assets. I’ve been playing around with
this for some 530 assets.
 PR

Meltwater
Social listening, media monitoring
and so good for monitoring trends.

This is your trendjacking platform

btw
 Content Creation - Written

Content Creation
-Written
My baby.

This is a hard one to put together due

to the amount of people looking to
“replace writers”.

So, I’m going to give you the tools I’ve

seen work to make writers better.

To enable you to write.

 Content Creation - Written

By Automata
Smart content repurposing for
multiple channels. Great for seeding
ideas for content repurposing.
 Content Creation - Written

Hemmingway
I use Hemmingway for pretty much
everything. Helps me keep things
short/sweet to the point.
 Content Creation - Written

Grammerly
Not a huge fan, but I’d be remiss if I
didn’t say it wasn’t helpful at times.
 Content Creation - Written

Wordtune + Spices
My current go to for using AI to write
cotnent.

It can cite, it has tone of voice.

It can tell better jokes than I can.

 Content Creation - Written

Lex.page
Great for content writing.

Hugely helpful when it comes to

wrapping up content or rewrites.
 Content Creation - Written

Pathfactory
Better insights into the content
journey users take.

Gives you a much better visual on

how people are moving throughout
the site.
 Content Creation - Audio/Video

Content Creation
-Audio/Video
AI within audio and video is kinda new.

It’s a much harder egg to crack

because there are so many moving
parts.

These are a few of my favs so far.

 Content Creation - Audio/Video

Descript
Insane voice replication for anything
SOPs/screen recording/Podcasts.

I LOVE DESCRIPT.
 Content Creation - Audio/Video

nVidia
So many cool things coming out of
Nvidia.

Real time audio cleaning.

Eye tracking to the camera.
Head tracking on video.
 Content Creation - Audio/Video

Deepzen
Audio synthesising.
This one creeps me out a little, but I
can’t deny how cool it is.
 Content Creation - Images

Content Creation
-Images
Images, artwork. There’s a lot here to
debate.

I use AI for my visuals on my posts.

I don’t use them for any sold materials.

Here are the main players
 Content Creation - Images

Dall-E
Caught everyone by surprise last
year, and then again when they
updated the algo.

Craiyon is the new mini version.

 Content Creation - Images

MidJourney
I swear it’s been made famous by
Chris Do alone.

My personal fav.

Sits inside Discord.

 Content Creation - Images

UpScaler
AI image upscaling.

Sometimes your image is just too

small.

Here’s a great one for making them

bigger and crisper.
 Customer Support

Customer Support
Remember when chatbots were a
thing? And not they’re mostly just a
super expensive plugin.

Turns out we were putting them in the

wrong place.

Move from home page to help page

and they make a lot more sense.

AI can be the chatbot, manage

conversations, or even be the AI voice
(this one is weird).
 Customer Support

Amazon Connect
AI powered support workflows and
forecasting when a real person
needs to step in.
 Customer Support

ada
Personalised customer support at
scale. Easy to integrate to most
CMS’s.
 Customer Support

LivePerson
What if it’s easier to move the
conversation to WhatsApp to help
the user?
Manage that one customer across
multiple platforms in one place.
 Customer Support

ZenDesk
They have an AI powered help desk
that’s pretty cool now.

Worth checking out.

 eCommerce

eCommerce
Because of the fast nature of
eCommerce AI is everywhere.

81% of online retailers already use AI to

boost holiday sales.

Because ROI is so easily tied to

bottomline AI in eCommerce has
grown and evolved at lightning
speeds.

From funnel optimisation to writing

listings based on user history,
forecasting and micro sales.
 eCommerce

Shopify
There are hundreds of amazing AI
powered apps for Shopify.

I'd recommend just crawling

through the appstore and seeing
what takes your fancy.
Dialogue is a favourite.
 eCommerce

Qubit
Smart listing personalisation to
create dynamic text per the user.
 eCommerce

Mona
AI virtual shopper. Providing
personalised shoppers at scale.
 eCommerce

Vizit
Image prediction for listings.
Experiment and optimise based on
conversions.
 Email

Email
Hyper-personalised emails, subject
lines and optimised send times? AI is
so strong in email it’s scary.
 Email

EmailBlaster
AI powered email clean up.

Gotta keep those lists sparkly.

 Email

Automizy
Predict your subject line
performance before you even send
the email.
 Email

Persado
Great email templates and "word
tempertures" based on
buying intent.
 Email

iageTech
AI guided expert advice on list
segmentation, reducing churn and
scaling send volumes
 Email

SeventhSence
Hubspot add on to optimise
send times
 PPC

PPC
All modern advertising runs on AI. It
would be dumb to say otherwise.
Humans just can’t compete.
You still need humans to run the ads
though.

Here’s how AI can help with that part -

Finding new audiences, micro-

targetting audiences, creating ads for
them, adapting ads to audience
preferences, managing spend and
running the campaigns -
 PPC

AI Advertising
Predict ad performance and
changes at scale
 PPC

Celtra
Automatically create multivariate
creative to test across formats and
platforms
 PPC

Jasper
Used to create ad copy. Be careful
with it, learn to edit the outcome.
 PPC

Persado
Create customised text based in ads
based on audience history
 PPC

Pixis
Powerful ads optimisation algorithm
across campaigns and most
platforms.
 Sales

Sales
AI for sales has come a long way since
basic software automations and
moving a list for you at the end of the
day.

It goes without saying Gong and

Salesforce should be on this list, but
here are a few you might not know
about.
 Sales

Outreach.io
Smart automation of outreach and
sales forecasting
 Sales

Getrev.ai
AI powered lookalike data for finding
new audiences.
 SEO

SEO
AI is coming to search. There’s no
denying that.

But, we can use AI to help with our

own efforts.

I’ve been doing it for years, because

manually trying to work out search
algorithms is insane.
 SEO

KeywordInsights.ai
Smart clustering of keywords into
pillar and spoke topics.

Love this tool.

 SEO

SurferSEO
What do you actually need to write to
rank.

Surfer has been in my quiver for

nearly 5 years at this point.

Oh, and it has Jasper built in these

days.
 SEO

BrightEdge
AI keyword research and search
intent signals? sign me up.
 SEO

WordLift
Been playing around with this one to
add schema to posts. Really like this.
 Social Media

Social
And, last but not least, my social peeps.

AI is taking over our feeds, people

talking about it, people telling us for
8th time today that we’re using
ChatGPT wrong.

Here are some tools that I’ll never tell

you you’re using them wrong.
Pinky promise.
 Social Media

Sprinklr
Their AI powered social listening tool
is pretty cool. They have a free
version.
 Social Media

RadAI
expensive.

But, from what I’ve seen it’s pretty

nuts. Detailed customer personas.

Like scary detailed.

 Social Media

Trender.AI
AI powered trendspotting and deep
analytics around them.
 Social Media

Tribescaler
AI chatbot for social posts. Been
playing around with this.
 Social Media

Taplio
Scheduling of LinkedIn posts. Has an
AI post re-writer that good for
seeding content ideas.
to wrap up
Don't get me wrong. I'm excited about
ChatGPT and the future of it.

But, I'm seeing so many people make nails

out of problems because they see Chad as
this crazy powerful hammer-shaped omni-
tool.

Sometimes you need the tool that does the

exact job you need.
This is the part where I sell out.
Want more SEO and content
marketing tips, tricks and tools?

follow me. Go to my site. Hit

the bell 🔔

@tihanson Tim Hanson.