12/9/21, 5:01 PM Assignment - 1: Attempt review

Started on Saturday, 4 December 2021, 5:30 PM

Question 1
Complete
Mark 0.50 out of 0.50

Which type of data is obtained at a lower cost and quickly than the Others?

Select one:
a. Experimental
b. Primary
c. Secondary
d. Qualitative
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Question 2
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Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably priced, comfortable, and safe scooter
with room to store her books. She is not familiar with scooters, and this is a major purchase for her. The purchase will probably involve:

Select one:
a. limited decision making
b. low-involvement decision making
c. dedicated cognitive behavior
d. extensive decision making
e. low-involvement problem solving

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Question 3
Complete
Mark 0.50 out of 0.50

Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not have time to make cheesecake in the traditional
manner. This is an example of a _____ strategy.

Select one:
a. Divestment
b. Diversification
c. market development
d. product penetration
e. product development

Question

Complete
4

Mark 0.50 out of 0.50

Which method should be used by the researcher for data collection when respondents are not willing to provide information?

Select one:
a. Internet surveys
b. Observational research
c. Focus groups
d. Personal interviews

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Question 5
Complete
Mark 0.50 out of 0.50

The research objectives in the second step of marketing research process should be defined into particular:

Select one:
a. Financial amounts
b. Information needs
c. Time allotments
d. Marketing goals

Question 6
Complete
Mark 0.50 out of 0.50

The purchase decision for industrial products are taken by the following

Select one:
a. Supply chain Alone
b. research, finance, accounts, and purchase department influences the purchase decision
c. Accounts & Admin
d. HR, Admin, Housekeeping

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Question 7
Complete
Mark 0.50 out of 0.50

_____ is defined as the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Select one:
a. Market sampling
b. Opportunity analysis
c. Environmental scanning
d. An internal audit
e. Stakeholder analysis

Question 8
Complete
Mark 0.50 out of 0.50

Select the type of research from following to identify the demographic groups who prefer diet soft drinks and reasons of it.

Select one:
a. Survey research
b. Ethnographic research
c. Experimental research
d. Descriptive research

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Question 9
Complete
Mark 0.50 out of 0.50

Marketing managers often use in-store promotions to stimulate sales of:

Select one:
a. high-priced products
b. technical products
c. industrial products
d. high-involvement products
e. low-involvement products

Question 10
Complete
Mark 0.50 out of 0.50

Business products may be identified

Select one:
a. products sold in a finished state for use in the home or the business office.
b. products, like legal services, that can be bought by businesses or individuals but do not enter into the production of finished goods.
c. goods and services purchased for use either directly or indirectly in the production of other goods and services for resale.
d. products of any kind bought for use in the home but sold later as used items.

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Question 11
Complete
Mark 0.00 out of 0.50

Differentiated (multi-segment) approach means

Select one:
a. Marketer starts targeting single buyers and tries to fill buyers' needs and moves further targeting two or more customer segments
with a separate marketing mix.
b. The marketer does not use any Marketing Mix
c. Marketer target business buyers as per their similar needs with a single marketing mix. Here the demand is so diffused that it is not
worth to differentiate, and all customers are offered a single product
d. The marketer uses different marketing mechanism for different customers

Question

Complete
12

Mark 0.50 out of 0.50

Problems related to _________________ can be studied under marketing research.

Select one:
a. All of the above
b. Marketing Mix
c. Promotional Mix
d. Product Mix

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Question 13
Complete
Mark 0.50 out of 0.50

When one product becomes part of another product that is destined for resale, the first product is considered

Select one:
a. a business product.
b. to be destined for the industrial market.
c. a consumer product.
d. to be destined for the commercial market.

Question 14
Complete
Mark 0.50 out of 0.50

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

Select one:
a. Personality
b. age
c. Lifestyles
d. reference groups
e. gender

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Question 15
Complete
Mark 0.00 out of 0.50

Law governing media in India are

Select one:
a. Code for Commercial Advertising on Doordarshan and All India Radio
b. Code of conduct of the News Broadcasters Association
c. B, F
d. A, B, C, D, E, F
e. Electronic Media Monitoring Centre (EMMC)
f. Norms for Journalist Conduct issued by the Press Council of India
g. A, C, D, E
h. A, B, C
i. Cable Television Network Rule, 1994

j. The press council Act, 1978

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Question 16
Complete
Mark 0.00 out of 0.50

An example of a segmented market would be

Select one:
a. Bisleri marketing its product to all residents of the India with one marketing mix based on the concept pure and safe drinking water
#piyobisleri
b. Maruti separating its potential customers into economy car buyers and luxury car buyers.
c. High-income and low-income consumers being treated the same at Burger King.
d. Sundar Nursery seeing residents of urban areas and rural areas as one market needing trees.

Question 17
Complete
Mark 0.00 out of 0.50

Identify the type of marketing explained with the help of example, P&G donates a rupee to help under privileged people.

Select one:
a. Below the line marketing
b. Buzz marketing
c. Cause- related marketing
d. Social marketing

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Question 18
Complete
Mark 0.50 out of 0.50

The process of collecting information about the external marketing environment is

Select one:
a. marketing management.
b. marketing research.
c. environmental management.
d. environmental scanning.

Question 19
Complete
Mark 0.50 out of 0.50

A well defined problem is _____________________ solved.

Select one:
a. None
b. Completely
c. Half
d. Partially

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Question 20
Complete
Mark 0.50 out of 0.50

The most defining element of a culture is its:

Select one:
a. Values
b. Laws
c. Customs
d. Myths
e. Language

Question 21
Complete
Mark 0.00 out of 0.50

Which of the following elements is not part of Porter's Five Forces model for industry competitiveness?

Select one:
a. Threat of substitutes.
b. Threat from government.
c. Power of buyers.
d. Threat of suppliers.

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Question 22
Complete
Mark 0.50 out of 0.50

Concerning market segmentation, all of the following statements are correct except

Select one:
a. there are too many variables to attract all customers using the same marketing mix.
b. only for-profit organizations practice market segmentation.
c. market segmentation attempts to divide the total market into smaller groups.
d. firms that practice market segmentation don’t necessarily change their products to meet the needs of different market segments.

Question 23
Complete
Mark 0.50 out of 0.50

Which of the following isn’t part of company’s macroenvironment?

Select one:
a. Demographic Environment
b. Natural Environment
c. Economic Environment
d. Industry Competitors

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Question 24
Complete
Mark 0.50 out of 0.50

Each week, Jess comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of:

Select one:
a. routine response behavior
b. consistent decision making
c. limited decision making
d. situational convenience
e. buyer’s harmony

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Question 25
Complete
Mark 0.50 out of 0.50

In order to expand its sales into the U.S. market, BRL, an Australia-based winemaker, agreed to a merger with a U.S.-based wine
distribution company. According to Ansoff’s strategic opportunity matrix, BRL would be implementing a _____ strategy.

Select one:
a. market development
b. Divestment
c. product penetration
d. Diversification
e. product development

Question

Complete
26

Mark 0.00 out of 0.50

When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying

Select one:
a. undifferentiated marketing
b. differentiated marketing
c. the majority fallacy
d. concentrated marketing

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Question 27
Complete
Mark 0.50 out of 0.50

_____ is a strategy that attempts to attract new customers to existing products.

Select one:
a. Market development
b. Product development
c. Diversification
d. Market penetration
e. Product penetration

Question 28
Complete
Mark 0.50 out of 0.50

Mr Vaibhav is confused about using the marketing research process, as he knows that there is some problem in business but not knowing
the specific reasons to investigate. He is supposed to have problems with:

Select one:
a. Data Collection
b. Identifying Problem and research objectives
c. Developing the research plan
d. Developing a research approach

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Question 29
Complete
Mark 0.50 out of 0.50

Which of the following products would most likely be classified as a business product?

Select one:
a. Accounting services
b. Lycra (spandex)
c. An automobile
d. A computer

Question 30
Complete
Mark 0.50 out of 0.50

Survey research is best suited for collecting____________________ data.

Select one:
a. Exploratory
b. Attitudinal
c. Descriptive
d. Preference

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