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ENTREP Summative 4

1) The document is a summative test on entrepreneurship given to students at Aurora Senior High School in Isabela, Philippines. 2) The 20 question multiple choice and identification test covers key concepts in entrepreneurship including the marketing mix, market research techniques, branding, and the 4Ps model. 3) The test was prepared by two subject teachers, checked by the subject group head, and approved by the assistant principal and school principal.

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Jeymar Yra
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28 views

ENTREP Summative 4

1) The document is a summative test on entrepreneurship given to students at Aurora Senior High School in Isabela, Philippines. 2) The 20 question multiple choice and identification test covers key concepts in entrepreneurship including the marketing mix, market research techniques, branding, and the 4Ps model. 3) The test was prepared by two subject teachers, checked by the subject group head, and approved by the assistant principal and school principal.

Uploaded by

Jeymar Yra
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

Department of Education
Region 02-Cagayan Valley
Schools Division of Isabela
Aurora Senior High school
Ballesteros, Aurora, Isabela

ENTREPRENEURSHIP
Q1-SUMMATIVE TEST 4

NAME: _________________________________________SECTION: ______________________________SCORE: _______

TEST I. MULTIPLE CHOICE


Directions: Read and analyze each item then choose the letter that corresponds to the correct answer. Write
your answer on the space provided before the number.
________1. It is highly regarded as the arena where the entrepreneur’s business will play.
a. Market size b. Market share c. Market d. Potential market
________2. It is the most common way to gather primary information/data with the use of
questionnaires or interview schedule.
a. Data gathering c. Interview
b. Focus group discussion d. Survey
________3. A data gathering technique where it can be moderated to group interviews and
brainstorming sessions that provide information on user’s needs and behaviors.
a. Data gathering c. Personal Interview
b. Focus group discussion d. Survey
________4. It refers to information gathered directly from the respondents who answered a set of
questions.
a. Data gathering b. Primary research c. Secondary research d. Survey
________5. It is the most valuable tool in any type of research study.
a. Data collection b. Market research c. Qualitative research d. Quantitative Research

For items nos. 6-10, identify which P in the marketing mix is being addressed.
a. Packaging b. Place c. People d. Promotion e. Product
________6. The ultimate marketing strategy.
________7. Customers conveniently transact on-site or online.
________8. Physical evidence the entrepreneur needs to set up so as to sell the service.
________9. Includes the most effective advertisement to be used to drive awareness and increase sales.
________10. Any goods or services that is produced to meet the consumers’ wants, tastes and
preferences.

TEST II. IDENTIFICATION


Directions: Write the word or phrase that is being described in each statement.
_________11. A marketing model that modifies the 4Ps model.
_________12. It refers to how a business creates awareness in the market.
_________13. The way your product or service appears from the outside.
_________14. The amount of money that a customer pays for to enjoy a product or service.
_________15. It can be intangible or tangible as it can be in the form of services or goods.

Address: Ballesteros, Aurora,


Isabela 3316
Email:
[email protected]
Mobile No.: 09171729721
_________16. The place occupied by products in the hearts and minds of the consumers.
_________17. It is responsible for every element of your sales, marketing strategies, and activities.
_________18. It occurs when an individual salesperson sells a product, service or solution to a client.
_________19. A powerful and sustainable high-level marketing strategy used to create or influence a brand.
_________20. It is a set of controllable and interrelated variables composed of product, place, price and
promotions that a company assembles to satisfy a target group better than its competitor.

Prepared by:

JONNALYN G. OLIVEROS JEYMAR S. YRA


Subject Teacher Subject Teacher

Checked: Recommending Approval: Approved:

JASMIN I. LAPPAY RUBY R. GUILLERMO ELSA S. RINGOR


Subject Group Head Assistant Principal II School Principal II

Address: Ballesteros, Aurora,


Isabela 3316
Email:
[email protected]
Mobile No.: 09171729721

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