Interference Theory of Forgetting
Interference Theory of Forgetting
Proactive Interference
● Proactive interference is when old information (past information) affects the
learning and retention of new information.
○ For example, you may find it difficult to remember your friend’s new
mobile number after having previously learned the old number.
Retroactive Interference
● Retroactive interference is when new information (recent information) affects
the retention of old information.
○ For example, when moving houses and changing addresses, you will
soon find that the new address replaces the old as you will not be able
to remember your old address.
Effect of similarity
● When two sets of information are similar in meaning, interference is more
likely to occur
○ NOTE: Similar in meaning, not similar in sound - LTM encodes
information semantically (through meaning).
■ For example, if we are told to remember a list containing the
words ‘big’, ‘huge’ and ‘large’, interference is more likely to
occur if this list is followed by a list of words with the
same/similar meaning, such as ‘enormous’, ‘giant’ and
‘colossal’.
● Findings:
○ In the control group, the recall of the first list was higher than that of the
experimental group.
● Conclusion:
○ Findings demonstrated that retroactive interference occurred for the
experimental group - new information (the second list of paired words)
affected the retention of old information (first list of paired words).
○ As a result of retroactive interference, it led to the experimental group
experiencing poorer recall of the first list of paired words than the
control group.
E - There has been a lot of research into the effects of interference when people are
exposed to adverts from competing brands within a short period of time. For
example, Danaher et al (2008) found that both recall and recognition of an
advertisement’s message was impaired when participants were exposed to two
adverts for competing brands within a week.
L - Therefore, this shows how psychological research into interference can be used
in the real world, thus increasing the usefulness of interference as an explanation of
forgetting.
E - In fact, much of the research evidence for the interference theory has come from
artificial lab experiments. Interference requires special conditions, for example
word-pair stimuli are generated for the purpose of the experiment. These
conditions are very rare in day-to-day life, thus resulting in the research to appear to
have little relevance to everyday situations.
E - As a result of this, the research conducted lacks ecological validity and can be
questioned if interference only accounts for a very specific and limited range of
instances of forgetting in LTM.
L - Therefore, since the evidence that supports the interference theory can be
considered invalid, as it lacks ecological validity, this limits the validity of the
interference theory too.
E - McGeoch and McDonald (1931) had different groups of ppts learn two lists of
words. For one group of ppts, the second list consisted of synonyms of the first list
whereas for the other group, the second list consisted of nonsense syllables (e.g
GVX, HRE).
They found that recall of the first list was higher in the group where the second list
consisted of nonsense syllables (26%) compared to the group where the second list
consisted of synonyms of the first list (12%).
E - This is a strength as it supports the idea that if two sets of information are similar,
interference is more likely to occur.