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KFC India Case Questions

KFC India applies various theories of behavioral learning to its marketing strategies. It uses classical conditioning by associating its brand with positive emotions to influence consumer behavior. It applies instrumental conditioning by rewarding consumers for desired behaviors like purchases. It also leverages cognitive learning by helping consumers understand the benefits of its products to influence purchase decisions.

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54 views1 page

KFC India Case Questions

KFC India applies various theories of behavioral learning to its marketing strategies. It uses classical conditioning by associating its brand with positive emotions to influence consumer behavior. It applies instrumental conditioning by rewarding consumers for desired behaviors like purchases. It also leverages cognitive learning by helping consumers understand the benefits of its products to influence purchase decisions.

Uploaded by

Iharry 1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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KFC India – Relishing on Consumer Learning

Case Questions:

1. How does KFC India apply Classical Conditioning Theory of Behavioral Learning – in
details? (33 points)

2. How does KFC India apply Instrumental Conditioning Theory of Behavioral Learning –
in details? (34 points)

3. How does KFC India apply Cognitive Learning – in detail? (33 points)

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