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20MB3PC16 - Data Analytics

The document outlines a course on data analytics for an MBA program. The course objective is to understand how large volumes of diverse data can be used for decision making through analytical tools. The course outcomes are for students to understand the importance of analytics, analytical tools, and how to apply tools to solve business problems. The course covers topics like descriptive statistics, predictive analytics using techniques like correlation and regression, data mining techniques for exploration and machine learning, and simulation.

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sridhar reddy v
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49 views

20MB3PC16 - Data Analytics

The document outlines a course on data analytics for an MBA program. The course objective is to understand how large volumes of diverse data can be used for decision making through analytical tools. The course outcomes are for students to understand the importance of analytics, analytical tools, and how to apply tools to solve business problems. The course covers topics like descriptive statistics, predictive analytics using techniques like correlation and regression, data mining techniques for exploration and machine learning, and simulation.

Uploaded by

sridhar reddy v
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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20MB3PC16: DATA ANALYTICS

MBA SEMESTER - III L T P C


3 1 0 4

Course Objective: To understand the importance of ever-increasing volume, variety and velocity of
data in organization and application of data analytical tools for decision making.

Course Outcomes: Students will be able to understand a) Importance of Analytics b) Understanding


the analytical tools c) Application of Analytical tools to solve business problems.

UNIT - I: Introduction to Data Analytics: Introduction to Data- Importance of Analytics- Data for
Business Analytics –Big Data - Business Analytics in Practice. Data Visualization – Data
Visualization tools, Data queries, Statistical methods for Summarizing data, Exploring data using pivot
tables.

Unit - II: Descriptive Statistical Measures – Population and samples, Measures of location,
Measures of Dispersion, Measures of variability, measures of Association. Probability distribution and
Data Modeling – Discrete Probability distribution, Continuous Probability distribution, Random
sampling from Probability Distribution, Data Modeling and Distribution fitting.

Unit - III: Predictive Analytics: Karl Pearson Correlation Techniques - Multiple Correlation-
Spearman’s Rank correlation -Simple and Multiple regression -Regression by the method of least
squares – Building good regression models – Regression with categorical independent variables - -
Linear Discriminant Analysis - One way and Two-Way ANOVA

Unit - IV: Data Mining: Scope of Data Mining, Data Exploration and Reduction, Unsupervised
learning – cluster analysis, Association rules, Supervised learning- Partition Data, Classification
Accuracy, prediction Accuracy, k-nearest neighbors, Classification and regression trees, Logistics
Regression.

Unit - V: Simulation: Random Number Generation, Monte Carlo Simulation, What if Analysis,
Verification and Validation, Advantages and Disadvantages of Simulation, Risk Analysis, Decision
Tree Analysis.

Suggested Readings:
 James Evans, Business Analytics, 2e, Pearson, 2017.
 Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams Essential of BusinessAnalytics,
Cengage Learning.
 Thomas Eri, Wajid Khattack& Paul Buhler: Big Data Fundamentals, Concepts, drivers and
Techniques by Prentice Hall of India, New Delhi, 2015
 Wilfgang Jank, Buisness Analytics for Managers, Springer, 1e, 2014.

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