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Annexure ‘‘AAB-CD-01’

L T P/S S No. of Total

W PSDA Credit
Course Title: Technical Communication-I Units
Course Code: BC 105 3 0 0 2 4 4
Credit Units: 4
Level: UG
*L – Lecture *T – Tutorial *P – Practical *FW – Field Work
*PSDA – Professional Skill Development Activities)

Course Objectives: This course is aimed to equip students with effective oral and digital communication. Students will learn various aspects of
communication with specific emphasis on emerging and evolving trends in the area, nonverbal communication, presentation as well as cross-cultural
communication. The course will helpstudents in developing strategies to communicate effectively with a diverse audience and platforms. 

Prerequisites: NIL

Course Contents/Syllabus:

Descriptors/Topics Weightage (%)

1 Module I: Concept of Communication 10
Definition of Communication 
Process of Communication 
Types of Communication: Verbal (Oral and Written), Nonverbal 
Barriers to Communication: Physical, Language and Semantic, Socio-Psychological, Organizational 
Gateway to Effective Communication 
7Cs of Communication
2 Module II: Listening & Nonverbal Communication  20
Listening
 Definition of Listening
  The Nature of Listening
 Listening Styles
 Overcoming Barriers to Listening 
 Critical Listening and Social Support 
Nonverbal Communication
 Nonverbal Communication defined
 Characteristics of Nonverbal Communication
 Functions of Nonverbal Communication 
 Types of Nonverbal Communication
 Effective use of Nonverbal Communication  
3 Module III: Cross Cultural Communication 15
 Cross Cultural Communication: Meaning and Significance 
 Definition of Culture 
 Elements of Culture 
 Characteristics of Culture  
 Language and Meaning 
 Language and Culture 
 Culture and Context 
 Assessing the Context 
 Intercultural Communication in the Professional Context 
4 Module IV:  Effective Speaking  10
 Speaking Skills: Fluency, Vocabulary, Grammar and Pronunciation 
 Effective Speaking: Selection of words, Your Voice and Nonverbal communication 
 Functions of Speaking: Interaction, Transaction and Performance 
 Structuring the Message 
 Effective Speaking Strategies 
5 Module V: Persuasive Communication 10
 Definition of Persuasion 
 Language Intensity, Vividness and Offensiveness 
 Powerful/Powerless Language and Persuasion 
 Implicit and Explicit Conclusions 
 Gain-framed vs. Loss-framed Messages 
 Quantity vs. Quality of Argument 
  The use of Evidence 

6 Module VI: Presentation Skills 15

 Planning, Preparation, Practice, Performance 
 Audience Analysis 
 Audio-Visual Aids 
 Analyzing the Nonverbal Communication  
 Methods of Delivery: Impromptu, Extemporaneous, Memorisation, Manuscript, Outlining 

7 Module VII: Designing Visual Communication 10

 Understanding Visual Communication 
 Identifying Points to illustrate 
 Selecting the right types of Visuals 
 Producing and Integrating Visuals 
8 Module VIII:  Reading Comprehension 10
 Significance of Reading  
 Gathering ideas and information from a given text  
i. Identify the main claim of the text 
ii. Identify the purpose of the text 
iii. Identify the context of the text  
iv. Evaluating these ideas and information  
 Interpretation of the text  

 Course Learning Outcomes: 

1. Understand the nature, importance, and process of technical communication.  
2. Listen and give feedback appropriately as well as apply the nonverbal aspects of communication.
3. Communicate effectively with a culturally diverse audience
4. Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and
deliver messages.
5. Apply appropriate strategies to persuade the audience. 
6. Deliver effective presentations in contexts that may require power point, extemporaneous or impromptu oral presentations 
7. Create visual messages 
8. Read and interpret complex messages and take decision accordingly.
Mapping of Course learning outcomes (CLOs) with Graduate Attributes (GA). 

Course Understand Listen and Communicate Analyze Apply .Deliver Create Visual Read and
Learning the nature, give effectively with communication appropriate effective messages interpret
Outcomes   importance, feedback a culturally situations and strategies to presentations in complex
and process appropriatel diverse audiences to persuade the contexts that messages and
take decision
of technical y as well as audience make choices audience may require
accordingly
communicatio apply the about the most power point,
n.   nonverbal effective and extemporaneou
  aspects of efficient way to s or impromptu
communicat communicate oral
ion. and deliver presentations 
messages
Graduate                
Attributes 
Knowledge      
and Expertise
of
Biosciences          
and
Biotechnolog
y 
Self-directed      
and Active          
learning 
Research and      
         
Enquiry 
Information                
&
Communicati
on
Technology
 Skills 
Critical      
thinking and
Problem-          
Solving
Abilities 
Communicatio       
              
n Skills
Creativity,      
Innovation &
         
Reflective
Thinking 
Analytical &      
Decision-
         
Making
Ability 
Leadership &        
           
Teamwork 
Multicultural        
Understandin
             
g & Global
Outlook 
Integrity and      
         
Ethics 
Social &      
Emotional          
Skills 
Employability      
, Enterprise &
         
Entrepreneurs
hip 
Lifelong      
         
Learning 
 Environment      
and          
sustainability 

Pedagogy for Course Delivery: 

 Classroom discussions 
 Group Discussions 
 Presentations 
 Role play 

List of Professional Skill Development Activities (PSDA): 

 Quiz 
 Case Study
 Group Discussion 
 Group Presentation 

Assessment/ Examination Scheme: 

Theory L/T (%)  Lab/Practical/Studio (%)  End Term Examination 

100%  0%  50% 

 
Theory Assessment (L&T): 
Continuous Assessment/Internal
Assessment 
End Term Examination
Components  Quiz  Case Study Group Group Discussion  Attendan
(Drop down)  Presentation   ce 

Weightage (%)  10%  10%  15%  10%  5%  50 

 Lab/ Practical/ Studio Assessment:
Continuous Assessment/ Internal Assessment  End Term Examination  

Components            End term exam  Total 

Weightage (%)               

 
 

Mapping Continuous Evaluation components/PSDA with CLOs 

 
 
  
Bloom’s Level  Remembering  Understanding  Applying  Analysing  Evaluating  Creating 
Course Learning Listen and give Understand the Analyze Apply .Deliver effective Read and interpret
Outcomes  feedback nature, scope, and communication appropriate presentations in complex messages
  appropriately  power of situations and strategies to contexts that may and take decision
  communication audiences to persuade the require power accordingly
processes.  make choices audience point,
about the most extemporaneous or
Assessment type  effective and impromptu oral
/PSDA  efficient way to presentations &
communicate and create visual
deliver messages messages

Quizzes                   
 Case Study                 
Group                  
Presentation 
Group Discussion                 

 
Text Books/ References Books:  
Text Book 
 Greson, S. &Greson, S. (2014) Technical Writing: Process and Product 8th Ed. New Delhi: Pearson Education India 
References 
 Anderson, P. (2011) Technical Communication: A Reader Centered Approach New Delhi: Cengage Learning.