Cadence Online Clothing Company
Online Clothing Brand
Business Plan
Prepared by
Juliet Park
[email protected]
April 20, 2022
Executive Summary
Objectives:
1. To be a known online clothing brand company by increasing Facebook
followers by 10% in June 2022.
2. To expand the company’s online audience engagement by 10% in
December 2022.
Unique Selling Point:
The online clothing company offers a full collection for all sizes of apparel that
is classy, upscale and versatile. This apparel line includes casual and active
wear, headgear, workout gear, leather coats and baseball jackets. It also
includes outfits for toddler to 5XL.
About Us
Cadence Online Clothing Company is located at 2690 Cherry Camp Road,
Chicago, Illinois 60636. The owners shifted to selling their apparels online in
order to gain profits and still be able to give salaries to the employees. The
shop had a retail store before the COVID-19 pandemic, but since then the
immediate area of the store has been on lockdown.
Product/Services & Pricing
The online clothing company sells casual and active wear, headgear, workout
gear, leather coats and baseball jackets for all sizes. The company also sells
clothes for babies and toddlers. Prince is based on the material, style and size
of the clothes The general price range is from $25 to $100.
Target Market
Men and women between the ages of 20 and 49 who may have babies ranging
in age from 0 to 4 years old and would like to offer them outfits, as well as
teens between the ages of 5 and 19, are the company's target demographic.
Consumers that require reasonably priced, branded apparel make up these
target markets. There are no color barriers inside these target markets, and
consumers come from a variety of backgrounds.
Competition
The company’s competition will be the following:
Goldwin Clothing Brand
Goldwin Clothing Brand has been one of the leading clothing brands in
Chicago for the past five years. They sell men and women’s sportswear,
jeanswear and swimsuits. They do not offer any children’s wear.
Ellie’s Online Clothing
Ellie’s Online Clothing is an online shop that has been selling clothing for
teenagers and children for two years. They've built an online presence, but
the online store's only drawback is that it doesn't sell fashionable clothing
types.
SWOT Analysis
METRICS POINT 1 POINT 2
Unique shopping experience
Experience and understanding
Strengths with exceptional online
of the fashion industry
customer service
Lacks of employees who knows
Weaknesses Weak online presence
how to do social media
Growing popularity of online
Opportunities Large target market
shopping
New online shops may open in Lockdown restrictions can
Threats the future because of the threaten the supply of their raw
pandemic materials
Marketing Plan
As the internet has become a staple of American life and retail merchandising
of the consumers, the clothing company will venture into selling the company’s
items online and will develop a website where the company can put up their
clothing catalogs. The company will secure the domain name of
CadenceOnline,com and will begin site development. The company will also be
creating a social media page (Facebook) to boost the company’s online
presence.
Operational Plan
ACTION ASSIGNED TO END DATE
Create a social media page and invite people
Toby Barker June 30, 2022
to follow the page
Establish delivery options for customers who
Toby Barker June 30, 2022
will be ordering outside Chicago.
Team
Joseph Cooke
Sales Manager
Ethan Dixon
Marketing Manager
Projected Startup Costs
DESCRIPTION AMOUNT PERCENTAGE
Clothing $1,500.00 20%
Mobile App Development $4,000.00 53.34%
Marketing Expenses $1,000.00 13.33%
Other Expenses $1,000.00 13.33%
Startup Fund Available $0.00 0%
Total Startup Costs $7,500.00 100%
Projected Profit & Loss Statement
DESCRIPTION YEAR 1 YEAR 2
Sales $60,000.00 $80,000.00
Cost of Sales $10,000.00 $12,000.00
Gross Profit $50,000.00 $68,000.00
Total Expenses $30,000.00 $35,000.00
Net Profit (Loss) $20,000.00 $33,000.00
Projected Balance Sheet
DESCRIPTION YEAR 1 YEAR 2
Cash $50,000.00 0
Other Assets $15,000.00 $10,000.00
Total Assets $65,000.00 $70,000.00
Accounts Payable $20,000.00 $20,000.00
Other Liabilities $10,000.00 $10,000.00
Total Liabilities $30,000.00 $30,000.00
Equity Capital $25,000.00 $25,000.00
Retained Earnings $5,000.00 $5,000.00
Total Shareholder’s Equity $35,000.00 $40,000.00
Total Liabilities & Shareholder’s
$65,000.00 $70,000.00
Equity
