LOYOLA COLLEGE, CHENNAI-34

AN INTERNSHIP REPORT ON CONSUMER BEHAVIOUR AND MARKETING

RESERCH

SBI LIFE INSURANCE COMPANY LTD,

Regional Office: Centennial Square, 4th Floor, 6A,
Dr.Ambedkar Road, Kodambakkam, Chennai-600024
Tel: +914424888078
Web: www.Sbilife.co.in

By
PARVESH (20-UCO-555)

Department of commerce

AN INTERNSHIP REPORT SUBMITTED TO THE DEPARTMENT OF COMMERCE IN

PARTIAL FULLFILLMENT OF THR REQUIREMENT FOR THE DEGREE OF
BACHELOR OF COMMERECE OF LOYOLA COLLEGE
DECLARATION

I, PARVESH.P (20-UCO-555) hereby declare that, this project submitted to the

Department of commerce (Shift-II), Loyola College (Autonomous) Chennai-
600034 is a record of original work done by me under the guidance of Dr. P. V.
Saravanan, M.Phil., PhD., MBA. Assistant Professor, Department of commerce,
Loyola College and this project is submitted in the partial fulfillment of the
requirement for the skill-based course for the award of the degree of Bachelor of
Commerce

Place: Signature of student:

Date: Department No.

ACKNOWLEDGEMENT

First, I would like to thank Loyola college management to give me this

opportunity to learn and gain knowledge in the field of marketing and helps
me to complete the one-month internship training successfully. Moreover, I
would like to thank to Rev. Dr Thomas, SJ – principal of Loyola College,
and Dr. S. Prasanna Kumar- co-ordinator of commerce department (Shift-II),
and our beloved internship professor Dr. P. V. Saravanan and Ms. J. Princy
for giving me the opportunity to gain knowledge and skills in the field of
marketing.

The internship opportunity I had with SBI life insurance was a great chance
for learning. Therefore, I would consider myself as a lucky as I was provided
with an opportunity to be a part of it. I am also grateful for having a chance
to meet some wonderful people who led me through this internship period.

I express my thank to Ms. Amulya Thataverti my work guide for taking part
in useful decision and giving necessary advice and guidance and arranged all
facilities to make internship easier. I would also thank my parents and God
for the blessings showed upon me.

I would like to express my thanking to Regional manager Mr. Rajasheker

and Vice president Mr. Saurabh Karwayun who have given me ideas and
advice during my participation in the internship sessions, for their tireless
inputs, criticism, and advice given to me during the whole period of
facilitation and supervision during the internship period. I would particularly
like to mention in this respect my company for HR manager Ms. Amulya
Thataverti and HR manager Ramakrishnan as well as Mr. Ellesh varadhan
for their assistance and kind comment during the whole process of doing
internship and completion of this report.
Many thanks should go to the team of HR and marketing whose permission
created room for me to conduct internship at the organization in particular
Ms. Amulya Thataverti internship trainer. Other member in SBI life
insurance I would like to thank include P.S.Abhishk Kumar, Jeeva,
Praveena, for their significant contribution and support they gave to me
making sure my internship becomes a success. My appreciation also goes to
all those who contributed directly and indirectly to making this internship
possible. I would like to express my thanks to my department team with
whom I have exchanged ideas. I would like to exonerate the acknowledged
person and the organization from any liability for errors and omission,
should it occur in this report.
 TABLE OF CONTENT

S.no Title Pg.no

CHAPTER-1
1 1
INTRODUCTION & ORGANIZATION PROFILE
1.1 OBJECTIVE OF INTERNSHIP 1
1.2 SCOPE OF INTERNSHIP 2
1.3 ORGANISATION PROFILE 2
NAME AND NATURE OF THE ORGANISATION
1.4 5
WHAT IS DOES
1.5 FUNCTIONS OF SBI LIFE INSURANCE 7

CHAPTER-2
2 12
MANAGEMENT OF THE PRACTISM EXCERSICE
2.1 ROLE OF MARKETING DEPARTMENT 13
2.2 PREPRATION OF INTERNSHIP REPORT 13
2.3 ACTVITIES AND TASKS 14
2.4 PRODUCT OF THE COMPANY 16
THE DEPARTMENT TO WHICH ONE IS ASSIGNED
2.5 17
AT WORKPLACE
2.6 CATEGORY OF THE DEPARTMENT 17
2.7 DUTIES OF THE DEPARTMENT 17
2.8 TITLE OF THE HEAD OF THE DEPARTMENT 17
2.9 RESPONSIBILITIES THAT I HAVE ASSIGNED 19
OFFICERS THAT I WORKED WITH AND WHAT THEY
2.10 19
DO
RELATIONSHIP WITH OTHER OFFICERS IN
2.11 EXECUTING MY DUTY AND RESPONSIBILITY 20

2.12 ROLE OF WORK SUPERVISOR 21

2.13 ROLE OF COLLEGE PROFESSOR 21

3 CHAPTER-3
23
 INTERNSHIP LEARNING / SKILL AQUIRED
3.1 WHAT I HAVE LEANT AT THE WORK PLACE 24
3.2 KNOWLADGE ACQUIRED 24
3.3 SKILL 25
HOW I INTEND TO UTILIZE WHAT I HAVE LEARNT
3.4
FOR MY PROFESSIONAL DEVELOPMENT 26
3.5 CHALLENGES NOTICED DURING THE INTERNSHIP 27

CHAPTER-4
4 CONCLUTIONS, RECOMMENDATIONS AND WAY
FORWARD 29
MANAGEMENT OF THE PRACTICUM PROGRAMME
4.1
AT THE WORK PLACE 30
4.2 COMMENTS ON THE FINDINGS 30
RECOMMENDATIONS FOR THE IDENTIFIED
4.3
PROBLEMS/CHALLENGES AND WAY FORWARD 31
MY ASSESSMENT OF THE PRACTICUM
4.4
EXPERIENCE IN THE ORGANIZATION 32
4.5 CONCLUSION 32
 CHAPTER-1

INTRODUCTION & ORGANISATION PROFILE

INTRODUCTION:

The internship placement is a requirement by SBI life insurance aimed

at enabling the students gain an experience of how to link classroom
concept into the working environment en-campused with challenges,
dynamics, technological advancement, professional ethics and sector
integration.

The field of attachment started 16th December to 16th January this was
the I learned formerly and informally by taking part practically in the
daily assigned activities at SBI life insurance that I put on record that
is an experience worth to tune my working profession today and the
days coming.

1.1 Objectives of the internship

 To use or apply the knowledge and skill acquired during classroom

teaching on trial basis.
 To gain early understanding and appreciation of the practical real
situation challenges associated with the application of the
theoretical knowledge acquired.
 To obtain enhanced development and acquisition critical skill
needed to proactively observe and analyze problem/challenges
encountered while executing career duties and responsibilities.
 To interact with and learn from experienced professional in a work
environment.
 To develop expedited professional self-awareness, internalization of
career job requirement and experience.
 To be able to write a detailed internship report after the internship
period.

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1.2 Scope of the internship
This include the content scope, geographical scope and time scope

1.2.1 Content scope

This internship covered the consumer behavior, data analytics,
segmentation of consumer, communication with consumer and
experience faced during the exercise.

1.2.2 Time scope

The internship started on 16th December and ended 16th January

1.3 Organization profile

This include the background of the organization, organizational
structure, nature of the organization and what the organization does
and its clients/stakeholders.

1.3.1 Background
The company got incorporated as a public limited company
in Mumbai on 11 October 2000 and received Certificate of
Commencement of Business from the RoC on 20 November 2000 and
got registered with the IRDAI for carrying out business of life
insurance on 29 March 2001.[5] SBI Life is listed
on BSE and NSE (Stock Exchanges in India) and is a leading Life
Insurance company in India.[5] SBI Life started as a joint venture with
BNP Cardif S.A, which is the life and property & casualty insurance
arm of BNP Paribas, one of the strongest banks in the world, in 2001.
[5] While in its initial stage its business was mainly
from bancassurance channel, and gradually developed an agent
network consisting of 108261 Insurance Advisors (IAs)and 825
2
offices across the country as on March 31, 2018 for selling its life
insurance products and also collaborated with other distributions
channels which include direct sales and sales through corporate agents
brokers insurance marketing firms and other intermediaries.[5] The
company offers products in individual and group category which
includes savings and protection plans addressing the insurance needs
of diverse customer segments and has a comprehensive range of plans
in life insurance and pension schemes.[5] During financial year 2004-
05 company's Assets Under Management (AUM) crossed Rs 1000
crore mark and in January 2005 it launched unit-linked product.

In subsequent financial year of 2005-06 it became the first new

generation private life insurance company registering profit and posted
profit after tax of Rs 2.03 crore for that year. Its Gross Written
Premium (GWP) crossed the milestone of Rs 5000 crores and AUM
crossed the milestone of Rs 10000 crore and it also achieved
cumulative breakeven wiping out all accumulated losses and also its
share capital increased by Rs 500 crore to Rs 1000 crore during
financial year 2007-08.[5] Its GWP crossed the milestone of Rs 10000
crore during financial year 2009-10 and in 2010-11 SBI Life's branch
network crossed the milestone of 500 branches all over country and
further during the financial year 2011-12 the company achieved the
milestone of profit after tax (PAT) of Rs 500 crores as it reported PAT
of Rs 556 crore for that year declaring a maiden dividend of 5%.
[5] The company's AUM crossed the milestone of Rs 50000 crore and
the total number of branches in the country crossed 750 during the
financial year 2012-13.The company's GWP crossed the milestone of
Rs 15000 crores during the financial year 2015-16 and in the
3
subsequent financial year in 2016-17 SBI Life's renewal premium
collection crossed the milestone of Rs 10000 crore and during the year
two companies, Value Line Pte Ltd and McRitchie Investments Pte
Ltd. bought stake of 1.95% each in the company from SBI.

1.3.2 VISION AND MISSION

A) VISION
Actively protect and enhance people's lives

B) MISSION
SBI Life’s mission is to emerge as the leading company offering a
comprehensive range of Life Insurance and pension products at
competitive prices, ensuring high standards of customer service and
world class operating efficiency thereby becoming a
model life insurance company in India in the post-liberalization
period.

ORANIZATION STRUCTURE

4
STRUCTURE OF HR & MARKETING DEPARTMENT

My level in this team

1.4 NAME AND NATURE OF THE ORGANIZATION AND

WHAT IT DOES

SBI Life Insurance (‘SBI Life’ / ‘The Company’), one of the most
trusted life insurance companies in India, was incorporated in October
2000 and is registered with the Insurance Regulatory and
Development Authority of India (IRDAI) in March 2001. Serving
millions of families across India, SBI Life’s diverse range of products
caters to individuals as well as group customers through Protection,
Pension, Savings and Health solutions. Driven by ‘Customer-First’
approach, SBI Life places great emphasis on maintaining world class
operating efficiency and providing hassle-free claim settlement
experience to its customers by following high ethical standards of
service. Additionally, SBI Life is committed to enhance digital
experiences for its customers, distributors and employees alike. SBI
Life strives to make insurance accessible to all, with its extensive
presence across the country through its 990 offices, 19,599 employees,

5
a large and productive individual agent network of about 178,357
agents, 58 corporate agents and 14 bancassurance partners with more
than 40,000 partner branches, 127 brokers and other insurance
marketing firms. In addition to doing what’s right for the customers,
the company is also committed to provide a healthy and flexible work
environment for its employees to excel personally and professionally.
SBI Life strongly encourages a culture of giving back to the society
and has made substantial contribution in the areas of child education,
healthcare, disaster relief and environmental upgrade. In 2021-22, the
Company touched over 2 lakh direct beneficiaries through various
CSR interventions. Listed on the Bombay Stock Exchange ('BSE') and
the National Stock Exchange ('NSE'), the company has an authorized
capital of ` 20.0 billion and a paid up capital of ` 10.0 billion. The
AuM is ` 2,826.3 billion.

1.4.1 ORGANIZATIONAL CLAINTS AND STAKE HOLDERS

Individual and family are the client for the sbi life insurance who
provide insurance to the individual and family for safety purpose.

1.4.2 CORE VALUE

Transparency: - "SBI life Provide information which is clear &

concise in addition to having simple processes which are effective and
easy to understand."

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Humility: - "SBI life are curious & open to learn from anyone &
anywhere because we believe in introspection & continuous
improvement."

Integrity: - "SBI life are honest, open, and fair & will always follow
sound ethical principles."

Innovation: - "SBI life bring new ideas to life with an intention to

improve, customize and stay relevant."

Sustainability: - "SBI life shall work with selfless concern towards

long-term well-being and welfare of our community.

1.5 FUNCION OF SBI LIFE INSURANCE

Protection

One of the importance functions of insurance is to provide protect

against risk, losses, uncertainty or accidents. Their insurance
guarantees to pay for losses and therefore safeguards their assured
from any kind of sufferings. In genuine terms, insurance is a defensive
protect towards economic loss due to uncertainty by sharing risk with
pool of insured people.

Certainty

One of the primary function of insurance common across functions of

life insurance as well as functions of general insurance is providing
certainty. Unless and until we are fully insured we are uncertain with
our ability to satisfy the future risks. One of the greatest benefits of

7
insurance is that, it guarantees about future risk and due to which our
uncertainty is transforms into certainty.

Prevention of Risk / Loss

Preventive steps for uncertainties is another important functions of

insurance. Many times insurance companies are partnered with
institutions for assisting people / societies / companies towards
preventing the losses. In case of appropriate prevention measures are
taken, it reduces number of insurance claims made by insurer every
year. When insurance claims are reduced it directly or indirectly lower
your annual premium cost which is based on the risk sharing principle.

Instead of seeking assistance from insurance company, it is far better

to adopt prevention measures to mitigate losses. When preventive
steps are taken from insurer upfront, it assists insurer to negotiate and
can save lot of cost on premium. Insurance companies also provide
additional benefits to such insurer as it lowers their risk.

Risk / Loss Sharing

When risk happens whether it’s a function of life insurance or function

of general insurance, the loss is shared with all persons that are
subjected to the risk. Billions of people usually buys insurance and
pays annual premiums but only few of them do claim for their losses
each year. These claims are then paid to insured based on insurance
terms and conditions mutually agreed by both the parties in written.

8
Growth of Large Companies

Larger companies are at more risks, as they have diversified operating

model and sometimes no relation with another company of the same
sector. Insurance become the important factor for such large
companies to cover potential risk and keep moving forward towards
the growth of the company.It became extremely important for any
business to understand functions of insurance in their early planning
stage. As this will assist them to classify different types of risk either
under functions of life insurance or functions of general insurance.
Then companies can chose appropriate insurance cover based on
the features of insurance and other factors for the same.

Economic Progress

Protecting the businesses / communities risks from big losses,

destruction and death is one of the greatest function of insurance.
Guarantee provided by insurance delivers a required energy to work
hard for the betterment of the masses.

For any country, economic development is largely depended on their

population. Economic of the country will definitely will be
progressive when valuable assets, machineries, lives have adequate
protection for any kind of financial losses during any misfortune.

Useful for Investing and Savings

9
One of the important function of insurance is to help individual to
grow their savings and investments. Once an insurance policy is
bought, many people assume that they will have to save money for
mandatory premium payments on regular basis. However, funds
collected by insurer are then invested by insurance company to your
benefit.

It is compulsory contribution made by insurer to get insurance

benefits. At the same time there are many different types of insurance
plan which provides maturity benefits in-case no claims are made by
insurer. On the other side, premium paid against insurance are
additional exemption under Income tax act. So overall, many
individuals think insurance as a useful tool for their saving and
investments as well.

1.5.1 TYPES OF INSURANCE

SBI life will provide the predefined amount of money to the

policyholder’s family, only if the policyholder dies during a specified
term. No claim if the insured person survives till the end of the policy
period. This policy essentially remains active for a predefined time
and is one of the affordable policies available in the market.

Whole life insurance

Whole life insurance as the name suggests provides you cover at all
points of your life in which the policy is in force. This coverage time
can go as long as 100 years. These policies also offer loan facilities to
the policyholder. The overall process of buying is simple and can be
done online as well through a simple process.

10
Money Back Policy
The main difference and advantage of money back policy is that it
gives the policyholder different survival benefits which are linked to
the period of the policy. Unlike other policies, this policy gives you
money during the policy period. Regardless of the instalments paid, if
the policyholder dies, the family gets the entire sum. These policies
are expensive as compared to other counterparts.
Endowment Policy

Endowment policies are different from term insurance policies in a

way that in case of these policies, the insured gets a lump sum amount
of money if s/he survives till the maturity date. The policy offers
insurance with savings at the same time. They also come with riders
that may be used to increase the coverage of the policy. In case of
death, the endowment policy guarantees that along with the sum a
participation profit is also paid according to the nature of the policy.

Retirement Plans
Retirement plans, in simple terms, can be defined as those plans that
guarantee fixed income after your retirement. They aid in creating a
retirement corpus. This corpus is then invested to generate post-
retirement money flow, thus creating a financial cushion and helping
in risk mitigation. The money is rolled out in the form of monthly
pension. All in all, these policies help the insurer in achieving the
financial goals of long term nature. In the advent of the internet,
almost all the companies claim to have the best life insurance online.
However, one must read the fine print carefully and should check
carefully, if the policy offerings match with individual requirements

11
 CHAPTER-2

MANAGEMENT OF THE PRACTISM EXCERSICE

12
2. INTRODUCTION
This chapter includes the role of the department of Human resource
and marketing, reporting and induction by the organization, the
department to which I was assigned, role of the work supervisor.

2.1 Role of the marketing department

It’s the department where the sourcing of data process will be start for
choosing the customer.
The department will advertise the service lent by the company and
choose the correct customer by the data segmentation of sourced data
based on age, income etc. Then the department will do the verification
among the segmented customers by the background verification of the
customers
For ensure the payment or return from the customers. The role of
marketing is to promote service among the different customer by the
way of calling them. Free service rendered for the policy holder by the
way of e-nomination and payment service among their family.

2.2 Preparations for the Internship

It has always been my interest to work in an institution which is at the
forefront of the market. SBI life Insurance is an institution at the apex
of the insurance market in Tamil Nadu and an ideal platform for any
potential intern enthused about insurance operations. Although an
insurance company was not my first nor second choice in terms of
13
where I wanted to carry out my internship program, and also due to the
fact that as the subject I chose I had just basic knowledge of insurance.
But after taken a transverse look at SBI life and its good reputation, I
decided to apply for my internship within the institution because it
works in line with my degree program in Bcom general at the Loyola
College of arts& science. After I got a positive response from the
manager of SBI life Insurance Kodambakkam to carry out my
internship, my next step was to get the necessary formalities and also
build up questions to better attain the knowledge and experience in the
field.

2.3 Activities and tasks

This report has been prepared on the basis of experience gathered
during the period of internship. Within this time period I worked
closely with the manager and other key personnel of SBI life Insurance
Kodambakkam, SBI life does not follow any guideline or fixed any
responsibilities for interns. Mainly I have done many pending tasks that
are related to customers and sourcing of new profile data. My trainer
and her colleges tried to give me a brief description of their routine
tasks before deploying me to any specific task. Later on through my
personal observation and the guidance of my superiors, I was able to
understand the basic dynamics of customer handle as a whole.
Most of my daily activities related to marketing are outlined as
follows:

a) Segregation of profile data of customers: The HR team will give

us the rough data which is not segregated based on age and income
etc. I want to segregate these data using the MS excel by the usage of
filter in excel I want to segregate the data of the customer
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b) Document verification about the customer: The document should
be verified which is there with the customer. The document should
be verified there are
i) Contact registration form
ii) Last 3 month pay slip
iii) The 12th college mark sheets
iv) Aadhar card
v) Pan card
vi) Voter id
vii) Driving license
viii) Income tax filling

c) Advertising: Most day in my internship is work to promote the

product offered by SBI life insurance to the customer is the
insurance promotion by the method of tele calling I will advertise the
product to the customers.

There are some of the job I worked for the human resource
management they are as follows

I) Advertisement: I excited to work in HR team as promoter for job

description (BDM: Business Development Manager) this job will
take place through tele calling method. When we are interacting
with the customer in that work I want to explain the job offer in
which he/she going to be post. This is the another different

II) Document verification: I many times tried to do this work

correctly but it is not coming correctly because of the candidate

15
III) Getting the candidate to interview: I will collect all the
information about the candidate and get their documents to the
vice president who going to conduct the interview for all
candidate.

2.4Products of the company

1) Individual Life Insurance: Individual life insurance issued

directly by the SBI life on a fully underwritten, simplified issue or
guaranteed issue basis in accordance with the SBI life’s applicable
underwriting guidelines and requirements.

2) Family life insurance: Family coverage is an insurance policy that

covers an entire family. Often, employers offer it as a benefit for
their employees. Family coverage can include dental insurance,
health insurance, life insurance, accidental death and
dismemberment insurance, and more.

3) Marriage life insurance: A Child not only brings joy, a sense of

maturity and responsibility to the parents but also the need for
financial planning as they count on you for all their needs including
financial ones. And there is no way you can ever let them down.
With education inflation, changing lifestyles, increasing expenses
and inflation growing faster than your income; you might wonder
how you'll manage their dreams. You should have an investment
16
 plan for your children’s education fund, which can help your
children meet their career aspirations. You should also protect your
life by taking adequate life cover so that even if something were to
happen to you the child’s dreams are not compromised.

4) Independent member with kid: Like a life insurance policy for

an adult, a life insurance policy for a child is a contract with an
insurance company. Premiums are paid (typically monthly or
annually) in return for the promise that the insurance company will
pay a death benefit if the child dies.

5) Nearing retirement: Retirement should be about spending

cherished moments, doing what you love. Financial worries and
responsibilities should be things of the past, but with joint family
system long gone and skyrocketing inflation rates, one has to
start retirement planning well in advance to enjoy the benefits of
retirement. Given the increase in life expectancy, rising healthcare
and lifestyle costs, one has to ensure a steady flow of income post
retirement. Systematic investing over a sufficiently long period of
time to leverage the benefits of power of compounding can help you
accumulate a sufficiently large retirement corpus. This is where
investing early, in the right retirement plan, can help you in your
financial planning.

2.5 The department to which one is assigned at workplace

I was assigned to the department of HR and marketing.

17
 Category of the department
The marketing and Human Resource department

2.6 Duties of the department

The duties of the marketing includes the following

 Sourcing of the data for the segmentation of the customer.

 Segmenting the customer by the help of excel.

 Promoting the policy by tele communication.

 Verifying the document of the customers for their financial stability.

 Get the customers to the regional manager for clarifying their

doubts about the Insurance.

 Doing the e nomination as the customer service.

The duties of the HR department includes the following

 Souring of the candidate data from the recruitment website like

shine, naukri etc.
 Advertise the job designation to the customers.

 Giving the filling form to the candidate who came to attend the
interview.

18
 Document verification of the candidate before attending interview.

 Get the candidate to the HR vice president for attend the interview.

 Issue the job offer and track that candidate joining date and
documents pending which should be submit to the organization.

2.7 Title of the head of the department

Regional manager and vice president.

2.8 Responsibilities that I have assigned

 Sourcing of the data from various person for the insurance policy

 Segment the customers based on age and income.

 Verifying the documents of the customers for checking the

customer’s financial stability to pay the premium of the policy.

 Tele communication with the customers for the product promotion.

 E nomination for the customer service.

 Giving the application to the customers for the starting stage of the
insurance.

19
 Advertise the job designation for the candidate by the way of tele
communication.

 Document verification of the candidate before they are appearing

for interview.
 Issuing the policy broachers to the customers for their reference.

2.9 Officers that I worked with and what they do

Vice president of HR: w He was responsible for admitting the

candidate and conducting interview for them.

Regional manager: He was responsible for attend the customer who

are all I attended he will explain the policy briefly according to their
needs.

Senior HR Manager: He want to recheck the documents of the

candidate who are all applied for the job

Operating manager: He will be the person for the insurance

calculation according to the customer needs.

Temporary employee: He will source and give me the data about the
customers and candidates.

20
He will be helpful for the process of collecting the information about
the customers and candidate for the process of e nomination

2.10 Relationship with other officers in executing my duty and

responsibility

I have had a good relationship with the Human resource manager

whenever I would be submitting data of the consumer. I have had a
good relationship with the Director of HR Mr. Saurabh Karwayun at
the times when I would be submitting the sourced data and the
segmented data for approval. A good working relationship has been
registered while working with the Director of Programs as I would be
submitting local candidate profile and there information for approval. I
have had a good relationship with Mr. Rajasheker plus Mr. Elles
varadhan the regional manager for IA channel and senior HR manager
while executing the tasks they assigned to me. I have related with the
officers in the youth corner especially Mr. Jeeva, Mr. P.S. Abhishek
Kumar and other officers.

2.12 Role of Work supervisor

Ms. Amulya Thataverti who is a and was my work supervisor
was responsible for;
 Assigning me tasks and responsibilities at work instructing and
guiding me on what I didn’t know while executing the assigned
tasks

21
 Assessing my level of progress at work

 Guiding me on report writing

 Orienting and introducing me to the rest of the departments and

officers that I worked with.

2.13 Role of the college professor

Dr P.V Saravanan and Ms. Princy Joseph who was my

college professor was responsible for;

 Guiding me on how to write the internship report and its approval.

 Assessing my performance and progress at the work place together

with the site supervisor.

 Examining the challenges and problems I faced.

 Ascertaining whether I was conducting activities on a daily basis..

 Visiting me at the work place to ascertain my capabilities.

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 CHAPTER-3
INTERNSHIP LEARNING / SKILL AQUIRED

23
INTRODUCTION:
This chapter contains what I have learnt at the workplace in terms of
knowledge, skills gained and how intend to utilize that I learnt, my
personal contribution to the organization and the challenges noticed
during the internship.
3.1 What I have leant at the work place
This includes the knowledge I acquired, skills I attained and how I
intend to utilize the knowledge and the skills I acquired.
3.2 Knowledge Acquired
I learnt how to source the data of the customer and how to divide based
on their factors e.g. income, age etc. I learnt how to clearly specify the
job designation required while communicating to the customer as a
clear specifications of the job. I learnt the different stages involved in
the sale processes and how customers are identified for the sale of
policy and in HR process how the candidate are appointed for a
specific designation.
I learnt how to segregate the data of the customer for the sale of policy
then the next process of verifying the document of the customer before
the sale of policy.
I learnt how to be interact with customers for knowing there wants in
the insurance policy and in the candidate selection I learnt how to
explain the job description to the customer.
I got knowledge about how the customer are selected in the insurance
sale by the off roll employee who ware well trained on that work and
witnessed how the customer service is done by the e nomination.

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I learnt how to work in teams especially during the customer selection
exercise with the marketing team on 31st Dec 2022 and the candidate
taking for the right job that took place from 1st Jan to 16th Jan 2022.
I learnt how to make detailed curriculum vita and how the recruitment
of the organization is undertaken during the internship sessions I
undertook from the youth center.

3.3 Skill
I gained the skills on how to use MS-Excel especially when I was
given a task of e nomination as the customer service and others
received in the organizational data base and customer records. I gained
a team work skill especially while conducting customer selection
during the 1 month of training period. I gained and enhanced on my
communication skills especially while interacting with people who
occupy bigger offices for example the Vice president of HR and
through the daily interactions I had with the trainer Amulya Thataverti
I gained and enhanced my Business negotiation skills especially during
the customer interaction about their CTC for the job description n the
31st of December.
I gained filtering skill of the customers by their communication skills
and creation off poster and templet I got involved in the e nomination
activity that took place between 2nd to 6th Jan 2023.
I gained the selection skills when I got a chance to interact with the
vice president of HR during the start of the SBI life insurance financial
year.
I attained a skill on how to make customer interactive in buying the
policy .I attended a session on how to make customer interactive on
19th Dec 2022.

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3.4 How I intend to utilize what I have learnt for my professional
development
I intend to utilize what I have learnt in the following ways.
Carry on with the team work spirit that I have acquired to the work
place where I will be given a job and outside the job environment.
Enhance my capabilities while in pursuit of my career after
school/university for example, the communication skills that I have
attained.
Be able to utilize my efficiency in execution of procurement functions
while putting in consideration value for money. This comes about after
realizing that the procurement at for some requirements at SBI life
insurance are not efficiently managed especially for the selection of
customer
Be able to utilize my negotiation tactics that I acquired during the
internship period while executing different procurement tasks assigned
to me and during my own business dealings.
I intend to become a good time manager after learning and adhering to
the strict reporting time of SBI life insurance .This will be applied in
my everyday life after and before getting a job.
3.5 Challenges noticed during the internship
This includes the challenges that I noticed and are facing the

organization, workers and those that I faced.

3.5.1 The organization.

Few vehicles at the SBI life headquarters which limits transportation of
its employees by the indication of the organization for the security so
that my vehicle was damaged many times.

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SBI life reliable Wi-Fi internet which limits some of the activities like
email transfer and other online activities. Food was not proper which
has side effect like stomach pain.

3.5.2 The internee

On many occasions, Wi-Fi internet has not been accessible to me and
this has been directly affecting my work efficiency.
I faced a challenge of Small office space which forced me to keep
sitting a distance from my supervisor and would call me in office
whenever there would be a task for me to execute. I faced a challenge
of inadequate computers where in the marketing department there were
no computer. This affected the speed at which the work was being
executed.
3.5.3 Communication:

The way of communication to the different hierarchy level is so

difficult. To reporting the daily work status is the barrier for me in
internship.

3.5.4 Technical barriers:

The low network is the hurdle faced by me because permanent

employee used there company landline network but intern should use
only there mobile network.
3.5.5 Unproductive:

I am not have any designation in the company so that the customer

handling is very difficult for me. Because, they asking my designation
in the company. So that I am unproductive in that company after telling
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this reason to my superior they stop giving customer handling problem
and work.

CHAPTER 4
CONCLUSIONS, RECOMMENDATIONS AND
WAY FORWARD

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4.0 Introduction
This chapter contains the management of the practicum Programme at
the work place, comments on the findings, Recommendations for the
identified problems/challenges and way forward, my assessment of the
practicum experience in the organization and conclusion.
4.1 Management of the practicum Programme at the work place
The practicum SBI life insurance was managed in a way that for the
first two weeks of the internship Programme, I was answerable and
would report to the youth and internship coordinator who my trainer.
After the two weeks orientation and training period, I would report to
the Marketing and HR department specifically to the Regional manager
and Vice president HR Mr. Rajasheker and Saurabh Karwayun for the
entire period I spent at SBI life insurance as an internship student. On a
daily basis, I would report to office as early as 10:00 AM lately
10:30AM and start work under supervision of both the department
heads. We would start the day with a daily Programme on what we
intended to do throughout the day. Mr. Rajasheker would let me
exercise my abilities and do some of the work without his supervision
especially the tele communication with the customer, their verification
and reporting to him after accomplishing the task.
4.2 Comments on the findings
Accordingly, the field attachment enabled me to gain an opportunity to
apply the theory of what I learnt in class in the real world at the work
place, understand the organization’s culture and interacting with the
workers which helped me come to appreciate the field situations. The
field attachment also enhanced and strengthened the relationship
between the University and the office in which the field attachment
was done.
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The activities assigned to me such as verifying documents and tele
calling, customer service, receiving and verification of goods among
others enabled me to accomplish the objectives that I had aimed on
achieving and therefore, my internship was a success.

4.3 Recommendations for the identified problems/challenges and

way forward
4.3.1 The organization and workers
To the organization (SBI life), since it is entitled to unlimited funding, I
recommend that they should source more Wi-Fi network facility for all
the members to the execution of their activities. On the problem of
limited office space, the organization should set up new structures
since it has enough space for expansion such that it can accommodate
all the employees and the internees. On the challenge of Vehicle
parking the organization was not allowed the intern to park the vehicle
inside office
The organization should provide proper and safety lunch for its
employees such that it can reduce on the hunger challenges and
improve the creativity and efficiency of the employees.

4.3.2 To me and other future internees.

I recommend that the students that intend to do internship should prepare

in advance and have enough money to assist them buy data in

4.4 My assessment of the practicum experience in the organization

The internship was generally a success because I was able to achieve

all the objectives I had set for example I was able to apply the
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knowledge I acquired during classroom teaching to the real work place
environment, appreciate how team work is applied, obtain critical skills
needed for meto proactively observe and analyze problems/challenges
encountered while executing career duties and responsibilities, Interact
with and learn from experienced professionals in a work environment
and write a detailed internship report after the internship period.

4.5 Conclusion

In conclusion therefore, the field attachment SBI life insurance was

very good opportunity for me to attain the necessary practical skills and
be able to accomplish a requirement for the award of Bachelors degree
of B com general and was a success.

case they want to get access to internet and they are denied Wi-Fi at the
work place

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