CBC Tourism Promotion NC II
CBC Tourism Promotion NC II
COURSE DESCRIPTION :
ENTRY REQUIREMENTS:
Trainees or students wishing to gain entry into this course should possess the following requirements:
This list does not include specific institutional requirements such as educational attainment,
appropriate work experience, and others that may be required of the trainees by the school or training
center delivering the TVET program.
BASIC COMPETENCIES
(20 hours)
UNIT OF NOMINAL
MODULE TITLE LEARNING OUTCOMES
COMPETENCY DURATION
1. Participat 1.1 Participatin 1.1.1 Obtain and convey workplace 5 hours
e in workplace g in workplace information
communication communication 1.1.2 Complete relevant work
related documents
1.1.3 Participate in workplace
meeting and discussion
2. Work in a 2.1 Working in 2.1.1 Describe and identify team 5 hours
team environment a team role and responsibility in a
environment team
2.1.2 Describe work as a team
member
3. Practice 3.1 Practicing 3.1.1 Integrate personal objectives 5 hours
career career with organizational goals.
professionalism professionalism 3.1.2 Set and meet work priorities.
3.1.3 Maintain professional growth
and development
4. Practice 4.1 Practicing 4.1.1 Evaluate hazard and risks 5 hours
occupational occupational 4.1.2 Control hazards and risks
health and safety health and safety 4.1.3 Maintain occupational health
and safety awareness
COMMON COMPETENCIES
(28 hours)
UNIT OF NOMINAL
MODULE TITLE LEARNING OUTCOMES
COMPETENCY DURATION
1. Develop and 1.1 Developing and 1.1.1 Identify and access key 5 hours
update industry update industry resources of information on the
knowledge knowledge industry
1.1.2 Access information
1.1.3 Update continuously relevant
industry knowledge, apply and
share industry
2. Observe 2.1 Observing 2.1.1 Practice personal grooming and 5 hours
workplace hygiene workplace hygiene
procedures hygiene 2.1.2 Practice safe and hygienic
procedures handling, storage and disposal
of food, beverage
3. Perform computer 3.1 Performing 3.1.1 Identify and explain the 6 hours
operations computer functions, general features and
operations capabilities of both hardware
and software undertaken
3.1.2 Prepare and use appropriate
hardware and software
according to task requirement
3.1.3 Use appropriate devices and
procedures to transfer files/data
3.1.4 Produce accurate and complete
data according to the
requirements
3.1.5 Maintain computer system
5. Provide effective 5.1 Providing 5.1.1 Apply effective verbal and non- 6 hours
customer service effective verbal communication skills to
customer service respond to customer needs
5.1.2 Provide prompt and quality
service to customer
5.1.3 Handle queries promptly and
correctly in line with enterprise
procedures
5.1.4 Handle customer complaints,
evaluation and
recommendations
CORE COMPETENCIES
(24 hours)
UNIT OF NOMINAL
MODULE TITLE LEARNING OUTCOMES
COMPETENCY DURATION
1. Operate an 1.1 Operating an 1.1.1 Access information on an 6 hours
automated automated automated system
information information 1.1.2 Check and download
system system information
2. Source and 2.1 Sourcing and 2.1.1 Develop destination 6 hours
provide providing knowledge
destination destination 2.1.2 Update destination knowledge
information and information and 2.1.3 Provide destination
advice advice information and advice
3. Access and 3.1 Accessing and 3.1.1 Identify and access 6 hours
interpret product interpreting product information
information product 3.1.2 Interpret product
information information
4. Promote tourism 4.1 Promoting tourism 4.1.1 Identify customer 6 hours
products and products and needs
services services 4.1.2 Suggest products to
meet customer needs
4.1.3 Provide product
information and advice
RESOURCES:
EQUIPMENT MATERIALS
TRAINER’S QUALIFICATIONS:
BASIC COMPETENCIES
MODULE DESCRIPTOR : This module covers the knowledge, skills and attitudes required to
gather, interpret and convey information in response to workplace
requirements.
QUALIFICATION LEVEL : NC II
ASSESSMENT CRITERIA:
CONTENTS:
Effective communication
Different modes of communication
Written communication
Organizational policies
Communication procedures and systems
Technology relevant to the enterprise and the individual’s work responsibilities
Follow simple spoken language
Perform routine workplace duties following simple written notices
Participate in workplace meetings and discussions
Complete work related documents
Ability to relate to people of social range in the workplace
Gather and provide information in response to workplace requirements
CONDITIONS/RESOURCES:
Sample Storage:
Manual filing system
Computer-based filing system
Personnel forms, telephone message forms,
safety reports
Telephone
Electronic and two way radio
Group discussion
Interaction
ASSESSMENT METHODS:
Direct observation
Oral interview and written test
ASSESSMENT CRITERIA:
CONTENTS:
Effective communication
Different modes of communication
Written communication
Organizational policies
Communication procedures and systems
Technology relevant to the enterprise and the individual’s work responsibilities
Follow simple spoken language
Ability to relate to people of social range in the workplace
Gather and provide information in response to workplace requirements
CONDITIONS/RESOURCES:
METHODOLOGIES:
Group discussion
Interaction
ASSESSMENT METHODS:
Direct observation
Oral interview and written test
ASSESSMENT CRITERIA:
1. Range of forms relating to conditions of employment are completed accurately and legibly
2. Workplace data is recorded on standard workplace forms and documents
3. Basic mathematical processes are used for routine calculations
4. Errors in recording information on forms/ documents are identified and properly acted upon
5. Reporting requirements to supervisor are completed according to organizational guidelines
CONTENTS:
Effective communication
Different modes of communication
Written communication
Organizational policies
Communication procedures and systems
Technology relevant to the enterprise and the individual’s work responsibilities
Follow simple spoken language
Perform routine workplace duties following simple written notices
Participate in workplace meetings and discussions
Complete work related documents
Estimate, calculate and record routine workplace measures
Basic mathematical processes of addition, subtraction, division and multiplication
Ability to relate to people of social range in the workplace
Gather and provide information in response to workplace requirements
CONDITIONS/RESOURCES:
Sample Storage:
Manual filing system
Computer-based filing system
Personnel forms, telephone message forms,
safety reports
Telephone
Electronic and two way radio
Group discussion
Interaction
ASSESSMENT METHODS:
Direct observation
Oral interview and written test
MODULE DESCRIPTOR : This module covers the skills, knowledge and attitudes to identify
role and responsibility as a member of a team.
ASSESSMENT CRITERIA:
1. The role and objective of the team is identified from available sources of information
2. Team parameters, reporting relationships and responsibilities are identified from team
discussions and appropriate external sources
CONTENTS:
Communication process
Team structure
Team roles
Group planning and decision making
Communicate appropriately, consistent with the culture of the workplace
CONDITIONS/RESOURCES:
METHODOLOGIES:
Group discussion
Interaction
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. Individual role and responsibilities within the team environment are identified.
2. Roles and responsibility of other team members are identified and recognized.
3. Reporting relationships within team and external to team are identified.
CONTENTS:
Communication process
Team structure
Team roles
Group planning and decision making
Communicate appropriately, consistent with the culture of the workplace
CONDITIONS/RESOURCES:
METHODOLOGIES:
Group discussion
Interaction
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
CONTENTS:
Communication process
Team structure
Team roles
Group planning and decision making
Communicate appropriately, consistent with the culture of the workplace
CONDITIONS/RESOURCES:
METHODOLOGIES:
Group discussion
Interaction
ASSESSMENT METHODS:
MODULE DESCRIPTOR : This module covers the knowledge, skills and attitudes in promoting
career growth and advancement.
ASSESSMENT CRITERIA:
1. Personal growth and work plans are pursued towards improving the qualifications set for the
profession
2. Intra- and interpersonal relationships are maintained in the course of managing oneself based
on performance evaluation
3. Commitment to the organization and its goal is demonstrated in the performance of duties
CONTENTS:
CONDITIONS/RESOURCES:
METHODOLOGIES:
Group discussion
Interaction
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. Competing demands are prioritized to achieve personal, team and organizational goals and
objectives.
2. Resources are utilized efficiently and effectively to manage work priorities and commitments
3. Practices along economic use and maintenance of equipment and facilities are followed as
per established procedures
CONTENTS:
CONDITIONS/RESOURCES:
METHODOLOGIES:
Group discussion
Interaction
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. Trainings and career opportunities are identified and availed of based on job
requirements
2. Recognitions are sought/received and demonstrated as proof of career advancement
3. Licenses and/or certifications relevant to job and career are obtained and renewed
CONTENTS:
CONDITIONS/RESOURCES:
METHODOLOGIES:
Group discussion
Interaction
ASSESSMENT METHODS:
MODULE DESCRIPTOR : This module covers the outcomes required to comply with regulatory and
organizational requirements for occupational health and safety.
ASSESSMENT CRITERIA:
1. Safety regulations and workplace safety and hazard control practices and procedures
are clarified and explained based on organization procedures
2. Hazards/risks in the workplace and their corresponding indicators are identified to
minimize or eliminate risk to co-workers, workplace and environment in accordance
with organization procedures
3. Contingency measures during workplace accidents, fire and other emergencies are
recognized and established in accordance with organization procedures
CONTENTS:
CONDITIONS/RESOURCES:
TOOLS AND
EQUIPMENT LEARNING MATERIALS
ACCESSORIES
LCD Projector Mask Books relating to:
(optional) Gloves Clean Air Act
Overhead Projector Goggles Building code
(optional) Hair Net/cap/bonnet National Electrical and Fire Safety
Computer Face mask/shield Codes
Printer Ear muffs Waste management statutes and rules
Apron/gown/ Philippine Occupational Safety and
coverall/jump suit Health Standards
Anti-static suits DOLE regulations on safety legal
requirements
ECC regulations
Standard operating procedures of
property
Risk management manual
Lecture
Demonstration
Role-play
Simulation
ASSESSMENT METHODS:
Portfolio assessment
Interview
Case study/situation
ASSESSMENT CRITERIA:
1. Terms of maximum tolerable limits which when exceeded will result in harm or damage are
identified based on threshold limit values (TLV)
2. Effects of the hazards are determined
3. OHS issues and/or concerns and identified safety hazards are reported to designated
personnel in accordance with workplace requirements and relevant workplace OHS
legislation
CONTENTS:
CONDITIONS/RESOURCES:
TOOLS AND
EQUIPMENT LEARNING MATERIALS
ACCESSORIES
LCD Projector Mask Books relating to:
(optional) Gloves Clean Air Act
Overhead Projector Goggles Building code
(optional) Hair Net/cap/bonnet National Electrical and Fire Safety
Computer Face mask/shield Codes
Printer Ear muffs Waste management statutes and rules
Apron/gown/ Philippine Occupational Safety and
coverall/jump suit Health Standards
Anti-static suits DOLE regulations on safety legal
requirements
ECC regulations
Standard operating procedures of
property
Risk management manual
Lecture
Demonstration
Role-play
Simulation
ASSESSMENT METHODS:
Portfolio assessment
Interview
Case study/situation
ASSESSMENT CRITERIA:
1. Occupational Health and Safety (OHS) procedures for controlling hazards/risks in workplace
are consistently followed
2. Procedures for dealing with workplace accidents, fire and emergencies are followed in
accordance with organization OHS policies
3. Personal protective equipment (PPE) is correctly used in accordance with organization OHS
procedures and practices
4. Appropriate assistance is provided in the event of a workplace emergency in accordance with
established organization protocol
CONTENTS:
CONDITIONS/RESOURCES:
TOOLS AND
EQUIPMENT LEARNING MATERIALS
ACCESSORIES
LCD Projector Mask Books relating to:
(optional) Gloves Clean Air Act
Overhead Goggles Building code
Projector Hair Net/cap/bonnet National Electrical and Fire Safety Codes
(optional) Face mask/shield Waste management statutes and rules
Computer Ear muffs Philippine Occupational Safety and
Printer Apron/gown/ Health Standards
coverall/jump suit DOLE regulations on safety legal
Anti-static suits requirements
ECC regulations
Standard operating procedures of
property
Risk management manual
Lecture
Demonstration
Role-play
Simulation
ASSESSMENT METHODS:
Portfolio assessment
Interview
Case study/situation
ASSESSMENT CRITERIA:
CONTENTS:
CONDITIONS/RESOURCES:
TOOLS AND
EQUIPMENT LEARNING MATERIALS
ACCESSORIES
LCD Projector Mask Books relating to:
(optional) Gloves Clean Air Act
Overhead Goggles Building code
Projector Hair Net/cap/bonnet National Electrical and Fire Safety Codes
(optional) Face mask/shield Waste management statutes and rules
Computer Ear muffs Philippine Occupational Safety and
Printer Apron/gown/ Health Standards
coverall/jump suit DOLE regulations on safety legal
Anti-static suits requirements
ECC regulations
Standard operating procedures of
property
Risk management manual
Lecture
Demonstration
Role-play
Simulation
ASSESSMENT METHODS:
Portfolio assessment
Interview
Case study/situation
COMMON COMPETENCIES
MODULE DESCRIPTOR : This module covers the knowledge, skills and attitudes required to
access, increase and update industry knowledge.
ASSESSMENT CRITERIA:
CONTENTS:
Information sources
- Media
- Reference book
- Libraries
- Union
- Industry association
- Internet
- Personal observation
CONDITIONS:
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
ASSESSMENT CRITERIA:
CONTENTS:
CONDITIONS:
Industry journals/manuals
Internet
Personal computer
Reference book
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
ASSESSMENT CRITERIA:
CONTENTS:
Information sources
- Media
- Libraries/reference book
- Union/industry association
- Internet
Legislation that affects the industry
CONDITIONS:
Internet
Personal computer
Reference book
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
MODULE DESCRIPTOR : This module covers the knowledge, skills and attitudes in observing
workplace hygiene procedures.
LO2. Practice safe and hygienic handling, storage and disposal of food, beverage, and materials
ASSESSMENT CRITERIA:
CONTENTS:
Hygiene procedures
- Proper hand washing
- Regular bathing
- Appropriate and clean clothing
- Cleaning and sanitizing procedures
- Personal hygiene
CONDITIONS:
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/Oral examination
Practical demonstration
ASSESSMENT CRITERIA:
CONTENTS:
Hygiene procedures
- Proper food handling and storage
- Correct work practices
- Proper waste disposal
- Personal hygiene
- Pest control
- Principles of HACCP
CONDITIONS:
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
MODULE DESCRIPTION : This module covers the knowledge, skills and attitudes needed to
perform computer operations. This includes inputting, accessing,
producing and transferring data using appropriate hardware and
software.
LO1. Identify and explain the functions, general features and capabilities of both hardware and
software
LO2. Prepare and use appropriate hardware and software according to task requirement
ASSESSMENT CRITERIA:
1. General features of the computer are explained according to sequence of operation.
2. Functions of computer hardware and software are identified and explained.
3. Types of peripheral devices are identified.
4. Connections between computer and peripheral devices are explained.
CONTENTS:
Main types of computers and basic features of different operating systems
Main parts of a computer
Storage devices and basic categories of memory
Types of software
Peripheral devices
CONDITION:
The trainees/students must be provided with the following:
Equipment and accessories
- Personal computer
- Network system
- Communication equipment
- Printer
- Scanner
- Keyboard
- Mouse
Supplies and materials
- Office supplies
- Diskettes
- CDs
- Zip disks
Tools
- Set of screw driver
Learning materials
- Learning elements/activity sheets
- Manufacturer’s manual
METHODOLOGIES:
Self-paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS:
Written/oral examination
Practical demonstration
interview
ASSESSMENT CRITERIA:
CONTENTS:
CONDITION:
METHODOLOGIES:
Self-paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS:
Written/oral examination
Practical demonstration
interview
ASSESSMENT CRITERIA:
CONTENTS:
CONDITION:
METHODOLOGIES:
Self-paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
interview
ASSESSMENT CRITERIA:
CONTENTS:
Software commands
Operation and use of peripheral devices
Procedures in transferring files/data
CONDITION:
METHODOLOGIES:
Self-paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
interview
ASSESSMENT CRITERIA:
1. Cleaning, minor maintenance and replacement of consumables are implemented in
accordance with standard operating procedures
2. Procedures for ensuring security of data including regular back-ups and virus checks are
implemented in accordance with standard operating procedures
3. Basic file maintenance procedures are implemented in line with the standard operating
procedures
CONTENTS:
Cleaning, Minor Maintenance and Replacements of Consumables
Creating More Space in the Hard Disk
Reviewing Programs
Deleting Unwanted Files
Checking Hard Disk for Errors
Viruses and Up to Date Anti-Virus Programs
CONDITION:
The trainees/students must be provided with the following:
Equipment and accessories
- Personal computer
- Network system
- Communication equipment
- Printer
- Scanner
- Keyboard
- Mouse
Supplies and materials
- Office supplies
- Diskettes
- CDs
- Zip disks
Tools
- Set of screw driver
Learning materials
- Learning elements/activity sheets
- Manufacturer’s manual
METHODOLOGIES:
Self-paced/modular
Demonstration
Small group discussion
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
interview
MODULE DESCRIPTOR : This module covers the knowledge, skills and attitudes in following
health, safety and security practices. It includes dealing with
emergency situations and maintaining safe personal standard.
LO1. Practice workplace safety, security and hygiene systems, processes and operation
ASSESSMENT CRITERIA:
1. Correct healthy, safety and security procedures are complied in line with the legislation and
regulation
2. Correct health, safety and security procedures are followed.
3. Breaches of health, safety and security procedures are identified.
CONTENTS:
CONDITIONS:
Manuals
Handbook safety and security
Report (sample)
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
ASSESSMENT CRITERIA:
1. Emergency and potential emergency are recognized and appropriate action are taken
2. Emergency procedures are followed in line with enterprise procedures and guidelines
3. Assistance is sought from colleagues to resolve or respond to emergency situation
CONTENTS:
Emergency procedure
- Personal injuries
- Fire
- Electrocution
- Natural calamity
- Criminal acts
Safe personal presentation standard
CONDITIONS:
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS:
Written/oral examination
Practical demonstration
Observation
ASSESSMENT CRITERIA:
1. Safe personal standards are identified and followed in line with enterprise requirements
CONTENTS:
CONDITIONS:
Modules
Reference book
Guidelines on waste disposal
Flyers/brochures
METHODOLOGIES:
Self paced/modular
Demonstration
Small group discussion
Distance education
ASSESSMENT METHODS
Written/oral examination
Practical demonstration
Observation
MODULE DESCRIPTOR : This module covers the knowledge, skills and attitude in providing
effective customer service.
LO1. Apply effective verbal and non-verbal communication skills to respond to customer needs
LO3. Handle queries promptly and correctly in line with enterprise procedures
ASSESSMENT CRITERIA:
1. Standard Operating Procedures (SOP) when greeting the guest are followed
2. Information are properly disseminated
3. Use interactive communication with others
CONTENTS:
CONDITIONS:
METHODOLOGIES:
ASSESSMENT METHODS:
Interview (oral/questionnaire)
Observation
Demonstration of practical skills
ASSESSMENT CRITERIA:
1. Customer needs are assessed according to relationships between food and religion, gender,
folkways, mores and life-cycle
2. Communication standards in customer service are followed
3. Identified opportunities to enhance the quality of services and products are implemented
4. Time management
CONTENTS:
CONDITIONS:
METHODOLOGIES:
ASSESSMENT METHODS:
Interview (oral/questionnaire)
Observation
Demonstration of practical skills
ASSESSMENT CRITERIA:
CONTENTS:
CONDITIONS:
METHODOLOGIES:
ASSESSMENT METHODS:
Interview (oral/questionnaire)
Observation
Demonstration of practical skills
ASSESSMENT CRITERIA:
1. Interview skills
2. Skills in handling customer complaints
3. Guidelines in handling complaints are identified
4. Complaints are evaluated and resolved based on its nature, details and degree of liability
CONTENTS:
CONDITIONS:
METHODOLOGIES:
ASSESSMENT METHODS:
Interview (oral/questionnaire)
Observation
Demonstration of practical skills
CORE COMPETENCIES
MODULE DESCRIPTOR : This module deals with the knowledge, skills, behavior and
motivations required to operate an automated information system.
ASSESSMENT CRITERIA:
CONTENTS:
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
CONTENTS:
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
MODULE DESCRIPTOR : This module deals with the knowledge, skills, behavior and
motivations required to source and provide destination information
and advice including general product information (eg. what types of
product can the destination offer).
.
NOMINAL DURATION : 6 hours
ASSESSMENT CRITERIA:
1. Information sources are identified and accessed for current and accurate information on
destinations
2. Information is obtained on features of the destination and the general type of tourism
products available
3. Information is identified and obtained on the different tourism products available which can
meet customer needs
4. Information is identified and obtained on the different tourism products available which can
meet customer needs
CONTENTS:
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. Informal and formal research are used to update destination and general product knowledge
2. Feedback is sought on experience with destinations from both colleagues and customers and
this is provided to other organizations where appropriate
3. Updated information is shared with colleagues in accordance with enterprise procedures
CONTENTS:
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. Specific information and advice needs of the customer are accurately identified
2. Range of current and accurate destination and general product information and advice is
provided in a timely manner and in accordance with company procedures
3. Customer needs are addressed by ensuring appropriate scope and depth of information
4. Information and advice are presented in an appropriate format and style
CONTENTS:
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
MODULE DESCRIPTOR : This module deals with the knowledge, skills, behavior and
motivations required to access and interpret specific tourism product
information. Tourism personnel need to correctly interpret product
information to fulfill a range of sales and operational activities such
as promoting tourism products and services
ASSESSMENT CRITERIA:
CONTENTS:
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. General and/or brochure information are interpreted and applied to meet the particular sales
or operational need.
2. Specific details about the product are interpreted and accurately applied to meet the particular
sales or operational need
3. Special jargon or specifications used in product information are interpreted and accurately
applied to meet the particular sales or operational need
CONTENTS:
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
MODULE DESCRIPTOR : This module deals with the knowledge, skills, behavior and
motivations required to promote tourism products and services
proactively in a range of industry contexts.
ASSESSMENT CRITERIA:
1. Specific customer needs and preferences are accurately identified, including cultural needs and
expectations
2. Customer requirements which, if met, would breach ethical and legal commitments, are
immediately identified
3. Rapport is established with the customer to promote goodwill and trust
CONTENTS:
Principles of selling
Fundamental communication principles
Special laws relating to the sale of prohibited products
Product knowledge as appropriate to the enterprise or industry sector
Content and format of product information
Communication skills, specifically active listening and questioning
Interpreting product information
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. Research is conducted, when required, to source information to meet specific customer needs
2. Product options are tailored to the specific needs of the customer
3. Product suggestions are made in accordance with current enterprise promotional focus and
any preferred product arrangements where appropriate
4. Customers are made aware of additional products and options which may enhance their
itinerary
5. All options are provided within the appropriate or agreed timeframe
6. All options are presented in a format and style most appropriate to the particular customer
and in accordance with enterprise procedures
CONTENTS:
Principles of selling
Fundamental communication principles
Special laws relating to the sale of prohibited products
Product knowledge as appropriate to the enterprise or industry sector
Content and format of product information
Communication skills, specifically active listening and questioning
Interpreting product information
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS:
ASSESSMENT CRITERIA:
1. Specific product information and advice needs of the customer are accurately identified
2. Current and accurate product information and advice are provided in a timely manner
3. Scope and depth of the information are made appropriate to customer needs
4. Information and advice are presented in an appropriate format and style
5. Features and benefits are clearly explained and promoted to the customer
6. Additional information is provided to overcome customer questions and objections
7. Techniques are selected and used at the appropriate time to close the sale with the customer
CONTENTS:
Principles of selling
Fundamental communication principles
Special laws relating to the sale of prohibited products
Product knowledge as appropriate to the enterprise or industry sector
Content and format of product information
Communication skills, specifically active listening and questioning
Interpreting product information
CONDITIONS
Writing materials
References
Handouts
METHODOLOGIES:
Discussion/demonstration
Video viewing
ASSESSMENT METHODS: