ARTS REVIEWER [4TH QUARTER]
Print Media & Digital Media
- each have specific target readerships, markets, & highly-specialized approaches for reachingthese
target groups
Print Media
- any kind of printed content used to disseminate information to wide audience
• ex: posters, brochures, newspaper publication, comic books
Digital Media
- are content viewed using electronic devices (computers, tablets, cellular phones, e-book readers)
- can also be video, game, and music
Visual Communication
- communication through visual aid
- described as conveyance of ideas & info in forms that can be read/looked upon
- explores the idea that visual message accompanying text has greater power to inform, educate, or
persuade a person or audience
Graphic Design
- art form that involves visual communication through manipulation of lines, texts, images, and/or
illustrations
- art & craft of bringing a functional, aesthetic, and organized structure to different kinds of texts/
illustrations
- refers to the process (designing) as well as result (design) of that process
• ex: logos, cover designs, advertisements, layout designs, webpage designs
LOGO- company’s identity
Graphic Artist/Designers
Layout Artist
- tasked to organize the different elements of a page like the texts, pictures and drawings in a manner
that is attractive and easy to understand
Advertising Designer
- creates promotional items for companies (brochures, print ads, billboards)
- works for an advertising agency with pool of artists working together along with copywriters & project
managers to produce ad campaign
Advertising
- along with advertising copywriters who provide text for titles, taglines, and body copy, an entire team
of modern-day art professionals creates the look of each ad
- all for the purpose of creating an advertisement that will appear on a printed page or in a format that
will be handed out to potential customers
- team professionals range from art directors-photographers-graphic designers-illustrators
- if the ad subject requires it, the team may further include food & product stylists, fashion stylists, hair/
makeup artists, set/lighting designers.
Web Designer
- an artist who layout the words and the images of a web page in an easy to understand and to navigate
manner
Comic Book Artist
- an illustrator for graphic novels, comic books, comic strips, and manga
- can be a penciller: makes sketches for comics, inker, or colorist
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Comic books
- is a publication that consists of comic art in the form of sequential juxtaposed panels that represent
individual scenes
Komiks: as referred locally, highlights artistic gifts of Filipinos as artists
Comic Strip Artist
- tells a visual story within a limited space or panels
Book Illustrato
- designs books and makes illustrations appropriate for its cover and contents
Game Developer
- creates and designs video games
The Process: conceptualization, character design (artists and illustrators), animation and three-
dimensional modelling (animators), gameplay (computer programmers)
Animator
- makes three-dimensional modelling in game development
Color Theory
- in marketing, COLOR is important because the right color scheme can help tell your story positively,
while the wrong one can detract from it
- technical language for explaining how color works
- art and science of how different colors mix and match together to look visually appealing and convey
messages
Color Wheel
- basic visual tool for understanding color theory
Color harmony
- theory of how different colors work together to form a color scheme that’s pleasing to the eye. All color
harmonies can have many different variations in tone and shade that you can use in DESIGNING
- you may use color harmony as guide in choosing the color combinations on your designs
Important Principles in Graphic Desig
Contrast- unique elements should stand apart which allows the viewer’s eye to ow naturall
Repetition- design pattern is repeated to establish consistenc
Alignment- elements are visually connected// cohesiveness and nothing is out of plac
Proximity- visual unity// if the elements are related, they should be placed close// minimize
visual clutter// emphasizes organization// increases viewer comprehensio
• Too many focal points -> lower the opacit
• There is a background and text -> use a translucent/ low opacity background for the text so the actual
background is still seen and the text is readabl
Gestalt Principle~
- the philosophy that dictates that the human mind perceives a whole composition as something different
than its individual elements “The whole is other than the sum of the parts.”
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