PLAN IT:

Module 1 Workbook
T HE 5 F ’S F R AMEW O RK :

WHO IS YOUR PRODUCT/SERVICE/IDEA FOR?

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

Workshop Planner: 7 figure entrepreneurs that have a course or a book.
Local Photographer: Parents of kids 0-12 that want to capture more memories
One Hour Funnel Course: Entrepreneurs selling a product/service/idea online

HOW DOES YOUR PROSPECT FEEL?

Workshop Planner: Disconnected from their tribe

Local Photographer: Like time is passing them by
One Hour Funnel Course: Like they’re not in control

WHAT IS REALLY FRUSTRATING TO YOUR PROSPECT?

Workshop Planner: Learning the logistics of hosting a workshop

Local Photographer: They keep forgetting to take photos of their kids
One Hour Funnel Course: Their marketing is a black box...it’s slow and expensive and secretive

WHO DO THEY FOLLOW?

Workshop Planner: Pat Flynn, Amy Porterfield, Michael Hyatt

Local Photographer: Family-related places and activities in their city
One Hour Funnel Course: Nicholas Kusmich, Ryan Deiss, Russell Brunson

WHERE IS THE FINISH LINE?

Workshop Planner: They host their first profitable workshop

Local Photographer: They systematically get photos taken
One Hour Funnel Course: They build their first (or next) funnel in 59 minutes or less

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T HE 5 F ’S F R AMEW O RK :

WHO IS YOUR PRODUCT/SERVICE/IDEA FOR?

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

HOW DOES YOUR PROSPECT FEEL?

WHAT IS REALLY FRUSTRATING TO YOUR PROSPECT?

WHO DO THEY FOLLOW?

WHERE IS THE FINISH LINE?

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MARK ET R ES EAR C H SPR E A D SH E E T ( S E A RCH E NG INE S )

Instructions: Using Google, YouTube and Amazon, search for your area of expertise (i.e. “Online Marketing”, “Becoming
Self-Published”, “Facebook Advertising”, “Fitness for Dads”, etc). Write down your top results in the table.

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

Action Step: Follow them on Facebook, buy their book, watch their webinar, “know” their marketing and message.

Influencer Source (Google, Amazon YT) URL

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MARK ET R ES EAR C H SPR E A D SH E E T ( F A C EBOOK )

Instructions: Using what you found in the previous exercise, see if they have a platform on Facebook. Why? So we can join
their groups, follow their pages, and stay on top of the market.

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

Action Step: Join their Facebook group and add value

Influencer Page or Group Audience Size

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5
HOOK S & A N GL ES W O RK SH E E T

Instructions: Brainstorm some different pain points and frustrations your customers might be feeling. Try to get them to say
“wow, they really know me…”

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

This is an example. To begin filling out the worksheet head to page 8.

PART 1: FRUSTRATIONS / ASPIRATIONS

Fears Frustrations

Not having enough money, customers or sales How to strategize product offerings
Going back to a job they hate How to nail their target market
Losing a home, car, etc Staying on top of marketing tactics

Wants Aspirations

Make money & go on cool vacations Being respected

Get more leads and have more predictability Leaving a legacy
Having a system to draw on... Quitting their job

PART 2: DEEPER DIVE

List out 3-5 outcomes of your product/service that your List out 3-5 problems with alternative solutions
customer isn’t even aware of

Copywriting Takes forever to learn

Marketing Can be expensive if you do it the wrong way
Strategy & tactics It’s lonely (and hard)

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PART 3: BEFORE/AFTER GRID

Instructions: Remember that good marketing, messaging, and funnels focus totally on your customer and the transformation
you provide them through your product / service.

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

Fill out the Before/After Grid for each of your Customer Segments and each of your Products

Customer Segment: Authors

Product/Service: The One Hour Funnel Course

BEFORE AFTER

Have Have

A book that no one is buying A marketing funnel selling books, courses, and workshops

Feel Feel

No one is paying attention; not respected A “thought leader”, expert, guru

Average Day Average Day

Blog aimlessly, create content like shouting into a Interviewed on podcasts, teach, consult, coach, vacation
bottomless pit

Status Status

Anonymous Respected

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HOOK S & A N GL ES W O RK SH E E T

PART 1: FRUSTRATIONS / ASPIRATIONS

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

Fears Frustrations

Wants Aspirations

PART 2: DEEPER DIVE

List out 3-5 outcomes of your product/service that your List out 3-5 problems with alternative solutions
customer isn’t even aware of

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PART 3: BEFORE/AFTER GRID

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

BEFORE AFTER

Have Have

Feel Feel

Average Day Average Day

Status Status

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VAL U E L A DDER W O RK SH E E T

Instructions: Fill out the worksheet. Don’t get stuck, and give it your best guess. Remember the more value you can add, the
more results you can help them achieve and the more you can charge for that product/service.

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

Also, brainstorm 1-3 ideas for continuity and circle the one that makes the most sense.

Step # What It’s Called What it Does What it Costs

1 Free Stuff (Self-Service) Blog Posts, Free Training, Content -

2 Low Ticket (Done With You) Cheap, Impulsive, Test-Run $

3 Core Service (Done For You) Core Competency $$

4 High Ticket (Expensive) You Handle The Whole Thing $$$

5 Super High Ticket ??? $$$$$

CONTINUITY IDEAS:

Instructions: What can you offer on an ongoing basis? How can you repeatedly add value to your customers for years to come?

• Membership
• Facebook Group
• Maintenance

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VAL U E L A DDER W O RK SH E E T

Step # What It’s Called What it Does What it Costs

ONE HOUR FUNNEL / MODULE 1 : PLAN IT

1

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SAY IT:
Module 2 Workbook
MINI E PIPHA N Y BR ID G E :

Instructions: Use this mini-epiphany bridge to clearly communicate the story of when you had the “a-ha” moment about your
product, idea or service.

ONE HOUR FUNNEL / MODULE 2 : SAY IT

Use this script to help unite your prospects against a social injustice and feel like part of a tribe. Ideally they hear your “a-ha”
and think, “HECK YEAH!”

THE NAME OF YOUR PRODUCT, SERVICE, IDEA, COMPANY, OR MOVEMENT

(ex: “The One Hour Funnel,” “Workshops that Work,” “The Campfire Effect”, etc)

WHAT WRONG DO YOU WANT TO MAKE RIGHT?

Online entrepreneurs not having enough face-to-face interaction with their customers,..
Expensive marketing agencies stuffing your products in a black box,..
Busy families not having dinner together, etc)...

Examples:
I created the “One Hour Funnel System™” to help entrepreneurs take back control of their marketing.
I created “Workshops that Work™” after watching people lose touch with their clients through excessive automation.
I started ”Just in Thyme Dinners™” so busy families could enjoy home-cooked meals together.

Mini-Epiphany Script (for use in Social Media, short-bio, elevator pitch)

“I made/created/founded/started [THING YOU STARTED] after [experiencing XYZ social injustice and wanting to change it].”

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MINI E PIPHA N Y BR ID G E :

THE NAME OF YOUR PRODUCT, SERVICE, IDEA, COMPANY, OR MOVEMENT

ONE HOUR FUNNEL / MODULE 2 : SAY IT

WHAT WRONG DO YOU WANT TO MAKE RIGHT?

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T HE T R A N S FO R MATIO N S TO R Y :

Instructions: Use this simple framework to craft elements from Module 1 into a simple, easy-to-follow story that allows your
prospect to imagine themselves as the lead character of your Transformation Story.

ONE HOUR FUNNEL / MODULE 2 : SAY IT

ACKNOWLEDGE PRESENT SITUATION (BEFORE/AFTER GRID: BEFORE -> AVERAGE DAY)

Being an entrepreneur is tough… lots to do and stay on top of...

THAT’S WHY I CREATED/INVENTED/FOUNDED MY THING… (NAME OF YOUR “THING”)

That’s why I created the One Hour Funnel System...

WITH IT, YOU’LL EXPERIENCE (BEFORE/AFTER GRID: AFTER -> AVERAGE DAY)

With it, you can take back control of your marketing and rest easy knowing you have what it takes to…

WITHOUT IT, YOU’LL CONTINUE TO EXPERIENCE (FEARS & FRUSTRATIONS)

Without it, you’ll never really be in control of your most important business asset…

INVITATION / CALL TO ACTION (JOIN ME ON MY WEBINAR, DOWNLOAD THE PDF, BOOK A CALL NOW)

Download the PDF now…

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T HE T R A N S FO R MATIO N S TO R Y :

ACKNOWLEDGE PRESENT SITUATION (BEFORE/AFTER GRID: BEFORE -> AVERAGE DAY)

ONE HOUR FUNNEL / MODULE 2 : SAY IT

THAT’S WHY I CREATED/INVENTED/FOUNDED MY THING… (NAME OF YOUR “THING”)

WITH IT, YOU’LL EXPERIENCE (BEFORE/AFTER GRID: AFTER -> AVERAGE DAY)

WITHOUT IT, YOU’LL CONTINUE TO EXPERIENCE (FEARS & FRUSTRATIONS)

INVITATION / CALL TO ACTION (JOIN ME ON MY WEBINAR, DOWNLOAD THE PDF, BOOK A CALL NOW)

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T HE HE A DL IN E & S U B H E A D LINE G E NE R AT O R:

Instructions: Every headline has up to 4 elements, listed across the top in the table below. Fill in the table with elements from
the Module 1 Workbook as well as elements from this workbook.

Then, construct sentences using the 2-3 of the elements. Shuffle them around until they “feel right” and sound great when

ONE HOUR FUNNEL / MODULE 2 : SAY IT

you read them aloud.

DESIRES, WANTS, PAIN, FEARS, “REAL WHY” TIME FRAME

ASPIRATIONS FRUSTRATIONS TRUE DESIRE # OF STEPS

**Now You Try

Formula 1: The “How To” Headline Formula 2: The “Proprietary Process” Headline
Examples: Examples:
• How to Lose 10 Pounds Without Cardio In 7 Short Days • The One Hour Funnel
• 3 Steps to Building the Perfect Sales Funnel • The Perfect FB Ads Template
• How to Build A Funnel In 1 Hour So You Can Take Con- • The 60 Second Blog Plan
trol of Your Marketing

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T HE BE N EFIT BUL L E T G E NE RATO R:

Instructions: Use bullet points to invoke curiosity in your prospect, prove that you have a map of where you’re going, increase
intrigue, show highlights of social proof or case study… and more!

Mix up your bullet points by filling in the following table:

ONE HOUR FUNNEL / MODULE 2 : SAY IT

A curiosity-based bullet point...

Something they HAVE to know the answer to...

A weird detail or “trick” about your solution...

A secret insecurity or illogical fear...

How to avoid something really painful....

A thing they want in a reasonable amount of time...

An insider tip you learned along the way...

A counterintuitive thing about your solution...

And more...

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DO IT:
Module 3 Workbook
FU N N EL BUIL DIN G C H E C K LIS T:

Instructions: Print out the checklist and fill it out, and check off the boxes as you have the items. If you don’t have the items,
check the resources area or post in the Facebook group.

ONE HOUR FUNNEL / MODULE 3 : DO IT

Branding Assets Logins

☐☐ Logo ☐☐ Funnel Map ☐☐ Funnel Builder

☐☐ Hex Code for colors ☐☐ URLs to Videos ☐☐ UN:
☐☐ _______________________ ☐☐ Optin ☐☐ PW:
☐☐ Sales ☐☐ Autoresponder
☐☐ _______________________
☐☐ Webinar Reg ☐☐ UN:
☐☐ _______________________
☐☐ Upsell ☐☐ PW:
☐☐ _______________________ ☐☐ Thank You ☐☐ Wordpress
☐☐ _______________________ ☐☐ Images ☐☐ UN:
☐☐ Fonts ☐☐ Headshot ☐☐ PW:
☐☐ _______________________ ☐☐ Hero Shots ☐☐ Webinar
☐☐ _______________________ ☐☐ Customer Photos ☐☐UN:
☐☐ Background Photos ☐☐PW:
☐☐ _______________________
☐☐ Testimonials ☐☐ Payment Processor
☐☐ Favicon URL
☐☐ Social Proof ☐☐ UN:
☐☐ PW:

Copy Chunks Frustrations Aspirations

☐☐ Headline ☐☐ Frustration 1 ☐☐ Aspiration 1

☐☐ Subheadline ☐☐ Frustration 2 ☐☐ Aspiration 2
☐☐ Bullet Points ☐☐ Frustration 3 ☐☐ Aspiration 3
☐☐ Mini-Epiphany ☐☐ Frustration 4 ☐☐ Aspiration 4
☐☐ Transformation Story ☐☐ Frustration 5 ☐☐ Aspiration 5
☐☐ Testimonials
☐☐ Social Proof

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FU N N EL BUIL DIN G C H E C K LIS T:

Instructions: Print out the checklist and fill it out, and check off the boxes as you have the items. If you don’t have the items,
check the resources area or post in the Facebook group.

ONE HOUR FUNNEL / MODULE 3 : DO IT

Step 1 Step 2 Step 3 Step 4

Step Name

Page Objective

Headlines

Sub-Headlines

Time to Get a Result

Fine Print (Details)

Testimonials

Social Proof

Call to Action

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FU N N EL BUIL DIN G C H E C K LIS T:

Instructions: Print out the checklist and fill it out, and check off the boxes as you have the items. If you don’t have the items,
check the resources area or post in the Facebook group.

ONE HOUR FUNNEL / MODULE 3 : DO IT

List Building Buying: Webinar Registration: Tracking Pixel:

☐☐ Did the next page ☐☐ Did the confirmation ☐☐ Were they added to ☐☐ Facebook Pixel
load in the funnel? page show your pur- the list in your email ☐☐ Is the Page View
☐☐ Did you get added chases? system? pixel on every
to ClickFunnels as a ☐☐ Did your payment ☐☐ Were they registered page?
contact? processor show your for the webinar sys- ☐☐ Are Standard
☐☐ Did you get added to purchases? tem? Events installed
the email system? ☐☐ Did your credit card ☐☐ Are they getting where necessary
☐☐ Are you getting the get billed? the pre-registration (Lead, Complete
fulfillment emails? ☐☐ Did you get the pur- emails? Reg, etc)?
chase fulfillment
email sequence?

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