BBE Assignment
BBE Assignment
Course/Unit Information
Course Pearson BTEC Level 5 Higher National Diploma
Unit No. and Name Unit 1: Business and the Business Environment
Unit code L/508/0485
Unit Type Core
Schedule code BBEONLRM2210A
Instructor Information
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Phone
Email
Assignment Information
Full/ Part Assignment Full
Student Information
(To be filled by the student prior to submitting the assignment)
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Email
Date of Submission
Student Assignment covering form is an integral part of the assignment document and
should be submitted along with all submissions.
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Student Declaration
I,______________, hereby confirm that this assignment is my own work and not copied or
plagiarized. It has not previously been submitted as part of any assessment for this
qualification. All the sources, from which information has been obtained for this assignment,
have been referenced as per Harvard Referencing format. I further confirm that I have read
and understood the Westford University College rules and regulations about plagiarism and
copying and agree to be bound by them. Attached is the Turnitin report for reference.
Students Signature :
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Turnitin report should be uploaded on the LMS along with the Assignment.
2
Achievement Feedback Summary
3
Overall Feedback Summary
[To Achieve a PASS, all P grade descriptors should be achieved; To achieve a MERIT, all P and M grade
descriptors should be achieved; To achieve a DISTINCTION, all P, M and D grade descriptors should be
achieved.]
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current work with
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General Guidelines
Complete the title page with all necessary student details and ensure that the signature of the student is
marked in the declaration form.
All assignments must be submitted as an electronic document in MS Word to the LMS (Use 12 Times
New Roman script).
Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the
REDO and RESIT submission policy of Westford.
The results are declared only if the student has met the mandatory attendance requirement of 75% and/or a
minimum of 50% under extenuating circumstances approved and ratified by the Academic Director. The
student has to repeat the module (with additional fees applicable) if the attendance is below 50%.
The assignment should not contain any contents including references cited from websites like
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Submit the assignment in a MS Word document with the file name being:
First Name Last Name_ abbreviation of the subject.
Example: John Smith_BBE.
Quick reference Checklist for the Students before submitting the assignment:
1. Adherence to the deadline of submission date
2. Original cover sheet and format retained
3. Student information and signature intact
4. Font style and size used as instructed
5. Harvard Referencing System and Citations are strictly followed
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LO 01 Explain the different types of organisations, including their size and scope.
Demonstrate the interrelationship of the various functions within an organisation and how
LO 02
they link to organisational structure.
LO 03 Use contemporary examples to demonstrate both the positive and negative influence/impact
the macro environment has on business operations.
Determine the internal strengths and weaknesses of specific businesses and explain their
LO 04
interrelationship with external macro factors.
Scenario
Choose any organization of your choice. The organization can be any Manufacturing or Service based
entity. You can also choose any global organization- Public/Private/Government which has its presence
in the UAE. You are to assume the role of a Junior Business Analyst in your chosen organization.
Prepare and submit a report for the chosen organization in light of the Fresh Government initiatives
under U2 - I2 Trade agreements signed by UAE, US, India, and Israel, in the following suggested format.
1. Introduction
Refer to academic sources to define and explain comprehensively the purpose of a public, a private, and
a voluntary organisation. Explain the different types of organizations’ legal structures along with
different organizational sizes. Briefly analyze how the structure, size and scope of organizations link to
the business objectives, products and services offered.
2. Company Specifications
Introduce your chosen organisation, by giving out the background details of the organisation, the
products and services they offer, the size and scope of the organisation, their vision, mission and
business objectives, the organisational and legal structure, including information about their
stakeholders and competitors.
2.2. Analysis
Use and refer to the organisational structure chart of the chosen organisation. Explain the
relationship between the organization’s functions and how they link to the organisational objectives
and structure. Analyse the advantages and disadvantages of interrelationships between different
organisational functions in your chosen organisation, and the impact it has on the structure of the
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organisation.
3. Environmental Analysis
Apply the PESTLE model to support the detailed analysis of the macro environmental impact.
Identify the positive and negative impacts the macro environment has upon your chosen company’s
business operations, by giving out suitable examples.
Appropriately use and apply the SWOT model to conduct an internal analysis of the strengths and
weaknesses of the chosen organization.
Explain how the outcomes of the PESTLE and SWOT interrelate with each other and critically evaluate
the impact on the business objectives and how they influence decision making in the chosen
organization. Based on the critical evaluation, recommend changes which would help out the company
further, in pursuit of their business objectives and decision making in light of Summit U2-I2 to be held
soon.
NOTE: The submission on the LMS is in the form of an individual written report. This should be
written in a concise, formal business style using single spacing and font size 10. You are required to
make use of headings, paragraphs, and subsections as appropriate, and all work must be supported
with research and referenced using the Harvard referencing system. Please also provide a
bibliography using the Harvard Referencing System. The recommended word limit is 4,500–5,000
words, although you will not be penalized for exceeding the total word limit.
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BBE refers to the forces, that involve people and organizations. Such forces do not
directly govern business enterprises, but they do have an effect on how they perform.
In other terms, the environment in which a business operates is the business
environment.
As a result, the business environment involves the economic, social, political, and
technological forces that operate outside of enterprises (toppr,2016).
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Sole proprietorship: A individual owns, incorporates, and runs a business. The owner has
the ability to hire external support to run and supervise the business. It is responsible
permanently for the company's debts.
Partnership: A partnership is when two or more individuals manage a company together.
Compared to a firm, it faces fewer legal problems. All partners are personally responsible for
the debts incurred by the business.
Companies: It was designed to accomplish organizational objectives. Debt and equity are
frequently used to support enterprises. Shareholders are a company's legal owners. These
individuals invest money and have a major role in business-related issues. (Dheeraj, 2016)
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The flow of information between levels of the organization is ultimately governed by its
organizational structure. For instance, in a centralized structure, decisions are made from the
top down, compared to a decentralized structure, decision-making authority is distributed
among all the organizational levels. Organizational structures enable businesses to maintain
efficiency and focus. (Investopedia, Will Kenton 2022)
I. Functional Structure
A functional organizational structure is a kind of business organization that divides a firm
into sections based on employees’ specialty, ability, or related jobs. It is built on levels of
hierarchy with several departments functioning under the control of authorized leaders.
Larger businesses that employ a number of individuals in similar positions generally benefit
from the functional structure. Business owners have more time to concentrate on their long-
term objectives while department heads group employees according to their abilities and
related function in the firm. (indeed,2020)
Pros of Functional structure:
Minimized cost of operation
Increased productivity
Skill development (indeed,2020)
Cons of Functional structure:
Hindered decision-making
Competition between departments
Narrow scope (indeed,2020)
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New skills and experience can be acquired by employees. (indeed,2020)
Cons of Matrix organization:
Functions in management may not be clearly stated.
Decision-making can be slowed down in some circumstances.
Too much labor may result in overloading work. (indeed,2020)
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A flatter organisational structure aims to reduce organisational levels and improve
channels of communication and cooperation. Minimal layers are visible, and the arrows
point in both directions. Although this is definitely a very simple method to consider this
sort of firm, the key idea should still be completely clear. Many relatively significant
businesses all around the world are shifting toward this strategy. Flatter organizations
continue to place a significant emphasis on communication and cooperation, enhancing
the employee experience. (Forbes,2015)
Pros of Flatter organisation:
Clearer communication
Quick decision
More independence and empowerment (siliconrepublic,2019)
Cons of Flatter organisation:
It can't be scaled
It's possible to make poor choices while posing as an expert.
1.3 Different organisational sizes: The number of employees at any particular physical
location is known as organisational size. This might encompass the entire corporate
organisation if it is centralized or a section of a decentralized firm. (studybuff,2018) It
also affects an organization's structure and design, including departmentalization,
formalization, and task specialization. (study.com,2019)
Small and medium business (SMB):
Mid-sized companies frequently employ under 1,000 people, and small companies
generally employ less than 100. (indeed,2019)
Small and Medium-sized Enterprises (SME):
Businesses that fall below specific income, asset, or employee thresholds are known
as small and medium-sized companies (SMEs).
The majority of businesses with fewer than 500 workers are categorized as
SMEs. (indeed,2019)
Large business
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Large multinational organizations with hundreds of thousands of employees
worldwide, like KFC or Apple, are typically considered big enterprises. A big
corporation recruits at least 250 people. (superbusinessmanager,2021)
1.4 The Link between structure, size and scope of organizations to business objectives,
products and services offered
To make sure that all team members, executives, managers, and directors are rowing in the
same direction, business scope is very essential for all the firms. It enables you to focus your
business strategy more effectively and guarantees that everyone in your organisation is
working toward the same target. (incorporatedzone,2020)
Samsung’s Organizational Structure Type:
Samsung has a product-based divisional organizational structure. This organizational
structure employs product classification to identify which resources and company procedures
belong to which divisions, such as the Consumer Electronics division of the company. The
headquarters of Samsung, situated in Seoul, serves as the hub of the entire business
organization. By focusing on the specific strategic goals of the structural divisions, the
corporate headquarters' management directives are carried out. (Evans, 2019)
The Samsung organisational structure's divisions by product category are as follows:
Personalized electronics
Device Services
Computer and mobile communications (Evans, 2019)
Samsungs organizational size:
Another important factor that can exist in Samsung's structure is how it reacts to differences
in size and environment. Presently, Samsung employs 266673 workers worldwide.
(Samsungnewsroom)
This leads me to the conclusion that Samsung is a major company based on the above
statistics. The divisional structure that was previously outlined will allow us to efficiently
manage our huge business.
The organisational structure of our company is created to encourage research and innovation
across the organization. The company's strategy is centered on technological development, as
seen by the quick development of smartphones and other consumer goods. The efficient
implementation of Samsung's overall competitive strategy and intense growth initiatives is
supported by structural facilitation. Additionally, the organizational model reflects how the
business has evolved from a modest trade operation into a multifaceted global company that
provides cutting-edge technology. We use a variety of operations management methods for
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various markets and sectors due to its organizational structure's participation in numerous
activities. Our organizational structure is made up of firms, subsidiaries, and Samsung
Electronics Co., Ltd. The corporate structure of the technology conglomerate is shown to be
used across activities in this internal analysis. The company's operations are made more
efficient by the corporate structure's stability, especially when it comes to maintaining its
competitive strengths against several competitive companies like Apple, Google, Sony, Intel,
Dell, Acer, and Lenovo. (Evans, 2019)
Organisational Scope:
The Samsung Group is a multinational manufacturer with its main office in Samsung Town
in Seoul, South Korea. (Wikipedia,2016)
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Marketing sales:
Marketing is a crucial source of demand in the mobile and electronic goods sector. Such
sectors are extremely competitive. Some of the top phone manufacturers are Apple and
Huawei, which compete against Samsung. As an outcome, marketing must be the key
priority in order to retain demand and sales globally. In addition, a company's brand
image generally comes first. Consumers choose one company to purchase from by taking
into perspective factors like sustainability and brand image, among many others.
Businesses seek to develop enduring and strong relationships with their clients. They aim
to develop a reputation that their clients can rely upon. As a technological brand,
Samsung has successfully preserved its positive brand reputation. Samsung's commitment
to technical innovation and the superiority of its products serve as the foundation of its
brand reputation. (Notesmatic,2021)
Services:
In addition to sales and marketing, Samsung maintains a worldwide structure of
distributors and resellers that help clients by providing after sale services. After-sales
assistance is becoming an important aspect of marketing for the majority of hardware
resources and electronic goods. The reason for this is that brand's identity is directly
impacted by the quality of customer support provided. In addition to that, a business
should concentrate on offering great customer support if it wishes to build a strong
reputation. Buyer's happiness is influenced by customer service, which is essential for
increasing sales and income. (notesmatic,2021)
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Samsung are all led by Ki Nam Kim, the company's vice president, and CEO. Samsung's
President and CEO, Hyun Suk Kim, is in charge of the company's consumer electronics
division. In addition, he oversees the technology planning team and the electronic display
sector. Dong Jinn Koh, who serves as director and is in charge of the Information
Technology & Telecommunications Services division, also oversees the technology
strategy team and is in charge of smartphones R&D. (notesmatic,2021)
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Connectivity
Connections
Interrelations
Utilization of capacity (Value Chain Analysis of Samsung Group, 2022)
I. KEY PARTNERS
o Conglomerate (Electronics, Heavy Industries and Financial Services)
o Affiliated Businesses (hospitality and tourism)
o Acquisitions and Investors (Rolle, Fokker, etc.)
o joint endeavors (GE, Toshiba, Sony, etc.)
o Endorsement
o Manufacturers
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o Monetary services
o The technology of information and communication
V. CUSTOMER SEGMENTS:
o Massive market
o Multi-sided
o Innovation
o Multi-sector businesses
VII. CHANNELS:
o Samsung Community
o Suppliers
o Exhibitions & Conferences
o Media
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SAMSUNG’s mission and vision statement:
Samsung is a multinational technology company with a company mission and vision that
emphasize innovations for societal development on a worldwide scale via digital
technologies. The mission statement of the firm suggests supremacy, which indicates quality
and leadership in semiconductors, electronics, and other areas. On the other side, Samsung's
vision statement emphasizes an inspiration-focused strategic aim that positions the company
as a global impact among citizens and societies. In this way, the notion of a technological
conglomerate that strives for worldwide impact and industrial supremacy is created by the
union of the corporate's vision and mission statements. (Martin, 2019)
Samsungs competitors:
To meet Samsung's multinational company’s mission and vision, the business organisation
should assure competitive benefits against significant technology firms such as Apple, Sony,
Intel, Microsoft, and LG. Because of the power dynamics and strategic difficulties imposed
by the competitive environment, Samsung's operations, technological design and
development, as well as the use of cutting-edge technologies to assist operational processes,
all demand high rates of innovation and high-quality standards. (panmore,2019)
Samsungs Stakeholder:
Internal and external stakeholders' viewpoints have a significant impact on how a business is
managed. A stakeholder is any group, individual, or organization who is influenced by the
firm's activities and thus deserves a voice in how the business operates. (Twalah, 2022)
Internal stakeholder:
These are organisations or people who play a direct role in how a company runs. They consist
of managers, business owners, and employees. (Twalah, 2022)
External stakeholders:
The decisions need to be made in a manner that guarantees the interests of all Samsung
Business stakeholders are taken into consideration. When developing plans and making
choices, the Samsung corporation must consider several external stakeholders. General
public, governments, communities, creditors, suppliers, and consumers are some of the
external stakeholders. (Twalah, 2022)
Samsungs Shareholders:
These are the individuals who govern Samsung. When any problem occurs in the company,
shareholders respond accordingly like the dealers, manufacturers, and corporate partners. To
properly run its commercial activities, Samsung needs to work with different third parties.
The majority of these external parties have talents that Samsung Business does not, yet
Samsung Corporation retains the ability to recruit and eliminate any of its outside corporate
owners.
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2.2 Anylasis of Samsung:
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Bio Lab at the Samsung Technology Research Center into the Bio Research Center.
(Business Research-Methodology, 2017)
Pros of Samsungs structure
The organizational structure of Samsung provides substantial assistance for product
innovation, particularly in terms of technology and innovation.
This structure also gives the business the flexibility to adjust its activities and strategy
in response to market trends.
Organizational structure contributes to the business's competitive edge, particularly
when compared to large rivals such as Apple Inc.
Cons of Samsungs structure:
The organizational structure of Samsung does have the drawback of giving the
product-based divisions minimal flexibility. For instance, the product-based divisions
must adhere to planned directions from the corporate headquarters due to the
centralized organisation.
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Additionally, the business stated that by 2030, every manufacturer it works with would have
an emission-free aim, and every product it sells will have no effect on the environment. In the
upcoming future, it will cut partner firms' emissions by a minimum of 75%, with the leftover
25% being cleaned up by activities already in progress and the upcoming technology.
Apple has launched the Impact Accelerator, a program that makes investments in companies
run by Black and Brown people. Additionally, the Apple Battery Energy Storage System,
which was developed in collaboration with Tesla, has begun construction. This initiative is
among the biggest power storage initiatives in the nation. (Joita, 2022)
-Samsung:
Samsung is aware of its responsibility to contribute to the creation of sustainable
development that will benefit both current and future generations. The corporation plans to
invest in eco-friendly materials, eliminate plastic from product packaging, reduce inactive
electricity, and redirect electronic junk by 2025, Samsung aspires to have all of its mobile
workplaces produce zero pollution that ends up in landfills. One of the first locations
Samsung turned its attention to was the marine, and more particularly, the abandoned fishing
equipment, which account for a sizeable amount of ocean garbage which totals up to 640,000
tons annually. (Joita, 2022)
Organizational Structure:
Apple:
-Apple Inc. has a hierarchical organizational structure with distinct divisional traits and a
deficient functional matrix. A common structural element in these enterprises is the
hierarchy. The term "divisional qualities" refers to Apple's divisions based on products, such
as iOS and macOS. While maintaining the hierarchy, them deficient functional matrix
requires cross-divisional cooperation.
-Samsung:
Samsung has a divisional organizational structure based on products. This structure type
employs product classification as the foundation for figuring out which assets and corporate
activities belong to specific divisions, such the Device Solutions division of the organisation.
Organizational Size:
-Apple has 137,000 full-time employees.
- While Samsung employs 266,673 workers.
Organizational Scope:
- Apple is a global multinational company with headquarters in Cupertino, California.
(Bartleby, 2022)
- Samsung Group is a multinational manufacturer with its main office in Samsung Town in
Seoul, South Korea. (Wikipedia, 2016)
3. Environmental anylasis
PESTLE analysis is a term used to describe marketing concepts. Associations utilize this idea
as a way to maintain control of external influences on their operations. In its enlarged form,
the acronym PESTLE stands for Political, Economic, Social, Technological, Legal, and
Environmental. (Pestle, 2011)
Political Factors:
Samsung benefits from UAE's considerable strength and prominence in the region. To
conduct business successfully in the UAE, Samsung is obligated to pay a variety of taxes,
including the economic substance necessities to transport its products to the country,
compliance with common reporting standards for Samsung to pay 5% VAT. Labor laws are
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strictly adhered to in the UAE, and there are certain rules and regulations that need to be
maintained while conducting business. It is important for Samsung to note that the maximum
work hours for their employee must be 48 hours per week and 8 hours per day (9 hours
including break at work), and that they should also be provided with medical benefits, safety
and security. (MyBayut, 2022)
Economic Factors:
The UAE's actual annual GDP was estimated to be 353.899 billion USD in 2020, ranking it
35th in the world. The traveling prohibition, the nationwide lockdown, and the COVID-19
pandemic all greatly slowed down the country's economic expansion, which had an impact on
Samsung and also the value of the Korean won had a significant impact on Samsung's
performance as well. The business cited the dropping Korean currency for the 25% profit
decline; however, the UAE is one of the nations with the greatest GDP and per capita income
in the world, which does not impact Samsung's value in UAE. Additionally, Samsung is
subject to a 5% corporation value-added tax. (Frue, 2019)
Social Factors:
Since the UAE is very proud of its language, it is essential for Samsung to recruit people who
can speak Arabic when introducing new trends to the market in order to win customers' trust.
Samsung should also adhere to Islamic laws and regulations.
Technological Factors:
The population of the UAE is expanding quickly, thus there is a big need for the latest
technologies and Emirati nationals are reportedly among the most engaged online users.
Samsung must keep up with emerging technology and follow current trends in order to satisfy
this demand. Samsung employs highly qualified individuals. With the rise of all these
specialists, a market for abilities that can be used to the development of Samsung's economy
has been created. (Shaw, 2021)
Legal Factors:
United Arab Emirates is a federated constitutional monarchy. Regardless of nationality,
Samsung's labor laws apply to all staff and employees. Individual employees are only
permitted to work a maximum of eight hours every day (48 hours a week). As a result of the
country's strong adherence to laws and regulations, it may occasionally be challenging for
Samsung to comply with them all. (MyBayut, 2022)
Environmental Factors:
Samsung needs to be aware that the exploitation of natural resources, increasing population
growth, and increasing energy demand in the United Arab Emirates present several concerns.
the ongoing rise in temperature brought on by global warming. Samsung must be prepared to
adjust to the UAE's shifting climate if it wants to continue operating. (Wikipedia, 2016)
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first important aspect is their lower stature, which limits their negotiating power. These
merchants are spread around the entire world. (Pratap, 2020)
-Bargaining power of customers:
The 21st century has seen a steady increase in the bargaining power of consumers as a result
of greater access to high-quality information. In the case of Samsung, the overall negotiating
power of the consumer base is relatively high. The reason is that consumers have lower
switching costs and can readily move to any competitive brand. They can also easily compare
brands and their goods and read customer reviews. The growing importance of the consumer
is caused by increased rivalry, extensive use of technology, and other factors as well. To
entice new consumers, businesses invest a lot in marketing and advertising. Companies
mostly utilize marketing to enhance their consumer bases and market impact. (Pratap, 2020)
-Threat from substitutes:
Samsung is somewhat highly threatened by competing products and brands. There are a
number of brands that compete with this one. Sony, LG, and Apple are Samsung's three
biggest rivals. In addition to these, there are other national and international companies that
represent a challenge in the marketplace. Customers, therefore, have a variety of alternative
brands and goods available to them. Additionally, switching expenses are minimal. In some
ways, this threat is moderated by a strong brand image, technology advancements, and related
other variables. (Pratap, 2020)
-Threat of new entrants:
For Samsung, the threat of new competitors is minimal. It's difficult to create a brand that big.
There is a significant requirement for highly qualified people resources, as well as marketing
and significant financial expenditure. Consequently, entrance hurdles are considerable. One
can join on a lesser scale and build a local brand, but there will be intense competition from
firms that are already market leaders. Furthermore, entrance barriers are raised as a result of
legal and regulatory requirements. (Pratap, 2020)
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Using emerging technology to enhance products may benefit a company's bottom
lines.
Samsungs Threats:
Strong pricing competition in the mobile industry may affect Samsung's smartphone
profitability.
The market is quite dynamic, and unsuccessful items may prove to be a significant
problem for the corporation.
In every market category it serves, Samsung faces fierce competition from regional
manufacturers. (Team, 2022)
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