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Segacity (Students)

Sagacity Tea earned $2.5 million in revenues in 2017 from selling 97,542 cases of RTD tea at an average price of $25.63 per case. Cost of goods sold was 40% of revenues, or $1 million. Operating expenses including logistics, distributor fees, advertising, and general/administrative costs totaled $843,312. This resulted in income before taxes of $431,688 for the year.

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63 views4 pages

Segacity (Students)

Sagacity Tea earned $2.5 million in revenues in 2017 from selling 97,542 cases of RTD tea at an average price of $25.63 per case. Cost of goods sold was 40% of revenues, or $1 million. Operating expenses including logistics, distributor fees, advertising, and general/administrative costs totaled $843,312. This resulted in income before taxes of $431,688 for the year.

Uploaded by

xyz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Exhibit 1

Top RTD Tea Brands (Sales in $Millions)

Brand/Owner Sales ($ 000) * % Total Sales**


Arizona/Arizona Beverage $ 649.53 14
PureLeaf/ Pepsi Lipton Partnership $ 613.04 13
Gold Peak/ Coca Cola $ 349.59 7.4
Lipton Brisk/ Unilever $ 335.62 7.1
Lipton/ Unilever $ 311.70 6.6
Snapple/ Dr. Pepper Snapple Group $ 222.34 4.7
Arizona Arnold Palmer/ Arizona Beverage $ 189.07 4
Honest Tea/ Coca-Cola $ 57.14 1
2017 Epiphany Income Statement ($)

Exhibit 2
Sagacity Tea Simplified Income Statement for 2017

Revenues (97,542 cases @ $ 25.63/ case) $2,500,000


Cost of Goods Sold (40%) $1,000,000
Logistics (3.5% of sales less distributor fees) $79,650
Distributor Fees (25% of 35,000 cases sold to health food stores) $224,262
Advertising $14,400
Sales, General, and Administrative (includes e-commerce support) $750,000
Income before Taxes $431,688
Exhibit 3
Prevailing Retail Price of Selected National and Regional RTD Brands

Brand Ounces per Bottle Price per Bottle Price per Ounce
Arizona 11.5 $.99 $.09
Arizona Arnold Palmer 16 $1.75 $.11
Gold Peak 18.5 $1.63 $.09
Harney and Son's 16 $3.36 $.21
Honest 16.9 $1.39 $.08
Lipton 16.9 $1.40 $.08
Lipton Brisk 20 $1.79 $.09
Nestea 16.9 $1.42 $.08
Pure Leaf 18.5 $1.30 $.07
Snapple 16 $1.29 $.08
Tazo 13.8 $1.49 $.11
Tea's Tea 16.9 $1.70 $.10
Teavana 14.5 $2.95 $.20
The Republic of Tea 16.9 $5.00 $.30

Regional

Evy Tea 16.9 $2.99 $.18


Role Tea 12 $3.00 $.25
Zone 8 Tea 16.9 $3.68 $.22

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