Scribd
Upload
438 views

STP of Google Company

Google uses the STP (Segmentation, Targeting, Positioning) model to develop its marketing strategies. It segments the market into broad groups like web users worldwide and advertisers. Google targets all web users globally except in a few countries and targets advertisers whose customers frequently use the internet. Google positions itself as innovative, solution-centric, and socially responsible. It positions its advertising network as advertiser-friendly, with traceable metrics and rewarding for all parties.

Uploaded by

Nikita Bali
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
438 views

STP of Google Company

Google uses the STP (Segmentation, Targeting, Positioning) model to develop its marketing strategies. It segments the market into broad groups like web users worldwide and advertisers. Google targets all web users globally except in a few countries and targets advertisers whose customers frequently use the internet. Google positions itself as innovative, solution-centric, and socially responsible. It positions its advertising network as advertiser-friendly, with traceable metrics and rewarding for all parties.

Uploaded by

Nikita Bali
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

STP OF GOOGLE COMPANY

STP marketing refers to using the STP (Segmentation, Targeting, and Positioning) model to
create marketing strategies that focus on customers, discovering, and optimizing marketing
towards your target audience and segment.

Since its inception, the STP model has proven to be one of the essential marketing models that
marketers can use to refine their marketing strategies.

It helps in creating marketing segments where companies can achieve a competitive edge to use
in their marketing strategies. 

The model helps us discover our most optimal target audiences and segments, determine which
segments are the best for us, and help us position our business to the said segments. 

The STP model derives from three steps of creating a segment: Segmentation, Targeting, and
Positioning. 

STP MODEL OF MARKETING : . Segmentation

. Targeting

. Positioning

The main goal of this model and its use in marketing are to discover profitable marketing segments
and identify our target audiences for marketing activities. 

Therefore we are doing the STP analysis of GOOGLE COMPANY

Google is a American multinational technology focusing on search engine technology, online


advertising, cloud computing, computer software, quantum computing, e-commerce, artificial
intelligence, and consumer electronics. Google was founded on September 4, 1998, by larry Page
and Sergey Brin while they were PhD students at Stanford University in California. The
company has since rapidly grown to offer a multitude of products and services beyond
Google search, many of which hold dominant market positions. Google has been rated
No. 1 company to work for the world.

Key Strategic Areas for Google

 Competencies: search, data warehousing, innovation, software programming,


cloud computing, brand management and PR.
 Capabilities: Recruitment and retention and retention of talented staff,
facilitation of Co- creation of content on web.
 Resources: Data warehouse, huge financial resources, expert motivated personal,
brand name, online traffic, loyal customers.

SEGMENTATION AND TARGETING

The Google Company:

 Offer product that generally appeal to the mass market, though there are certain
products that cater to the niche market such as the high and mobile phones.
 Targets web users all over the world though there are some exceptions such as
china and North Korea.
 Does not matter what are using the web for search is the common denominator
for everyone.

Google Advertising:

 Target advertisers whose target market frequent the internet.

Can be targeted at the local level as well on the world wide preview.

POSITIONING

Google position itself based on value-based position strategy as it’s their service which
is making the life of an individual easier or businesses to nurture their growth.

The Google Company is positioned as:

 Solution Centric
 Innovative
 Socially responsible
 Vast network, deep knowledge
Google Advertising Network:

 Advertiser Friendly
 Traceable metric – Google analytics
 Credible, tasteful advertising
 Rewarding for all parties

COMPETITIVE ADVANTAGES: Brand image, it serves enough storage system and


hardware, resource abundance, scalability, wide knowledge base ability to branch off
into another areas.

You might also like