Fieldstudy Report
Fieldstudy Report
Field Study Report submitted in partial fulfillment of the requirement for the
OF
Submitted by,
CHETHAN.S, M.Com
Assistant Professor
DEPARTMENT OF MANAGEMENT
2021-22
DECLARATION
I Ms. Aakriti Sinha hereby declare that this field study report entitled with “A STUDY ON
CYBERBULLYING WITH RESPECT TO TECHNOLOGY” is a bonafied record
originally done by me under the guidance of Mr. CHETHAN.S. Being submitted to
Bengaluru City University, in fulfillment of the requirement of Bachelor of Business
Administration during the Year 2021-2022.
I declare further that this field study report is my original work and has not been submitted to
any other University, Institute for the award of any Degree, Diploma or any other similar
titles
I would like to thank Dr. SUDHA .M, Head, Department of Management, Acharya Institute
of Graduate Studies, for giving her valuable suggestion for successful completion of this Field
study.
Last but not the least; I want to thanks my parents and all my friends for their moral support
and helping me to overcome the hurdles that I faced during the entire course of the study.
LIST OF CONTENTS
1. INTRODUCTION 1-5
ANNEXURE 27-29
BIBILIOGRAPHY 30
LIST OF TABLES
Chapter 1
INTRODUCTION
Cyberbullying is bullying that takes place over digital devices like cell phones, computers, and tablets.
Cyberbullying can occur through SMS, Text, and apps, or online in social media, forums, or gaming where
people can view, participate in, or share content. Cyberbullying includes sending, posting, or sharing
negative, harmful, false, or mean content about someone else. It can include sharing personal or private
information about someone else causing embarrassment or humiliation. Some cyberbullying crosses the
line into unlawful or criminal behaviour. Face-to-face bullying and cyberbullying can often happen
alongside each other. But cyberbullying leaves a digital footprint – a record that can prove useful and
provide evidence to help stop the abuse. Cyberbullying is in many cases an extension of already existing
traditional bullying. Students who are bullied via the Internet have, in most cases, also been bullied in other
more traditional ways before (e.g., physically or verbally). There are few students who are bullied
exclusively over the Internet; these cyber victims are often physically stronger students, which causes
bullies to prefer online confrontations over face-to-face contact at school. Cyberbullying can be as simple
as continuing to send emails or text messages harassing someone who has said they want no further contact
with the sender. It may also include public actions such as repeated threats, sexual remarks, pejorative
labels (i.e. hate speech) or defamatory false accusations, ganging up on a victim by making the person the
subject of ridicule in online forums, hacking into or vandalizing sites about a person, and posting false
statements as fact aimed a discrediting or humiliating a targeted person. Cyberbullying could be limited to
posting rumours about a person on the internet with the intention of bringing about hatred in others' minds
or convincing others to dislike or participate in online denigration of a target. It may go to the extent of
personally identifying victims of crime and publishing materials defaming or humiliating them.
Cyberbullies may disclose victims' personal data (e.g. real name, home address, or workplace/schools) on
websites or forums—called doxing, or may use impersonation, creating fake accounts, comments or sites
posing as their target for the purpose of publishing material in their name that defames, discredits or
ridicules them. This can leave the cyberbully anonymous, which can make it difficult for them to be caught
or punished for their behavior, although not all cyberbullies maintain their anonymity. Users of semi-
anonymous chat websites are at high risk for cyberbullying, as it is also easy in this outlet for a cyberbully
to remain anonymous. Text or instant messages and emails between friends can also constitute
cyberbullying if what is said is hurtful.
The recent rise of smartphones and mobile apps have yielded a more accessible form of cyberbullying. It is
expected that cyberbullying via these platforms will occur more often than through more stationary internet
platforms because of constant access to the internet. In addition, the combination of cameras and Internet
access and the instant availability of these modern smartphone technologies yield specific types of
cyberbullying not found in other platforms. It is likely that those cyberbullied via mobile devices will
experience a wider range of cyberbullying methods than those who are exclusively bullied elsewhere.
Some teens argue that some events categorized as cyberbullying are simply drama. Danah Boyd writes,
"teens regularly used that word [drama] to describe various forms of interpersonal conflict that ranged from
insignificant joking around to serious jealousy-driven relational aggression. Whereas adults might have
labeled many of these practices as bullying, teens saw them as drama." Cyberbullying can take place on
social media sites such as Facebook, Myspace, and Twitter. "By 2008, 93% of young people between the
ages of 12 and 17 were online. In fact, youth spend more time with media than any single other activity
besides sleeping." The last decade has witnessed a surge of cyberbullying, which is categorized as bullying
that occurs through the use of electronic communication technologies, such as e-mail, instant messaging,
social media, online gaming, or through digital messages or images sent to a cellular phone.
There are many risks attached to social media sites, and cyberbullying is one of the larger risks. One
million children were harassed, threatened or subjected to other forms of cyberbullying on Facebook
during the past year, while 90 percent of social-media-using teens who have witnessed online cruelty say
they have ignored mean behavior on social media, and 35 percent have done so frequently. Ninety-five
percent of social-media-using teens who have witnessed cruel behavior on social networking sites say they
have seen others ignoring the mean behavior, and 55 percent have witnessed this frequently. Terms like
"Facebook depression" have been coined specifically in regard to the result of extended social media use,
with cyberbullying playing a large part in this.
Cyberbullying has become more common nowadays because of all the technology that children have
access to. The most common apps that teenagers use to cyberbully are Instagram, Twitter,
and Snapchat. Cyberbullying has become harder to stop because parents and teachers are unaware of when
and where it is happening. Teens will say awful things to one another online and what they do not realize is
that once it is said and published online it will not go away. Home used to be a safe place for teens, but
now a child is still within reach of becoming a victim of cyberbullying- whether it is through YouTube, or
a text message.
According to a 2013 Pew Research study, eight out of ten teens who use social media now share more
information about themselves than they have in the past. This includes their location, images, and contact
information. In order to protect children, it is important that personal information such as age, birthday,
school/church, phone number, etc. be kept confidential.
Two studies from 2014 found that 80% of body-shaming tweets are sent by women, while they also
accounted for 50% of misogynistic tweets.
Cyberbullying can also take place through the use of websites belonging to certain groups to effectively
request the targeting of another individual or group. An example of this is the bullying of climate scientists
and activists. Of those who reported having experienced online harassment in a Pew Research poll, 16%
said the most recent incident had occurred in an online game. A study from National Sun Yat-sen
University observed that children who enjoyed violent video games were significantly more likely to both
experience and perpetrate cyberbullying.
Another study that discusses the direct correlation between exposure to violent video games and cyber
bullying also took into account personal factors such as "duration of playing online games, alcohol
consumption in the last 3 months, parents drunk in the last 3 months, anger, hostility, ADHD, and a sense
of belonging" as potential contributing factors of cyberbullying.
Gaming was a more common venue for men in which to experience harassment, whereas women's
harassment tended to occur more via social media. Cyberstalking may be an extension of physical
stalking, and may have criminal consequences. A target's understanding of why cyberstalking is happening
is helpful to remedy and take protective action. Among factors that motivate stalkers are envy, pathological
obsession (professional or sexual), unemployment or failure with own job or life, or the desire to intimidate
and cause others to feel inferior. The stalker may be delusional and believe he/she "knows" the target. The
stalker wants to instill fear in a person to justify his/her status, or may believe they can get away with these
actions due to online anonymity. The effects of cyberbullying vary, but research illustrates that
cyberbullying adversely affects youth to a higher degree than adolescents and adults. Youth are more likely
to suffer since they are still growing mentally and physically. Most of the time cyberbullying goes
unnoticed; the younger generation hides their bullying from anyone that can help to prevent the bullying
from occurring and from getting worse. Between 20% and 40% of adolescents are victims of cyberbullying
worldwide. The youth slowly change their behaviors and actions so they become more withdrawn and
quiet, but this may go unnoticed since the change is subtle. Metin Deniz believes cyberbullying will
"become a serious problem in the future with an increase in the Internet and mobile phone usage among
young people".
If preventive actions are not taken against cyberbullying, younger children in addition to teenagers will feel
more lonely and depressed along with having significant changes in their eating and sleeping patterns as
well as loss of interest in their normal activities. These changes will affect their growth and development
into adulthood. Younger children and teenagers are 76.2% less likely to display suicidal behaviors and
thoughts, but are still at risk depending on other factors such as mental health status, home care, and
relationships with others. The risk of suicide increases by 35% to 45% when victims do not have any
support from anyone in their life, and cyberbullying amplifies the situation.
Young people seem particularly vulnerable to the effects of cyberbullying through anonymous social
media, perhaps because adolescents are attracted to these platforms as a means of seeking validation from
their peers.
Special Concerns
• With the prevalence of social media and digital forums, comments, photos, posts, and
content shared by individuals can often be viewed by strangers as well as acquaintances.
The content an individual shares online – both their personal content as well as any
negative, mean, or hurtful content – creates a kind of permanent public record of their
views, activities, and behaviour. This public record can be thought of as an online
reputation,accessible to schools, employers, colleges, clubs, and others who may be
researching an individual now or in the future. Cyberbullying can harm the online
reputations of everyone involved – not just the person being bullied, but those doing the
bullying or participating in it. Cyberbullying has unique concerns in that it can be:
CHAPTER-2
RESEARCH DESIGN
Research design refers to the framework of market research methods and techniques that are chosen by a
researcher. Research designs also include the elements of data collection, measurement of data with the
respective tools, and the analysis of the data. The design that is chosen by the researchers allow them to
utilise the methods that are suitable for the study and to set up their studies successfully in the future as
well. The design of a study defines the study type (descriptive, correlational, semi-experimental,
experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research
problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data
collection methods and a statistical analysis plan. A research design is a framework that has been created to
find answers to research questions.
D. Research Methodology
Methodology is a plan of action for a research project and explain in detail how data is collected,
analysed and presented, so that they will provide meaningful information. Research is considered to
be formal, systematic, intensive process of carrying on the scientific method of analysis. It involves a
more systematic structure of investigation. Various data is collected from articles, surveys.
E. Research Gap
There have been many research studies on cyberbullying from across the world impacting the
understanding of what is cyberbullying. This study focuses on topics apart from just understanding
and that mental health impact on victims as well as measures to control cyberbullying.
F. Data Collection
Data collection is the collection of information in a systematic manner to get an informative output
which further helps in future course of action. Data collection is a research component in all study
fields, including physical and social sciences, humanities, and business.
Data has been collected through primary and secondary modes
Primary Mode
1. Data is collected through questionnaire sent out to people to get their opinion on the subject.
Secondary Mode
2. Various articles were read and data was collected through those articles on the subject of
cyberbullying.
G. SAMPLING
Sampling is a process used in statistical analysis in which a predetermined number of observations
are taken from a larger population. The methodology used to sample from a larger population
depends on the type of analysis being performed, but it may include simple random sampling or
systematic sampling.
A sample size of 57 people of different age to get an understanding of their opinion on the subject
matter of cyberbullying.
H. Limitations of Study
Every RESEARCH has its own limitations, The task of cyberbullying detection can be broadly defined as
the use of machine learning techniques to automatically classify text in messages on bullying content, or
infer characteristic features based on higher-order information, such as user features or social network
attributes. Bullying is most apparent in younger age groups through direct verbal outings , and more subtle
in older groups, mainly manifested in more complex social dynamics such as exclusion, sabotage, and
gossip .
Therefore, the majority of work on the topic focuses on younger age groups, be it deliberately or given that
the primary source for data is social media—which will likely result in these being highly present for some
media .
Apart from the well-established challenges that language use poses (e.g., ambiguity, sarcasmdialects, slang,
neologisms), two factors in the event add further linguistic complexity, namely that of actor role and
associated context. Here are a few limitations of studying the subject matter of cyberbullying;
• Not many people have an understanding of the subject cyberbullying especially in rural areas
so getting a wide range of opinion on this subject is difficult
• The research has been conducted only by taking the opinion of people of one country so
understanding and impact of worldwide cannot be analysed through this study.
• Not many people want to address any social issues.
I. Plan of Analysis
An analysis plan helps you think through the data you will collect, what you will use it for, and how you
will analyze it. Creating an analysis plan is an important way to ensure that you collect all the data you
need and that you use all the data you collect
In this research analysis is done through survey which is a google form questionnaire sent out to
people to get their opinion in the form of information. Having collected the information, the data
collected will be used in the form of representation by using statistical tools like pie charts, data table.
All this statistical tool will help out in interpretation and hence drawing out the conclusion.
CHAPTER-3
Data analysis is the most crucial part of any research. Data analysis summarizes collected data. It involves
the interpretation of data gathered through the use of analytical and logical reasoning to determine patterns,
relationships or trends. Analysis, refers to dividing a whole into its separate components for individual
examination. Data analysis, is a process for obtaining raw data, and subsequently converting it into
information useful for decision-making by users. Data, is collected and analysed to answer questions, test
hypotheses, or disprove theories. Interpretation refers to the task of drawing inferences from the collected
facts after. an analytical and/or experimental study. In fact, it is a search for broader meaning. of research
findings. In today's business world, data analysis plays a role in making decisions more scientific and
helping businesses operate more effectively. It helps to make informed decisions and not just through
guessing or predictions. The insights obtained can be used to set and identify trends in data. Data
interpretation and analysis is an important aspect of working with data sets in any field or research and
statistics. The motive behind data analysis in research is to present accurate and reliable data. As far as
possible, avoid statistical errors, and find a way to deal with everyday challenges like outliers, missing
data, data altering, data mining, or developing graphical representation. Interpretation refers to the task of
drawing inferences from the collected facts after. an analytical and/or experimental study. In fact, it is a
search for broader meaning. of research findings.
In this study, data analysis and interpretation is done through the data collected through the
questionnaire and further interpreted in the form of table and pie charts, hence drawing the
conclusion.
1. Awareness of Cyberbullying
Table 3.1
YES 53 93%
NO 4 7%
TOTAL 57 100%
GRAPH 3.1
Analysis
The above graph represents that 93% respondents are aware and have an understanding of what
cyberbullying is and only 7% are unaware of the understanding of the subject matter.
2. Experienced Cyberbullying
Table 3.2
YES 22 38.6%
NO 35 61.4%
TOTAL 57 100%
GRAPH 3.2
3. If the respondents who were bullied reported it to anybody or the respondents reported the
cyberbullying for someone they know
Table 3.3
YES 10 17.5%
NO 21 36.8%
GRAPH 3.2
The above table represents that out of 50 respondents only 8 reported the cyberbullying that either
happened to them or someone they know. It shows that people are still not confident in sharing any
kind of harassment that happens to them even in the 21st century. 20 respondents still feel hesitant to
share such kinds of problem on a bigger level.
4. Did the respondents try to stop the cyberbullying if at all they come across it?
Table 3.4
YES 24 42.1%
NO 9 15.8%
GRAPH 3.4
Table 3.5
NO 18 31.6%
TOTAL 57 100%
GRAPH 3.5
OFTEN 30 52.6%
SOMETIMES 19 33.3%
NO IDEA 8 14%
TOTAL 57 100%
GRAPH 3.6
7. If people were helped or they helped when they came across any such incident of cyberbullying
TABLE 3.7
CRITERIA No. OF RESPONDENTS PERCENTAGE
YES 10 17.5%
NO 5 8.8%
TOTAL 57 100%
TABLE 3.8
CRITERIA No. of RESPONDENTS PERCENTAGE
TOTAL 57 100%
GRAPH 3.8
YES 6 10.6%
NO 37 64.9%
MAYBE 14 24.6%
TOTAL 57 100%
GRAPH 3.9
TABLE 3.10
CRITERIA No. of RESPONDENTS PERCENTAGE
FRIEND 6 10.5%
STRANGER 20 35.1%
NA 31 54.4%
TOTAL 57 100%
GRAPH 3.10
TABLE 3.11
CRITERIA No. OF RESPONDENTS PERCENTAGE
YES 23 59.6%
NO 34 40.4%
TOTAL 57 100%
GRAPH 3.11
4.1 FINDINGS:
1. This study has helped me find out that a good majority of people have not yet faced
4. Most people were helped or they helped someone when they faced cyberbullying.
5. A lot of people are still not able to share their problems to anybody
7. A lot of opinion was also that cyberbullying happens because of grudges, being un-
4.2 SUGGESTIONS:
• Early education should be provided to be aware of cyberbullying and how to tackle if it at all
happens to anybody.
• The main cause behind the motive of the bullies should be understood to reach the root cause
of this cyberbullying issue.
• Technology doesn’t have to make us victims or perpetrators of bullying.
• By being mindful and considerate, we can make our online experience better.
• While bullying is nothing new and we all know that it’s changed, finding victims not only on
the playground but where they are online, there are tactics to combat it. Raising awareness
about the issue, defining it as unacceptable, and sticking up for those who are bullied are
ways that we will hopefully curtail this growing problem.
• Be open to others’ thoughts and opinions. Recognize that many people can be right. What
seems like a rude comment at first glance might only be someone expressing a different
opinion.
• Start from the ground up. Build a community that rewards kindness and compassion, not only
academic or athletic achievement
• Use the Internet in lesson plans
• Teach digital citizenship
• parents must monitor their children's online activities and limit their usage.
4.3 CONCLUSION
From the above study it is clear that a majority of people in India have not faced
cyberbullying. But still a lot of them have experienced cyberbullying either to themselves or
to someone they know. From the study it can be understood that cyberbullying is not gender
specific and can happen to anyone be it male or female.
It also shows that a lot of them are still not able to share their problems with anybody be it
with friends or family. But on the other hand it is a positive sign that majority have got help
or either helped the ones in problem.
While a lot of people are of the opinion that society needs to change their perspective a
address cyberbullying as a major social issue.
There are also very different ways in which a person gets bullied. To prevent it a learning
should be provided regarding technology.
The mobile phone and technology have such great potential to transform lives if not misused.
It can be concluded that if taken measures cyberbullying can be eradicated from the
society and People need to be more vocal about cyberbullying issue in the society.
ANNEXURE
1. Name:
2. Age:
3. Profession:
4. Gender:
5. Do you know what cyberbullying is?
• Yes
• No
• Often
• Sometimes
• No Idea
11. Did people around you helped you while you were cyberbullied?
• Yes
• No
• Didn’t tell anybody
• Was not bullied
15. Do you think people in our society address the way it needs to be?
• Yes
• No
BIBILIOGRAPHY
Websites:
www.google.com
www.talkspace.com
www.stopbullying.gov.in
www.unicef.org
www.wikipedia.org/wiki/Cyberbullying