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Brand Guildline

Iron John is a nonprofit mentoring program that helps younger men connect with mentors in their community to guide them in life. The program is built on the foundation that boys need other men to help become men, as traditional male initiation has been lost in the US. Iron John aims to help establish a balanced role in life for younger men through community support outside of typical career-focused mentoring.

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Fajoby David
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44 views21 pages

Brand Guildline

Iron John is a nonprofit mentoring program that helps younger men connect with mentors in their community to guide them in life. The program is built on the foundation that boys need other men to help become men, as traditional male initiation has been lost in the US. Iron John aims to help establish a balanced role in life for younger men through community support outside of typical career-focused mentoring.

Uploaded by

Fajoby David
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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G U I L D E L I N E S

OVERBIEW
IRON JOHN is a non-profit mentoring program, which was created to help
younger men connect with valueable mentors within their community to
help them along in life.
.

Iron John is not a traditional mentoring program based around a job or a


career. It is built upon the foundation that a boy needs other men (a com-
munity) to help turn a boy into a man. We have lost male initiation in the
US, and Iron John is used to help younger men establish a balanced role in
life.
Logo
Monochrome version
0.5 0.5

0.5 0.5

Minimum logo size

20mm
30mm
40mm
}
The IRON JOHN logo comprises of two major
element the logo icon and the type
The key with a negative spacing of the face of a man which signifies
unlocking the identity for MOdern man

}
The logo type has been carfuly choosen for its morden
and yet refined, highly legible style which has been
futher enhanced by a slash in between IRON & JOHN
The typeface is Lato and has also been chosen to compliment and
balance perfectly with the logo symbol
the logo is presented through the use of shape and colourthe
two corporate colours are blue and red

It a friendly and appealing colour choosen from


Man- mentoring and mentoring
the colour has been chossen according to the international pantone
standards ashown below are easily implemented

The Logo dark version


The dark version of the logo will be used of a white or light coloured
background }
The Logo light version
The light version of the logo will be used of a dark coloured
background }
recormended formats are :
PNG.| JPEG. | TIFF. | .PDF| AI. | EPS
Colors
Black
RGB CMYK RGB CMYK RGB CMYK
COLOR 2 COLOR 3
COLOR 1

#808285
#22205F #BE1E2D
Fonts
Lato is a sanserif typeface family which consists of nine weights (plus
corresponding italics), including a beautiful hairline style.The
semi-rounded details of the letters give Lato a feeling of warmth,
while the strong structure provides stability and seriousness. “Male
and female, serious but friendly. With the feeling of the Summer,”
Aa RECOMMENDED FONTS SELECTION

Lato Black
Lato Black Italic
Lato Light
Lato Light Italic
Stationaries
& more

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