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MIS207.1 Pathao Presentation Slides

Pathao provides ride sharing, food delivery, and parcel services in Bangladesh. It analyzes customer demographics and major competitors like Obhai and Uber. Pathao uses technologies like WordPress, PHP, and SQL on platforms reached through its app, internet, CRM modules, and EDI. It faces weaknesses in reliance on human resources and internet, but opportunities in growing internet use. Security risks include malicious codes, unsecured networks, and phishing, but Pathao has overcome initial challenges to become Bangladesh's top ride sharing platform.

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Redwan Aahmed
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596 views13 pages

MIS207.1 Pathao Presentation Slides

Pathao provides ride sharing, food delivery, and parcel services in Bangladesh. It analyzes customer demographics and major competitors like Obhai and Uber. Pathao uses technologies like WordPress, PHP, and SQL on platforms reached through its app, internet, CRM modules, and EDI. It faces weaknesses in reliance on human resources and internet, but opportunities in growing internet use. Security risks include malicious codes, unsecured networks, and phishing, but Pathao has overcome initial challenges to become Bangladesh's top ride sharing platform.

Uploaded by

Redwan Aahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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| Pathao |

#Moving Safely

E-Business in
Organization
TERM PROJECT DONE BY

Rayan Rashik-2012823030
Foujia Nosrat-2111358630
Jubair Ahmed-1812634030
Mohammed Al Forhad-1811595630
Nafiz Nihal-2111768630
INTRODUCTION
Pathao first came into Bangladesh in 2015 and in that time they were providing only
ride sharing services. But now they have diversified their field and much more
experienced with their services.

● Ride sharing
● Food delivery service
● Parcel service
E-BUSINESS IN ORGANIZATION
Business Model Canvas
MARKET PLACE ANALYSIS
Customer Segments

● Demographic (Dhaka & Chittagong centric)


● Gender (Male)
● Age (14-40)
MARKETPLACE ANALYSIS ( cont’d )
Major Competitors

● OBHAI
● UBER
● FOODPANDA
E-BUSINESS PLATFORM
Reaching Platform & Network

● CRM modules
● Through internet
● Using own app
● Getting feedback
● EDI
E-BUSINESS PLATFORM (cont’d)
Web Technologies

● CMS wordpress
● Blog wordpress
● PHP
● SQL
DIGITAL STRATEGY FOR E-BUSINESS
Strengths

● Brand equity
● Satisfaction
● Dynamic pricing strategy

Weaknesses

● Highly Reliant on Human Resources


● Highly reliant on the internet
● Only targets tech-savvy people
● Low entry barriers
DIGITAL STRATEGY FOR E-BUSINESS (cont’d)
Opportunities

● Dissatisfaction with the unorganized market


● Increasing internet penetration
● Poor government transport
● Special transport

Threats

● Government rules are ambiguous


● Customer retention and brand switching
● Low margins profit
E-BUSINESS SECURITY RISKS
● Malicious Code (Viruses/ Spyware/ Trojan horse/ Worms)
● Unsecured Wireless Internet Networks
● Disgruntled Employee Threat
● Stolen or lost Devices

● Spear Phishing
CONCLUSION
Pathao has become the No:1 platform for ride sharing. In the first stage, their
e-business was not expanding as they expected and also their were security risks.
But they have overcome them and running great in the long run.

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