89 EDITION THE GLB TIMES

`1-15 October 2022 Fortnightly Newspaper

Marketing Escape Room

The Department of Marketing at G.L. Bajaj
Institute of Management and Research
organized marketing game competition-
Marketing Escape Room on 6 October 2022.
The main objective of this competition was to
offer opportunity to students to test their
understanding of concepts and learn the
experience of the course through games.
Students got to know about the new facets of
marketing in this digital era. It also enabled the
students to think out of the box and develop
critical thinking and analytical skills. The
winning teams- Spartan Army (Krati Singh,
Himanshu Tiwari, Md Faisal, Arpit Tiwari,
Tushar Malik, Prajwal Aulakh, Archana Singh,
Tanya Gupta, Atul Tiwari and Ankit Singh ),
Dalton Marketers (Sushmita Shresth, Mayuri Gupta, Vaishnavi Gaur, Anushree Jaiswal, Anjali Kumari,
Avantika Gupta, Arkaprava Paul, Sakshi Shukla, Jaydeep Pachauri, Ruchita Shukla )and Marketing
Musketeers (Nishi Tripathi, Vikas Saini, Komal Chabbi, Srishti Srivastava, Kaushal Kumar, Adarsh
Prakash, Annu Raghav, Aman Raj, Ishani Singh, Ashutosh Kumar) won the appreciation certificates
along with cash prizes.The faculty coordinator Dr. Surabhi Singh congratulated the winners and
encouraged all the participants for enhancing their marketing acumen.

G.L. Bajaj Institute of Management & Research. PGDM Institute

Vision
To be an institute of global repute for imparting knowledge, skill sets, confidence and values for
being self-reliant and pleasantly employable.
Mision
To create a sustainable learning ecosystem to build cognitive potential.
To inculcate quality leadership, corporate understanding and global competence.
To inculcate entrepreneurial skills & startup attributes for the spirit of self reliance.
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 `1-15 October 2022
THE GLB TIMES Fortnightly Newspaper

Tazurba
. 2022
GLBIMR organized ‘Tazurba 2022- Value Your
Internship’ on 7 October,2022 , an Inter-Institute
Summer Internship Project Competition where the
final-year students pursuing higher education in
management from various B-schools presented
learnings and findings based on their summer
internship projects. All the participating students
explained the domain competencies learned
during their internship and how they navigated
through various situations. Some students also
shared the challenges faced on field while
collection data from respondents. In the Q & A
round, the participants as well as the audience got
to know about the missing gap and further scope
of improvement.
The industry experts panel of Mr. Amit Kumar Singh, Senior HRBP Elucidata and Mr. Manvendra

Singh Gaur, Clinical Value Specialist, Roche Diagnostics; India, evaluated all the presentations and
congratulated all the participants for the wonderful work done. Dr. Sapna Rakesh, Director GLBMIR
mentioned that internships play a major role to develop managerial competencies in the students
and help them to learn tools and techniques for handling complex business problems. The winners -
Jeremy John from Indian Institute of Rural Management, Jaipur; Khushboo Singh from G.L Bajaj
Institute of Management and Research and Vibhor Bansal from Lloyd Business School, Greater Noida
and were awarded with cash prizes and certificates. All the students from various colleges and
universities such as Indian Institute of Rural Management, Lloyd Business School, Galgotias
University, Greater Noida Institute of Technology, BIMTECH, Mangalmay Group of Institutions, Lloyd
Business School, Institute of Integrated Learning in Management, Amity University and Shardha
University, extended a note of gratitude to GLBIMR for this learning experience. The faculty
coordinators-Dr. Nidhi Srivastava, Dr. Arpita Srivastava and Dr. Prachi Agarwal encouraged all the
participants to avail such opportunities for maximizing the learning curve.

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`1-15 October 2022
THE GLB TIMES Fortnightly Newspaper

Fantast Fiesta I Freshers’ Party

With melodious voices, zestful tango and
gracious ramp walk, GLBIMR organized the
fresher's party for Batch 2022-24 on 8
October 2022.Seniors interacted with the
newcomers and tried to build rapport with the
freshers. Different activities and games were
organized, wherein first year students revealed
their talents through various activities like
ramp walk, dancing and singing. Seniors too
showcased their performances as a token of
appreciation for their juniors. The Fresher's
Party welcomed the new students and
provided them a platform for a formal
introduction with the senior students, followed
by prize distribution- for Fashion Fiesta (Mr. &
Ms. Fresher’s) which comprised three rounds of
selection i.e. ramp walk, talent round, and
question & answer round. The titles of Mr.
Fresher and Ms. Fresher were grabbed by
Abhishek Jha and Archana Singh respectively.

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`1-15 October 2022
THE GLB TIMES
Fortnightly Newspaper

Equipping for the New

Normal I Expert Talk Series
G.L. Bajaj Institute of Management and
Research, Greater Noida organized an expert
talk series on ‘Equipping for the New Normal’ on
10 October 2022. The eminent speaker of the
talk was Mr. Subramanian S., Country Lead-
Silicon Labs. The main objective of this session
was to apprise the students of the
fundamentals of product management for
effective marketing and to understand product
management as a strategic function. The
students got to know that there is no single
right way to manage a product. The product
lifecycle stage and product team members
play an important role in the entire process.
The session was coordinated by student
coordinators- Md Aquib Numan Siddiquee,
Naman Kumar, Ritika Gupta, and Praven
Pratapatap under the guidance of faculty
coordinator Ms. Ritu Tandon, GM-CRC.

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 THE GLB TIMES
`1-15 October 2022 Fortnightly Newspaper

Alumni Corner

Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions
from influencers people who have a very high, dedicated social media following. They are the ones who
also have a niche in their segment of marketing. Let’s say a person is into finance and send finance-
related posts on social media and also has a high social media following (because of posting finance-
related videos on social media), then he may be approached by ‘Grow’ to promote the use of Grow App
for investing.

Nowadays, influencer marketing is gaining popularity because of the high amount of trust that social
Influencers have developed with their followers. Recommendations from them provide social evidence
to the potential customers that they can surely buy the product they always wanted.

A lot of companies have already started using influencer marketing such as Audible and Adidas. Audible
has collaborated with influencers from a variety of niches such as gaming, style, and entertainment.
Through such campaigns, they were able to generate more than 83 million views. Adidas on the other
hand is one of the most famous brands using influencer marketing to promote their products. They
focus on a younger audience, so they chose to do an Instagram influencer marketing campaign.
Companies are mainly using social media platforms such as Facebook, YouTube and Instagram for
influencer marketing and have been able to gain a lot of customers across globe. In this digital world,
influencer marketing is the next big step to increase the sales in the modern era.

Mr. Shivam Chaurasia

Territory Sales Manager
Astral Pipes, Mumbai
PGDM Batch 2017-2019
https://in.linkedin.com/in/shivam-chaurasia-839866145

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`1-15 October 2022
THE GLB TIMES Fortnightly Newspaper

STUDENTS EDITORIAL BOARD

Shraddha Rawat Suman Goswami Anisha Jha

PGDM 22-24 PGDM 22-24 PGDM 22-24

Sataskshi Chandel Md Aquib Numan Siddiquee

PGDM 22-24 PGDM 22-24

Shrawani Ranjana Nupur Malhotra Nikhil Kumar

PGDM 22-24 PGDM 22-24 PGDM 22-24

Message from the Desk of the Students Editorial Board

We are proud to present the 89th Edition of the Fortnightly GLBIMR Newspaper 'THE
GLB TIMES'.As we strive to keep you updated about the most happening events on
the campus, write to us with your suggestions regarding columns to be added to
make our student bulletin even more engaging. We look forward to getting your
valuable suggestions to deliver the best to our avid readers! Kindly mail us your
suggestions at [email protected].

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 THE GLB TIMES
`1-15 October 2022 Fortnightly Newspaper

G.L. Bajaj Institute of Management and Research.

PGDM Institute, Greater Noida was established in
2007 under the umbrella of GL Bajaj Group of
Institutions. GLBIMR.PGDM Institute embarked on
the journey to promote higher education in NCR. In
record time of 15 years, GLBIMR. PGDM Institute has
demonstrated meteoric growth and has carved a
distinct niche for itself in the field of management
education. GL Bajaj Institute of Management and
Research. PGDM Institute, Greater Noida is a leading
B-School of North India offering Two Years Full Time
Post Graduate Diploma in Management (PGDM)
approved by AICTE, Ministry of HRD, Govt. of India,
with specialization in areas of Marketing, Finance,
Human Resource Management, Operations, Data
Analytics and International Business.

Program Educational Objectives (PEOs)

PEO-1 Graduates will be able to contribute in nation building with advanced practical knowledge
in the functional areas of business management while upholding ethical practices
PEO-2 Graduates will be able to establish benchmarks with necessary tools and techniques to
analyse, design, develop, optimize and integrate systems for handling complex business problems
and uncertainty.
PEO-3 Graduates will be able to demonstrate as an effective team player with the capability to
lead and appreciate teamwork towards organizational challenges and issues for synergistic
growth of the multinational organisations: Domestic and global organisations.
PEO-4 Graduates will be ignited with passion and curiosity for lifelong learning and innovation so
that they can pursue higher studies, high level of personal and professional integrity leading to
greater societal impact.
PEO-5 Graduates will be competent to take-up entrepreneurial initiatives either for their own or
within other organisations where they are employed and develop innovative ideas and drive the
business through entrepreneurial skills.

G.L Bajaj Institute of Management & Research

Plot No. 2, Knowledge Park III, Greater Noida, (U.P.)

Toll Free No.: 8010-081-081
www.glbimr.org

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