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Style Guide

The document provides guidance on creating a foundational wardrobe. It discusses evaluating one's current wardrobe and identifying any gaps. Various approaches for building a wardrobe are presented, including a basic wardrobe with accents, capsule wardrobes, "uniform" wardrobes, and mixed wardrobes. The importance of unity in color, style, and lifestyle is emphasized to allow for versatile outfit combinations. Readers are guided through exercises to analyze their lifestyle balance and get rid of unworn clothes.

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Heather Bishop
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
100% found this document useful (3 votes)
300 views

Style Guide

The document provides guidance on creating a foundational wardrobe. It discusses evaluating one's current wardrobe and identifying any gaps. Various approaches for building a wardrobe are presented, including a basic wardrobe with accents, capsule wardrobes, "uniform" wardrobes, and mixed wardrobes. The importance of unity in color, style, and lifestyle is emphasized to allow for versatile outfit combinations. Readers are guided through exercises to analyze their lifestyle balance and get rid of unworn clothes.

Uploaded by

Heather Bishop
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 26

Intro to

fashion
is a fashion eco-system,

which empowers women to create the best version

of themselves by generating valuable insights on

styling.

More than 11,000 women have already improved

their style with Beauty Plan. And we're happy to

welcome you to our community.

We wish you a gorgeous journey to a new powerful You.


Content

01 Wardrobe basics to follow

02 Creating wardrobe - choose your way

03 Unity of colors

04 Unity of style

05 Unity of lifestyle

06 Shall we start?
Wardrobe basics to follow
1. A wardrobe is a system process, not randomly
bought clothes, even if they are beautiful and
fashionable. Wardrobe creation is quite
complex, multifaceted, and a long process.

2. The most important landmark in building an


ideal wardrobe is YOU. Or rather, your dreams
and desires, temperament, your previous
experience and lifestyle, your appearance.

3. A perfect wardrobe should cover all your


needs. In other words, you always have
something to wear. It is easy to manage, easy to
create outfits for different occasions, and easy
to store.

03
Creating wardrobe -
choose your way
We found out that a wardrobe is a process that requires a
systematic approach. And now let's deal with the existing
ways that you can rely on to create your ideal wardrobe.
There are only four of them.

04
Basic wardrobe with accents
In this case, the wardrobe consists of basic things. There
are about 15-30 items that are as concise as possible in cut,
color, and style. They can be easily combined with each
other or with any other items that could potentially appear
in your wardrobe.
05
Capsule wardrobe
This wardrobe approach includes several situational
capsules for each season and each occasion (work, family
vacation, seaside vacation, gym, club party). A capsule
wardrobe is a set of 7-10 items, including shoes and other
accessories, that can be combined to create approximately
20-30 sets.

06
"Uniform" wardrobe
In this case, the wardrobe consists of several "uniforms"
that correspond to a specific occasion. More often, this is a
forced wardrobe measure required by a strict dress code.

07
Mixed wardrobe
You do not have to create an entire wardrobe using one
specific approach. We recommend finding an individual mix
of wardrobe types that best suits your lifestyle. For
example, for work with a strict dress code - a "uniform"
wardrobe; for personal life and everyday routine - a basic
wardrobe with accents; for holidays, sports, and going out -
separate wardrobe capsules.
08
Perfectly done!
We figured out different ways to create a wardrobe. But
before moving forward, I wanna remind you that an
indispensable condition for an ideal wardrobe is a
systematic seasonal revision.
Unity of colors
The versatility and combinability of the basic
wardrobe are primarily ensured by the unity of the
color scheme. It is the guarantee that all your
clothes are perfectly combined. Stylists distinguish
three main color scheme of the wardrobe.

10
Monodrob or "color silence"
The monodrob scheme is based on traditional basic colors,
which differ in the maximum combinatorial index. These are,
first of all, achromatic (black, white, gray) and neutral colors
(beige, brown).

11
Monochrome color strategy
This color wardrobe scheme includes achromatic and
neutral colors, conditional achromats, as well as the entire
spectrum of shades of one color to choose from (only red,
only blue, only yellow, only green, only purple).

12
Full-color wardrobe
In order for a full-color wardrobe to provide the maximum
combination of an essential wardrobe, at least one of the
following conditions must be met

All clothes in the wardrobe should be of the same color


temperature - either warm or cold

All clothes in the wardrobe should be of the same color


saturation - either light or dark or only muted. 13
Unity of style
The second condition for an essential wardrobe is
the unity of the style direction of the basic clothes.
Only wardrobe clothes of the same style can be
easily combined. To be combined with any other
things, the base must be stylistically neutral.

Of course, absolutely neutral clothes in terms of style do not


exist. But you should choose items that perfectly match
your style. Casual style is considered to be the most
versatile and neutral in terms of style. We recommend
following this style if you're not sure if your current style
suits you or you feel uncomfortable wearing your clothes
(which are often related to different style types).

14
Unity of lifestyle
Quite an obvious point, but so often violated. Make sure
you choose clothes that match your lifestyle. For a
basic wardrobe, this is especially important.

To begin with, determine your dominant areas of life


(work, family time, home, etc). It will be the basis of
your wardrobe. You have to build a diagram of your
lifestyle where you'll define and calculate all types of
your activity (see page 21). For occasions that do not
happen often in your life, you need to leave situational
capsules (vacation at sea, going to the theater, a
friend's wedding).

In addition to matching your lifestyle, your wardrobe


should be seasonally or temperature balanced. It also
relates to outerwear and shoes.

15
The theoretical part - done!
And now we want you to look through your current
wardrobe and find out if it's perfectly created to
cover all your needs and life preferences.

So, it's high time to start acting!

16
My wardrobe - what's inside?
Make sure you have the following items in your wardrobe

x1
Top

Blazer
x1
x3
T-shirt

Leather jacket
x1
x2
Shirt

Trench
x1
x2
Sweatshirt

Coat x1 x1 Sweater

Accessories:
Jeans
x1

Trousers
x1
x2
Bag

Skirt
x1
x1
Glasses

Dress x2 x4 Shoes

17
ТоP-5 Basic Looks

18
Say "goodbye"
Great job so far!

You reviewed your wardrobe, determined what


you have and what you miss. The next step is to
finalize the basic wardrobe: shop for missing items
and get rid of the rest (clothes that aren't got in
the list).

The following exercise is a well-tried way to say


goodbye to the T-shirt you buy 2 years ago.

19
YES
Do you really like it? NO

Does it fit? Is it a staple wardrobe item?

Does it flatter your


Does it have any

Are you pregnant or in


body shape? sentimental value?
progress of weight correction?

Have you worn it in the

Is this one of the 5 main


last 6 months?
sentimental value?
Is it damaged?

Is it specific occasion
item?

Are you gonna repair it?

Is it still in style?

Sell / Donate / Toss it! Keep it


20
The life balance wheel
The life balance wheel is an analysis of the
life spheres balance that is used for
different purposes. In our case, we will Romance Home
discover which life spheres dominate in
your life to have proper outfits for them.
Work Traveling
We have a circle, our wheel, that is divided
into 8 sections. Each sector is one area of
life. You can choose your own, or the ones
described above. Then you need to assess
Sport Hobby
the current state of each activity from 1 to
10 points (1 - rare, 10 - often).

As a result, you get areas with a higher Family Friends


score, these situations dominate in your life.
It means that you should create more outfit
variants for them. For the rest, you need to
leave situational capsules.
21
Тоp-5 Trends 2022

Sexy cut Crochet Stripes Leather jacket Spencer

22
Fashion moodboard
Many of us often faced problems when we bought clothes
that we hardly ever wore. All because shopping is an
emotional thing, and we rarely plan such spontaneous
purchases.

For your wardrobe to emphasize your style, your inner You,


all clothes in the wardrobe should correspond to your
essence.

Planning your style and wardrobe will help with this. We


invite you to create a mood board that will help you build
the wardrobe you have always dreamed of.

23
1. Concept
2. Color scheme
3. Style

We collect everything that we like Based on the mood board, you can Determine your style to follow
and what inspires us. This is the choose the color scheme for your while creating a mood board.
mood board. Print the photo and future wardrobe. Once you've
attach it to the whiteboard or decided on your favorite colors, 4. Collage

create a virtual whiteboard. you need to create a color chart


for your wardrobe to make sure Now you need to make a collage of
the colors match. things that corresponds to points
1-3 to check the design of your
wardrobe.

And only after the creation of such a project - feel free to buy.

23
Next guide
Congratulations!

You have completed the first part of your fashion journey.


More exciting is waiting for you ahead.

The next part is Personal Guidebook - created based on


your style, appearance, and motivation.

24

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