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Customer Analysis Group 4

The document analyzes the results of a survey about online shopping habits of students across Vietnam. It finds that Shopee's target audience is female, aged 18-35, living in urban areas of Ho Chi Minh City and Hanoi, with AB income levels. They are addicted to shopping and like finding bargains. Shopee's targets shop frequently on e-commerce platforms, especially during sales and holidays. They use Shopee 2-3 times per month and have careful, thoughtful personalities.

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53 views

Customer Analysis Group 4

The document analyzes the results of a survey about online shopping habits of students across Vietnam. It finds that Shopee's target audience is female, aged 18-35, living in urban areas of Ho Chi Minh City and Hanoi, with AB income levels. They are addicted to shopping and like finding bargains. Shopee's targets shop frequently on e-commerce platforms, especially during sales and holidays. They use Shopee 2-3 times per month and have careful, thoughtful personalities.

Uploaded by

trí toàn nguyễn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SURVEY ON ONLINE BUYING HABITS OF STUDENTS ACROSS THE COUNTRY

1. What is your gender?


o South
o Female
2. Your age range
o 13-16
o 15-18
o 18-22
o 21-25
o 25-30
3. Education
o Universal 12/12
o University
o Graduate School
4. Where are you ?
o Provinces
o Central City
5. Marital status
o Full-time singles
o Have a lover
o Have a family
6. What kind of person are you when you make a purchase?
o Short answer

7. Do you usually buy online on Shopee? Infrequent (1)

(2)(3)(4)(5) Very often

8. What influences your decision to buy online on Shopee?

o Free ship

o Reasonable price

o Product quality

o Wide range of products

o There is exchange / return support

9. How many hours a day do you usually spend surfing?


o < 1 hour

o 1-2 hours

o 2-3 hours

o >3 hours
10. Are you interested in Shopee's monthly discount event?

Disinterested (1)(2)(3)(4)(5) Extremely interested

11. How much are you willing to pay for an order?

o <200k
o 200k - 400k
o 400k - 600k
o 600k - 800k
o 800k - 1 million
o > 1 million

12. What is your monthly income/ allowance?

o 500k - 1 million

o 1 million- 3 million

o 3 million- 7.5 million

o 7.5 million – 15 million

o 15 million- 100 million


13. What makes you unhappy at Shopee

o Delayed delivery

o Unaudited

o Many shops sell quality goods

o Many shops sell poor quality goods due to unregulated

o Careless package

o Aviation does not look like a picture

o Service attitude

o Goods are easily damaged during transportation

14. Do you want Shopee to improve anything?

o Improve product information (more detailed, clearer)

o Identify the problems that the product is experiencing


o Improve the image of the product in accordance with the standard when selling

o Quickly resolve customer complaints

o Reduce cancellation rates

o Tightening regulations when cooperating with delivery units

o Confidentiality of customer information

o Improve delivery speed

Shopee's target audience is female, aged 18-35, living in urban areas, in 2 big cities (Ho Chi Minh City). HCM and
Hanoi), AB income, shopping addiction, especially like to "hunt" items "worth the money".

Demographics:

 Gender: Shopee's target audience is Female.


 Geographical location: Shopee's target customers live in urban areas, in 2 big cities (Ho Chi
Minh City). HCM and Hanoi)
 Age: Shopee's target audience is concentrated in the Youth group (18-24 years old) and the
Adult group (25-35 years old).
 Income: Shopee's target customers are concentrated in group A Class income group (15 – 150
million VND); Group B Class (7.5 – 15 million VND).
 Family Life Cycle: Shopee's target customers are young singles; Young married without
children; Young married with children.
 Education: Shopee's target audience is concentrated in the University education group; Post-
graduate.
 Attitude: Shopee's target audience is interested in choosing and shopping for the best products,
solving problems in the most optimal way in life.
 Living behavior: Shopee's target audience is addicted to shopping, especially likes to "hunt" for
"value for money" items

Shopping behavior:.

 Where to shop: Shopee's target audience often buys products at home consumption channels
(E-commerce platforms, etc.)
 Shopping occasions: Shopee's target audience usually buys products on Special Occasions (Tet,
Holidays, Sale, etc.).
 Shopping purpose: Shopee's target audience belongs to the Habitual and Impulse groups.
Usage behavior: Shopee's target customers use the service to buy products 2-3 times / month or more.
Psychology: Shopee's target audience belongs to the group of people with careful, thoughtful and sensitive
personalities.
Shopee's target audience is female, aged 18-35, living in urban areas, in 2 big cities (Ho Chi Minh City).
HCM and Hanoi), AB income, shopping addiction, especially like to "hunt" items "worth the money".

Demographics:

 Gender: Shopee's target audience is Female.


 Geographical location: Shopee's target customers live in urban areas, in 2 big cities
(Ho Chi Minh City). HCM and Hanoi)
 Age: Shopee's target audience is concentrated in the Youth group (18-24 years old)
and the Adult group (25-35 years old).
 Income: Shopee's target customers are concentrated in group A Class income group
(15 – 150 million VND); Group B Class (7.5 – 15 million VND).
 Family Life Cycle: Shopee's target customers are young singles; Young married
without children; Young married with children.
 Education: Shopee's target audience is concentrated in the University education
group; Post-graduate.
 Attitude: Shopee's target audience is interested in choosing and shopping for the best
products, solving problems in the most optimal way in life.
 Living behavior: Shopee's target audience is addicted to shopping, especially likes to
"hunt" for "value for money" items

Shopping behavior:.

 Where to shop: Shopee's target audience often buys products at home consumption
channels (E-commerce platforms, etc.)
 Shopping occasions: Shopee's target audience usually buys products on Special
Occasions (Tet, Holidays, Sale, etc.).
 Shopping purpose: Shopee's target audience belongs to the Habitual and Impulse
groups.
Usage behavior: Shopee's target customers use the service to buy products 2-3 times / month or
more.

Psychology: Shopee's target audience belongs to the group of people with careful, thoughtful
and sensitive personalities.

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