Introduction of Company..

At Amura Marketing Technologies, we offer 360 degree growth marketing solutions to help brands win
long-term. Our data-driven approach brings you creative marketing solutions that work directly for your
brand and your top line by leveraging end-to-end insights and real-time analytics across the consumer
funnel.

We are today reckoned as growth marketing experts in India, operating across sectors like BFSI,
Education, Retail, Manufacturing, Pharmaceuticals, among others. While we are headquartered in Pune,
we also have offices across Mumbai, Delhi and Bengaluru.

History & Founder member of

Company
Vikram Kotnis is the Founder & Managing Director, Amura Marketing Technologies,
established in 2009 

Product/Service offered
This company is a next generation digital marketing and end-to-end digital marketing and sales solutions
to leading corporates across real estate, education setvices .

01

Digital Strategy

The Roadmap to your Growth

Our data-powered insights and growth-centric strategies

are designed to expand your customer lifetime value

and increase revenue in the long run.

SCOPE

Market and Buyer Analysis

With in-depth research & user segmentation supported by online behaviour analysis

our growth marketing strategy defines your consumer’s behaviour and path to purchase. This analysis
helps us nurture your customers across the marketing funnel.

Marketing Strategy

We build actionable and technology-driven contextual strategies around your audience

Communication & Creative Strategy

We employ omni-channel creative communication strategy & growth strategy defined by success
metrics

02

Content & Engagement Marketing

The Essence of Sustainable Growth

In a world full of distractions where customers have the last say, acquisition is only the start. It will mean
nothing if people don’t stick to your product or service. Our content & engagement

marketing helps you address this vital factor to achieve sustainable growth.

SCOPE

Content Marketing Services

Our omni-channel, measurable approach is built around your audience

Our copy department being well-versed with technology, each content marketing initiative is backed by
data and analysed for results. By considering your audience’s online behaviour, path to purchase and
lifestyle preferences across every channel, we create better experiences across your web assets.

SEO Marketing: Search Engine Optimisation

From offering SEO expert ideas to delivering SEO optimization services, we constantly evolve with
strategies

Diversified Social Strategies

We enable seamless conversations with your audience, where they spend time everyday
Engagement Planning

We encourage customers to interact and share in the brand experiences.

03

Media Planning & Analytics

Growing in an omni-channel world

Our media planning team has the acumen and agility to work across the funnel, running omnichannel
campaigns that increase conversions and then leveraging the right media to ensure maximum CLTV.
Smaller, quicker experiments help gain the right insights faster, which are then scaled for maximum
impact and results - saving you time, and boosting your ROI.

SCOPE

Omni-channel planning

Our comprehensive media plans, across a mix of carefully-chosen channels

Maximize budget & deliver on ROI. From search engine marketing to Facebook marketing, our
systematic approach ensures your campaign works intuitively along with your audience’s journey to
purchase while our SEM services provide enhanced customer experiences.

Advertising automation & campaign execution

Automated set up, budget allocation and optimisation of campaigns courtesy Advertise.Do

Analytics & insights

Set up, run, analyse, repeat - adaptive learning is the key to a successful campaign

Custom attribution models

We take into account the complex buyer behaviour of today

04
 Digital Transformation
Grow with the changing demands
Transform your business by leveraging our expertise

in cutting-edge digital technologies, experience

creative design, app development, mobile app design and analytics.

SCOPE
 Digital Transformation Services
Architecturing a strong experience using the most effective technologies at optimized costs

 Improved efficiency and customer satisfaction

Improving efficiency by pursuing innovative marketing solutions and disruptive offerings

 Responsive Mobile-first solutions

By conceptualizing, designing, building and maintaining custom applications for web & mobile

We provide customized mobile app development services to enhance the user experience.

05

Experience Design

Design-driven for your Growth

Whatever we design has a direct impact on growth
Even our design teams are well-versed with technology platforms, ensuring with constant optimisation
that creative translate well into results.

SCOPE

 Advertising campaign design

By pairing design research with relevant content for effective branding and advertising campaigns, we
follow an integrated approach

that combines the best of creative design with data-driven digital marketing. Our customizable website
development services create highly-engaging online brand experiences.

 Video and storyboarding

Building a story that truly engages your audience with today’s hottest medium - video.

 UI/UX

Balancing user-centricity with great design to deliver visually stunning and functional design solutions.

06
E-Commerce Solutions
Grow your e-commerce business, ground up
 Our end-to-end e-commerce solutions guarantee your business growth through long-term growth-

focused strategy, comprehensive technical support from our in-house team and expert consultation &

assistance.

SCOPE
 E-Commerce Website Creation & Migration

Our extensive e-commerce expertise ensures quality website creation or revamp.

We have our in-house design and development experts dedicated to build, support and expand online

presence with easy platform migration, payment gateway integration and responsive e-commerce

stores that facilitates better sales.

 Marketplace Integration

We help in positioning business on marketplaces like Amazon, Flipkart, Myntra, PayTM and more for

higher visibility and sales.

 Full Funnel Digital Marketing

We cover the entire consumer funnel with PPC campaigns, content marketing, SEO and social media

communications that are aligned with the customer’s journey.

 Analytics
 We analyze raw data from every channel like online marketplaces, social media, or even from low traffic

channels like email support or shopping comparison engines.

 Order Fulfilment

We help simplify last-mile logistics needs by tying up with reputed delivery services like Shiprocket,

Delhivery, to mention a few.

 E-Commerce Consulting

We help in business progress 360 degree assistance and consultation on market trends, competition,

Competitors
MullenLowe Lintas Group
Velir
Tomahawk
VIPRO
Market Positioning
Our Clients
Information Technology & Services
Healthcare / Pharma
Manufacturing
Education
Automotive
FMCG
Others
Real estate
Marketing &Financial Analysis
Here is a summary of financial information of AMURA MARKETING TECHNOLOGIES PRIVATE LIMITED for
the financial year ending on 31 March, 2021.

Revenue / turnover of AMURA MARKETING TECHNOLOGIES PRIVATE LIMITED is INR 1 cr - 100 cr

Net worth of the company has decreased by -36.12 %

EBITDA of the company has decreased by -49.62 %

Total assets of the company has decreased by -8.90 %

Liabilities of the company has increased by 7.96 %

For a detailed balance sheet

Buy financial report.

Operating Revenue

INR 1 cr - 100 cr

EBITDA

-49.62 %

Networth

-36.12 %

Debt/Equity Ratio

1.26

Return on Equity

7.50 %

Total Assets

-8.90 %

Fixed Assets
0.48 %

Current Assets

-13.35 %

Current Liabilities

7.96 %

Trade Receivables

-44.29 %

Trade Payables

13.87 %

Current Ratio

1.13

Need a financial report of the company at INR 799?

100136606

18 December, 2020

YES

2.11 cr

HDFC BANK LIMITED

HR Aspect
3 directors

20 January, 2010-KETAN PRAKASH SABNIS

20 January, 2010-VINAYAK KATKAR

04 March, 2019-SUPRIYA VIKRAM KOTNIS

Director
Current------- Vinayak Katkar

Co-founder & CEO

Vikram Kotnis

Managing Director

Kiran Narasareddy

Co-Founder, Director

Ketan Sabnis

Co-Founder, Director

Abhishek Sagar

Assistant Vice President

Abhishek Sahadevan
Director of Operations

Marketing Aspects
Production/operation Aspect
Pharma Industry Challenges

01
Change in patient
behaviour
From a doctor-first to

a digital-first approach

02
Diminishing effectiveness
of traditional marketing
While it's great on

branding, there's no

direct impact on sales

03
Unreliable consumer
preferences
Today's highly competitive

market dilutes customer

preferences/requests at chemists

04
No attribution model
for Rx
Leading to lack of insights

on performing sales

channels

Pharma Digital Marketing Solutions

Defining the path-to-purchase

Each product, whether OTC or Rx, has a different path to purchase for buyers -

we personalise strategies around each unique journey.

Omni-channel attribution
Custom attribution models enable you to track your consumer’s

journey across online & offline channels, for accurate budget allocation.

Brand awareness
Our dynamic approach to digital paid media increases brand awareness,

so customers proactively request for your product/drugs.

Leveraging digital media

To go past awareness into sales with an intuitive approach to pharmaceutical

marketing that converts your audience into loyalists.

Looking for pharma digital marketing agencies in India? Our comprehensive strategies provide end-to-end pharma

marketing solutions.

Insurance Industry Challenges

01
Prevalent
Distrust
Lack of transparency and

failures in the healthcare

system are the main reasons

for this mindset

02
Ample
Competition
Grabbing consumer attention

& building your brand in a

competitive market is difficult

03
Dependency On Sales Agents
Buying behaviour being mostly dominant offline, sales agents play a crucial role

04
Costs Of Traditional Marketing
The traditional costs of marketing are high and this affects returns on investment

Insurance Digital Marketing Solutions

Brand Awareness Campaigns
Our digital-first approach helps in creating a positive brand image by focussing on different paths-to-purchase, according to

target demographics and segmented buying behaviours.

Enhanced User Engagement

By creating holistic user experiences, we nudge consumers to consider buying policies online. We also keep them engaged

through highly personalized communication, unique landing pages, videos, tailormade remarketing ads and more.

Easy Online Purchase Process

We also help in simplifying the purchase flow through assisted buying platform on mobile, chatbot-assisted payments, easy-to-

use, single-click payment process.

Focus on Existing Customers

We help improve renewal rates with hyper-personalized follow-up emails,

renewal & payment reminders, videos with customers' name, premium amount

considering claim usage history.

FMCG Industry Challenges

01
Change in consumer
behaviour

To the more dynamic Research Online Purchase Offline (ROPO) pattern of today

02
Reaching rural
audiences

The new challenge & opportunity for FMCG brands everywhere.

03
Effective distribution

Characterised by a lack of insight into the sales channels providing the most ROI.

04
Consumer cynicism

With an audience that is very aware and very vocal, shaping the brand's every marketing move.
FMCG Digital Marketing Solutions
Intuitive rural marketing

Reach out to the biggest growth segment in digital marketing; a whole new population being influenced by the internet.

Omni-channel attribution

Enabling you to understand your consumer’s journey to purchase across online and offline channels, for more accurate budget

allocation.

Customised, dynamic marketing

Personalised communication & experiences that are strategized for your many audiences and their different paths to purchase.

End-to-end marketing & loyalty strategies

Constantly evolving FMCG marketing strategies that include display advertising, influencer marketing, affiliate marketing and

more.

Manufacturing Industry Challenges

01
Analysing the impact of marketing activities on sales

In a traditionally marketplace where most sales take place offline

02
Reaching the buyer vs the consumer

In an industry where purchase decisions aren’t made by the end user

03
Staying relevant in the digital landscape

When the industry doesn’t change as rapidly

04
Maintaining a loyal customer base for years

Where people go for in an age of instant gratification & rewards

Digital Marketing Solutions For Manufacturing

Campanies
Dynamic marketing

Paid media that centres on the Decision Making Unit’s path to purchase for your particular products, for direct insights into the

impact on sales

Contextual communication

Purchase managers conduct 2/3rd of their research online before reaching out to vendors - we keep you digitally present and

relevant with insightful industrial marketing.

On-trend strategies
Across platforms being used to research your solutions and products, directly impacting your brand awareness and image.

A rewarding customer experience

With a nurturing and loyalty communication strategy that lets your customers know you’re always there, even after the sale is

made.

Healthcare Industry Challenges

01
Changing consumer behaviour

Patients are now very involved in healthcare decisions

02
Changing consumer expectations

That go past healthcare to expecting a premium experience

03
Rising role of tech integrations

From booking of appointments to the implementation of EHRs

04
Lack of consumer data
Due to an industry that has been primarily service-driven over performance-driven

Healthcare Digital Marketing Solutions

Empowering consumers with knowledge

Working in line with consumer behaviour to increase thought leadership and brand relatability.

A consumer-first approach

A focus on service that comes across in communication, to supplement the industry’s naturally scientific nature.

Integrated technology to streamline functions

Leverage the many softwares and automation platforms in our tech stack for increased productivity.

Data-driven approach to healthcare marketing

Dynamic ad campaigns targeted to your intended audience, boosting appointments and bringing you insights on your

prospective patients.
SWOT Analysis