Executive Summary:

Business Name: Pandelicious

Business Address:

Nature of Business:Manufacturing (food)  Business

Form of Ownership: Partnership

Proponents:
-
-
-
-

Objectives:

 To produce a new Pandesal in the market place.

 To be recognized as the most popular producer in the country

Vision
To provide the best, affordable and good tasting Pandesal for our fellow students.

Mission

To be an organization that is bound to provide a quality pandesal, and excellent

service to our fellowmen.
Marketing Aspect

The proposed business is a manufacturing Pandesal business. The business concept is

under Bread and Patry industry with a brand name “Pandelicious”. The business
proponents’ targets are both male and female with the age of 2 and above.

Aspiring to be well known, Pandelicious will be using flyers as our promotional tool,
such as containing contact information, description of product, special promos, price
and duration of the promo will be given. Aside from flyers, we will be doing a free taste
sample of our product and lastly, the business proponents will be making their own
website to serve as platforms for the customers to raise inquiries and concerns about
the business.

Technical Aspect

In choosing the right location for the business, the proponents considered things such
as the safety and cleanliness of the business surroundings, appropriateness of the
business in the environment, and the convenience of the location to target market. Our
business will be placed in Cainta, Rizal where our business will be located along where
people can visit and invest.

In making Pandelicious we will be using plates as our main equipment and also a knife,
Tongs rolling pins and Trays  in making roll crunch.. The proponents will be using Flour,
Milk, Eggs, Salt, Sugar Oil and Yeast as our main ingredients.

   

Materials Measure
Flour 1kg
Milk 1 cup
Egg 3 pcs
Salt 1 cup
Sugar 1 kg
 Oil 2 tablespoon
Yeast 5 Teaspoon

Procedures
Combine and mix all the ingredients in one bowl.
Mix well until you get the right consistency.
Let the dough rise to about twice its size.
Roll each piece of dough into a rectangular sheet and then roll the sheet into
a log.
Using a dough cutter, Cut the log into 2-inch thick pieces. Roll each piece in
bread crumbs. Place on a baking tray with the cut side up. Sprinkle
breadcrumbs into dough.
Bake the bread for 20 minutes until it becomes lightly toasted.
 

Organizational Aspect

The type of ownership is partnership. With an equal 100% contribution of each

member in terms of: capital, time, and effort, the ownership is legallypartnered up to the
end of the business operation. The group duties and responsibilities are as follow:
 _ is the Manager, who is responsible for overseeing all administrative functions
in the business. He is the leading factor in the business that would supervise the
strategic planning, monitor the growth of the business and implement the tactical plans.

_ is the Assistant Manager, who is the one responsible assisting the General
Manager or even in taking charge whenever the Manager is not around. She is also one
of the key successes in the business because of her creativity and sense of
responsibility.

_ _ are the Agents, who are responsible in advertising, and selling the products.
Their primary goal is maintaining positive business relationships to ensure future sales.

_ is the Treasurer, who is the one responsible in monitoring the finances of the
whole business operation. Her main task is to make sure that to have a clear and
transparent financial report of the business.

Financial Aspect

The Pandelicious product will cost PHP 5.00. The proponents will use their own funds to
start the business.

MARKETING PLAN

THE PRODUCT

         The proposed business intends to produce delicious pandesal. The product will be
produced with the ingredients of Flour, millk, eggs, Salt, Sugar, Oil and yeast.  It will
come in the size of one bite. Aside from its basic ingredients, the product will have
cheese and flavorings.
 

TARGET MARKET

Pandelicious can be afforded by everyone. The business is going to target the students
from high school and above since they are capable of buying the product. It will range
from the age of 15 and up. The product can be easily afforded by the students because
they’re always getting hungry. Our product will be focus on the students of Francisco P.
Felix Memorial National High School as well as One Cainta Collegeand residents in
Cainta, Rizal

MARKET SITUATION

Pandelicious Is an easy snack appetizer. It tastes really good and it also has that
cheese and flavorful fillings inside.

COMPETITORS PRICE RANGE

Other products being sold at the same 15-20 pesos

in the area

This table shows the different competitors and the price range of each.

 DEMAND

Filipino people really love to eat. Even if we go around the world we still looking for a
good food that can fulfill our eating needs. Here in the Philippines, you can find a
restaurant anywhere or a street food on every side of the street. We believe that
foods can bind us together. Ham and cheese roll is one the famous snack that
Filipinos nowadays love. Ham and cheese is influence by the a foreign country.
 Because Filipino love foods, the ham and cheese roll that has a good and delicious
taste will never be out in the market.

Total Population by Age Group, Sex and Sex Ratio: Cainta, 2010

Age Group Total Male Female Sex Ration

Population

Total 311,746 152,355 159,391 95.586

Under 1 6,157 3,210 2,947 108.924

1-4 24,579 12,720 11,859 107.260

5-9 29,934 15,486 14,448 108.184

10 - 14 29,625 15,218 14,407 105.629

15 - 19 30,322 14,667 15,655 93.689

20 - 24 30,790 14,563 16,227 89.745

25 - 29 29,652 14,234 15,418 92.321

30 - 34 26,719 13,307 13,682 97.259

35 - 39 22,478 11,115 11,363 97.817

40 - 44 19,726 9,492 10,234 92.75

45 - 49 16,925 8,092 8,833 91.611

50 - 54 15,141 7,187 7,954 90.375

55 - 59 11,560 5,484 6,076 90.257

60 - 64 7,794 3,717 4,077 91.17

65 - 69 4,277 1,883 2,394 78.655

70 - 74 2,963 1,187 1,776 66.836

75 - 79 1,739 671 1,068 62.828

80 and over 1,365 932 973 95.786

Source: NSO, 2010 Census of Population and Housing

 

 SUPPLY

Big companies dominate the bread and pastry industry in the country. The
competitors of pandelicious be locally made pandesal  that are starting to make their
mark industry. There's a lot of supermarkets, public markets and convenient store
anywhere here in Cainta, Rizal that can provide the ingredients that is needed for
Pandelicious.

 DEMAND-SUPPLY ANALYSIS

The proposed business will work with the following assumptions:

● there will be a 0.62% increase in the total population of Cainta for the
year 2010 to 2015.

● 50% of the projected male population of Cainta represents as

customers that we will be having.

● 50% of the projected female population of Cainta represents as

customer that we will be having.

● the business will target a mere 0.0002% of current buyers

of Pandesal.

MARKETING STRATEGIES

The Pandelicious promote their product through social media and flyers. Brief
explanation about the product. The main product of Erp’s company is Pandelicious.

The flyers use to make the target market aware that this kind of business is existing.
The sellers also use communication skills to promote and persuade the costumers to
buy the product.
OBJECTIVE

The proposed business intends to capture a very small percentage (0.002%) of

the customers. The proponent will target 20customer (based on supply), that available
for one day. The estimated sized of the market for flavored and filled pandesal in the
first year is

Schedule 1: Projected Sales Summary Schedule

(volume and value)

Ye MONTH      
ar
1 1 2 3 4 5 6 7 8 9 10 11 12 Tota Selli Total
l ng
Pric Peso
Unit e
s Sales
(PH
P)
  30 30 30 30 30 30 30 30 30 30 30 30 360 PHP 180,0
00 00 00 00 00 00 00 00 00 00 00 00 00 5.00 00

For the second year, the business projects a 50% increase in the demand for
Flavored and filled pandesal and another 50% increase in demand is projected in
the 3rd year.

In the 2nd year, the business will introduce Flavored and filled pandesal  to the
towns in nearby Rizal province. The projected increase in demand for the 3 rd year
will come largely from the mileage that the business will gain in the 2 nd year as
the customers become convinced.

Schedule 1-A: Projected Sales Summary Schedule

(volume and value)

 Y MONTH      
e
ar
Sel
2 1 2 3 4 5 6 7 8 9 10 11 12 Tot lin Tota
al g l
Pri
ce
Uni Pes
ts (PH o

P)
Sale
s
  4,5 4,5 4,5 4,5 4,5 4,5 4,5 4,5 4,5 4,5 4,5 4,5 45, PH 270,
00 00 00 00 00 00 00 00 00 00 00 00 00 P 000
0 0 0 0 0 0 0 0 0 0 0 0 0 6.0
0

Schedule 1-B: Projected Sales Summary Schedule

(volume and value)

Ye MONTH      
ar
3 1 2 3 4 5 6 7 8 9 10 11 12 Tota Selli Total
l ng
Pric Peso
Unit e
s Sales
(PH
P)
  60 60 60 60 60 60 60 60 60 60 60 60 72,0 PHP 504,0
00 00 00 00 00 00 00 00 00 00 00 00 00 7.00 00

 
Product Strategies

Pandelicious is good snack for everyone. It has rich flavorings and fresh ingredients
which m ade it different from other kinds of pandesal.

PLACE STRATEGIES

Pandelicious will be made at _____________________ and it will be distributed and

sold by the distributor location that is located at _____________where the potential
customers are nearby. The proposed business is also available and can be sold through
social networking sites Facebook, Twitter and Instagram.

PRICE STRATEGIES

The next table will show the prices of the existing pandesal available in the market.

   

Brand Name  Price

PHP

Kambal Pandesal  

Cheesedesal  

Pan de Manila

 
 

In order to come up with the price of Pandelicious, the business needs to consider both
internal and external factors in setting the price. It will firstly consider the production and
selling cost, the selling price of the competitors and the market price

The proponents will sell the products for an introductory price of PHP.15.00 in the
first year.

 
Table 1: Project Sales (Volume and Value)

  Year 1 Year 2 Year 3

       

Planned Volume 36,000 45,000  

  72,00
     
X selling price
PHP 5.00 PHP 6.00 PHP 7.00
 
     
Total Sales
180,000 270,000 360,000

Promotion Strategies

The Pandelicious Manufacturing promote their product through social media and flyers.
Brief explanation about the product.

The flyers use to make the target market aware that this kind of business is existing.
The sellers also use communication skills to promote and persuade the costumers to
buy the product.
 

Plant Location

The proposed business will be located at ___________________the potential

customers are near

Total Population by Age Group, Sex and Sex Ratio: Cainta, 2010

Age Group Total Male Female Sex Ration

Population

Total 311,746 152,355 159,391 95.586

Under 1 6,157 3,210 2,947 108.924

1–4 24,579 12,720 11,859 107.260

5–9 29,934 15,486 14,448 108.184

10 – 14 29,625 15,218 14,407 105.629

15 – 19 30,322 14,667 15,655 93.689

20 - 24 30,790 14,563 16,227 89.745

25 – 29 29,652 14,234 15,418 92.321

30 – 34 26,719 13,307 13,682 97.259

35 – 39 22,478 11,115 11,363 97.817

40 – 44 19,726 9,492 10,234 92.75

45 – 49 16,925 8,092 8,833 91.611

50 – 54 15,141 7,187 7,954 90.375

55 – 59 11,560 5,484 6,076 90.257

60 – 64 7,794 3,717 4,077 91.17

65 – 69 4,277 1,883 2,394 78.655

70 – 74 2,963 1,187 1,776 66.836

 75 – 79 1,739 671 1,068 62.828

80 and over 1,365 932 973 95.786

Source: NSO, 2010 Census of Population and Housing

Safety Precautions

Be careful when putting the kneaded dough into the oven. As it has a hot surface. Extra
care is also needed when getting the cooked pandesal out from the oven.

Process Flow

Property, Plant and Equipment

The proposed business will be sold first at _______________ where the potential
customers are near.   The proponents of proposed business have studied the process
and procedures of the business to have efficient and effective production. The business
needs the following materials and equipment for its functions.

       

Materials Quantity Unit Cost Total

Flour 2kg Php. 40/pack Php. 40.00

Milk 1 cup Php. 32.00 Php. 32.00

Egg 3 pcs Php. 7.00 Php. 21.00

Sugar 1 kg Php. 38.00 Php. 38.00

Salt 1 cup Php.34.00 Php.34.00

Oil 2 tablespoons Php.2.00 Php.10.00

 Yeast 5 teaspoons Php.15.00 Php.15.00

Lay-out

Production Schedule

Production Schedule
  Year 1 Year 2 Year 3
36,000 45,000 72,000
Planned Sales Volume in Units
10,000 10,500 11,000
Add: Desired Ending FG Inventory in Units 0 10,000 10,500

46,000 45,500 72,500

Less: Beginning FG Inventory in Units

Units to be produced:

Raw Materials

The following are the materials that will be needed for roll crunch making process:

 Bowl

 Oven

 Dough cutter

 Food Tong

 Tray

 Rolling pin
  Table

 Measuring cups

 Measuring spoon

 Direct Raw Material Requirements

Materials Quantity Unit Cost Total
2kg
Flour Php. 40.00 Php.80.00
1 cup
Milk Php. 32.00 Php.32.00
3 pcs
Egg Php.7.00 Php.21.00
1 cup
Salt Php.34.00 Php.34.00
1 kg
Sugar Php.38.00 Php.38.00
2 tablespoons
Oil Php.10.00 Php .10.00
5 teaspoons
Yeast Php.15.00 Php.15.00
Direct Material Cost per unit: Php .230.00

Direct Material Cost

  Year 1 Year 2 Year 3
Unit to be produced 46,000 45,500 72,500
230 230 230
x Direct Material Cost per Unit

Total Direct Material Cost: 881,666 872,083 1,389,583

 
 Inventory Schedule for Direct Materials: Year 1
Materials Unit Cost Quantity to keep Cost of Material
in stock in stock (PHP)
Flour Php. 40.00 100kg 4000
Yeast Php. 15/sachet 2kg 500
Sugar Php. 60/kilo 100kg 6000
Eggs Php. 7/pc 12 trays 1200
Milk Php. 32/can 24.00 1000
Salt Php. 34.00 50kg 1700
Oil Php. 10.00 50lt. 700
Desired Ending Inventory of Direct Materials for Year 1 15,100

Inventory Schedule for Direct Materials: Year 2

Materials Unit Cost Quantity to keep Cost of Material
in stock in stock (PHP)
Flour Php.40.00 200kg 1500
Yeast Php. 15/sachet 4kg 1000
Sugar Php. 60/kilo 200kg 180
Eggs Php. 7/pcs 24trays 1800
Milk Php.32/can 48.00 2000
Salt Php.34.00 100kg 2400
Oil Php.10.00 100lt. 1400
Desired Ending Inventory of Direct Materials for Year 2 30,200

Inventory Schedule for Direct Materials: Year 3

Materials Unit Cost Quantity to keep Cost of Material
 in stock in stock (PHP)
Flour Php.40.00 300kg 4500
Yeast Php. 15/sachet 12kg 3000
Sugar Php. 60/kilo 300kg 540
Eggs Php. 7/pcs 72trays 5400
Milk Php.32/can 144.00 6000
Salt Php.34.00 150kg 7200
Oil Php.10.00 150lt. 42000
Desired Ending Inventory of Direct Materials for Year 3 45,300

Direct Material Purchases

  Year 1 Year 2 Year 3
Total Direct Material Cost 881,666 872,083 1,389,583
Add: Desired Direct Materials 15,100 32,200 45,300
Ending Inventory
Less: Direct Materials Beginning 0 10,000 10,500
Inventory
Total Direct Materials Purchases: 896,766 894,283 1,424,383

Labor

The proposed business will require four workers. The workers will work for a total of 4
hours on a staggered basis to complete one batch. The step – by – step process and
estimated time to complete the product will be shown on the table. All the activities will
be done by hand.

Manpower Requirements
  No. of workers Rate per month Annual Rate
Direct Labor 2 700.00 8,400
Assistant 1
Manager 1,000.00 12,000

Manager 1 1200.00 14,400

Total: 4 2,900 34,800

Cost of Production
  Year 1 Year 2 Year 3
Direct Materials 881,666 872,083 1,389,583
Direct Labor 8,400 12,000 14,400
Depreciation of Production Eqpt. 1000 1000 1000
Transportation Expense 200 200 200
Total Cost of Production: 891,266 885,283 1,405,183

Production Cost per Unit

  Year 1 Year 2 Year 3
Total Cost of Production 891,266 885,283 1,405,183
Units to be produced 46,000 45,500 72,500
Production Cost per Unit: 193.75 19.46 19.38

 
 

Finished Goods Ending Inventory

  Year 1 Year 2 Year 3
Production Cost per Unit 193.75 19.46 19.38
X Desired FG Ending Inventory 10,000 10,500 11,000
Value of FG Ending Inventory: 1,937,500 204,330 213,180

Cost of Goods Sold

  Year 1 Year 2 Year 3
Total Production Cost 891,266 885,283 1,405,183
Add: FG Beginning Inventory 0 10,000 10,500
Total Cost of Goods Available for 891,266 895,283 1,415,683
Sale
Less: FG Ending Inventory 1,937,500 204,330 213,180
Total Cost of Goods Sold: 1,046,234 690,953 1,202,503

ORGANIZATIONAL PLAN

Legal form

The proposed business will start a very informal undertaking. It will be a partnership
business wherein the parties that is involve in the business will make the decisions and
do all the functions. The partnership of the four parties has a food stall business. They
will consider this business as a new task for them to do to show their ability and
creativity.

License, Permits and Registration Expenses

Type of          
Business
Source Amount Transportation Processing Total
permit
Expenses
(PHP)
Barangay Barangay Php. 50.00 Php.18.00 1 Day Php.68.00
Certificate
Business Municipal Php. Php.18.00 1 Day Php.218.00
Permit 200.00
from LGU
DTI Online Php.200.00   1 Day Php.200,00
Certificate
BIR Municipal Php.500.00 Php.18.00 3 Days Php.518.00
Certificate
BMBE Negosyo Free Php.18.00 1 Day Php.18.00
Certificate Center
   

Pre-Operating Expenses
 Total licenses, permits and registration expenses 1,260
Consultancy Fees 500
Trial Production runs 1000
Installation of Utilities 100
Total Pre-Operating Expenses: 2,860

Man power

The partnership will run the business for the first time. We are new to the industry so we
are making some research on how to run a business effectively. We believe that the
looks and taste of the product is the most important to persuade the costumer to buy
and beat other competitors.

The business will run and manage by their four parties that decided to make a
partnership. We are confident that the product will be a big hit to the costumer after we
conducted some research on how to make a delicious pandesal.

The business of making pandesal does not require any professional skills. The workers
of our business will be the four parties also so that there will be no more expenses to
pay for wage and salary. The four parties, too, will carry out the administrative and
finance tasks.

Organizational Structure

 
Job Description

Position: Manager

Job Description
 responsible for overseeing all administrative functions in the
business.

 leading factor in the business that would supervise the strategic

planning, monitor the growth of the business and implement the
tactical plans.

Position: Assistant Manager

Job Description
 responsible assisting the General Manager or even in taking
charge whenever the Manager is not around.

 one of the key successes in the business because of her creativity

and sense of responsibility.

Position: Treasurer

Job Description
 responsible in monitoring the finances of the whole business
operation.
  make sure that to have a clear and transparent financial report of
the business.

Position:Sales Agent

Job Description
 Present, promote and sell products using solid arguments to existing and
prospective customers.

 Establish, develop and maintain positive business and customer

relationships

 Reach out to customer leads through cold calling

Administrative Expenses
  Year 1 Year 2 Year 3
Salaries and Wages 0 0 0
Amortization of pre-operating expenses 0 0 0
Depreciation of office furniture 200 300 500
Total Administrative Expenses: 200 300 500

 
 

FINANCIAL PLAN

Total Project Cost

    Debt Equity
Total Pre-Operating Expenses 20 0  
Fixed Investment 0 0 0
Working Capital 600 0 0
Total Project Cost: 620    

Capital Contribution of Proponents

Name Address Contribution
Php. 150
Php. 150
Php. 150
Php. 150
Total Contribution: PHP. 600

 
 

F.W. Company

Project Income Statement

For the Year Ended, December 31, 2019

  Year 1 Year 2 Year 3
180,000 270,000 504,000
Total Sales
Less: Cost of Goods Sold 1,046,234 690,953 1,202,503
Gross Profit from Sales 866,234 420,953 698,503
1250 1,200 1,200
Less: Selling Expenses
 Less: administrative Expenses 15,912 15,912 15,912
Net Income before tax 849,072 403,841 681,391
Less: Tax 0 0 0
Net Profit 849,072 403,841 681,391

Market Survey Results

For the success of the business, the proponents started by having a comprehensive
market research. The respondents that the proponents have chosen are those who are
already working, it can be a family member, friends, acquaintances and relatives of the
proponents. The proponents conducted several interviews, observation and survey
through the distribution of questionnaires.

Questions   Frequency
1. Have you taste YES 19
pandesal?
NO 1

 
2. Did you like the YES 20
taste of the pandesall?
NO 0
3. Which do you like, FLAVORED 16
flovored or not?
Not 4

 
4. What type of padesal Filled 2
do you prefer? Flavored 18

5. Do you consider the YES 38

wine packaging in
purchasing pandesal? NO 12