Final
Final
: Syllabus (CBCS)
THIRUVALLUVAR UNIVERSITY
BACHELOR OF ARTS
B.Com.
DEGREE COURSE
CBCS PATTERN
(With effect from 2020 -2021)
1
B.Com.: Syllabus (CBCS)
2
B.Com.: Syllabus (CBCS)
3
B.Com.: Syllabus (CBCS)
Total Total
Part Subject Papers Credit Marks
Credits Marks
Part I Languages 2 4 8 100 200
Part II Communicative English 2 4 8 100 200
Part III Allied (Odd Semester) 2 3 6 100 200
Allied (Even Semester) 2 5 10 100 200
Electives 3 3 9 100 300
Core 19 (3-5) 70 100 1900
Professional English 2 3 6 100 200
Compulsory Project
(Group/Individual 1 5 5 100 100
Project)
Part IV Environmental Science 1 2 2 100 100
Soft skill 1 1 1 100 100
Value Education 1 2 2 100 100
Lang. & Others /NME 2 2 4 100 200
Skill Based 4 2 8 100 400
Part V Extension Activities 1 1 1 100 100
Total 43 140 4300
4
B.Com.: Syllabus (CBCS)
SEMESTER III
CORE PAPER - 5
CORPORATE ACCOUNTING -I
Objectives:
1. To help the students to understand the basic concepts relating to issue and redemption of
shares.
2. To enable the students to prepare company final accounts and to understand accounting
treatment on acquisition of business.
UNIT - I
ISSUE OF SHARES
Issue of Shares - Introduction -Meaning and types of shares- Features and Kinds of Companies-
Under Subscription and Over Subscription-Issue of shares at par ,premium and at discount-Calls-
in-arrears-Calls-in-advance-Forfeiture of Shares - Reissue of Forfeited shares-Balance Sheet
(Revised Schedule VI).
UNIT - II
UNIT- III
ACQUISITION OF BUSINESS
Introduction-Meaning- Accounting treatment for acquisition of business in the books of vendor
and purchaser -When new set of books are opened- Debtors and Creditors taken over on behalf
of vendors-When same set of books are continued-When Debtors and Creditors are not taken
over.
UNIT - IV
UNIT - V
5
B.Com.: Syllabus (CBCS)
TEXTBOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. R.L.Gupta and Advanced Accountancy Sultan Chand & Sons-
M.Radhaswamy (Volume I) New Delhi.
2. Shukla MC, Grewal TS & Advanced Accounts, Vol. S. Chand & Company
Gupta SC II, Ltd, New Delhi
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. S.P.Jain and K.L.Narang, Corporate Accounting Kalyani Publishers-
(Volume I) Ludhiana.
2. T.S.ReddyandA.Murthy Corporate Accounting Margham Publications-
(Volume I) Chennai.
3. S.P.Iyengar Advanced Accountancy Sultan Chand & Sons-
(Volume I), New Delhi.
4. Dr .R. Rangarajan and Dr. Corporate Accounting (Printers and Publishers)
V. Chandrasekaran, Pvt. Ltd.,-Chennai.
S.Viswanathan
E-Material
Units CO Statement
After studied unit-1, the student will Understand the basic concepts relating to
Unit - I be able to issue of shares and make accounting
entries.
Unit - II After studied unit-2, the student will Make accounting entries for and
be able to redemption of preference shares.
Unit - III After studied unit-3, the student will Be acquainted with accounting treatment
be able to for acquisition of business.
Unit - IV After studied unit-4, the student will Understand the accounting procedures
be able to related to Profits Prior to
Incorporation
Unit - V After studied unit-5, the student will Prepare Company Final Accounts &
be able to Company Balance Sheet.
6
B.Com.: Syllabus (CBCS)
CORE PAPER - 6
Objectives
1. To make the students to gain the Basic Knowledge in Business Law.
2. To enable the students to understand and deal with various contracts in his day-to-day life, be
if for his business or profession.
UNIT -I
UNIT -II
UNIT -III
UNIT -IV
UNIT -V
7
B.Com.: Syllabus (CBCS)
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. N.D.kapoor Business Law Sultan Chand, New
Delhi.
2. R.S.N. Pillai and Business Law Chand & co, New Delhi.
Bagavathi
REFERENCE BOOKS
E-Material
1. https://www.icai.org/post.html?post_id=13821 - e material
2.https://www.dphu.org/uploads/attachements/books/books_3498_0.pdf- e material
3 .https://www.youtube.com/watch?v=8zaTVt0Qf9c- Indian Contract Act, 1872 by CA
ShivangiAgrawal- e content
4. https://www.youtube.com/watch?v=HIuiDzdIInM-sale of goods act 1930 full lecture
Units CO Statement
After studied unit-1, the student will Know the framework of Indian Contract
Unit - I
be able to Act 1872.
Unit - II After studied unit-2, the student will Understand the other essential elements of
be able to Indian Contract 1872.
Unit - III After studied unit-3, the student will Aware the provisions of Special Contracts
be able to and Modes of Discharge.
Unit - IV After studied unit-4, the student will Acquire Knowledge of Sale of Goods Act
be able to 1930.
Unit - V After studied unit-5, the student will Consciousness on Consumer Protection
be able to Act 1986 .
8
B.Com.: Syllabus (CBCS)
CORE PAPER - 7
BUSINESS CORRESPONDENCE
Course Objectives
UNIT-I
INTRODUCTION
Features of business communication - Importance of effective communication in business -
classification of communication - characteristics and Guidelines of effective business
communication.
UNIT-II
9
B.Com.: Syllabus (CBCS)
Text Books:
Units CO Statement
After studied unit-1, the student will The student will be able to understand the
Unit - I
be able to basic concepts of business correspondence.
Unit - II After studied unit-2, the student will The students will be able to prepare the
be able to business letter and letter style.
Unit - III After studied unit-3, the student will The students will be able to know the
be able to different types of business letter’s, offers,
orders and complaints.
Unit - IV After studied unit-4, the student will The students will able to acquire the
be able to knowledge of preparing letters of
application with cv, resume etc.
Unit - V After studied unit-5, the student will The students will be able to understand the
be able to types and characteristics of business report.
10
B.Com.: Syllabus (CBCS)
CORE PAPER - 8
Statistics -Definitions -Scope and Limitations -Collection of Data -Primary and Secondary Data -
Questionnaire -Classification and Tabulation -Diagrammatic and graphical representation of
data- Measures of Central tendency -Mean -Median -Mode -Combined Mean.
UNIT-II
UNIT-III
UNIT-IV
UNIT-V
11
B.Com.: Syllabus (CBCS)
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Dr. S.P. Gupta Business Statistics & Sultan Chand.
Operation Research
2. PA. Navanitham Business Statistics & Jai Publications, Trichy.
Operation Research
3. S.P. Rajagopalan& R. Business Statistics & Vijay Nicole
Sattanathan Operation Research 3rd Publications, Chennai.
Edition
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Dr. S.P. Gupta Statistical Methods Sultan Chand.
E MATERIALS
www.southaampton.ac.uk
www.quora.com
www.pondiuni.edu.in
Units CO Statement
After studied unit-1, the student will Acquired skills in analysis and
Unit - I
be able to interpretation of data.
Unit - II After studied unit-2, the student will Gained knowledge on measures of Central
be able to Tendency and theirapplication in business
Unit - III After studied unit-3, the student will Learned about Correlation and Regression
be able to
Unit - IV After studied unit-4, the student will Get familiarized aboutIndex Numbers and
be able to Time series
Unit - V After studied unit-5, the student will Solved challenging problems by using
be able to appropriate statistical tools.
12
B.Com.: Syllabus (CBCS)
ALLIED - 2
PAPER - 3
BUSINESS ECONOMICS – I
Course Objectives
1. The main objective of this paper is to apply in business decision making, demand, utility,
demand forecasting and production.
2. The students understand the role and responsibilities of Business.
3. Understands Utility concept.
4. The students acquires the knowledge of the Demand forecasting and methods of
Forecasting.
5. Gains knowledge of production function and returns to scale.
UNIT: I Introduction
Demand analysis – Demand Function - Demand schedule - Demand curve - Different types of
Elasticity of demand - Measurement - Importance of elasticity of demand.
Utility analysis - Cardinal - Ordinal - The law of diminishing marginal utility - Equi-Marginal
utility - Indifference curve analysis.
Text Books
Unit-I: S. Sankaran, Business Economics, Margham Publications, Chennai
Unit-II: S. Sankaran, Business Economics, Margham Publications, Chennai.
Unit-III: S. Sankaran, Business Economics, Margham Publications, Chennai.
Unit-IV: S. Sankaran, Business Economics, Margham Publications, Chennai
13
B.Com.: Syllabus (CBCS)
Reference Books:
1. K.P.M Sundaram and E.N. Sundaram, Business Economics, Sultan & Chand, New Delhi.
2. H.L. Ahuja,Business Economics, S.Chand, New Delhi.
3. Mote; Samuel Paul and G.S.Gupta, Managerial Economics, Concepts & Cases, Tata
McGraw Hill.
4. Cauvery. , Managerial Economics, S. Chand & Co. New Delhi.
5. H.L.Ahuja, Managerial Economics,S Chand and Co ltd,NewDelhi.Sankaran,. S, Managerial
Economics, Margham Publication.
E - Resources
1. www.tutorialspoint.com/managerial_economics/...
2. www.yourarticlelibrary.com/managerial-economics/...
3. economicsconcepts.com/managerial_economics.htm
4. www.tutorialspoint.com/managerial_economics/...
5. www.economicsdiscussion.net/managerial-economics/notes...
6. www.simplynotes.in/managerial-economics/characteristics...
7. www.managerial-economics-club.com/managerial...
8. www.ebookphp.com/managerial-economics-epub-pdf
9. www.simplynotes.in/importance-managerial-economics
10. www.scholarpol.com/nature-and-scope-of-managerial-economics
14
B.Com.: Syllabus (CBCS)
UNIT -I
UNIT - II
UNIT - III
Ms excel -ms excel sheet-ms excel environment - working with excel workbook - worksheet-
formulas and functions - inserting charts - printing in excel - free worksheet(ms excel)- ms
power point - starting ms power point -ms power point environment- working with power point
- working with different views - designing , presentation & printing in power point.
UNIT - IV
Programming under a DBMS environment - the concept of the data base management system;
data field, records, and files, sorting and indexing data; searching records. Designing queries, and
reports; linking of data files ; understanding programming environment in DMBS ; developing
menu drive applications in query languages(MS- Access).
UNIT - V
Electronic commerce - types -advantages and disadvantages - electronic data interchange (EDI)
working of EDI- EDI benefits & limitation - future of EDI - FEDI- smart card - smart card
application.
15
B.Com.: Syllabus (CBCS)
TEXT BOOKS
REFERENCE BOOKS:
E- MATERIALS
www.ggu.ac.in
www.ddegjust.ac.in
www.scribd.com
Units CO Statement
After studied unit-1, the student will Gainedbasic knowledge about computer
Unit - I
be able to concept and terminology
Unit - II After studied unit-2, the student will Acquired skills to produce word processing
be able to documents
Unit - III After studied unit-3, the student will Demonstrated basic skills involving MS
be able to excel sheet
Unit - IV After studied unit-4, the student will Acquired skills on data base
be able to
Unit - V After studied unit-5, the student will Enhanced knowledge on business
be able to presentation by using presentation
16
B.Com.: Syllabus (CBCS)
software.
NON-MAJOR ELECTIVE
PAPER -1
Course Objective
UNIT - I
Business - Commerce -Industry- Trade - Profession - Meaning-Scope - Importance-Kinds-
Economic Basis of Commerce.
UNIT - II
Forms of Business organization - Sole Trade- Partnership Firm-Features-Merits-Demerits - Co-
Operative Societies -Features-Types-Advantages.
UNIT - III
Joint stock Company-Features-Memorandum and Articles-Contents-Prospectus.
UNIT - IV
Stock Exchange - Function - Types - Regulation of Stock Exchanges in India.
UNIT-V
Trade association - Chamber of commerce - Functions - Objectives - Working in India.
Text Books:
1 Ghosh and Bhushan General Commercial Sultan Chand & Sons, New
Knowledge Delhi.
2. R.N. Gupta Business organization & S. Chand & Co. New Delhi.
Management
17
B.Com.: Syllabus (CBCS)
Reference Books:
Reference journals:
E-Materials:
1. E-book Business organization by H. E Morgan
Units CO Statement
After studied unit-1, the student will To gain knowledge about Commerce,
Unit - I
be able to Trade, Industry.
Unit - II After studied unit-2, the student will To learn about Forms of Business
be able to organization.
Unit - III After studied unit-3, the student will To acquire knowledge about Company.
be able to
Unit - IV After studied unit-4, the student will To know about Stock Exchange
be able to
Unit - V After studied unit-5, the student will To impart effective knowledge about Trade
be able to association and Chamber of commerce
18
B.Com.: Syllabus (CBCS)
SEMESTER IV
CORE PAPER - 9
Objectives:
1. To enable the students to acquire knowledge in valuation of shares and goodwill.
2. To enable the students to understand the Liquidation, accounting procedure and various
business combinations.
UNIT - I
UNIT- II
UNIT- III
UNIT - IV
HOLDING COMPANIES
Meaning and definition of Holding and Subsidiary - Capital Profit-Revenue profit-Minority
Interest-Goodwill/Capital reserve-- Elimination Of Common Transactions -Unrealised profit -
Revaluation of Assets and Liabilities - Bonus Shares -Preparation of consolidated balance sheet
(As per Revised Schedule VI).
19
B.Com.: Syllabus (CBCS)
UNIT - V
TEXTBOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. R.L.Gupta and Advanced Accountancy Sultan Chand & Sons-
M.Radhaswamy New Delhi.
2. Shukla MC, Grewal TS & Advanced Accounts, Vol. II S. Chand & Company
Gupta SC Ltd, New Delhi
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. S.P.Jain and K.L.Narang Corporate Accounting Kalyani Publishers-
(Volume II) Ludhiana.
2. T.S.ReddyandA.Murthy Corporate Accounting Margham Publications-
(Volume II) Chennai.
3. S.P.Iyengar Advanced Accountancy Sultan Chand & Sons-
(Volume I), New Delhi.
4. Dr .R. Rangarajan and Dr. Corporate Accounting (Printers and Publishers)
V. Chandrasekaran, Pvt. Ltd.,-Chennai.
S.Viswanathan
E-Material
Course OutComes
Units CO Statement
After studied unit-1, the student will Impart the knowledge of valuing shares
Unit - I
be able to and goodwill of the company.
Unit - II After studied unit-2, the student will Understand the accounting procedures
be able to related to Alteration of share capitaland
Internal Reconstruction.
Unit - III After studied unit-3, the student will Be acquainted with accounting procedures
be able to for Mergers and acquisitions.
Unit - IV After studied unit-4, the student will Prepare consolidated financial statements
be able to of Holding company and itssubsidiary
companies.
Unit - V After studied unit-5, the student will Know the accounting procedures related to
be able to preparation of bank accounts.
20
B.Com.: Syllabus (CBCS)
CORE PAPER - 10
BUSINESS MANAGEMENT
Objectives:
1. To familiarize the students with the concepts and principles of management.
2. To provide opportunities to apply the general functions of management in day.
UNIT - I
INTRODUCTION TO MANAGEMENT
Meaning, Definition,Importance,Nature,Management and administration, Functions of
Management. Levels of management, roles of manager, Management as a Science or Art,
Contribution to management by F.W.Taylor, Henry Fayol, Elton Mayo, Peter F. Drucker and C.
K. Prahalad.
UNIT- II
PLANNING
Planning - Meaning, Definition, importance, process, types, methods (Objectives- Policies-
Procedures - Strategies &Programmes). Obstacles to effective planning.Decision making - Steps,
Types, Decision Tree.
UNIT -III
UNIT- IV
UNIT - V
21
B.Com.: Syllabus (CBCS)
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. C. B Gupta Business Management Sultan Chand & Sons,
New Delhi.
2. Dinkarpagare Principles of management, Sultan Chand and sons,
New Delhi.
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Koontz, O'Donnell, Essentials of Management Tata McGraw Hill
Weirich Publishing Company
Ltd., New Delhi.
2. Sherlekar&Sherlekar Principles of Business Himalaya Publishing
Management House, New Delhi.
3. L.M.Prasad Principles and Practices of Sultan Chand and sons,
Management New Delhi.
Course OutComes
Units CO Statement
After studied unit-1, the student will Knowledge pertaining to Fundamentals of
Unit - I
be able to management
Unit - II After studied unit-2, the student will Knowledge pertaining to develop planning
be able to
Unit - III After studied unit-3, the student will Understand organising and staffing
be able to
Unit - IV After studied unit-4, the student will Knowledge pertaining to motivation
be able to structures.
Unit - V After studied unit-5, the student will Advanced Programming techniques using
be able to control and coordination
22
B.Com.: Syllabus (CBCS)
CORE PAPER - 11
COMPANY LAW
Course Objective
UNIT-I
UNIT-II
UNIT-III
UNIT-IV
Members of a Company - Meaning and Definition - Who can become a Member?- Rights of the
Members - Liabilities of the Members - Termination of Membership.
UNIT-V
23
B.Com.: Syllabus (CBCS)
Text Books:
Reference Books:
Related Journals:
E-Materials:
Units CO Statement
After studied unit-1, the student will To learn about Nature, Scope and Kinds of
Unit - I
be able to Company
Unit - II After studied unit-2, the student will To gain effective knowledge about
be able to Formation of a Company
24
B.Com.: Syllabus (CBCS)
Unit - III After studied unit-3, the student will To effectively impart knowledge about
be able to Prospectus of company
Unit - IV After studied unit-4, the student will To know about Members of Company
be able to
Unit -V After studied unit-5, the student will To learn about Directors of Company and
be able to Winding up of Company
25
B.Com.: Syllabus (CBCS)
CORE PAPER - 12
MODERN BANKING
Course Objectives
UNIT- I
INTRODUCTION
Brief history of banking - Unit banking - branch banking - structure of Indian financial system -
Mixed banking - functions and importance of commercial banks - credit creation of commercial
banks
UNIT- II
CENTRAL BANKING
Central banking (special reference to India) - functions - measures / methods of credit control -
Quantitative and Qualitative credit control measures
UNIT- III
State bank of India - Organization - functions - management - Regional Rural Banks (RRBS)
UNIT - IV
DEVELOPMENT BANKING
Development Banking - Industrial Finance Corporation of India (IFC) - Industrial Credit and
Investment Corporation of India (ICICI) - Industrial Development of Bank of India(IDBI)
UNIT- V
E-Banking
26
B.Com.: Syllabus (CBCS)
Text Books
Units CO Statement
After studied unit-1, the student will The students will be able to acquire the
Unit - I
be able to knowledge of different types of banking.
Unit - II After studied unit-2, the student will The students will be able to know the
be able to measures and methods of credit control in
central bank.
Unit - III After studied unit-3, the student will The students will be able to understand the
be able to concept of SBI.
Unit - IV After studied unit-4, the student will The students will be able to study the
be able to different types of development banking in
India.
Unit - V After studied unit-5, the student will The students will be able to acquire the
27
B.Com.: Syllabus (CBCS)
ALLIED - 2
PAPER - 4
BUSINESS ECONOMICS - II
Course Objectives
1. The main objective of this paper is to apply in business Cost and Revenue analysis.
2. The students understand the pricing of perfect competition, monopoly and monopolistic
competition.
3. Understands Distribution and Theories of Distribution.
4. The students acquires the knowledge of the capital budgeting.
5. Gains knowledge on the decision making under certainty and uncertainty.
UNIT: I Cost and Revenue Analysis
Cost and Revenue analysis - Different types of cost and their relations to each other - Average
cost - Marginal cost - Various types of revenue curves short term and long term - Diagrammatic
representation.
UNIT: II Market Structure and Pricing
Market structure and pricing - Pricing under perfect computation – Assumptions of perfect
competition - Pricing under monopoly – Assumptions of monopoly - Pricing under
monopolistic competition – Assumption of monopolistic competition.
Capital Budgeting: Need for Capital Budgeting- Forms of Capital Budgeting- Nature of Capital
Budgeting Problem.
UNIT- V – Decision Making
28
B.Com.: Syllabus (CBCS)
Text Books
Reference Books:
1. K.P.M Sundaram and E.N. Sundaram, Business Economics, Sultan & Chand, New Delhi.
2. H.L. Ahuja,Business Economics, S.Chand, New Delhi.
3. Mote; Samuel Paul and G.S.Gupta, Managerial Economics, Concepts & Cases, Tata McGraw
Hill.
E - Resources
1. www.tutorialspoint.com/managerial_economics/...
2. www.yourarticlelibrary.com/managerial-economics/...
3. economicsconcepts.com/managerial_economics.htm
4. www.tutorialspoint.com/managerial_economics/...
5. www.economicsdiscussion.net/managerial-economics/notes...
6. www.simplynotes.in/managerial-economics/characteristics...
7. www.managerial-economics-club.com/managerial...
8. www.ebookphp.com/managerial-economics-epub-pdf
9. www.simplynotes.in/importance-managerial-economics
10. www.scholarpol.com/nature-and-scope-of-managerial-economics
29
B.Com.: Syllabus (CBCS)
1. After studied unit-1, the student will be able to understand the Cost and Revenue analysis in
Business.
2. After studied unit-2, the student will be able to gain knowledge of the pricing of perfect
competition, monopoly and monopolistic competition.
3. After studied unit-3, the student will be able to gain knowledge of Theories of Distribution.
4. After studied unit-4, the student will be able to acquire Knowledge on the capital budgeting.
5. After studied unit-5, the student will be able to gain knowledge decision making under
certainty and uncertainty
30
B.Com.: Syllabus (CBCS)
Objectives:
To impart the students with knowledge of web technology and their role in doing business.
To help the students to Gain an understanding of the legal frame work of E-commerce.
UNIT- I
E-COMMERCE - INTRODUCTION
Introduction to E-Commerce - E-Trade - E-Business -E-Market -Advantages and Disadvantages
of E-Commerce - E-Business Models - Introduction to Mobile Commerce.
UNIT- II
E-MARKETING
E- Marketing -Meaning - Channels- E-Marketing Mix - Web Salesmanship - online shopping
avenues- Advertising on Network.
UNIT - III
E-PAYMENT SYSTEM
E-Payment System- Types- Business Issues and Economic implications - Components of an
effective E-Payment System.
UNIT- IV
UNIT- V
LEGAL FRAMEWORK
Legal Framework for E-Commerce - Net Threats - Cyber Laws - Aims and Salient Features of
Cyber Laws in India- Cyber Crimes.
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. L.T.Joseph E-Commerce A managerial Printice Hall
perspective Publications, 2004.
2. Addison Wesley Frontiers of E-Commerce Pearson Publications,
2004.
31
B.Com.: Syllabus (CBCS)
REFERENCE BOOKS
Units CO Statement
After studied unit-1, the student will To understand the knowledge of E-
Unit- I
be able to Commerce.
Unit - II After studied unit-2, the student will Gaining knowledge on E-Marketing.
be able to
Unit - III After studied unit-3, the student will Know the E-Payment systems.
be able to
Unit - IV After studied unit-4, the student will Knowledge on Electronic Data
be able to Interchanges (EDI)
Unit - V After studied unit-5, the student will Conceive an idea of legal framework for E-
be able to Commerce.
32
B.Com.: Syllabus (CBCS)
NON-MAJOR ELECTIVE
PAPER - 2
UNIT-I
UNIT-II
UNIT-III
Recent trends in advertising - Economic aspects of Advertising- Social and Ethical aspects of
Advertising.
UNIT-IV
UNIT-V
TextBooks:
S.NO AUTHORS TITLE PUBLISHERS
1. R.S.N. Pillai&Bagavathi Modern Marketing S. Chand & Co. New
(Principles and Practices) Delhi
2. S Rajkumar, V Sales and Advertisement S. Chand & Company
Rajagopalan Management Pvt. Ltd.
3. Sahu and Raut Salesmanship and Sales Vikas Publishing House,
Management Chennai.
33
B.Com.: Syllabus (CBCS)
Reference Books:
S.NO AUTHORS TITLE PUBLISHERS
1. Chunawalla K.C. Sethia Advertising (Principles and Chunawalla K.C.
Practices) Sethiax
2. Dr. M.M. Varma, R. K. Advertising Management Forward 300K Depot,
Agarwal New Delhi.
3. Mahendra Mohan Advertising Management Tata Mcgraw-hill
Publishing Company
Limited,NewDelhi,India
.
4. G.R. Basotia N. K Advertising Marketing and Mangal Deep Jaipur.
Sharama Sales Management
5. Dr. K. Sundar Essentials of Marketing Vijay Nicholes Imprint
Pvt. Ltd., Chennai.
E- MATERIALS
www.slideshare.net
www.himpub.com
www.ves.ac.in
Units CO Statement
After studied unit-1, the student will Impart knowledge on advertising
Unit - I
be able to
Unit - II After studied unit-2, the student will Get familiarized about advertising agencies
be able to
Unit - III After studied unit-3, the student will Get familiarized about recent trends in
be able to advertising
Unit - IV After studied unit-4, the student will Acquired knowledge on fundamental
be able to concept of salesmanship
Unit - V After studied unit-5, the student will Impart knowledge on duties &
be able to responsibilities of salesmanship
34
B.Com.: Syllabus (CBCS)
SEMESTER V
CORE PAPER - 13
COST ACCOUNTING- I
Course Objectives
1. To understand the basic concepts and methods of Cost Accounting.
2. To enable the students to learn the various methods of cost elements.
3. To understand the basic concepts and processes used to determine product costs.
4. To be able to interpret cost accounting statement.
5. To be able to analyze and evaluate information for cost ascertainment, planning,
control and decision making.
6. To be able to solve simple cases.
UNIT-I
UNIT-II
UNIT-III
UNIT - IV
35
B.Com.: Syllabus (CBCS)
UNIT-V
Overheads
Classification of Overhead Costs - Departmentalization of Overheads - Allocation Absorption
and Appointment of Overhead Costs - Primary and Secondary Distribution of Overheads -
Computation of Machine Hour Rate and Labour Hour Rate.
Note: Questions in Sec. A, B & C shall be in the proportion of 20:80 between Theory
andProblems.
Text Books:
Reference Books:
36
B.Com.: Syllabus (CBCS)
Units CO Statement
After studied unit-1, the student will To taught the Nature and Scope of Cost
Unit- I be able to Accounting, and Computation of Cost
Sheet and Tenders.
Unit- II After studied unit-2, the student will To learn the preparation of Material
be able to Purchase and Control.
Unit - III After studied unit-3, the student will To impart knowledge about Methods of
be able to pricing of Material Issues.
Unit- IV After studied unit-4, the student will To study about preparation of Labour Cost
be able to Control.
Unit-V After studied unit-5, the student will To gain knowledge about Distribution of
be able to Overheads.
37
B.Com.: Syllabus (CBCS)
CORE PAPER - 14
PRACTICAL AUDITING
Course Objectives
1. Understand meaning, types of audit, and difference between auditing and book keeping.
2. Know the meaning of internal control, internal check and audit.
3. Identify different types of vouchers.
4. Understand qualification, Duties, Rights, and different types of auditors.
5. Identify Meaning, Features & Qualifications of Cost and Management auditor and audit
reports.
UNIT-I
INTRODUCTION
Meaning and Definition of Auditing - Nature and Scope of Auditing - Accountancy and auditing,
Auditing and Investigation - Objectives of auditing - Limitations of audit - Advantages of audit -
classification of audit.
UNIT-II
UNIT-III
VOUCHING
Vouching - meaning of vouching - Importance - objects - Vouching of cash transactions -
Verification of assets and liabilities - meaning of verification - objectives - Distinction between
vouching and verification - distinction between Valuation and Verification.
UNIT-IV
COMPANY AUDITORS
Company auditors - Qualification and Disqualification of an auditor - Appointment and Removal
of an auditor - Powers and Duties of auditors - Liabilities of an auditor
38
B.Com.: Syllabus (CBCS)
UNIT-V
AUDITOR’S REPORT
Auditor’s Report - Importance of auditor’s report - contents of audit report - Kinds of reports.
Text Books
Units CO Statement
After studied unit-1, the student will The students will be able to acquire the
Unit - I
be able to basic concepts of auditing.
Unit - II After studied unit-2, the student will The students will be able to the meaning
be able to and importance of internal audit, internal
check and control.
Unit - III After studied unit-3, the student will The students will be able to understand the
be able to verification of vouchers and vouching.
Unit - IV After studied unit-4, the student will The students will be able to study the
be able to auditors appointment, removal,
qualification and disqualification.
Unit - V After studied unit-5, the student will The students will be able to identify the
39
B.Com.: Syllabus (CBCS)
CORE PAPER - 15
MANAGEMENT ACCOUNTING
Course Objective
UNIT-I
UNIT-II
UNIT-III
Fund Flow and Cash Flow Analysis: Concept of Funds, Sources and Uses of Funds - Fund Flow
Statement - Concept of Cash Flow - Cash Flow Statement as Per AS3.
UNIT-IV
Marginal Costing: Definition - Advantages and Limitation - Break Even Point - Margin of Safety
- P/V Ratio - Key factor - Make or Buy Decision - Selection of Product Mix - Changes in Selling
Price - Foreign Market Offer - Desired Level of Profit.
UNIT-V
Budget and Budgetary Control: Definition - Objectives - Essentials - Uses and Limitations -
Preparation of Material Purchase, Production, Sales, Cash and Flexible Budget - Zero Base
Budgeting.
40
B.Com.: Syllabus (CBCS)
Note: Questions in Sec. A, B & C shall be in the proportion of 20:80 between Theory
andProblems.
Text Books:
Reference Books:
Reference Journal
41
B.Com.: Syllabus (CBCS)
3. management accounting
4. material management
5. introduction to management accounting
6. functions of material management
7. cost and management accounting
8. https://www.freebookcentre.net/business-books-download/Management-Accounting.html
Units CO Statement
After studied unit-1, the student will To learn the preparation of Financial
Unit - I
be able to Statement Analysis.
Unit - II After studied unit-2, the student will To gain effective knowledge about Ratio
be able to Analysis
Unit - III After studied unit-3, the student will To impart knowledge about Fund Flow
be able to and Cash Flow Analysis.
Unit - IV After studied unit-4, the student will To study about Marginal Costing
be able to techniques.
Unit - V After studied unit-5, the student will To know about the preparation of Budget
be able to and Budgetary Control
42
B.Com.: Syllabus (CBCS)
UNIT - I
INTRODUCTION
Income Tax Act 1961- Basic Concepts - Assessment Year - Previous Year - Person -Assessee-
Income - Agricultural Income - Capital and Revenue Receipts - Capital and Revenue
Expenditures - Exempted Incomes u/s 10.
Residential status of an individual- Residential status of a HUF - Residential status of a firm and
association of persons - Residential status of a company - incidence of tax liability.
UNIT- II
Annual value - Determination of annual value- Income from let out house property -
Income from self-occupied house property - Deductions allowed from Income from house
property u/s 24.
UNIT- III
SALARIES
Meaning and features of Salary - Allowances - Perquisites - Profits in lieu of Salary - Provident
Fund and its types - payments exempted u/s 10: Leave travel concession; gratuity; pension; leave
encashment; retrenchment compensation; VRS - Deductions from salary: EA and professional
tax- deduction u/s 80C- taxable salary
43
B.Com.: Syllabus (CBCS)
UNIT - IV
UNIT- V
CBDT - powers - Director General of income tax - Chief commissioner of income tax -
Assessing officer - appointment - Jurisdiction - powers relating to search and seizure.
Note: Questions in Sec. A, B & C shall be in the proportion of 20:80 between Theory
andProblems.
Text Books
SahithiyaBhavan
1. Mehrotra Income Tax Law & Accounts
Publications
Taxman Publications
2. Vinod,K.Singhania Students Guide to Income Tax
Pvt. Ltd
44
B.Com.: Syllabus (CBCS)
Reference Journal
1
Indian Journal of Tax Law
.
2
Taxman.com/Journal
.
3
Vision Journal of Indian Taxation
.
4
Income Tax Reports, Company Law, Institute of India PvtLtd,Chennai
.
E- Materials
3. India filing.com
4. Clear Tax.in
Units CO Statement
After studied unit-1, the student will To understand the basic level of Income
Unit - I
be able to tax Act.
Unit - II After studied unit-2, the student will To know the tax calculation on house
be able to property income
Unit - III After studied unit-3, the student will To achieve knowledge on tax calculation of
be able to salaried people.
Unit - IV After studied unit-4, the student will To obtain knowledge on income tax of
be able to business/ professional income.
Unit -V After studied unit-5, the student will To understand the administrative set up of
be able to income tax department and their powers
45
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
(to choose one out of 3)
PAPER - 1
A. ENTREPRENEURIAL DEVELOPMENT
Objectives
1. To make and create interest among the students to become an Entrepreneur.
2. To facilitates the students to avail the incentives and schemes available for MSMEs.
UNIT- I
INTRODUCTION
Entrepreneurship: Meaning- Nature-Importance-Theories- Entrepreneur: Meaning-Definition-
Characteristics-Qualities-Types and Roles of an Entrepreneur-Entrepreneur vs.Intrapreneur-
Factors Promoting an Entrepreneur - Women Entrepreneur-Problems of Women Entrepreneurs -
Role of entrepreneurs in India’s Economic Development
UNIT- II
UNIT- III
NEW VENTURE
Meaning - Promoting New Venture -Sources of Business Ideas - Idea Generation Techniques-
Project Identification-Project Selection.- Procedures to Start a New Venture- Project : Meaning-
Types-formulation of Project report -Project Appraisal- Network Analysis.
UNIT- IV
UNIT- V
MICRO , SMALL AND MEDIUM ENTERPRISES (MSMES)
Introduction- Classification of Enterprises- Memorandum of MSMEs-Registration of MSMEs-
MUDRA Scheme, Prime Minister’s Employment Generation Programme (PMEGP), STAND-
UP INDIA and START-UP INDIA: Objectives-Purpose-Loan facilities available-Applying
Procedures.
46
B.Com.: Syllabus (CBCS)
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Dr.S.S Khanka Entrepreneurial Sultan chand company
Development Ltd.
2. AbhaJaiswal Micro Small & Medium Bharat Law House Pvt.
Enterprises Development Ltd
Act, (Law, Policies &
Incentives),
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Vasant Desai Small-Scale Industries and Himalaya Publishing
Entrepreneurship House, 2017
2. Prasanna Chandra Project Preparation , Tata McgrawHill, New
Appraisal, Implementation Delhi.
3. G.N.Pande A Complete Guide To VikasPublishingHouse,
Successful New Delhi
Entrepreneurship-
4. C B Gupta &Srinivasan Entrepreneurship Sultan Chand.
Development in India
5. A Gupta Indian Entrepreneurial New Age International.
Culture
Units CO Statement
After studied unit-1, the student will Understand the basic concepts and theories
Unit - I
be able to of entrepreneurship.
Unit - II After studied unit-2, the student will Exemplify knowledge on course contents,
be able to curriculum and constraints of EDP.
Unit - III After studied unit-3, the student will Conceive business ideas and convert them
be able to into business projects.
Unit- IV After studied unit-4, the student will Become familiar with institutions support
be able to various forms of assistances and subsidies.
Unit - V After studied unit-5, the student will Learn the MSMEs schemes provided to
be able to budding entrepreneurs .
47
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
PAPER - 1
B. BUSINESS ENVIRONMENT
Course Objectives
1. The basic objective of the course is to develop understanding and provide knowledge about
business environment to the commerce students.
2. To understand the fundamentals of Business Environment
3. To promote basic understanding on the Economic environment of business.
4. The provide knowledge about the political environment of business .
5. To know the Social Environment of business.
6. To acquire the knowledge Technological environment Indian Business
UNIT-I
INTRODUCTION
An overview of Business environment - types - Internal and External, Micro and Macro -
Environmental Analysis and strategies management - Techniques of environmental analysis -
steps and approaches.
UNIT-II
UNIT-III
UNIT-IV
48
B.Com.: Syllabus (CBCS)
UNIT-V
TECHNOLOGICAL ENVIRONMENT
Concept, Online Channels, Online Services, Advantage of Online services, E-commerce, Indian
conditions of E-commerce and Franchise.
Text Books:
S.N AUTHORS TITLE PUBLISHERS
O
1. Francis Cherunilam Business Environment Himalaya Publishing
House,
2. K.Aswathappa Business Environment Himalaya Publishing
House,
3. Dr.S.Sankaran Business Enironment Margham Publication
49
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
PAPER - 1
C. MANAGEMENT INFORMATION SYSTEM
Course Objectives
UNIT - I
Definition- Management Information System - MIS Support for Planning, Organizing and
Controlling - Structure of MIS- Information for Decision Making
UNIT - II
UNIT - III
System Analysis and Design -SDLC- Role of System - Analyst- Functional Information System -
Personnel ,Production, Material, Marketing.
UNIT - IV
UNIT -V
TEXT BOOKS:
50
B.Com.: Syllabus (CBCS)
www.dbtra.com
www. itword.com
www. icisa. cag. gov. in
Unit - IV After studied unit-4, the student will Impart knowledge on Information
be able to Processing
Unit - V After studied unit-5, the student will Enhanced knowledge on DBMS.
be able to
51
B.Com.: Syllabus (CBCS)
Objectives
1. To enable the students to understand the elements of Marketing Mix and bases for Market
segmentation
2. To make him to appreciate the need for marketing science in the modern business world.
UNIT - I
INTRODUCTION
Market- Meaning- Definition- Classification of markets. Marketing - Meaning - Definition-
Evolution - Approaches - Modern marketing concepts - Marketing Mix with Extended 7Ps and
10 Ps- Meaning-Concepts - Role of Marketing in Economic Development-Market Segmentation-
Definition -Requirements -Bases for Market Segmentation.
UNIT- II
PRODUCT
Meaning- Features-Classification of products- Product Mix- Product Innovation-New Product
Development-Product Life Cycle- Branding- Meaning- Advantages and Limitations. Packaging
- Meaning - Kinds - Labeling - Meaning-Advantages and Limitation.
UNIT - III
PRICING
Price - Meaning - Pricing- Importance - Objectives- Factors affecting pricing decisions Pricing
Policies- Procedure for price determination- Kinds of Pricing.
UNIT- IV
DISTRIBUTION CHANNELS
Meaning-Importance-Marketing and Distribution- Middlemen in distribution -Function and
Kinds of Middlemen - Agents and Merchant Middlemen-Wholesalers -Types - Services rendered
by wholesalers - Retailers- Types - Requisites - Services rendered by retailers- Introduction to
Supply Chain and Logistic Management - Introduction to Networking Marketing and Niche
Marketing.
UNIT- V
PROMOTION
Sales Promotion - Personal Selling - Meaning - Purpose - Types - Advantages - Limitations -
Factors to be considered on Personal Selling. Advertising- Meaning and definition- Medias -
Advantages- Limitations -Advertising copy -Definition - Elements of an Advertisement copy -
Introduction to Cinema Advertising, Social Media Advertising, Web Advertising, and Mobile
Advertising.
52
B.Com.: Syllabus (CBCS)
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. R.S.N.Pillai&Bagavathi Modern Marketing S. Chand & co ltd., New
principles & practices Delhi.
2. Gary Armstrong & Philip Marketing an Introduction PearsonPrentice Hall,
Kotler New Delhi.
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Stanton William Fundamentals of Marketing TataMc Grew Hill, New
CherlesFutrell Delhi.
2. Dr.Rajan Nair &SanjithR Marketing S. Chand & co ltd, New
Nair Delhi.
3. Edward W Cudiff Fundamentals of Modern Prentice Hall of India,
Marketing New Delhi.
4. Philip Kotler Marketing Management Prentice Hall of India,
and New Delhi.
5. Dr. N. Rajan Nair Marketing an Introductory Sultan Chand & Sons,
Text New Delhi.
E-Material
Course OutComes
Units CO Statement
After studied unit-1, the student will Know the basic principles and practices of
Unit - I
be able to marketing.
Unit - II After studied unit-2, the student will Be aware of the importance of products,
be able to standards of branding, packing and quality
management.
Unit - III After studied unit-3, the student will Understand the pricing mechanism of
be able to marketing.
Unit - IV After studied unit-4, the student will Know the basic aspects of the channels of
be able to distribution and buyers’ behaviours.
Unit - V After studied unit-5, the student will Articulate sales Promotional techniques
be able to used in modern marketing.
53
B.Com.: Syllabus (CBCS)
SEMESTER VI
CORE PAPER - 17
COST ACCOUNTING II
Course Objectives
1. To make the students to understand the process of ascertaining, classification and
controlling cost.
2. To enable the students for higher studies like CA, ICWA and ACS with ease and
confidence.
UNIT-I
Job, Batch, Contract Costing: Job Costing - definition - Features - Procedure - WIP - Cost
Accumulation, Batch Costing - EBQ, Contract Costing - Definition, Features, Work Certified
and Uncertified - Incomplete Contract - Escalation Clause - Cost Plus Contract - Contract
Account.
UNIT-II
Process Costing: Definition - Features - Job Vs Process Costing - Process Account - Losses - By
Products and Joint Products - WIP - Equivalent Units and its Calculation - Closing WIP with or
without Process Loss.
UNIT-III
Operating Costing (Transport Costing): Cost Unit - Cost Classification - Operating Cost sheet.
UNIT-IV
Standard Costing - Variance Analysis - Material -Labour- Overheads - Fixed - Variable -Sales
Variance.
UNIT-V
Note: Questions in Sec. A, B & C shall be in the proportion of 20:80 between Theory
andProblems.
54
B.Com.: Syllabus (CBCS)
Text Books:
1. www.icwai.org
2. www.nasbaregistry.org .
Units CO Statement
After studied unit-1, the student will To taught the Computation of Job, Batch,
Unit - I
be able to Contract Costing
Unit - II After studied unit-2, the student will To learn the preparation of Process
be able to Costing.
Unit - III After studied unit-3, the student will To impart knowledge about calculation of
be able to Operating Costing
Unit - IV After studied unit-4, the student will To study about preparation of Standard
be able to Costing.
Unit - V After studied unit-5, the student will To gain knowledge about Reconciliation of
be able to Cost and Financial Accounts.
55
B.Com.: Syllabus (CBCS)
CORE PAPER - 18
INCOME TAX LAW AND PRACTICE II
Course Objectives
UNIT- I
CAPITAL GAINS
What are capital assets? - What are not capital assets? - kinds of capital assets - transfer u/s 2
(47) - cost of acquisition - cost of improvement - computation of short term capital gain -
computation of long term capital gain - exemptions from capital gains.
UNIT - II
Specific incomes chargeable to tax - general incomes chargeable to tax - Interest on securities -
Interest exempt from tax u/s 10 (15) - deductions allowed from Income from other sources -
computation of income from other sources.
UNIT- III
CLUBBING OF INCOMES AND SET OFF AND CARRY FORWARD OF LOSSES
Income transfer without asset transfer - cross transfer -transfer for the benefit of son’s wife -
capital gain on an asset gifted before marriage - gifted money used for construction of house by
spouse - income including losses - clubbing of business income - clubbing of minor’s income -
computation of total income.Provisions relating to set off of losses- Provisions relating to set off
and carry forward of losses - unabsorbed depreciation - order of set off - computation of total
income.
UNIT- IV
AGRICULTURAL INCOME AND DEDUCTIONS FROM GROSS TOTAL INCOME
Meaning of agricultural income - types of agricultural income - income from growing and
manufacturing rubber - income from growing and manufacturing coffee - income from growing
56
B.Com.: Syllabus (CBCS)
and manufacturing tea - income of a sugar mill growing its own sugarcane- computation of tax of
an assessee having agricultural income.Permissible deductions from gross total income - section
80C, 80CCC, 80CCD, 80D, 80DD, 80DDB, 80E, 80G, 80GG, 80GGA, 80QQB, 80RRB, 80U.
UNIT - V
Note: Questions in Sec .A, B & C shall be in the proportion of 20:80 between Theory
andProblems.
Text Books
57
B.Com.: Syllabus (CBCS)
E- Materials
3. India filing.com
4. Clear Tax. in
Course OutComes
Units CO Statement
After studied unit-1, the To know the calculation of taxes for gain on
Unit - I
student will be able to capital asset.
Unit - II After studied unit-2, the To know the tax on other source and its
student will be able to calculation.
Unit - III After studied unit-3, the To know the adjustment of carry forward
student will be able to Income/Expenditure.
Unit - IV After studied unit-4, the To Expertise in preparation of total income of
student will be able to individual/ firm etc.
Unit - V After studied unit-5, the To gain knowledge on filing of income tax
student will be able to returns.
58
B.Com.: Syllabus (CBCS)
CORE PAPER - 19
FINANCIAL MANAGEMENT
Course Objectives
UNIT- I
UNIT- II
UNIT- III
UNIT- IV
Working Capital - Meaning, Concept, Types and Significance-Gross and Net Working Capital -
Determinants of Working Capital - Sources of WC - Credit and Collection Policies.
UNIT- V
59
B.Com.: Syllabus (CBCS)
Text Books
Reference Books
Reference : Journals
1. Economic Times.Com
2. Financial Express
3. Reserch gate.net
4. Entrepreneur.com
60
B.Com.: Syllabus (CBCS)
Units CO Statement
After studied unit-1, the student will To understand the basic Principles and
Unit - I
be able to practices of Financial management.
Unit- II After studied unit-2, the student will Determining the amount of Capital,
be able to Organization and Structure. Reduce cost of
Capital and Operating Risks
Unit - III After studied unit-3, the student will To have the knowledge and practice of
be able to arriving financial Decision makings
Unit - IV After studied unit-4, the student will To acquire practical knowledge on
be able to Calculation of working capital
Unit - V After studied unit-5, the student will To gain knowledge on leverage and
be able to portfolio management
61
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
Paper - 2
(to choose one out of 3)
A. INNOVATION MANAGEMENT
Objectives
1. To help students understand, describe and explain the phenomenon of Innovation.
2. To present students a toolkit to successfully navigate complex landscape that surrounds the
innovation process.
UNIT- I
UNIT- II
UNIT- III
INNOVATION THEORIES
Major contemporary theories: Disruptive-Networked-Open; Alternative theories: Evolutionary-
Uncontested- Adaptive - Green Initiatives.
UNIT- IV
INNOVATION PROCESS
New Product Development-Criticality of the Value Proposition, Differentiation - Paths to
Market-Systems of Ideation, Experimentation and Prototyping - Innovation Labs.
UNIT- V
62
B.Com.: Syllabus (CBCS)
Text Books
Course Outcomes:
Units CO Statement
After studied unit-1, the student will
Unit - I Perceive the basics of innovation
be able to
After studied unit-2, the student will
Unit - II Appreciate the value of creativity
be able to
After studied unit-3, the student will Gain exposure to various theories of
Unit - III
be able to innovation
After studied unit-4, the student will
Unit - IV Apprehend the innovation process.
be able to
Inculcate the Shade of innovation for the
After studied unit-5, the student will
Unit - V success of business
be able to
63
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
Paper - 2
B. LOGISTIC MANAGEMENT
Course Objectives
UNIT- I
UNIT- II
UNIT- III
Supply Chain Management- Meaning, Definition, Function, Need- Marketing Forces affecting
Supply Chain Activities- Supply Chain Activities in India.
UNIT- IV
UNIT - V
Government Policies And Regulations- Motor Vehicles Act - Carriage By Air, Sea Multi- modal
Transportation - Documentation - Airways Bill, Mate Receipt, Railway Receipt, Lorry Receipt,
Bill of Lading.
64
B.Com.: Syllabus (CBCS)
Text Books:
Reference Books:
Course Outcomes:
Units CO Statement
After studied unit-1, the student will To understand the basic concepts of
Unit - I
be able to logistic management
After studied unit-2, the student will
Unit - II To explore the supply chain intermediaries
be able to
After studied unit-3, the student will
Unit - III To explore the supply chain strategies
be able to
After studied unit-4, the student will To identify the warehousing strategies in
Unit - IV
be able to logistic management
After studied unit-5, the student will To perceive the legal frame work of
Unit - V
be able to logistic management.
65
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
PAPER - 2
C. SERVICE MARKETING
Objectives
UNIT - I
Marketing of Services - Introduction - Growth of the Service Sector - The Concept of Service -
Characteristics of Services Classification of Services -Using Technology - Developing Human
Resources.
UNIT - II
Marketing mix in services marketing - The seven Ps - Product Decisions - Pricing Strategies-
Promotion of Services and Distribution Methods for Services - Additional Dimensions in
Services Marketing- Internet as a service channel.
UNIT - III
Strategic Marketing Management for Services - Matching Demand and Supply through Capacity
Planning and Segmentation - Internal Marketing of a Service - External versusInternal
Orientation of Service Strategy.
UNIT - IV
Delivering Quality Services - Causes of Service-Quality Gaps - The Customer Expectations
versus Perceived Service Gap - Factors and Techniques to Resolve this Gaps in Service - Quality
Standards, Factors and Solutions.
UNIT - V
Marketing of Services with special reference to Health Services - HospitalityServices including
Travel, Hotels, and Tourism.
66
B.Com.: Syllabus (CBCS)
Text Books:
Reference Books:
Course Outcomes:
Units CO Statement
After studied unit-1, the student will Understand the concepts and evolution of
Unit - I
be able to service marketing.
After studied unit-2, the student will
Unit - II Explore the 4 Ps of service marketing.
be able to
After studied unit-3, the student will To Perceive the strategies in service
Unit - III
be able to marketing.
After studied unit-4, the student will To explore the quality issues of service
Unit - IV
be able to marketing.
After studied unit-5, the student will To understand the different services
Unit - V
be able to organizations.
E- Material
1. http://www.sasurieengg.com/e-course-material/MBA/II-Year
Sem3/BA7013%20SERVICE_MARKETING.pdf
2. http://www.pondiuni.edu.in/storage/dde/downloads/markiv_sm.pdf
67
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
PAPER - 3
(to choose one out of 3)
To analyze the assessment returns and refund of goods and service tax
UNIT - I
UNIT - II
UNIT- III
UNIT- IV
UNIT- V
68
B.Com.: Syllabus (CBCS)
TEXT BOOKS:
S.NO AUTHORS TITLE PUBLISHERS
1. CA HemantNarang Goods and Service Tax Computech
Simplified, A Complete Publications Limited ,
Guide to New Model New Delhi.
GST Law
2. RakeshKumar Goods and Service Tax Diamond Pocket
Books (P) Ltd., New
Delhi.
3. Dr.H.C.MehrotraProf.V.P.Agarw Goods and Service Tax SahityaBhawan
al Publication New
Delhi(2020).
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. T S Reddy and Hari Prasad Business Taxation Margham Publication.
Reddy
2. Dr. Vinod and K. Students Guide To goods and Taxmann Publications,
SinghaniaMonicSinghania service Tax New Delhi.
3. Datey, V.S. Indirect Tax Law and practice Taxmann Publications Pvt.
Ltd., Delhi,
Course OutComes
Units CO Statement
After studied unit-1, the student will Understand the basics of Customs and
Unit- I
be able to Excise duty.
Unit- II After studied unit-2, the student will Know the fundamental concepts of Goods
be able to and Service Tax (GST).
Unit - III After studied unit-3, the student will Understand the Goods and Service Tax
be able to Registration.
Unit- IV After studied unit-4, the student will Analyze the procedures of Levy and
be able to Collection of GST.
Unit - V After studied unit-5, the student will Understand the Assessment Returns and
be able to Refund of Goods and Service Tax.
69
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
PAPER - 3
B. INVESTMENT MANAGEMENT
Objectives
1. To enable the students toapply various tools and techniques of Investment and risk
management.
2. To provide knowledge on various investment avenues that benefitsthe individual and nation.
UNIT- I
INTRODUCTION TO INVESTMENT
Investment Meaning- Investment Vs. Speculation- Investment Vs Gambling- Important factors
favorable for investment program- stages in investment - investors classification
UNIT - II
SECURITY INVESTMENT
Meaning- Bonds- Preference Shares- Equity shares- Derivatives- Options- Swaps- Futures-
Mutual funds
UNIT - III
UNIT - IV
UNIT - V
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Preeti Singh Investment Management Himalaya Publishing
House. New Delhi. 2014
2. Prasanna Chandra Investment Analysis and Tata McGraw - Hill
Portfolio Management, Publishing Company
Limited, New Delhi.
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
70
B.Com.: Syllabus (CBCS)
E-Material
Course OutComes
Units CO Statement
After studied unit-1, the student will Understanding the Fundamentals of
Unit - I
be able to Investment
Unit - II After studied unit-2, the student will Knowledge pertaining to Security
be able to Investment.
Unit - III After studied unit-3, the student will Knowledge about Non Security
be able to Investment.
Unit - IV After studied unit-4, the student will Scientific reasoning about Risk and Return.
be able to
Unit - V After studied unit-5, the student will Reflective thinking through Fundamental
be able to and Technical Analysis.
71
B.Com.: Syllabus (CBCS)
INTERNAL ELECTIVE
PAPER - 3
C. FINANCIAL SERVICES
Course Objective
1. To enable the students to gain knowledge of business financial services.
2. Financial system of a country is closely related to the economic development.
3. There is drastic change in the functioning of financial system in this era of
liberalization, privatization and globalization.
4. The purpose of including Indian Financial system as a subject is to give a clear
understanding and knowledge of Financial system in the present scenario.
UNIT-I
Financial services - meaning - Financial services and economic environment - legal and
regulatory framework - financial institutions and other participants in the financial services
sector - capital and money markets - Instruments - Government - Securities market - SWAP
Analysis
UNIT-II
Introduction to leasing - legal and tax aspects - lease evaluation - Merits and Demerits -
Accounting and Reporting for Lease - lease funding - Types of lease - Lease agreement - Hire
purchase Vs lease - Legal aspects of Hire purchase - rights and duties of hire vendor and hire
purchaser.
UNIT-III
Factoring - Types and feature of factoring agreement - Factoring Vs Bills discounting - Services
of factor - Consumer Finance and credit card services - forfeiting.
UNIT-IV
Venture capital - meaning and characteristics - criteria for assistance - schemes and guidelines -
infrastructure financing - assessment of risk - legal aspects.
UNIT-V
Mutual funds - SEBI Guidelines - Features and types - Management structure and performance
evaluation - Growth and recent trends - Investor services - Credit rating agencies - CRISIL,
CARE, ICRA - Services - Criteria for rating - Symbols.
72
B.Com.: Syllabus (CBCS)
Text Books:
Related Journals:
1. Journal of Finance.
2. The Review of Financial Studies.
3. Journal of Financial Economics.
4. Journal of Accounting and Economics.
5. Journal of International Money and Finance.
6. Journal of Business Finance & Accounting.
7. Journal of International Financial Management and Accounting.
8. Journal of Financial Services Research
E-Materials:
73
B.Com.: Syllabus (CBCS)
Units CO Statement
After studied unit-1, the student will To gain knowledge about Financial
Unit - I
be able to Services, Capital and Money Markets
Unit - II After studied unit-2, the student will To gain effective knowledge about leasing.
be able to
Unit - III After studied unit-3, the student will To impart knowledge about Factoring.
be able to
Unit - IV After studied unit-4, the student will To know about Venture capital.
be able to
Unit - V After studied unit-5, the student will To learn about Mutual funds.
be able to
74
B.Com.: Syllabus (CBCS)
Objectives
1. To enable the students to understand the Human resource management concepts and
principles.
2. To create an awareness about the existing HR practices of the companies in India.
UNIT - I
UNIT - II
UNIT - III
UNIT - V
75
B.Com.: Syllabus (CBCS)
TEXT BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. Dr.S.S. Khanka Human Resource S. Chand Publishing,
Management (Text & New Delhi, 5th edition
Cases) (2013).
2. L.M. Prasad Human Resource Sultan Chand and sons,
Management (Text & New Delhi, 3rd edition
Cases) (2014).
REFERENCE BOOKS
S.NO AUTHORS TITLE PUBLISHERS
1. K. A. Aswathappa Human Resource Himalaya Publishing
Management House, 8th edition.
2. C. B. Mamoria Personnel Management Himalaya Publishing
House Pvt., Ltd, 13th
edition (2019).
3. P. C. Tripathi Personnel Management and Sultan Chand and sons,
industrial relations New Delhi, 21st edition
(2013).
4. P.SubbaRao Personnel and Human Himalaya Publishing
Resource Management House.
E-Material
Course OutComes
Units CO Statement
After studied unit-1, the student will Understanding the basics of Human
Unit - I
be able to Resource Management.
Unit - II After studied unit-2, the student will Ability to plan Human resource.
be able to
Unit - III After studied unit-3, the student will Knowledge about leadership qualities
be able to through Recruitment and Selection.
Unit - IV After studied unit-4, the student will Comprehension about Training and
be able to Development.
Unit - V After studied unit-5, the student will Awareness about Performance and
be able to Potential Appraisal.
************
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