DTH SERVICES IN MEERUT(COMPETITION

IN THE SKIES)

Marketing Research Project Report Submitted to MSM Group 3, Sec -B

MASTER SCHOOL OF MANAGEMENT MEERUT, U.P.

CONTENTS

Particulars
CHAPTER - 1

Page Number

Introduction  Objectives

CHAPTER 2

Review of Literature

CHAPTER 3

Methods

CHAPTER 4

Data Analysis and Interpretation

CHAPTER 5

Conclusion  A Set of Questionnaire

CHAPTER 6

Bibilography

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CHAPTER 1
INTRODUCTIONSeptember 15, 1959, was the landmark in the history of Indian Entertainment Industry, when it witnessed the 1st telecast from New Delhi by Indian National Television, network known as Doordarshan. In 1982, color transmission began during the Asian Games hosted at New Delhi. However, until the liberalization drive, in 1992, television in India entered a new face with the restricted entry of private and foreign players. DTH was not allowed in India for a long time, owing to the ban on the use of Ku Band by the government. In 2001regular disputes led to the idea of Conditional Access System (CAS) & the ban was lifted and the Telecom Regulatory Authority of India issued guidelines for providing DTH services.In 2001, this was first rolled out on an experimental basis in Chennai in 2003. CAS system still has the limitation that the customer has to rely on the cable operator for the service. This is the main reason of, why CAS was not accepted by the whole people in the country. Statement of the problem: y Direct Broadcast Satellite (DBS) is a term used to refer to satellite television broadcasts intended for home
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reception.A designation broader than DBS would be direct-to-home signals, or DTH. This has initially distinguished the transmissions directly intended for home viewers from cable television distribution services that sometimes carried on the same satellite. The term DTH predates DBS and is often used in reference to services carried by lower power satellites which required larger dishes (1.7m diameter or greater) for reception. y DTH system was introduced in India in 2003 & its market growing steadily but it continuous to be niche segment since its inception, DTH service has established its presence on a pan India basis is dominated by the northern and western region. y The middle class of the people is growing in Meerut and their raising disposable income coupled over the year with the raising no. of television household. y This report begin with DTH introduction and its growth story y Through this report, we are trying to see different aspect of DTH service in Meerut, it includes market share, consumer satisfaction level, opportunity and threats to this service in the context of Meerut city. JUSTIFICATION OF THE STUDY

y DTH service is dealing in niche market segment so we try to find out the opportunities for this industry. We are also trying to see its impact in B-grade cities like Meerut.
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y Through this study we are trying to find out the satisfaction level of the customers in Meerut and also try to find out in which areas these service providers are lacking. y What are the problems faced by the providers to increase their market share in Meerut.

Objectives (i) (ii) (iii) To study the consumer satisfaction level in Meerut. To assess the market share of DTH in Meerut. To know about the future opportunities of the DTH in Meerut.

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CHAPTER 2
REVIEWS:(i) Title - Direct-To-Home Television: Competition in the skies
Author-KiranRaveendran&SujataSankaran In MARKETING MASTERMIND for the month of Nov. 2009. In this article author conducted the SWOT Analysis of the DTH industry.

SWOT Analysis-

STRENGTHSy Better quality pictures and sound, radio and interactive channels, movies and games on demand and packages suit to each segment. y Entry of new players brings in competition that translates to better customer service. WEAKNESSy DTH signals are interrupted for a short while when there is rainfall.
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y Several players are not able to carry all the channels as they take up all the capacity available. OPPORTUNITIESy Around 2500-3000 new subscribers are being added everyday to private DTH operators, whereas only 200300 are added to DD s free network. y Government is considering 74% FDI cap in the DTH sector. y New products like the LG television set with in-built STB makes it easier to provide DTH services. THREATSy Internet Protocol Television (IPTV) is an upcoming threat to DTH, but is still in the nascent stage. y CAS, if regulated and implemented properly, could pose a threat to DTH players in the future.

(ii)

Title-DTH Industry : Where s the way out?

This article deals with DTH industry scenario in the year 2008-09, it give details about the no. of subscribers i.e. 11 million in 2008 and Average Revenue Per Unit (ARPU) is very less. The services not very profitable and DTH operator s losses Rs. 1500-2000 on acquiring a new subscriber. No means of
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revenue generation like fees, advertising and carriage fees known as placement fees, special sort films and promotion was not able to rescue. This whole article deals with the constraint in the DTH business and losses occur by the DTH industry and find out that up till year 2009, it was not a profitable venture.

(iii)

Title-DTH players on the front-foot.

In this article, writers deals with the future prospect of the DTH service and the measures adopted by the key players to increase their market shares, this article estimate that in 201112, the market wills growth @21%. The key players trying to cash the Cricket World Cup as well as IPL-IV to increase the market share. DTH providers hope that they will be able to do that because of the love and affection for the cricket in India. It also deals with the measures by which service providers are trying to delight their customers. They are using value added service, interactive service, recording service for delighting the customer.

(iv)

Title-DTH industry a glimpse of profit at last.

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This article throws light on the constraint faced by the DTH industry from the time of its inception to up till now. It also gives an idea about the revenue generated by the in coming years. It also deals with the steps taken by the service provider to make it a profitable business. There are several problems why this industry is so glum. The main reason for that are consumer acquisition cost, content cost and taxation. The ARPU is also down because of increasing competition and the target segment is limited. All the players are targeting the same 83 million cable connection home but the holders of the television in India have a no. of 134 million, so there is huge potential in the market. This article also shows the strategy of the companies that they are assuming that there is no increase in the no. of competitors, so ultimately it becomes a profitable business.

(v)

Title-DTH all set to rule the rural market

This article deals with, how the real growth happening for the DTH industry. According to the research data it revealed that the growth rates in rural areas are 34%, 49% and 64% in
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last three years respectively. There are few strong reasons based on those points this industry is moving fastly in rural areas. (a) Availability of DTH at affordable price with attractive tariff plan offered by the service provider. (b) The availability regional language channel at low cost is attracting the rural customers. Doordarshan is not able to do so. (c) Frequent power cuts in rural areas might be leading the growth but DTH platform gives rural customer access to their favorite programs with the help of their own power resources such as generators and invertors.

This article throws lights on the opportunities in the rural areas. Out of 13.2 million DTH subscribers 70% are from rural areas. Dish TV and DD Direct plus service providers are the market leaders in rural areas.

CHAPTER 3
Methods
In this project we have used simple random sampling technique to take the data from the respondents or choosing the respondents to collect the information needed.
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We have choosen particular area near MSM (like medical college &Kutichoraha as well as area of PVS mall). This report 1. is being undertaken within a framework of a set of philosophies ( approaches); 2. is used procedures, methods and techniques that have been tested for their validity and reliability; 3. is designed to be unbiased and objective . Philosophies means approaches e.g. qualitative, quantitative and the academic discipline in which we have been trained. Validity means that correct procedures have been applied to find answers to a question. Reliability refers to the quality of a measurement procedure that provides unbiased and objective means that you have taken each step in an unbiased manner and drawn each conclusion to the best of your ability and without introducing your own vested interest. (Bias is a deliberate attempt to either conceal or highlight something).epeatability and accuracy. We have used techniques like : 1. Correlation 2. Regression 3. t-value

TOOLS FOR DATA ANALYSIS. 1. SPSS Software - Chi-square and T-table

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CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
4.0:-INTRODUCTION The Questionnaire prepared for the study keeping view objective of the study because the questionnaire means translation of objectives into specific questions. The prepared questionnaire pretested in the field and in the light of findings of pretest the same was repeated. The information supplied by respondents was manually check and filled questionnaire entered into the computer with the help of Statistical Packages of Social Studies (SPSS).The required analysis was done with the help of SPSS only two statistical technique as used to analyses the data Chi-Square and t-Test. The findings of the analysis of the data are presented in this chapter along with the interpretation.

4.1:-Characteristics of the Respondents:We have done survey on DTH service in meerut. There are 96 numbers of respondent. From which most of them are between 16-35 years(58 numbers) and 38 numbers are of between than 35-70 years.
TABLE-01 Question no.1 is about the DTH connection the consumers have. comparison between the two age groups (group1= 16-35)(group2=36-70)
GROUP-1 N=58 TATA SKY 25 (43.1%) DISH TV 17 (29.3%) BIG TV 4 (6.9%) AIR TEL 12 GROUP-2 N=38 12 (31.6%) 12 (31.6%) 2 (5.3%) 19 TOTAL 37 (38.5%) 29 (30.2%) 6 (6.3%) 23

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(20.7%) OTHERS 0 (0)

(28.9%) 1 (2.6%)

(24.0%) 1 (1%)

TOTAL

58 (100%)

38 (100%)

96 (100%)

CHI SQUARE VALUE CANNOT BE COMPUTED BECAUSE 4 CELLS HAS EXPECTED COUNT. TABLE-Q2 From what time period consumers are using the various DTH services. comparison between the two age groups (group1= 16-35)(group2=36-70)

GROUP-1 N=58 0 TO 24 MONTHS 24 TO 48 43 74.1% 14 24.1% 48 & ABOVE TOTAL

GROUP-2 N=38
27 71.1%

TOTAL

CHI-SQURE

70 72.9%

9 23.7%

23 24.0%

2 5.3%

3 3.1%

58 100.0%

38 100.0%

96 100.0%

TABLE-Q4A

GROUP-1 Can t say 13 22.4% Most like 3 5.2%

GROUP-2
12 31.6%

TOTAL
25 26.0%

CHI-SQURE

2 5.3%

5 5.2%

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Like

3 5.2%

1 2.6% 2 5.3% 21 55.3% 38 100.0% 58 60.4% 96 100.0%

4 4.2% 4 4.2%

Slight like

2 3.4%

Least like

37 63.8%

Total

58 100.0%

TABLE-Q4B
GROUP-1 GROUP-2 TOTAL CHI-SQURE

Can t say

1 1.7%

2 5.3% 12 31.6% 10 26.3% 10 9 23.7%

3 3.1% 34 35.4% 25 26.0% 19 19.8% 15 15.6% 96 100.0%

Most like

22 37.9%

Like

15 25.9%

Slight like
17.2%

Least like

10 17.2%

5 13.2% 38 100.0%

Total

58 100.0%

TABLE-Q4c

GROUP-1 Can t say 0 .0%

GROUP-2

TOTAL

CHI-SQURE

2 5.3%

2 2.1%

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Most like

17 29.3%

11 28.9%

28 29.2%

Like

13 22.4%

11 28.9%

24 25.0%

Slight like 32.8%

19

9 23.7%

28 29.2%

Least like

9 15.5%

5 13.2%

14 14.6%

Total

58 100.0%

38 100.0%

96 100.0%

TABLE-Q4d
GROUP-1 GROUP-2 TOTAL CHI-SQURE

Can t say

0 .0%

1 2.6% 14 36.8% 14 36.8% 6 15.8% 3 7.9%

1 1.0% 36 37.5% 32 33.3% 18 18.8% 9 9.4% 96 100.0%

Most like

22 37.9%

Like

18 31.0%

Slight like

12 20.7%

Least like

6 10.3%

Total

58 100.0%

38 100.0%

TABLE-Q4e

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GROUP-1 Can t say 36 62.1% Like

GROUP-2
18 47.4%

TOTAL
54 56.3%

CHI-SQURE

20 52.6% 0 .0% 0 .0% 38 100.0% 1 1.0% 1 1.0%

40 41.7%

Slight like

1 1.7%

Least like

1 1.7%

Total

58 100.0%

96 100.0%

Table No.Q no.-5a GROUP-1 2 members 3 4 5 6 7 8 Total 26 44.8% 8 13.8% 13 22.4% 8 13.8% 3 5.2% 0 .0% 0 .0% 58 100.0% GROUP-2 16 42.1% 8 21.1% 9 23.7% 3 7.9% 0 .0% 1 2.6% 1 2.6% 38 100.0% TOTAL 42 43.8% 16 16.7% 22 22.9% 11 11.5% 3 3.1% 1 1.0% 1 1.0% 96 100.0%

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Table No.Q no.-5b GROUP-1 0 members 1 2 3 4 5 6 Total 16 27.6% 10 17.2% 23 39.7% 6 10.3% 2 3.4% 1 1.7% 0 .0% 58 100.0% GROUP-2 9 23.7% 6 15.8% 12 31.6% 7 18.4% 2 5.3% 0 .0% 2 5.3% 38 100.0% TOTAL 25 26.0% 16 16.7% 35 36.5% 13 13.5% 4 4.2% 1 1.0% 2 2.1% 96 100.0%

Table No.Q no.-6a GROUP-1 1 channels 12.1% 2 3 4 5 6 21 36.2% 9 15.5% 8 13.8% 3 5.2% 3 5.2% 7 GROUP-2 5 13.2% 18 47.4% 6 15.8% 5 13.2% 3 7.9% 1 2.6% TOTAL 12 12.5% 39 40.6% 15 15.6% 13 13.5% 6 6.3% 4 4.2% Page | 18

7 8 10 Total

1 1.7% 3 5.2% 3 5.2% 58 100.0%

0 .0% 0 .0% 0 .0% 38 100.0%

1 1.0% 1 1.0% 3 3.1% 96 100.0%

Table No.Q no.-6b GROUP-1 0 channels 1 channels 2 3 4 5 6 7 8 10 12 15 Total 1 1.7% 5 8.6% 12 20.7% 8 13.8% 10 17.2% 10 17.2% 4 6.9% 3 5.2% 1 1.7% 2 3.4% 1 1.7% 1 1.7% 58 100.0% GROUP-2 0 .0% 3 7.9% 9 23.7% 8 21.1% 8 21.1% 5 13.2% 2 5.3% 2 5.3% 0 .0% 1 2.6% 0 .0% 0 .0% 38 100.0% TOTAL 1 1.0% 8 8.3% 21 21.9% 16 16.7% 18 18.8% 15 15.6% 6 6.3% 5 5.2% 1 1.0% 3 3.1% 1 1.0% 1 1.0% 96 100.0%

Table No.Page | 19

Q no.-6c GROUP-1 0 channels 1 channels 2 3 4 5 6 7 15 Total 2 3.4% 3 5.2% 0 .0% 1 1.7% 58 100.0% 17 29.3% 3 5.2% 14 24.1% 10 17.2% 8 13.8% GROUP-2 8 21.1% 4 10.5% 9 23.7% 7 18.4% 4 10.5% 2 5.3% 3 7.9% 1 2.6% 0 .0% 38 100.0% TOTAL 25 26.0% 7 7.3% 23 24.0% 17 17.7% 12 12.5% 4 4.2% 6 6.3% 1 1.0% 1 1.0% 96 100.0%

Table No.Q no.-7 GROUP-1 Very much Much Less Total 6 10.3% 47 81.0% 5 8.6% 58 100.0% GROUP-2 9 23.7% 29 76.3% 0 .0% 38 100.0% TOTAL 15 15.6% 76 79.2% 5 5.2% 96 100.0%

Table No.Q no.-8

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GROUP-1 Online Recharge voucher Dealer Total Table No.Q no.-9 GROUP-1 Yes No Total 46 79.3% 12 20.7% 58 100.0% 16 27.6% 23 39.7% 19 32.8% 58 100.0%

GROUP-2 6 15.8% 14 36.8% 18 47.4% 38 100.0%

TOTAL 22 23.0% 37 38.5% 37 38.5% 96 100.0%

GROUP-2 34 89.5% 4 10.5% 38 100.0%

TOTAL 80 83.3% 16 16.7% 96 100.0%

Table No.Q no.-10 GROUP-1 Normal 58.6% High Definition Total 24 41.4% 58 100.0% 34 GROUP-2 10 26.3% 28 73.7% 38 100.0% TOTAL 44 45.8% 52 54.2% 96 100.0%

Table No.Q no.-11a GROUP-1 Very good Good 11 19.0% 16 27.6% GROUP-2 13 34.2% 12 31.6% TOTAL 24 25.0% 28 29.2% Page | 21

Bad Worst Total

13 22.4% 18 31.0% 58 100.0%

6 15.8% 7 18.4% 38 100.0% 96 100.0%

19 19.8% 25 26.0%

Table No.Q no.-11b GROUP-1 Very good Good Bad Worst Total 21 36.2% 19 32.8% 10 17.2% 8 13.8% 58 100.0% GROUP-2 6 15.8% 13 34.2% 9 23.7% 10 26.3% 38 100.0% 96 100.0% TOTAL 27 28.2% 32 33.3% 19 19.8% 18 18.7%

Table No.Q no.-11c GROUP-1 Very good Good Bad Worst Total 34 58.6% 13 22.4% 7 12.1% 4 6.9% 58 100.0% GROUP-2 31 81.6% 5 13.2% 2 5.3% 0 .0% 38 100.0% 96 100.0% Page | 22 TOTAL 65 67.7% 18 18.8% 9 9.4% 4 4.2%

Table No.Q no.-11d GROUP-1 Very good Good Bad Worst Total 27 46.6% 10 17.2% 13 22.4% 8 13.8% 58 100.0% GROUP-2 15 39.5% 16 42.1% 5 13.2% 2 5.3% 38 100.0% 96 100.0% TOTAL 42 43.7% 26 27.1% 18 18.8% 10 10.4%

Table No.Q no.-11e GROUP-1 Very good Good Bad Worst Total 14 24.2% 21 36.2% 13 22.4% 10 17.2% 58 100.0% GROUP-2 8 21.0% 14 36.8% 10 26.3% 6 15.8% 38 100.0% 96 100.0% TOTAL 22 23.0% 35 36.3% 23 24.0% 16 16.7%

Table No.Q no.-11f GROUP-1 Very good Good 17 29.3% 17 29.3% GROUP-2 11 28.9% 12 31.6% TOTAL 28 29.1% 29 30.2% Page | 23

Bad Worst Total

7 12.1% 17 29.3% 58 100.0%

6 15.8% 9 23.7% 38 100.0% 96 100.0%

13 13.5% 26 27.2%

Table No.Q no.-15 GROUP-1 12 20.7% 14 24.1% 6 10.3% 21 36.2% 5 8.6% 58 100.0% GROUP-2 5 13.2% 16 42.1% 6 15.8% 9 23.7% 2 5.3% 38 100.0% 96 100.0% TOTAL 17 17.7% 30 31.3% 12 12.5% 30 31.3% 7 7.3%

Less than 5 hours Less than 12 hours Less than 24 hours More than 24 hours No fault Total

Table No.Q no.-16 GROUP-1 Very much Slightly Total 30 51.7% 28 48.2% 58 100.0% GROUP-2 15 39.5% 23 60.5% 38 100.0% TOTAL 45 46.9% 51 53.1% 96 100.0%

Table No.Q no.-17a Page | 24

GROUP-1 1 point 2 3 4 5 6 7 8 9 10 Total Table No.Q no.-17b GROUP-1 1 point 2 3 4 5 6 7 8 5 8.6% 8 13.8% 6 10.3% 4 6.9% 4 6.9% 7 12.1% 10 17.2% 11 2 3.5% 5 8.8% 7 12.3% 9 15.8% 7 12.3% 9 15.8% 5 8.8% 8 14.0% 1 1.8% 4 7.0% 58 100.0%

GROUP-2 3 7.9% 0 .0% 2 5.3% 7 18.4% 1 2.6% 3 7.9% 10 26.3% 4 10.5% 4 10.5% 4 10.5% 38 100.0%

TOTAL 5 5.3% 5 5.3% 9 9.5% 16 16.8% 8 8.4% 12 12.6% 15 15.8% 12 12.6% 5 5.3% 8 8.4% 96 100.0%

GROUP-2 0 .0% 5 13.2% 3 7.9% 0 .0% 6 15.8% 5 13.2% 8 21.1% 7

TOTAL 5 5.2% 13 13.5% 9 9.4% 4 4.2% 10 10.4% 12 12.5% 18 18.8% 18 Page | 25

9 10 Total

19.0% 3 5.2% 0 .0% 58 100.0%

18.4% 3 7.9% 1 2.6% 38 100.0% 96 100.0%

18.8% 6 6.3% 1 1.0%

Table No.Q no.-17c GROUP-1 1 point 2 3 4 5 6 7 8 9 10 Total 3 5.2% 6 10.3% 9 15.5% 3 5.2% 5 8.6% 7 12.1% 11 19.0% 9 15.5% 1 1.7% 4 6.9% 58 100.0% GROUP-2 0 .0% 0 .0% 5 13.2% 3 7.9% 3 7.9% 8 21.1% 6 15.8% 6 15.8% 5 13.2% 2 5.3% 38 100.0% 96 100.0% TOTAL 3 3.1% 6 6.3% 14 14.6% 6 6.3% 8 8.3% 15 15.6% 17 17.7% 15 15.6% 6 6.3% 6 6.3%

Table No.Q no.-17d

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GROUP-1 1 point 2 3 4 5 6 7 8 9 10 Total 4 6.9% 9 15.5% 5 8.6% 4 6.9% 7 12.1% 4 6.9% 9 15.5% 10 17.2% 5 8.6% 1 1.7% 58 100.0%

GROUP-2 1 2.6% 5 13.2% 0 .0% 3 7.9% 3 7.9% 10 26.3% 5 13.2% 7 18.4% 3 7.9% 1 2.6% 38 100.0%

TOTAL 5 5.2% 14 14.6% 5 5.2% 7 7.3% 10 10.4% 14 14.6% 14 14.6% 17 17.7% 8 8.3% 2 2.1% 96 100.0%

Table No.Q no.-17e GROUP-1 1 point 2 3 4 5 6 7 7 12.0% 9 15.5% 3 5.2% 9 15.5% 5 8.6% 9 15.5% 3 GROUP-2 1 2.6% 4 10.5% 0 .0% 2 5.3% 4 10.5% 9 23.7% 5 TOTAL 8 8.3% 13 13.5% 3 3.1% 11 11.5% 9 9.4% 18 18.8% 8 Page | 27

8 9 10 Total

5.2% 5 8.6% 6 10.3% 2 3.4% 58 100.0%

13.2% 5 13.2% 6 15.8% 2 5.3% 38 100.0% 96 100.0%

8.3% 10 10.4% 12 12.5% 4 4.2%

Table No.Q no.-20 GROUP-1 Yes No Total 46 79.3% 12 20.7% 58 100.0% GROUP-2 35 92.1% 3 7.9% 38 100.0% 96 100.0% TOTAL 81 84.4% 15 15.6%

Table No.Q no.-21 GROUP-1 Better Picture Quality Value for Money Easy installation Others Total 33 56.9% 20 34.5% 3 5.2% 2 3.4% 58 100.0% GROUP-2 26 68.4% 9 23.7% 0 .0% 3 7.9% 38 100.0% 96 100.0% TOTAL 59 61.5% 29 30.2% 3 3.1% 5 5.2%

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Table No.Q no.-22 GROUP-1 Value for money is less High installation cost After sales service Others Can t say Total 8 13.8% 8 13.8% GROUP-2 7 18.4% 8 21.1% 16 42.1% TOTAL 15 15.6% 16 16.7% 36 37.5% 4 4.2% 25 26.0% 96 100.0%

20 34.5% 4 6.9% 18 7 31.0% 18.4% 58 38 100.0% 100.0%

0 .0%

Table No.Q no.-23 GROUP-1 Customised package 50.0% Improved after sales Improved brandwith Total 20 34.5% 9 15.5% 58 100.0% 29 GROUP-2 17 44.7% 18 47.4% 3 7.9% 38 100.0% TOTAL 46 47.9% 38 39.6% 12 12.5% 96 100.0%

Table No.Q no.-24a GROUP-1 Most important Important 25 41.4% 14 24.1% GROUP-2 15 36.8% 12 31.6% TOTAL 14 41.6% 26 27.1% Page | 29

Least important Not important Total Table No.Q no.-24b

4 6.9% 15 25.9% 58 100.0%

3 7.9% 8 21.1% 38 100.0%

7 7.3% 23 24.0% 96 100.0%

Most important Important Least important Not important

GROUP-1 14 22.4% 17 29.3% 16 27.6% 11 19.0% 58 100.0%

GROUP-2

TOTAL 16 30 42.1% 31.2% 8 25 21.1% 26.0% 9 25 23.7% 26.0% 5 16 13.2% 16.7% 38 96 100.0% 100.0%

Total

Table No.Q no.-24c GROUP-1 10 17.3% GROUP-2 8 20.8% 15 13 25.9% 34.2% 22 37.9% 11 19.0% 58 100.0% 11 28.9% 6 15.8% 38 100.0% 28 29.2% 33 34.4% 17 17.7% 96 100.0% TOTAL 18 18.8%

Most important Important Least important Not important Total

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Table No.Q no.-24d GROUP-1 Most important Important Least important Not important Total GROUP-2 11 18.9% 21 36.2% 14 24.1% 12 8 20.7% 21.1% 58 100.0% 10 26.4% 8 21.1% 12 31.6% TOTAL 21 21.9% 29 30.2% 26 27.1% 20 20.8% 96 100.0%

38 100.0%

Table No.Q no.-24e GROUP-1 Most important 43.1% Important Least important Not important Total 12 20.7% 9 15.5% 12 20.7% 58 100.0% 26.3% 9 23.7% 9 23.7% 38 100.0% 25 GROUP-2 10 26.6% 10 TOTAL 35 36.5% 22 22.9% 18 18.8% 21 21.8% 96 100.0%

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CHAPTER 5
Conclusion:

It can be concluded, that DTH Service in Meerut needs awareness among the residents of city. There is huge market opportunity for the DTH player. Two things are very important to improve their existence in the market. these are a) There is need of improvement in their support system and they need a good responsible customer care service. Most of the respondents are not satisfied with the customer service. They need improvement the signal in monsoon season.

b)

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CHAPTER 6
References / Bibliography

y Wikipedia y Google
y Business Standard y Marketing Mastermind y Hindustan times

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Questionnaire

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