Berdan, Vicente D.

Entrepreneurial Management BSBA-FM3

Activity 1

1. What do you think are the factors that drive Filipinos to become entrepreneurial?
 Money – Most Filipinos always aim for money because of the many opportunities that they tend
to see within their locality.
 Financial Independence – Some hardworking individuals’ main reason they become
entrepreneurial is for them not to ask for money from their relatives.
2. Name three and describe entrepreneurial trends that you observe in your environment during this
COVID-19 pandemic. Why do you think these entrepreneurs venture into these businesses?
 Carinderia Business – As the lockdown eases, businesses are starting to return to their normal
operations, but carinderia businesses are popping in our area. It may just be other business
owners setting up another branch to another location. They can’t accommodate many people in
their original place because of the safety protocols/guidelines set by the government that they
are required to follow.
 Lechon Manok Business – Despite this kind of business requiring a good amount of capital,
famous and new brands of lechon manok businesses are booming in the area, with some of
them becoming more fearless by opening their store next to an already existing lechon manok
business. The main reason would be the stable income of the said business.
 Milk Tea Shop – Almost every other month, new milk tea shops are being opened in the
Tanauan proper area, establishing their Facebook pages, offering many types of flavors, and free
home delivery. That’s what makes the ordering process more convenient and fast.

Activity 2

1. EM Income is earned whether the business is successful or not.

2. EM He or she is usually comfortable with routines and minimal risks.
He or she is fully responsible for serving customers, making the business profitable and
3. EN
sustainable, and providing employee satisfaction.
4. EN He or she prepares policies, procedures, and memoranda for the business.
He or she is fully dependent on the employer’s performance. If the company does not
5. EM
perform well, he or she is at risk of becoming jobless.
He or she is comfortable in doing multiple and challenging tasks and tales’ accountability
6. EN
with the risks and profits of the business
7. EM Income is generated on working hours only.
8. EN He or she has a flexible schedule and can tale an unlimited number of vacation days.
He or she is taxed on the gross income. Expenses incurred related to the job such as food
9. EM
and transportation expenses cannot be used to claim for deductions from taxable income.
He or she has the power to disengage nonperforming employees, applying the due process
10. EN
policy of disengaging personnel.

Unit Activity 3

1. Should Rose stop operating her restaurant? Support your answer.

I don’t think she should stop operating her restaurant, considering that based on a report from her
assistant, there has been a 49% increase in profits vs. the previous year. The business is performing
very well, and it is evident that both businesses should continue operating.
2. If you were Rose, what additional information would you need before making a decision?
Since there has been a plan, prior to the death of her mother-in-law, to open a new branch of her
new restaurant in Cauayan City, an additional workforce is needed and she can just hire a branch
manager for each of the branches she has for her restaurant. That way, she could still manage her
family’s business while still getting profits from her restaurants.
3. What are the characteristics of Rose that make her business successful?
She is good at managing her restaurant business for the reason that she now owns the building and
the lot she used to rent. She can serve food in a large air-conditioned function hall and has an ample
parking space for 20 cars, and that’s what makes her more than happy to realize her dream of
becoming successful in the food business.

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Berdan, Vicente D. Entrepreneurial Management BSBA-FM3

Unit Activity 4

Put a check (✓) on the blank before the letter of your choice to indicate your answer.

1. A document that helps the SBO determine what resources are needed to achieve the objectives
of the firm, and the like:
e. Financial Plan
f. Marketing Plan
g. Human Resources Plan
✓ h. Business Plan
2. The part of the business plan that indicates the name of the business, proponents, address, and
others.
e. Title Page
f. Executive Summary
✓ g. Description of the Business
h. Description of the Product/Service
3. The part of the business plan which contains information on the capital needs of the business,
how the money will be spent, what benefits will be derived by the business from the loan or
investment, among others.
✓ e. Executive Summary
f. Description of the Business
g. Description of the Product or Service
h. Market Strategies
4. When SBO is determining which part of the total potential market will be served by the firm, he
is actually developing a market strategy referred to as:
e. Definition of the market
f. Determination of the market share
✓ g. Position Strategy
h. Pricing Strategy
5. When the SBO wants to know the customers really want to buy from the firm, he is starting to
develop a:
✓ e. Pricing Strategy
f. Positioning Strategy
g. Distribution Strategy
h. Promotion Strategy
II. Fill in the blanks with the correct answer.
1. Business Plan is a sort of a business blueprint and it keeps the entrepreneur on the right track.
2. Executive Summary is that portion of a business plan indicating the capital needs of the business,
how the money will be used, among others.
3. Marketing strategies are formulated after undertaking a marketing research.
4. Target Market is one where the firm identifies a target market segment and develops a unique
strategy mix to address the desire of the segment.
5. Pricing strategy is that pricing method that covers all cost, plus an extra increment to deliver
profit.
III Essay
.
How Important is the business plan to the business owner?
A Business Plan helps business owners focus on the specific steps necessary for them to make
their business ideas succeed and achieve short-term and long-term objectives. It also helps them
raise capital, make sound decisions, identify potential weaknesses and communicate their ideas
with stakeholders, whenever possible.
How important is the business plan to investors?
A well-written plan helps investors understand a business’ strategy and vision. Additionally, it
also helps investors know that a business owner has taken the time to carefully assess and think
through the issues a business will face, as well as detailed questions surrounding the business
model.

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Berdan, Vicente D. Entrepreneurial Management BSBA-FM3

Activity 4

Instructions: Do an opportunity spotting and assessment in your locality or barangay. Identify the
potential business opportunities in your macro-environmental and micro-environmental sources that
you can possibly start with, especially during this pandemic.

Opportunity Source Findings Potential Product/Service

Demographics The number of residents in Transportation Business
Tanauan, Leyte, is booming.
Environmental Factors The number of junks and Junk shops and other recycling
recyclables in the Tanauan business
Dump Site is increasing.
Technological Factors The demand for mobile phones Mobile Load, Cellphone and
and laptops is excellent. Laptop Business
Sociocultural Factors Various community pantries are Grocery and Vegetable Selling
sprouting. Business
Economic Factors The number of unemployed Recruitment Agency
workers is at its lowest level.

Unit Activity 5

Name of Respondent: Jessa Mae Malate

Name of Business: JessNet Cafe
Location: San Roque, Tanauan, Leyte
Questions: Answers:
1. Ask him/her if they did the 5 stages on
Product or Service Planning and
“Yes.”
Development. Make sure to give them the
idea and explain what those 5 stages are.
2. If they did, ask them how they did it and if “I have a friend who works as a Business
the five stages were helpful in their business. Associate. She helped me with the planning,
registering, and running of my computer shop
business. This business has been running for five
years now, and at first, it was running smoothly,
but so far, my business has been hit hard because
of the pandemic. I can say that the five stages
were indeed helpful and would’ve been more
beneficial had the pandemic not happened.”
3. If they don’t go through the five stages, ask
None
them what alternatives they used.
4. If none, ask why they didn’t follow the “I only followed what my Business Associate
process. friend says. She did not specifically mention the
five stages to me but based on how I understand
it; we indeed followed some of the steps without
even realizing.”

Conclusions:
I, therefore, conclude that regardless of whether you have the expertise and experience to handle a
business, if an unexpected set of events happen all of a sudden, the business would likely suffer. Yes,
the five stages of Product/Service Planning and Development are indeed beneficial, and it is evident
on how JessNet Café succeeded in its first few years of operation. The pandemic that wreaked havoc
on businesses proves that there are some unavoidable things even if there is deep planning done.
Thus, it's not about how you follow the process diligently but how fast you react and make decisions
when unfortunate events happen.

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Berdan, Vicente D. Entrepreneurial Management BSBA-FM3

Final Output (Business Plan)

Evaluate the identified business opportunities in your locality (Activity 4 output) using the Opportunity
Screening Matrix below and prepare a simple business plan for your choice of business idea with the
highest rate based on your evaluation.

Transportation Criteria 5 4 3 2 1 Score

Business Relevance ✓ 3
Resonance ✓ 4
Reinforcement of Entrepreneurial Interest ✓ 3
Revenues ✓ 4
Responsiveness ✓ 3
Total Score 17

Junk shops and other Criteria 5 4 3 2 1 Score

recycling business
Relevance ✓ 4
Resonance ✓ 4
Reinforcement of Entrepreneurial Interest ✓ 4
Revenues ✓ 3
Responsiveness ✓ 3
Total Score 18

Cellphone and Laptop Criteria 5 4 3 2 1 Score

Business Relevance ✓ 5
Resonance ✓ 4
Reinforcement of Entrepreneurial Interest ✓ 5
Revenues ✓ 4
Responsiveness ✓ 5
Total Score 23

Grocery and Criteria 5 4 3 2 1 Score

Vegetable Selling
Relevance ✓ 4
Business
Resonance ✓ 4
Reinforcement of Entrepreneurial Interest ✓ 3
Revenues ✓ 4
Responsiveness ✓ 4
Total Score 19

Recruitment Agency Criteria 5 4 3 2 1 Score

Relevance ✓ 3
Resonance ✓ 3
Reinforcement of Entrepreneurial Interest ✓ 3
Revenues ✓ 3
Responsiveness ✓ 3
Total Score 15

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Berdan, Vicente D. Entrepreneurial Management BSBA-FM3

Conclusions: Choose the best business opportunity that gives the highest ratings or score based on the
criteria in Opportunity Screening Matrix and explain why you believe it’s the best option among the
choices.

The best scorer in my Business Opportunity Matrix is the ‘Cellphone and Laptop Business.’ It scored
higher than the other choices because it aligns with my vision, mission, and objectives as anb aspiring
entrepreneur. Besides the vision, mission, and goals, it also matches my values and desired virtues that I
wish to impart in my locality. Moreover, the said business is within my interests, talents and skills.

I have high hopes for a good revenue of the said business because even though we have a big town, it
still lacks competition in the said industry. Thus, there is a big market to grab and nurture for growth.
Apart from that, amid pandemic, people need a gadget for various reasons, from online classes of
students to employees' work-from-home.

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Berdan, Vicente D. Entrepreneurial Management BSBA-FM3

BUSINESS OVERVIEW
OUR VISION To become one of the most trusted gadget store in the Philippines.
OUR MISSION To transform phone and laptop device ownership by maximizing
affordability.
OUR Cellphone and Laptop Business
PRODUCT/SERVIC
E

TEAM MEMBER NAME ROLE RELEVANT

EXPERIENCE
Peanut V. Gudilla Manager Bachelor’s Degree in
Business/Management
Choox A. Malabanan Accountant Bachelor’s Degree in
Accountancy
Elie S. Sampong Sales Person High School Graduate

MARKET ANALYSIS
OUR TARGET Students and Work-from-home employees
MARKET
MARKET SIZE Sales/Revenue Sales/Revenue
Company
(Now) (in 5 years)
Cellphone Store A 650,000 1,600,000
Cellphone Store B 580,000 1,400,000
Total Market for Cellphone
Business 1,230,000 3,000,000
ALTERNATIVES Key Assets and Skills Our Company Store A Store B
Strengt
Superior product Strength Weakness h
Weakne
Good business location Strength Strength ss
Weakne
Strong sales team Weakness Weakness ss
Weakne
Strong financial capacity Strength Strength ss
OUR We will be partnering with famous laptop and smartphone brands to ensure
COMPETITIVE that authentic, quality, and affordable smartphones are the only ones being
ADVANTAGE brought to the market.

MARKETING AND SALES PLAN

HOW OUR Advertising: Page boosts thru social media, such as Facebook and Twitter.
CUSTOMERS
WILL LEARN
ABOUT US
HOW WE’LL Competition-based Pricing: There is a guarantee that all available products
ENCOURAGE are sold in its original form and at a Suggested Retail Price, a pricing
THEM TO TELL strategy that is lacking on our competitors.
OTHERS ABOUT
US
HOW WE’LL GET Our store will be located in front of the public market where there is a big
OUR potential to have a good number of daily customers.
PRODUCT/SERVIC
E TO OUR
CUSTOMERS
KEY OBJECTIVES AND SUCCESS METRICS
OBJECTIVE SUCCESS METRIC GOAL DATE
Increase Profitability Increase the number of After 6 months of operation.
smartphone and laptop units
available on display.

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Berdan, Vicente D. Entrepreneurial Management BSBA-FM3

Improve Customer Hire a Customer Care After a year of operation

Satisfaction Representative to deal with the
growing number of customers.
Offer freebies on every unit
purchased by customers.
Improve Operational Update the business strategy that After a year of operation
Efficiency ultimately failed, learn from the
mistakes made.

FINANCIAL PLAN
COST STRUCTURE SOURCES OF REVENUE HOW WE’LL STAY
PROFITABLE
Building Sales Advertise the business wisely.
Smartphone and Laptop Units Commision for the promotion of Decrease operational costs.
Staff a smartphone brand’s latest units Improve Salesmanship.
Advertising Cost Hire the right people.

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