UNIT 1:

E-Commerce stands for _______.

A. Electrical Commerce
B. Electronic Commerce
C. Entertainment Commerce
D. ElectroChemical Commerce
ANSWER: B
The World Wide Web (WWW) was introduced in the year ……………………
A. 1994
B. 1996
C. 1992
D. 1990
ANSWER: A
__________ is an early form of E-commerce
A. SCM
B. EDI
C. Both of these
D. Neither of these
ANSWER: B
____________ is concerned with the buying and selling information, products and services
over computer communication networks
A. Commerce
B. E-Commerce
C. E-Business
D. None of these
ANSWER: B
Which among the following products is suitable for E-Commerce?
A. Books
B. Vegetables
C. All of these
D. None of these
ANSWER: A
Which of the following is not a party of SCM?
A. Suppliers
B. Manufacturers
C. Distributors
D. Customers
ANSWER: C
_______ is a function of E commerce.
A. Marketing
B. Supply Chain
C. Finance
D. All of the above
ANSWER: D
________mainly deals with buying and selling, especially on a large scale.
A. Shopping
 B. Commerce
C. Retailing
D. Distribution
ANSWER: B
E-commerce has _____ scope than E-Business or Digital Business.
A. Higher
B. Narrower
C. Wider
D. More
ANSWER: B
_______is a system of interconnected electronic components or circuits.
A. Electronic Network
B. Marketplaces
C. Electronic Markets
D. Metamarkets
ANSWER: A
All electronically mediated information exchanges are referred to as _____
A. E-Business
B. Digital Business
C. E-Commerce
D. None of the above
ANSWER: C
_________are markets linked via modern communications networks and powered through
high-speed computers.
A. Marketplaces
B. Metamarkets
C. Electronic Network
D. Electronic Markets
ANSWER: D
___________ is a part of the 4 important types of E-commerce.
A. All of the above
B. B2B
C. P2P
D. C2A
ANSWER: A
Customers pay a fixed amount, commonly month-to-month or quarterly or annually, to get a
few types of service referred to as ________E-Commerce Business Model.
A. Licensing
B. Subscription
C. Transaction
D. Affiliate
ANSWER: B
This E-Commerce commercial enterprise model specifically specialises in selling services or
products online.
A. Indirect Marketing
B. Online Direct Marketing
 C. Brick & Mortar
D. Marketplace
ANSWER: B
_________is a retail fulfillment approach in which a shop doesn’t hold the goods it sells in
stock.
A. Aggregator Model
B. Affiliate
C. Dropshipping
D. Advertising Model
ANSWER: C
Some marketers or companies charge other companies for letting them place a banner on their
websites, blogs or platforms known as the ___________E-Commerce Model.
A. Affiliate
B. Transaction
C. Aggregator
D. Advertising
ANSWER: D
Among the alternative models of B2B E-commerce, which is the best means to acquire a
competitive advantage in the market?
A. Strategic relationship
B. Process
C. Transaction
D. All of the above
ANSWER: A
___________ allows transactions among customers and dealers through supplying complete
information and ancillary services, without being concerned about the actual exchange of
products and offerings among the parties.
A. Middlemen
B. Metamediary
C. Intermediary
D. All of the following
ANSWER: B
……………lets in a commercial enterprise utility at the computer of one organization to
speak immediately with the commercial enterprise utility at the computer of any other
company
A. EDI
B. Business applications
C. Standards
D. Protocols
ANSWER: A
E-commerce technologies have improved upon traditional commerce technologies in______.
A. Richness.
B. Reach.
C. Both richness and reach.
D. Neither richness nor reach.
ANSWER: C
Which of the following is not considered to be one of the three phases of ecommerce?
A. Innovation.
B. Consolidation.
C. Preservation.
D. Reinvention
ANSWER: C

UNIT 2:
All of the following are characteristics of a social network except _______.
A. Involves a group of people.
B. Features shared social interaction.
C. Always feature shared goals and purposes.
D. Common ties among members.
ANSWER: C

Social networking sites primarily earn their revenue through ______.

A. Advertising.
B. Subscriptions.
C. Donations.
D. Service fees.
ANSWER: A

The type of social network described as a community built around a common interest such as games,
sports, music, and so on is called _____.
A. General community.
B. Practice network.
C. Affinity community.
D. Interest-based social network.
ANSWER: D

Internet-based companies are often referred to as:

A. CRMs.
B. brick-and-mortar companies.
C. Fortune 100 companies.
D. dot coms.
ANSWER: D

All of the following are advantages of using an intranet EXCEPT:

A. cross-platform capability.
B. security restrictions so employees cannot access the company network from home.
C. open standards.
D. reduced hardware and software costs.
ANSWER: B

____________ is defined as two or more parties exchanging products, services, and/or

Information using network technology.
A. Netware
B. E-commerce
C. A neural network
D. A network operating system
ANSWER: B

While shopping online, ____________ are used to keep track of what the customer has
placed in the “shopping cart”.
A. spiders
B. cookies
C. registers
D. proxy servers
ANSWER: B

Benefits of social commerce to customers include

A) creating viral advertisements.
B) using low-cost user-generated content.
C) identifying brand advocates.
D) paying less for products and services.
ANSWER: D

Which of the following is not an example of social commerce?

A)Online ratings and reviews.
B)Shopping related apps.
C)Deal sites and deal aggregators.
D)Social shopping malls and storefronts.
E)Consumer solicited media and microblogs.
ANSWER: E

Social commerce is a subset of which of the following?

A)Social entertainment.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Consumer-solicited media.
ANSWER: B

Which of the following is the practice of buying and selling products and services via the
Internet?
A)Social commerce.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Social shopping.
ANSWER: B

What is Social Media Marketing?

 A. a way to communicate with customers on social media platforms to increase the
performance of the business
B. Software
C. Hardware
D. All of the above
ANSWER: A

Social networks are organized primarily around __________.

A. brands
B. people
C. discussions
D. interests
ANSWER: B

Which social network is considered the most popular for social media marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App
ANSWER: B

What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
ANSWER: D

Which of the following is an important aspect of creating blogs and posting content?
A. Using a witty user name
B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
ANSWER: D

What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
ANSWER: B

What is "social media optimization"?

A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
ANSWER: A

What would the marketing budget section of a marketing plan detail?

A. The cost to write the plan
B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above
ANSWER: C

What is the name of Facebook's analytic package?

A. Princeps
B. Viewership
C. Discover
D. Insights
ANSWER: D

How does creating a social network marketing plan differ from a traditional marketing plan?
A. The brand image should be completely different for social marketing
B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
D. None of the above
ANSWER: B

Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?
B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above
ANSWER: C

The dimension of e-commerce that enables commerce across national boundaries is called _______.
A. Interactivity.
B. Global reach.
C. Richness.
D. Ubiquity.
ANSWER: B

The primary source of financing during the early years of e-commerce was _______.
A. Bank loans.
B. Large retail firms.
C. Venture capital funds.
D. Initial public offerings
ANSWER: C
UNIT 3:

Compared to Internet users, the number of cell phone subscribers is _________.

A. About the same.
B. Slightly fewer.
C. Much fewer.
D. Much larger.
ANSWER: D

A situation where there are no differences among products or services, and the only basis of
choosing product is price is known as ______.
A. A value web.
B. Value chain.
C. Profit.
D. Commoditization.
ANSWER: D

A strategy designed to compete in all markets around the globe is called a _____ strategy.
A. Scope.
B. Differentiation.
C. Cost.
D. Focus.
ANSWER: A

Which of the following is not one of the stages of the development of the Internet?
A. Innovation.
B. Institutionalization.
C. Globalization.
D. Commercialization.
ANSWER: C

Which of the following is not a limitation of the current Internet?

A. Insufficient capacity throughout the backbone.
B. Network architecture limitations.
C. Insufficient reach.
D. Best-efforts QOS.
ANSWER: C

Which of the following was the first commercial Web browser?

A. Mosaic.
B. Mozilla.
C. Netscape Navigator.
D. Internet Explorer
ANSWER: C

All of the following are steps in the systems development life cycle except ______.
A. Systems Design.
B. Testing.
C. Implementation.
D. Debugging.
ANSWER: D

E-commerce merchant server software includes all of the following except_______.

A. online e-mail.
B. online catalog.
C. online shopping cart.
D. online credit card processing.
ANSWER: A

The ability to change the product to better fit the needs of the customer is called ________.
A. Customization.
B. Personalization.
C. Privacy.
D. Accessibility.
ANSWER: A

41. All of the following are tools for optimizing a Web site's location in search engine listings except
______.
A. Keywords and page titles.
B. Identifying market niches.
C. Buying ads.
D. Benchmarking.
ANSWER: D

A(n) _________ represents data as two-dimensional tables with records organized in rows and
attributes in columns.
A. Database management system.
B. Data warehouse.
C. SQL query.
D. Relational database.
ANSWER: D

The process of getting customers to pass along a company's marketing message to friends, family,
and colleagues is known as _______.
A. Affiliate marketing.
B. Viral marketing.
C. Permission marketing.
D. Blog marketing.
ANSWER: B

The per-product price consumers are willing to pay for a bundle ____________ as the number of
goods in the bundle increases.
A. decreases.
B. increases.
C. varies from product to product.
D. stays the same.
ANSWER: B

E-business can be defined as_______.

A. The uninhibited flow of information and goods on the Web.
B. The use of the Internet and the Web to transact business.
C. Digitally enabled transactions and processes within an organization.
D. Commercial transactions involving electronic goods.
ANSWER: C

The set of applications and technologies that allow users to create, edit, and distribute content
online is known as______.
A. Internet.
B. social networking.
C. virtual life.
D. Web 2.0.
ANSWER: D

Which of the following represents a limiting factor for the growth of ecommerce?
A. Persistent cultural attraction of physical markets and traditional shopping experiences.
B. Inadequate selection of goods compared to physical marketplaces.
C. E-commerce lacks the convenience of other methods of transacting business.
D. The potential audience for e-commerce is too low to support it as a widespread method of
commerce.
ANSWER: A

The fastest growing form of online advertising is _________.

A. Banner ads.
B. Pop-up ads
C. Rich media/video ads.
D. Pop-under ads.
ANSWER: C

All of the following are types of social marketing except ______.

A. Affiliate marketing.
B. Blog advertising
C. Social network advertising.
D. Game advertising.
ANSWER: A

Which of the following measures the percentage of people exposed to an online advertisement who
actually click on the banner?
A. Impression rate.
B. View-through rate.
C. Click-through rate.
D. Stickiness ratio.
ANSWER: C

As consumers become more accustomed to new online advertising formats, click-through rates tend
to_______.
A. Remain constant.
B. Decrease.
C. Increase.
D. Rapidly increase.
ANSWER: B

A patent grants the owner an exclusive monopoly on the ideas behind the invention for ______
years.
A. 10
B. 20
C. 30
D. 40
ANSWER: B

The number of business methods patents granted is ___________ compared to the number of
patents applied for.
A. Substantially smaller.
B. Slightly smaller.
C. Close to equal.
D. Equal.
ANSWER: A

All of the following are types of intellectual property protection except_______.

A. Patents.
B. Trademarks.
C. Governance.
D. Copyrights.
ANSWER: C

All of the following are challenges to online retail except ______.

A. Consumer concerns about the security of transactions.
B. Consumer concerns about the privacy of personal information given to Web sites.
C. Delays in delivery of goods when compared to store shopping.
D. Inability to change prices nearly instantly.
ANSWER: D

Products are made to prior to orders received based on estimated demand under a ______.
A. Supply-push model.
B. Demand-push model.
C. Supply-pull model.
D. Demand-pull model.
ANSWER: A
What is the most commonly offered interactive feature of newspaper Web sites?
A. Video.
B. Comments on blogs.
C. RSS feeds.
D. Podcasts.
ANSWER: C

Which of the following is an advantage of e-books?

A. Reduced transaction costs for the user.
B. Requirement of expensive devices to use.
C. Portability compared to print books.
D. Copyright management.
ANSWER: A

After television, the next largest major player in the commercial entertainment industry is ______.
A. Video games.
B. Music.
C. Radio.
D. Film.
ANSWER: D

Auction sites like eBay tend to use _______ pricing.

A. Dynamic.
B. Fixed.
C. Trigger.
D. Utilization.
ANSWER: A

Which of the following is not considered to be a drawback of Internet auctions?

A. Market inefficiency.
B. Trust risks.
C. Fulfillment costs.
D. Delayed consumption costs.
ANSWER: A

The marketplace for auction sites is best described as _____.

A. Many sites attaining similar levels of profitability.
B. Easy to enter due to minimal barriers.
C. Populated mostly with small, thriving specialty sites.
D. Dominated by a handful of sites with established networks.
ANSWER: D

A dynamically priced market that features few buyers and many sellers is a market that exhibits
______.
A. Market neutrality.
B. Buyer bias.
C. Seller bias.
D. Owner bias.
ANSWER: B

Which of the following is not a primary function of a portal?

A. Navigation of the Web.
B. Social networking.
C. Commerce.
D. Content.
ANSWER: B

Which of the following portal revenue models involves charging for premium content?
A. ISP services.
B. General advertising.
C. Subscription fees.
D. Tenancy deals.
ANSWER: C

All of the following are objectives of private industrial networks except ________.
A. Developing efficient purchasing and selling business processes industrywide.
B. Operating on a local scale.
C. Creating increased supply chain visibility.
D. Reducing industry risk.
ANSWER: B

_____________ are networks that connect people within a company to each other and to the
company network.
A. Bitstreams.
B. Extranets.
C. Internets.
D. Intranets.
ANSWER: D

_______________ is the encompassing term that involves the use of electronic platforms - intranets,
extranets and the Internet - to conduct a company's business.
A. E-marketing.
B. E-business
C. E-procurement.
D. E-commerce.
ANSWER: B

Which of the following is not one of the benefits of e-commerce to sellers?

A. E-commerce offers greater flexibility in meeting customer needs.
B. E-commerce is a powerful tool for customer relationship building.
C. E-commerce can help to reduce costs.
D. E-commerce increases the net cost per contact.
ANSWER: D
When preparing a website, designers should ensure that the site enables user-to-user
communication. This design feature is known as ___________.
A. Context.
B. Community.
C. Commerce.
D. Connection.
ANSWER: B

______________ marketing is the Internet version of word-of-mouth marketing.

A. Visceral.
B. Virile.
C. Viral.
D. Virtual.
ANSWER: C

Why would a merchant want to customize products?

A. To charge a higher price.
B. To decrease costs.
C. It is required in EC.
D. Customers will only accept customized products.
ANSWER: A

UNIT 4:

The only payment system that is instantly convertible without intermediation is _______.
A. Credit card.
B. Accumulating balance.
C. Stored value.
D. Cash.
ANSWER: D

The most prevalent online payment method is ______.

A. PayPal.
B. checks.
C. Credit cards.
D. Debit.
ANSWER: C

After sending e-mail, which of the following activities is most common among Internet users?
A. Sending instant messages.
B. Reading someone else's blog.
C. Using a search engine to find information.
D. Getting news.
ANSWER: C
__________ influences the behavior of others through their personality, skills, or other factors.
A. Opinion leaders.
B. Direct reference groups.
C. Indirect reference groups.
D. Lifestyle groups.
ANSWER: A

All of the following are reasons more people don't shop online except ________.
A. Lack of trust in online merchants.
B. Lack of convenience.
C. Inability to touch and feel the product.
D. Fear of misuse of personal information.
ANSWER: B

A good or service for which there are many dealers supplying the same product, and all products in
the segment are essentially identical is known as _______.
A. Commodity.
B. Core product.
C. Actual product.
D. Augmented product.
ANSWER: A

Which of the following is not a horizontal portal?

A. AOL.
B. Yahoo.
C. Sailnet.
D. MSN/Windows Live.
ANSWER: C

All of the following are technologies used to gather information about you online except ______.
A. Spy ware.
B. Cookies.
C. Gmail.
D. Anonymizers
ANSWER: D

A _________ is the set of planned activities designed to result in a profit in a marketplace.

A. Business model.
B. Profit model.
C. Business plan.
D. Revenue model.
ANSWER: A

Which of the following is not a key element of a business model?

A. Value proposition.
B. Competitive advantage.
C. Market strategy.
D. Universal standards.
ANSWER: D

The source of revenue in a subscription revenue model is _____.

A. Fees from advertisers in exchange for advertisements.
B. Fees for business referrals.
C. Fees from subscribers in exchange for access to content or services.
D. Fees for enabling or execution a transaction.
ANSWER: C

Which of the following is an example of a portal?

A. Amazon.
B. eBay.
C. Yahoo.
D. Face book
ANSWER: C

The _________ business model involves an independently owned vertical digital marketplace for
direct inputs.
A. E-distributor.
B. Exchange.
C. E-procurement.
D. Private industrial network.
ANSWER: B

The type of firms that benefited the most during the consolidation period of e-commerce were
_______.
A. Large, traditional firms.
B. First movers.
C. Pure online companies.
D. ISPs
ANSWER: A

Which of the following best describes predicted growth in C2C and B2C auction spending?
A. B2C spending will overtake C2C spending.
B. Both types of spending will increase.
C. C2C spending will decrease while B2C increases.
D. Both types of spending will decline at similar rates.
ANSWER: B

The two main types of Internet-based B2B commerce are______.

A. Net marketplaces and private industrial networks.
B. EDI and collaborative commerce.
C. Net marketplaces and collaborative commerce.
D. EDI and private industrial networks.
ANSWER: D
The E-commerce domain that involves business activity initiated by the consumer and targeted to
businesses is known as ______.
A. Business to Business (B2B).
B. Consumer to Consumer (C2C).
C. Consumer to Business (C2B).
D. Business to Consumer (B2C).
ANSWER: C

A _________ is a B2B trading network that links a particular seller with its own trading partners.
A. Bitstream.
B. Virtual network.
C. Web community.
D. Private trading network.
ANSWER: D

All of the following are potential benefits of B2B e-commerce except_________.

A. reduced amount of 'first-mover' advantages.
B. decreased product cycle time.
C. increased opportunities for collaborating with suppliers and distributors.
D. increased production flexibility.
ANSWER: A

All of the following are major B2C business models except ______.
A. Content provider.
B. Industry consortium.
C. Transaction broker.
D. Service provider.
ANSWER: B

Which one of the following is not one of the major types of e-commerce?
A. C2B.
B. B2C.
C. B2B.
D. C2C.
ANSWER: A

Compared to B2C e-commerce, B2B e-commerce is ______.

A. Of equal size.
B. Slightly smaller.
C. Slightly larger.
D. Much larger
ANSWER: D

When Wal-Mart uses the Internet to purchase inventory items from a vendor company, it is
using the ____________ e-commerce model.
A. C2C
B. B2B
C. B2E
D. B2C
ANSWER: B

An example of B2C is:

A. a law firm buying computer software for employees.
B. Wal-Mart buying pet food directly from the manufacturer, Iams.
C. a student buying a T-shirt from the Lands’ End website.
D. a university buying desks from a manufacturer.
ANSWER: C

UNIT 5:
The most common type of Internet crime according to the IC3 is ______.
A. Credit card fraud.
B. Check fraud.
C. Non-delivery.
D. Auction fraud.
ANSWER: D

In the e-commerce security environment, which of the following constitutes the inner-most layer?
A. People.
B. Data.
C. Technology solutions.
D. Organizational policies and procedures.
ANSWER: B

All of the following are major categories of computer viruses except _____.
A. Macro viruses.
B. File-infecting viruses.
C. Script viruses.
D. Trojan viruses.
ANSWER: D

A worm is designed to spread _________.

A. From computer to computer.
B. From file to file on a computer.
C. From Web site to Web site.
D. From Web site to computer
ANSWER: A

When hackers flood a Web site with useless traffic to overwhelm the network, it is called ______.
A. phishing.
B. pharming.
C. a Denial of Service (DoS) attack.
D. spoofing.
ANSWER: C

Which of the following is not a dimension of e-commerce security provided by encryption?

A. availability.
B. message integrity.
C. nonrepudiation.
D. confidentiality.
ANSWER: A

Firewalls perform all of the following functions except ______.

A. Forbids communications from untrustworthy sources.
B. Allows communications from trustworthy sources.
C. Eliminates viruses and other malicious attacks.
D. Filters traffic based on packet attributes.
ANSWER: C

A security plan begins with a(n) is ______.

A. Security policy.
B. Risk assessment.
C. Implementation plan.
D. Security organization.
ANSWER: B

What is ‘EOQ’ in Inventory control?

A. Economic Occuring Quantity
B. Economic Order Quantity
C. Economic Over Quantity
D. Economic of Quantity
ANSWER: B

All the E-Commerce / M-Commerce websites have a lot of_____ issues.

A. Defence
B. Safety
C. Security
D. Attack
ANSWER: C

A website attacker can create a fake website and substitute his _____ address for the
real website address.
A. IP
B. DOS
C. TCP
D. TTP
ANSWER: A

The major impact of Internet real estate sites is in ______.

A. Completing property transactions online.
B. Influencing offline decisions
C. Reducing commissions.
D. E-mail marketing to consumers.
ANSWER: B

All of the following are among the most common categories of spam except ______.
A. Fraud.
B. Commercial products.
C. Finance.
D. Health (drugs).
ANSWER: A

Which of the following statements about privacy is true?

A. It is a moral right to be left alone.
B. Only corporations and government need to be concerned about it.
C. It has only just recently become a concern.
D. It is most easily obtained on the Internet.
ANSWER: A

The redirection of traffic from a legitimate site to an infringing site is called _______.
A. Cybersquatting.
B. Cyberpiracy.
C. Metatagging.
D. keywording.
ANSWER: B

During which period of Internet governance was Network Solutions given a monopoly to assign and
track high-level domains?
A. Government Control Period.
B. Privatization.
C. Self-Regulation.
D. Governmental Regulation.
ANSWER: B

The largest segment in the recruitment business is_____.

A. General job recruitment.
B. Executive search.
C. Specialized job placement services.
D. Managerial recruitment
ANSWER: A

The majority of job seekers rely on which of the following?

A. Word-of-mouth leads.
B. Employment agencies.
C. Internet and newspapers equally.
D. Internet only.
ANSWER: C
The most popular type of media in terms of total hours of consumption per year is _____.
A. Television.
B. Radio.
C. Internet.
D. Newspaper.
ANSWER: A

Which of the following describes paid content's relation to free user generated content?
A. Free content jeopardizes paid content
B. Paid content jeopardizes free content
C. Free content and paid content can both work in tandem cooperatively.
D. Paid content is viable now but will not be in the future.
ANSWER: C

Which of the following is not an entertainment industry value chain model?

A. Content owner direct model.
B. User distribution model.
C. Aggregator model.
D. Internet innovator model.
ANSWER: B