Tutorial 3 Learning Sep
Tutorial 3 Learning Sep
TUTORIAL 3
Instruction: In your group, engage the class in a talk using the content of the learning material.
The question you were assigned should be presented in the form of a news broadcast. Make it as
interesting as possible ensuring that the contents of the material are conveyed.
Each group/individual must participate. You may take commercials in the news broadcast as
well as some persons can be in studio and some on the road reporting for TV Behaviour 101.
Use organizational examples to present your points. Focus on the change in behavior. You
have 10 minutes to prepare and 5 minutes to present the news.
1. What is classical conditioning? What are its components? How does it impact the
organization? Give an example.
2. What do we mean by operant conditioning? What are its components? How does it
impact the organization? Give an example. This referred to a method of learning that uses
reward and punishment to modify behavior
Attentional processes
Retention processes
Reinforcement processes
3. How can an organization use social learning to teach its employees its culture, values,
thoughts and vision? Social learning is the process of observing, reading or listening
culture, values, thoughts and vision the organization
4. What do we mean by reinforcement? What are the different types of reinforcement? Give
an organizational example. This is consequence that follows an
Negative, positive, extinction, punishment.
5. How can the organization use shaping and modeling on the job to increase productivity?
6. How does learning impact any two OB dependent variables of your choice? What is the
impact of on-the job training on the organization?
4. Operant conditioning …
a. Uses ‘paired stimuli’ to make products and/or services more desirable.
b. Uses positive and negative reinforcement to change attitudes and behavior
c. Measures attitudes towards a certain subject
d. Changes beliefs
6. When the likelihood of carrying out a behaviour is increased by simply watching the
behaviour and its consequences being reinforced by someone else, this is known as:
7. Social learning can be direct via instruction or indirect (e.g. role models with no
direct instruction). True or False