Business Analytics With Excel

E-Commerce Sales Dashboard

DESCRIPTION

Background

E-commerce is fast gaining ground as an accepted and used business paradigm. More and more
business houses are implementing web sites providing functionality for performing commercial
transactions over the web. It is reasonable to say that the process of shopping on the web is
becoming commonplace.

Objective

An Online E-Commerce Company wants to design a Sales dashboard to analyze the sales
based on various product categories. The company wants to add user control for product
category, so users can select a category and can see the trend month-wise and product-wise
accordingly.

Domain: E-Commerce

Dataset Description

We will be using E-Commerce Dashboard.xlsx Dataset here.

* E-Commerce Dashboard which covers Orders data for various Product Category;
Within this file you will find the following fields:

Field Description

Order ID Unique Order ID of a product

Order Date Order Placement Date

Ship Date Shipment Date of the placed order

Aging Used to Create Histogram Bin

Ship Mode Shipment mode of placed order

Product Category Product Category

Product Name of the Product

Sales Sales Amount

Quantity The amount or number of a material

Discount A deduction from the usual cost of something

Profit Obtain a financial advantage or benefit

 Business Analytics With Excel
E-Commerce Sales Dashboard

Shipping Cost The amount required to ship the placed order

Order Priority Precedence of placed order

Customer Id Unique Customer ID

Customer Name Name of the Customer

Segment ProductSegment(i.e.Home Office/Corporate/Consumer etc.)

City Unique City Name

State Unique State Name

Country Unique Country Name

Region Especially the part of a country

Months The month of placing the order

Analysis Tasks
• Use the Saved Sample – E-Commerce database.
• Create a histogram to analyse a number of shipping days.
•
Hints Steps Utilised :
Sample Step Create Histogram for Shipping Days(Aging)
To create a histogram, click the Data Tab, Under Analysis Group (Right Corner), Click Data
Analysis. Now, select Histogram and click ok. A histogram dialog box will appear.

In the histogram dialog box, first, click the Label’s Checkbox as we have labels in our data.
After that, In the Input reference box select the range (“Sales Data!D1: D51291”) of our
data and in the Bin Range Reference box select (“Working!K3: K7”).In the Output
section, select range “Working!N3” for a binning table, click Histogram checkbox and then
ok.
 Business Analytics With Excel
E-Commerce Sales Dashboard

Created Histogram Using Above mentioned Steps below :

30000 Histogram
Frequency

20000

10000
Frequency
0
1 5 9 10 More
Maximum of Each bin

• Prepare a table of Sales and Profit month-wise in one sheet, named it as ‘Working
Sheet’.
Second Table is linked with comb box and made by inserting pivot table using sales
table data by dragging appropriate data into various columns.

Code Used :
Sales = OFFSET(R15,ROW()-34,F140)
Profit = OFFSET(Z15,ROW()-34,F140)
 Business Analytics With Excel
E-Commerce Sales Dashboard

• Prepare the sales table region-wise in the working sheet.

Code Used :
Sales = OFFSET(AK42,ROW()-42,F140) and later linked with combo box

• Create a User Control Combo box for Product Category.

Code Used :
Electronic Box Shown above values gets populated accordingly as 1,2,3,4
respectively from various categories as shown above =OFFSET(L33,F140,0)

• Create Column Chart of a month-wise table and region-wise table

Steps Followed :
Select the column pertaining to month wise sales and profit and region wise sales
and then click on Insert -> Data -> Chart and click on clustered 2D Chart to get output
as below.
 Business Analytics With Excel
E-Commerce Sales Dashboard

Next Right Click on Chart and format it as per requirements by clicking format fields
and axis

Region Wise Sales

2000000
1500000
1000000
500000
0 Total

800000

600000

400000

200000

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Sum of Sales Sum of Profit

• Link the table with combo box.

Code Used : Using SUMIFS function and pulling data from sales table
Sales Box Value = SUMIFS('Sales Data'!$H:$H,'Sales Data'!$F:$F,Working!$F$141)
Quantity Box Value =SUMIFS('Sales Data'!$I:$I,'Sales Data'!$F:$F,Working!$F$141)
Profit Box Value = SUMIFS('Sales Data'!$K:$K,'Sales Data'!$F:$F,Working!F141)

• Create a dashboard.
Created as per requirements meticulously designed and it matches with the sample
output.
 Business Analytics With Excel
E-Commerce Sales Dashboard

Created As shown Below : Auto & Accecorries

Home & Furniture

Electronics
 Business Analytics With Excel
E-Commerce Sales Dashboard

Fashion

Sample Output :

Note: Sample output is given, please make it a meticulous as per the project statement.

Below I have attached my excel sheet too where I have done all the workings and created
a dashboard too with all the tables shown as per requirements.
 Business Analytics With Excel
E-Commerce Sales Dashboard
Months Sales Profit Regions Sales Bins Maximum of Each bin Maximum of Each bin Frequency
Jan 4,39,830 2,07,755 Africa 4,49,838.0 0 -1 1 1 7467
Feb 3,97,420 1,91,681 Canada 33,606.0 0 -5 5 5 19646
Mar 4,48,584 2,12,583 Caribbean 1,68,146.0 6 -9 9 9 19286
Apr 4,22,996 2,03,108 Central 11,46,920.0 >10 10 10 4891
May 4,39,549 2,09,886 Central Asia 2,17,590.0 More 0
Jun 4,26,494 2,03,841 East 2,81,855.0
Jul 4,44,723 2,11,223 EMEA 5,11,418.0
Aug 4,41,103 2,10,086 North 4,92,785.0
Sep 4,25,863 2,00,985 North Asia 2,35,414.0
Oct 4,50,840 2,15,612 Oceania 3,47,144.0
Nov 4,22,629 2,00,632 South 6,72,013.0 Months Sum of Sales Sum of Profit Regions Sum of Sales Sum of Sales Column Labels Sum of Profit Column Labels
Dec 4,52,066 2,16,460 Southeast Asia 3,37,010.0 Jan 676313 313566.3467 Africa 713074 Months Auto & Accessories Electronic Fashion Home & Furniture Grand Total Months Auto & Accessories Electronic Fashion Home & Furniture Grand Total
West 3,18,358.0 Feb 610240 286102.6233 Canada 60003 Jan 87526 31280 439830 117677 676313 Jan 38447.32 14089.78 207754.8367 53274.41 313566.3467
Mar 686681 317186.0067 Caribbean 260495 Feb 85683 29776 397420 97361 610240 Feb 38753.1 12679.38333 191681.26 42988.88 286102.6233
Apr 659404 308364.5133 Central 1735900 Mar 95249 32800 448584 110048 686681 Mar 41165.32 14173.37333 212583.2733 49264.04 317186.0067
May 672547 313751.2467 Central Asia 321005 Apr 95962 33417 422996 107029 659404 Apr 42365.8 14603.29333 203108.44 48286.98 308364.5133

Months Sales Profit Jun 664560 307585.0233 East 446468 May 91445 33705 439549 107848 672547 May 40871.83 15610.28333 209885.7933 47383.34 313751.2467

Jan 439830 207754.84 Jul 685152 318703.2 EMEA 788072 Jun 96597 30219 426494 111250 664560 Jun 42010.25 12857.70333 203840.6867 48876.38333 307585.0233

Feb 397420 191681.26 Aug 670788 310442.8433 North 750482 Jul 91690 29644 444723 119095 685152 Jul 40958.9 13384.33667 211222.9733 53136.99 318703.2

Mar 448584 212583.27 Sep 658844 305334.4567 North Asia 369816 Aug 88153 34088 441103 107444 670788 Aug 38237.91 14561.95 210085.9967 47556.98667 310442.8433

Apr 422996 203108.44 Oct 689116 320748.67 Oceania 544827 Sep 89216 33069 425863 110696 658844 Sep 39655.96 14518.25667 200984.5833 50175.65667 305334.4567

May 439549 209885.79 Nov 656663 304716.1 South 1034884 Oct 97347 39240 450840 101689 689116 Oct 43305.21 17419.19667 215612.4733 44411.79 320748.67

Jun 426494 203840.69 Dec 693073 323401.92 Southeast Asia 500923 Nov 88575 32598 422629 112861 656663 Nov 39016.39 15120.76333 200632.0633 49946.88333 304716.1

Jul 444723 211222.97 Grand Total 8023381 3729902.95 West 497432 Dec 89696 34902 452066 116409 693073 Dec 39489.64 15156.72333 216460.25 52295.30667 323401.92

Aug 441103 210086.00 Grand Total 8023381 Grand Total 1097139 394738 5212097 1319407 8023381 Grand Total 484277.63 174175.0433 2483852.63 587597.6467 3729902.95

Sep 425863 200984.58

Oct 450840 215612.47
Nov 422629 200632.06
Dec 452066 216460.25
Grand Total 5212097 2483852.63 List of Product Categories

Auto & Accessories 3 Month Sales Profit

Electronic Fashion Jan 439830 207755
Fashion Feb 397420 191681
Home & Furniture Mar 448584 212583
Apr 422996 203108
May 439549 209886
June 426494 203841
Regionwise Sale July 444723 211223 Sum of Sales Column Labels
Regions Regionwise Sales Aug 441103 210086 Regions Auto & Accessories Electronic Fashion Home & Furniture Grand Total
Africa 449838 Sep 425863 200985 Africa 102156 37993 449838 123087 713074
Canada 33606 Oct 450840 215612 Canada 10382 4602 33606 11413 60003
Caribbean 168146 Nov 422629 200632 Caribbean 32493 12287 168146 47569 260495
Central 1146920 Dec 452066 216460 Central 227929 82750 1146920 278301 1735900
Central Asia 217590 Central Asia 35956 11573 217590 55886 321005
East 281855 East 72321 23353 281855 68939 446468
EMEA 511418 EMEA 102947 42527 511418 131180 788072
North 492785 North 100025 36746 492785 120926 750482
North Asia 235414 North Asia 56978 16230 235414 61194 369816
Oceania 347144 Oceania 66631 30575 347144 100477 544827
South 672013 South 139614 47491 672013 175766 1034884
Southeast Asia 337010 Southeast Asia 74598 21604 337010 67711 500923
West 318358 West 75109 27007 318358 76958 497432
Grand Total 1097139 394738 5212097 1319407 8023381

ECommerce Sales Dashboard

3

Sales Fashion Quantity Profit

No of Orders Aging Wise
52,12,097.00 92071 24,83,852.63 30000
19646 19286
20000
Frequency

10000 7467 4891 Frequency

0
0
1 5 9 10 More
Maximum of Each bin

Monthly Profit & Sale Regionwise Sales

5,00,000 14,00,000.0
4,50,000 12,00,000.0
4,00,000
10,00,000.0
3,50,000
8,00,000.0
3,00,000
2,50,000 6,00,000.0
2,00,000 4,00,000.0
1,50,000 2,00,000.0
1,00,000
-
50,000 l
a da an ra sia st EA rth ia nia
h sia es
t
ric na be nt Ea As ut
- Af lA EM No ea So tA W
Ca rib Ce ra rth Oc as
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Ca nt No he
Ce ut
Sales Profit So