Week 3-Activity-SIHM 400.
Week 3-Activity-SIHM 400.
SIHM 400
Entrepreneurship in Tourism and Hospitality
Week 3 – Activity
Directions: Read and examine the case thoroughly. Use the format provided.
CASE 1
Everybody’s Salon: Who Can I Turn To?
After finishing a cosmetology with hair culture in 2005 at the Ricky and David School of Beauty in Santa
Rosa City, Miss Rosemarie Tamayo decided to put up a salon business. She worked with a local beauty
parlor. In charge of income, her efforts made a significant contribution to the improvement of the firm’s
gross revenue. After two years, she thought that her career was at a dead-end, so moved to a new
business. She put up a new business such a massage and spa in the same locality.
Her new line of business gave her a chance to meet prominent family in the community. This exposed her
to the entrepreneurial spirit, prevalent among local businesspersons. She witnessed how simple-looking
folks became prosperous in a short period.
Miss Tamayo though that she had better changes in massage and spa business. After three years, the
firm’s average monthly sales were PhP150, 000. Except for the manual labor provided by his three
hairdressers, Miss Tamayo was personally handling every facet of the spa and massage activity, from
purchasing raw materials to actual delivery of service to the customers.
In spite of her initial success, Miss. Tamayo dreamed of running a bigger place. She though that is she
would have to grow; she must increase his output in terms of market share. It was very timely because
the customers were already complaining about the very limited hairdresser and massagers. As if to add
to his burden, a friend from a nearby town asked if she can offer a franchise.
The foregoing development led Miss Tamayo to consider hiring more persons. However, she was at a loss
on what exact assistance he wanted, making her recruitment activities a little difficult.
Antipolo City
1st semester, AY 2022-2023
II. Relevant Facts of Background of the Case - Highlight the important facts that are relevant to your
statement of the problem.
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III. Alternative Courses of Action - There should be at least two alternative courses of action of
possible solutions to your problem. For each alternative, you should be able to come with its own
advantages and disadvantages.
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IV. Chosen Alternative - With your alternatives, you should be able to pick out the best one that will
answer your problem. This is done after weighing each of the alternatives with their pros and
cons.
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