Design Thinking
Design Thinking
2) Raj was observing Paul while he was shopping. Paul seemed frustrated while searching for a
product from the Departmental stores. 'Frustration' as an emotion should be noted in this
quadrant.
• Think
• Do
• Say
• Feel
2) Identify some of the methods to observe, engage and immerse with users.
• Basic Research
• Interviews
• Shadowing
• Journals
3) Joseph had just joined Garden High as a football coach and he wanted to understand the
weaknesses and strengths of the current team, so he decided to talk to the players and the ex-
football coach. What kind of research is Joseph doing here?
• Primary
• Secondary
• Tertiary
4) Doing a series of interviews and shadowing the user is a part of _________ research.
• Primary
• Secondary
• Tertiary
Prototype
1) An idea becomes successful and meaningful if it is ________.
• Desirable
• Viable
• Sensible
• Feasible
2) True Design Thinking includes a validation phase where you build out design concepts and test
them with customers.
• True
• False
5) To make an idea successful and meaningful to the human at the centre, we use three lenses
Desirability, Feasibility, and _________.
• Sensibility
• Viability
• Relatability
• Creativity
2) What are some of the characteristics Design Thinking Teams should possess?
• Experimentation
• Collaboration
• Optimism
• Empathy
4) The Design Thinking mindset involves all of the following, except ___________.
• a focus on the point-solution, instead of considering the full experience that users have of a
product
• unusual perspectives, which are viewed as an opportunity for growth
• optimism, and a core belief that the team will come up with a great solution and good attitude
• experimentation and a bias toward making ideas tangible and iterating often
2) In Design Thinking you embrace certainty and avoid ambiguity and uncertainty.
• True
• False
3) What are some of the characteristics Design Thinking Teams should possess?
• Experimentation
• Collaboration
• Optimism
• Human Empathy
Define
1) A problem statement is human centered, broad enough for creative freedom, and narrow
enough to be manageable.
• True
• False
3) In Design Thinking ____________ combines a human need with a motivation for that need.
• Idea
• Concept
• Hypothesis
• Prototype
4) The act of making sense of all data is known as _______.
• synthesis
• evaluation
• extrapolation
• deconstruction
7) A Point of View statement has three elements user, insights and ________.
• needs
• observations
• ideas
• designs
9) Synthesising the data you have gathered from your Empathise and Define phases leads to
__________.
• conclusions
• observations
• insights
• solutions
Problem Theme
1) Design Thinking is best suited where the problem and the solution are unknown.
• True
• False
2) While doing a Design Thinking project, what are the jobs one should focus on?
• Jobs that we are doing for the customer today
• Jobs that are likely to come up in the future
• Jobs that we were doing earlier
3) Design Thinking can be characterized with all of the following, except _______.
• it is best for solving problems that have linear solutions that just need to get done
• it is done in collaborative, multidisciplinary teams
• it is rooted in human empathy
• it's a making-based approach to problem solving
5) In Clay Map, Business Models and Capabilities lie on the Vertical Axis.
• True
• False
10) While doing a Design Thinking project, what are the jobs one should focus on?
• Jobs that we are doing for the customer today
• Jobs that are likely to come up in the future
• Jobs that we were doing earlier
11) Design Thinking can be characterized with all of the following, except _______.
• it is best for solving problems that have linear solutions that just need to get done
• it is done in collaborative, multidisciplinary teams
• it is rooted in human empathy
• it's a making-based approach to problem solving
12) Design Thinking is best suited where the problem and the solution are unknown.
• True
• False
Ideate
15) Ideation can be represented as a process of ___________ in terms of concepts and outcomes.
• Going wide
• Going narrow
• Going straight
• Going back and forth
• A low-fidelity prototype should explore just enough to make an idea comprehensible – True
• Value Proposition bring out the uniqueness and benefits of your product or service.
• state the hypothesis that they aim to solve? Define