Scribd
Upload
309 views5 pages

Hellofresh 1

HelloFresh is a meal kit delivery service that provides nutritious and affordable meals. It has grown significantly since being founded in 2011, now serving over 8 million active customers across 13 countries. The target audience is busy individuals and families who want easy-to-make healthy meals. HelloFresh aims to make cooking convenient while reducing food waste through sustainable packaging and tailored meal options.

Uploaded by

api-641997238
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
309 views5 pages

Hellofresh 1

HelloFresh is a meal kit delivery service that provides nutritious and affordable meals. It has grown significantly since being founded in 2011, now serving over 8 million active customers across 13 countries. The target audience is busy individuals and families who want easy-to-make healthy meals. HelloFresh aims to make cooking convenient while reducing food waste through sustainable packaging and tailored meal options.

Uploaded by

api-641997238
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Strategic Message Planner: HelloFresh

Advertising goal: To persuade busy moms and young professionals who care about health and
nutrition.

Client Key facts-


● - HelloFresh makes fresh meals that save money.
● - Hello fresh reduces food waste by.
● - Hello Fresh was created in 2011 and has become a big company in 13 different
countries.
● - The CEOs are Dominik Richter, Thomas Griesel, Christian Gartner, and Edward Boyes.
● - 1 billion meals were delivered in 2021.
● - 8 million active customers in 2022.
● - Over 20,000 employees.

Key Insight- HelloFresh has been growing since 2011 and has 8 million active customers today.

Product key features-


● 1- Hello fresh consists of different meals that are fresh, nutritional, and affordable.
● 2- HelloFresh has over 30 new recipes every week.
● 3- HelloFresh meals start from $7.49.

Advertising goal- To persuade 20-30-year-olds to subscribe to hello fresh because it's an easy,
affordable way to have nutritious meals.

Product key features: what is the product?


● - HelloFresh is a company that delivers nutritious meals right to your door.
● - Over 50 weekly meal options you can choose from.

-What is the purpose of the product?


1- To make it easier for families and people on the go to still have good meals that are nutritious
and fresh. Each meal has a step-by-step recipe which makes it easy for everyone.
2- HelloFresh is affordable for people who want quick and healthy meals.

What is the product made of?


● - HelloFresh offers fresh meals that are made new every week.
● - HelloFresh meals are all Made out of natural ingredients with no preservatives.
● - HelloFresh packaging comes in CO2-neutral delivery to help.
● - Hello Fresh meals are always fresh and never frozen.
● - HelloFresh Meals are designed by dieticians each week.
Who and what made the distributed the product-
● -The CEOs are Dominik Richter, Thomas Griesel, Christian Gartner, and Edward Boyes
created HelloFresh.
● -With HelloFresh, Depending on the recipe, the ingredients are always packaged to help
reduce waste.
● -Hello Fresh meals are always fresh and never frozen.

Key insight- The CEOs made hello fresh eco friendly, and always fresh.

Marketplace trends-
● - For 2022, HelloFresh expects revenue growth to come between 20% and 26%.
● -Hello fresh currently accounts for 69% of the U.S. meal kit market, according to
Bloomberg Second Measure data.
● -HelloFresh delivered more than 111 million meals to 3.5 million U.S. customers in the
fourth quarter of 2021; the company’s U.S. active users grew 34.9% year-over-year.
● -HelloFresh is growing its international presence, including in Italy and Japan, and
reached 3.7 million customers.

Key insight- Hello fresh is a growing company that is expected to have revenue growth in 2022.

Target audience: The target audience for this ad is primarily women between the ages of 30-50.
They are made to mainly target busy moms and young professionals who need quick, easy
meals. This product is also for men and women, families, and college students who are on the go
and still want to have nutritious dinners that are quick and easy to make.

Psychographics-
● Members of the target audience are hard-working individuals or families that want to
provide a healthy meal while still having the time they need to get things done.
● The target audience is looking for a good nutritious meal that doesn't break the bank.
● Members of this target audience want a program to which they don't have to stay
committed. They are busy people, and their life is hectic and constantly changing.

Demographics-
● hello fresh audience is 42.73% male and 57.27% female.
● The average age group that has hello fresh is 25-35 years old.
● Hellofresh annual revenue is 1.0 billion.
●

Behaviors-
● They are young or middle-aged men or women that have busy schedules and need more
time to get the ingredients.
● Many target audiences love to cook but don't have the time to cook the meals.
● They are younger and have most social media apps where they can see the advertising.
●

Key insight- The target audience is people on the go, whether it be their jobs or families. They
want to be able to have the freedom to eat nutritious meals while being in a rush.

Product benefits-
● Hellofresh is affordable and easy to attain.
● Hello Fresh meals are designed by dieticians that know what nutrients need to be in each
meal
● Hellofresh creates new meals every week so customers can have different options.
● Hello Fresh meals have a chef that prepares the meals each week.

Key insight- hello fresh is affordable and accessible while still being nutritious and delicious.

Direct competitors and brand Images-


● Direct competitors are other programs that deliver premade meals.
● Blue Apron is ranked #114, while hello fresh is ranked #6,116.
● Blue Apron has more meal options.
● Blue Apron also has other products that they sell on their website.

Indirect competitors and brand images–


1. Premade meals at groceries stores.
● This can be a quick and easy way to grab dinner on the go while still having the benefits
of hello fresh.
● Frozen dinners can also be a competitor with frozen meal options that are ready within
minutes and affordable.

Product Brand Image-


● Current: Hellofresh has many food options but can become a hassle over time.
● Desired: Hellofresh is an easy fresh meal that is affordable and convenient for many
people.
● Challenge: There are many different food options like hello fresh.

Strategic message: the promise- With hello fresh, you can have fast, affordable meals that are
not only nutritious but also eco-friendly. You have many meal options and a new menu each
week.

Supporting evidence: The proof


● There are over 30 meals to pick from each week.
● Their packaging comes in a co2 friendly bag.
● Hellofresh reduces food waste.

Works Cited

https://www.hellofresh.com/about/sustainability/packaging
https://www.modernretail.co/retailers/how-hellofreshs-2021-growth-reflects-a-maturing-meal-
kit-industry/

https://www.extole.com/blog/how-hellofresh-marketing-strategy-made-them-the-top-us-meal-
kit/#:~:text=The%20company's%20audience%20is%2080,care%20about%20health%20and
%20nutrition.

https://www.similarweb.com/website/hellofresh.com/#competitors

https://www.cleverism.com/hellofresh-online-food-retailer/

You might also like