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Unit 1 Business Communication

The document provides an overview of business communication by defining it, outlining its key components and objectives, and explaining its importance. Specifically: 1) Business communication is defined as the sharing of information between people within and outside an organization for commercial benefit. 2) The key components of communication discussed are the process, meaning, exchange of ideas and opinions between two or more people using common symbols. 3) The objectives of business communication include educating, informing, training, motivating, integrating, connecting, entertaining, promoting, and achieving goals. 4) The importance of business communication for businesses is explained as increasing productivity, employee efficiency, better decision making, publicity, employee satisfaction, business partnerships,

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189 views14 pages

Unit 1 Business Communication

The document provides an overview of business communication by defining it, outlining its key components and objectives, and explaining its importance. Specifically: 1) Business communication is defined as the sharing of information between people within and outside an organization for commercial benefit. 2) The key components of communication discussed are the process, meaning, exchange of ideas and opinions between two or more people using common symbols. 3) The objectives of business communication include educating, informing, training, motivating, integrating, connecting, entertaining, promoting, and achieving goals. 4) The importance of business communication for businesses is explained as increasing productivity, employee efficiency, better decision making, publicity, employee satisfaction, business partnerships,

Uploaded by

Lulman Lulu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BUSINESS COMMUNICATION

UNIT- I
The word ‘communicate’ comes
from the Latin verb ‘communicare’
that means to impart, to share or to
make common.

Communication is essentially the


ability of one person to make
Communication contact with another and to make
himself or herself understood.

Communication is the process in


which meanings are exchanged
between people through the use of
a common set of symbols.
Ingredients of Communication

Process Meaning Exchange

Common
People set of
symbols
It is meaning based

It involves two or more people

It deals with exchange of ideas,


Features of opinions
Communication It is interactional

It is structural in nature

It requires a channel to communicate


 Business Communication is
information sharing between
people within & outside
Definition organization that is performed for
the commercial benefit of the
organization.
Process
To educate
To inform
To train
To motivate
Objectives of
Communication
To integrate
To connect
To entertain
To promote
To achieve goal
7Cs of Effective Communication- Principles

Clarity Completeness Conciseness Correctness

Consideration Courtesy Concreteness


Increase productivity to help grow customer base.

Increase employee efficiency.

Better decision making.

Publicity of goods & services.


Importance of
Business Enhances employee satisfaction.
Communication Improves business partnership.

Facilitates business innovation.

Enhances Loyalty.

Removes Controversy.
Feedback

Feedback is information given to the learner


&/or the teacher about the learner’s
performance relative to the learning goals.

Feedback is providing effective information


on someone’s performance.
Basis of Problem Solving

Effective Communication

Importance Identification of Improvement Area

of
Feedback Better Understanding

Creation of Healthy relations

Effective Coordination
JOHARI WINDOW
DEVELOPED BY- Joseph Luft and Harrington Ingham
SELF
Known Unknown
Public Blind area
Known
OTHERS
Private Area Unknown Area
Unknown
THANK YOU!

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