Proposed Coconut Agritourism de Guia-Subrado-Tamayo
Proposed Coconut Agritourism de Guia-Subrado-Tamayo
QUEZON PROVINCE
Submitted by:
BSA-4A
Submitted to:
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Abstract
The Philippines' five-year growth plan places agriculture and tourism among its top
objectives since they are two of the most significant industries for the country's cultural and
economic development. The Philippines' Quezon province is known for its agricultural industry
and is known as the "food basket" of Region IV-A CALABARZON. The region’s livestock and
human populations are both fed by its contributions to important agricultural goods such corn,
rice, alternative staple foods, coconut, and fisheries.
Nevertheless, while being renowned for their agricultural industry and output, several
provinces saw a sharp fall over time that prevented them from dominating the nation's gross
production. One of these provinces is Quezon Province. The study's relevance is essential
because it addresses the need for a better location and more effective means of boosting the
nation's economic growth, particularly the expansion of Quezon Province's agriculture and tourist
industries.
As the Qualitative results, most of the farmers who responded to the survey are aware of
the shortcomings in the coconut sector. Farmers concurred wholeheartedly that agritourism may
play a role in the development of Quezon Province's coconut sector. But just half of them
understand what agritourism is and there’s clearly a lack of understanding about agriculture and
tourism aspects in the province. To increase their understanding of agritourism and to improve
their abilities, all farmers are eager to take part in training and seminars.
Therefore, at the conclusion of the study, the researchers discovered a business potential
in Quezon's underdeveloped tourism sector, since both domestic and international visitors to the
province are in need of lodging services and accommodation. This makes it clear that it is possible
to suggest a coconut agritourism that offers accommodation services to visitors and also
advertises coconut by-products. The project has the potential to boost both local and foreign
tourists to Quezon Province, which would also increase the employment rate in the province for
the locals and it will also increase the incomes of the resident farmers through extensive marketing
and advertising strategies that will be provided by the Proposed Coconut Agritourism.
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Table of Contents
ABSTRACT …………………………………………………………………………………...…………..2
CHAPTER I
Introduction ……………………………………………………………………………………………….5
CHAPTER II
CHAPTER III
Methodology …………………………………………………………………………………………….31
CHAPTER IV
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CHAPTER V
I. Summary ……………………………………………………………………………………53
II. Conclusions ………………………………………………………………………………...53
III. Recommendations ………………………………………………………………………...54
CHAPTER VI
BIBLIOGRAPHY……………………………………………………………………………………….114
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CHAPTER I
INTRODUCTION
According to Luzviminda T. (2020), as a hybrid concept that brings together the best of
the tourism and agriculture industries, Agritourism can be used as a special interest tourism
structure, emphasising the unique features of the area. People might enjoy unique travel
experiences and activities in rural areas. Agritourism is a subsector of agriculture. A type of rural
tourism that uses a varied assortment of farms as tourist destinations (Philip et al., 2010). It
supports farm operations aimed towards tourists, such as farm tours, demonstrations, farm visits,
farm training, and on-site value-adding and farm sales, among other things and products.
Agritourism is a type of tourism that takes place on a working farm or agricultural plant. For the
entertainment of visitors and to boost farmers' revenue. Agritourism encompasses a variety of
activities that work together to improve the environment and agriculture such as on-farm direct
sales, cultural entertainment, hospitality services, and experiences. Agriculture and forestation
are combined in this production, which focuses on raising cash crops and trees. Increasing the
variety and amount of farm products by improving soil quality and biodiversity. Agritourism shall
be defined in this study as a collection of tourism-related activities operating on agriculture,
applied in rural areas either in groups or individually (Fahmi et al., 2013).
Moreover, Agritourism also meets human, emotional, aesthetic, and social requirements,
particularly the need for rural tranquility, fresh air, and unaltered landscape; and meets humans'
emotional desire for animal touch. Agritourism products and services have nine categories: agri-
accommodation, agri-food and drinks, primary agritourism, direct sales, agri-recreation, agri-
sport, agri-entertainment, agri-therapy, and cultural tourism.
As a result, reviving coconut agri-tourism in rural parts of the Philippines with high coconut
output but low economic growth owing to a lack of promotion and advertisement of the products
and services will boost the province's economy as well as the incomes of coconut farmers.
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I. Background of the Study
Agriculture and tourism are two of the most important industries in the Philippines' cultural
and economic development, thus they are among the top priorities in the country's five-year
development plan. Quezon province in the Philippines is recognized for its agriculture business
and is regarded as the "food basket" of CALABARZON. Its contribution to major agricultural
products such as corn, rice, alternative staple foods, coconut, and fisheries feeds both the people
and the livestock sectors of CALABARZON.
However, over the last two decades, Quezon has been unable to lead the country in gross
coconut production due to uncompetitive agri-based products, weak industry linkages, and other
factors. Furthermore, traditional agricultural processes in Quezon have resulted in issues such as
labor intensiveness, inefficiency, and unproductivity, as well as a lack of farmers' cooperatives
and marketing and promotional plans.
Figure 1: The Philippines' 2019 - 2020 crop production value by region is displayed in the table.
It demonstrates that Davao and Northern Mindanao produce more coconuts than the
CALABARZON region despite having a larger landmass.
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The tourism industry is one sector that could assist the province overcome these
obstacles. Tourism has become a catalyst for economic development as developing countries
seek possibilities to improve current sectors. This enterprise has the ability to boost local
agricultural growth, allowing tourists easier access to local goods. Furthermore, by connecting in-
demand labor-intensive products and services with the skills of underprivileged communities,
linking tourism and agriculture has the potential to reduce poverty. Local food will provide an
opportunity for a more resilient local economy. This may also contribute to the creation of job and
income possibilities, the accumulation of wealth, the advancement of technology, and the
promotion of other aspects of economic and social growth that benefit the poor. This could help
the tourism industry grow in the next few years by leveraging a strong, mature agricultural sector
(Lago,2017).
However, Quezon Province is still behind in terms of foreign tourist rate because of few
accommodation services that are available in the tourist spots of the province. Here are the
comparison charts among other provinces and regions in tourist visits based on overnight stay in
2020 According to the Department of Tourism:
Figure 2: Quezon province has the least foreign accommodation among the Region IV-A from
December 2019-August 2020.
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Figure 3: This chart shows the comparison among some of the tourist spot provinces in the
Philippines and still Quezon Province shows low numbers in foreign accommodation from
December 2019-August 2020.
The Republic Act No. 10816, also known as the Farm Tourism Act of 2016, was promulgated
in line with government plans to strengthen the Agri-tourism sector. Farm tourism, as defined by
the law, is the practice of drawing visitors and tourists to farm areas for production, educational,
and recreational objectives, and may also provide a location for outdoor leisure and accessible
family trips. Almost all of the 17 regions, particularly in the province of Quezon, have excellent
tourism attractions. The province of Quezon is one of the most visited in the country, with a variety
of natural tourism spots. It has served as a crucial location for investors to establish businesses,
and it has demonstrated its worth as the roaring tiger of hospitality management (Atijon, Mercado,
2020). In Calabarzon Tourism Summit 2017, Quezon province received the Department of
Tourism (DOT) Calabarzon region's "Tourist Destination of the Year" award. Quezon Governor
David Suarez remarked “tourism is not just about the number of tourists that come to your
province. It is about protecting your environment. It is about embracing your past, and uplifting
your culture and the lifestyle you carry” (Philippine News Agency, 2017).
However, according to Lago (2017) Quezon is the only province in CALABARZON where
no agritourism destination has been recognized. Director Rebecca Labit of the Department of
Tourism Region IV-A said Quezon is well-suited to promoting its livelihood products, but the local
government still has to design plans and mobilize its communities. Despite the government's
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efforts to promote agritourism, travelers' interests remain limited to beach resorts and man-made
sites. Engaging small farmers to grow farming activity into a tourism attraction, on the other hand,
is a problem for the community. While only structured agribusiness enterprises have the capacity
to meet tourist demands, issues such as underdeveloped and unmanaged tourism sites, as well
as the provincial government's hesitancy to participate in tourism activities, limit the provincial
government's ability to empower the local community and increase tourist arrivals.
In summary, the province of Quezon is one of the country's leading agricultural producers.
Despite its wide coconut plantations, the province has been unable to compete in the production
of coconuts in recent decades. Also due to underdeveloped tourism destinations and a lack of
accommodations, the province also has a low tourist rate. This study aims to enhance the coconut
Agri-based products industry in Quezon Province with an architectural solution by proposing
Agritourism that will promote and improve not only the province's coconut industry but also its
tourism by adding Eco-lodging inspired accommodation services that are interesting for the
tourists. These can range from eco-friendly hostels and motels to eco-resorts that are situated in
natural surroundings and provide delightful activities.
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II. Statement of the Problem
Based on the background data gathered, the Quezon province shows deficiencies in the
sectors of agriculture and tourism of the province. The researchers hope to reach a conclusion
about the following issues at the conclusion of this study:
1. Based on the background data gathered about Quezon Province, is it viable to propose
agritourism to improve the economy of the province?
2. Will agritourism be able to apply positive impacts to the tourism and culture of the Quezon
province?
3. Are local residents, and farmers in favor of the implementation of agritourism that will help
them endorse their primary products such as coconut?
4. Is the Quezon Province local government and tourism agencies willing to accept and
support the proposed Coconut Agri Tourism?
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III. Goals and Objectives
The study's major goal is to promote coconut agri-tourism for tourism development, with
the goal of maximizing efficiency in terms of tourist accommodations and to showcase agri-based
products especially coconut in Quezon, Province.
Objectives:
• To select the best possible site for the proposed coconut agritourism project.
• To design a master plan of the proposed coconut agritourism project in Quezon, Province.
• To utilize the spaces and design the most efficient management of spaces in the
development.
• To provide a much-needed security, emergency, and hazard risk reduction through
effective design.
• To design structurally stable, functional, and aesthetically pleasing structures for the
general public, local residents and farmers.
• To integrate green architecture technology and principles to the design in every possible
way.
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IV. Scope of the Study
This study involves understanding and conveying the problem, the factors affecting the
current crisis of decline in the economic growth of the agricultural sector in Quezon Province,
such as the weak industry, uncompetitive Agri-based products that also lack proper
advertisements. In addition, Quezon Province also faces a deficiency in its tourism industry as
there are a variety of tourist spots such as beaches that are still underdeveloped, and unexplored
areas that lack proper facilities to attract and accommodate tourists. This research aims to provide
data and solutions to assist the problem through an Architectural Design, Planning and
Development of concepts and integrate green architecture technology and principles for the best
possible result.
The conduct of this study is purely intended to relate and emphasize major factors and
relationships revolving in development, the agriculture and tourism industry as well as the
comfortability of the users in this development phase in Quezon Province.
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V. Significance of the Study
The Philippines is known for its agriculture and tourism that are factors in the country’s
development especially in economic and cultural aspects. However, despite being known for its
agricultural business and production, some provinces faced a drastic decline over the years that
led to inability to lead the country in its gross production and one of these provinces is Quezon
Province. The relevance of this study is a must as it is a response to provide a much better place
and efficient way to improve the economic growth of the country, specifically the development of
agriculture and tourism of Quezon Province. The conduct of this study is considered beneficial as
to knowing the positive effects and impacts in designing an Agri-Tourism to the province’s
agricultural industry and tourism development. The project to be implemented shall benefit the
following:
• Community - safer, more comfortable and environmentally-conserved community
and improved quality of life
• Local Government - efficient development of the city especially the tourist spots
among the province to better market the Province Tourism
• Local Residents and farmers - additional employment and improved production
development along with the exposure of their products
• General Public - safe and well-diverse community with a well-developed
accommodation with delightful activities for the tourists' finest experience.
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VI. Definition of Terms
Agriculture
The science, art, or practice of cultivating the soil, producing crops, and raising livestock and in
varying degrees the preparation and marketing of the resulting products
Agritourism
Any activity carried out on a farm or ranch that allows members of the general public, for
recreational, entertainment, or educational purposes, to view or enjoy rural activities, including
farming, ranching, historic, cultural, harvest-your-own activities, or natural activities and
attractions.
Eco-lodging
Eco lodges focus on using renewable energy sources to provide power to their properties as
well as using energy efficient lighting and water preservation. They focus on recycling and often
reusing in order to positively impact the environment.
Hostels
An establishment which provides inexpensive food and lodging for a specific group of people,
such as students, workers, or travelers.
Livelihood products
Plantations
Lodging
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Tourism
The practice and process of travelling and spending time away from home for recreation,
relaxation, and pleasure, while making use of the commercial provision of services.
Underdeveloped
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CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter discusses relevant literature, writings, articles, earlier studies and similar
proposals that could assist researchers in gathering information and understanding the purpose
of the study. Additionally, this surveys scholarly books, articles, dissertations, and other resources
that are pertinent to a specific problem, field of study, or theory and offers intellectual context by
acknowledging previous studies. The studies that follow provide background information on
previous research on the subject at hand. Similar to other reviews, this one summarizes,
describes, assesses, and clarifies the literature. It provides a theoretical framework for the
research study and helps the researchers in deciding what kind of research it will be.
I. Foreign Literature
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promote an understanding and appreciation for the working landscapes that help maintain or
enhance natural resources (UC Sustainable Agriculture Research and Education Program, 2017).
Agriculture is the backbone of most developing economies. Green revolution and smaller
plot holdings as witnessed by the Asian countries has led to rapid forward strides being made in
the agriculture in the last few years while on the other hand, tourism is a very significant contributor
to the GDP of any country and is a crucial tool for employment generation, poverty alleviation and
sustainable rural development. India basically being a rural economy, rural tourism and
agritourism hold an important place in facilitating development (Dr. Srisvastava. S, 2016).
Tourism has been viewed as a powerful tool for developing countries to trade their way
out of poverty as these benefits are said to trickle down to the more peripheral regions,
disadvantageous communities and the poor. The potential contribution of tourism to the well-being
of rural communities in developing countries involves the agricultural development of economic
linkages. According to Lejarraja and Walkenhorst (2007), he successful broadening and
deepening of local agricultural and tourism linkages is an integral part of making tourism work for
economic diversification. With the emergence of a new wave of rural and green tourism, there is
a strong possibility that the position of agricultural or farm tourism may assume more prominence
in consumer vacation decisions leading to the injection of a new source of ideas for tourism
product development and marketing within farm-based tourism destinations (Welteji, D. et al.,
2018).
Tourism has become the largest industry in the world while in contrast, agriculture
economy become comparatively stagnant for the past three decades (Beus, 2008). With the
decline in the agricultural outputs due to human and external factors, Agritourism has been
recognized as an alternative activity to diversify the economic growth. For farmers with small to
medium sized farm, the only way to stay in agriculture is to find ways to diversify their incomes
(Teraieyari, N. et al., 2011).
Agritourism is the incorporation of tourism with agriculture. It promotes agriculture and
allied activities as a tourism product. Agri-tourism is a rural enterprise which incorporates an
operational farm along with a commercial tourism element. It has been practiced since many
centuries but it was theoretically conceptualised in the last few decades. This concept was
initiated and developed in Europe and North America, then to spread in many countries (Dr.
Srisvastava. S, 2016).
Enhancing linkages between agriculture and tourism presents significant opportunities for
stimulating local production, retaining tourism earnings in the locale and improving the distribution
of economic benefits of tourism to rural people. The two productive sectors, i.e., agriculture and
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tourism, seem to offer the best opportunities for inclusive economic growth in several countries of
the world such as in Pacific Island countries, and therefore, the promotion of linkages between
tourism and agriculture should help create economic opportunities, build resilience in rural
communities and enhance sustainable development in both sectors (Welteji, D. et al., 2018).
Agriculture provides not only the tourism industry resources for food consumption but also
the background for attractions in rural environments. arguably, it is important to find out pathways
of harnessing such linkage so as to maximize the contribution of tourism for the agricultural sector
and sustainable local economic development at large. One of these pathways is “indirect benefit
flows” to the poor through induced impacts which exist through tourism supply chains, and direct
benefit flows to the poor through direct contacts with visitors (Welteji, D. et al., 2018).
Agritourism can rejuvenate the conventional concepts and views on tourism, and is
bringing in a new dimension in the sustainable development. As stated by Fariborz Aref (2009)
rural tourism development has become a top priority of the economic agenda of all the countries
(Dr. Srisvastava. S, 2016).
Today, new areas of tourism such as Agritourism, Eco-Torism, Nature Tourism, Farm
Tourism, and Rural Tourism have emerged, Agritourism is a niche tourism that is considered as
a growth sector in many parts of the world as it maximizes the use of farm setting and environment
with local hospitality to increase the income and welfare of the farming population (Teraieyari, N.
et al., 2011).
The local community is significantly impacted by agritourism in terms of both money and
jobs. By bringing forth new employment opportunities and value addition, it can aid in rural
development. In reality, it gives the tourist a chance to interact directly with the local population,
experience the place, and enjoy the goods, services, and nature that are unique to the location.
Many farmers chose agritourism businesses to create a secondary source of revenue in addition
to their regular farming operations. Agriculture has benefited greatly from technical advancement
in the last century. As a result, many small-scale farmers have either been forced to leave the
business altogether or find other means of support. Small-scale farmers have discovered that
agri-tourism is a successful way to supplement their dwindling farm incomes. Sustainable rural
development and providing farmers and nearby communities with supplemental income are the
core goals of agritourism. There are many different advantages that could result from agritourism.
The development of agritourism may have advantages for farmers, nearby communities, and
tourism administrators. In general, agritourism is viewed as a business diversification opportunity
by the local community and government for the agricultural industry (Williams, et al., 2001).
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The advantages of agritourism growth, however, go considerably deeper. From the
perspective of the agricultural industry, agri-tourism is seen as a tool for expanding farm
operations, raising consumer awareness of local agricultural products, utilizing farm-based
products in novel ways, improving farm income, creating new market niches, deepening
understanding of the significance of conserving agricultural land uses, channeling additional on-
farm revenues directly to family members, as well as providing leisure opportunities (Williams, et
al., 2001).
However, for local communities, agri-tourism can be a tool for developing additional
revenue for local businesses, revitalization of local facilities for tourists, preservation of local
traditions like handicrafts, increasing knowledge about agricultural issues while developing the
continued use of local agricultural products and services, stabilizing the rural economy by creating
jobs, and increasing family and community income (Williams et al., 2001). Additional benefits
include the development of jobs, increased visitor spending at nearby establishments,
preservation of agriculturally based rural lifestyles, and environmental preservation (Teraieyari,
N. et al., 2011).
Though there are also negative economic effects like lower wage jobs and seasonality,
studies on the economic impact of agritourism on local communities tend to focus more on the
positive benefits. Agri-tourism typically examines how revenue and employment in a region have
changed as part of its economic impact. The local community is impacted in a number of different
ways by agritourism, as was already mentioned. According to experts in agri-tourism
development, economic factors drive development of the industry most of the time (Weaver and
Fennell, 1997; Busby and Rendle, 2000; McGehee et al., 2002; Miller, 1993; Nickerson et al.,
2001).
According to Gannon (1994) and Keiselbach and Long (1990), Agritourism can aid in the
resolution of a variety of economic issues through the creation of jobs, economic diversification,
the preservation and enhancement of both the built and natural environments, as well as
improvements to infrastructure. There is mounting evidence that local communities benefit
economically from agritourism.
According to a survey by the New England Agricultural Statistics Service, agritourism's
overall annual income rose by 86% between 2000 and 2002. (Notebook, 2005). A survey of
visitors to The Flower Fields in Carlsbad revealed that the flower field farm operation and the city
of Carlsbad, one of the richest cities in California, United States, benefited economically from the
visitation. The neighborhood has reaped significant financial rewards. direct costs incurred by
guests at The Flower Fields.
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The local community's habits, family dynamics, way of life, and traditions are impacted by
agritourism. This activity brings together a variety of visitors from other cultures, languages, and
lifestyles. As a result, agritourism can foster the growth of social and cultural values as well as
employment opportunities for the populace. Agritourism can also change the sociocultural aspect
of a local community. The communities are affected socio-culturally by the shifting circumstances,
including both rural and urban residents (Topcu, 2007).
Opportunities to interact and make new friends were cited by Weaver and Fennell (1997)
as a key driver for Canadian respondents to share their rural experiences with foreign visitors.
Programs for agritourism help towns make the most of their natural, historical, and cultural
resources. They can also foster civic pride and enhance the quality of life for the local population
(Karabati et al., 2009).
Visitors benefited kids since they got to encounter new people from diverse cultures, in
accordance with Pearce's (1990) theory. While guests occasionally assisted with farm tasks. This
assistance might serve as an excuse to invite visitors. However, interacting with people from
different cultures can occasionally lead to issues as well, such as binge drinking, family disputes,
awkward debates about politics, religion, and culture, etc (Karabati et al., 2009).
Although agritourism protects the environment and natural resources, it also draws a large
influx of tourists, employees, and investors into a small area. The area starts to deteriorate as the
population grows. Infrastructure, transportation, and facilities are also needed for agritourism, all
of which have the potential to deteriorate the tourist region by affecting water supplies, land
stability, and environmental contamination (Teraieyari, N. et al., 2011).
Researchers from the University of California Cooperative Extension and the UC Small
Farm Program conducted a thorough survey of farmers engaging in various agritourism practices
in 2009 to explore the political, social, and economic aspects of agritourism in California. With this
knowledge, academics may better comprehend the demands of California's agritourism industry
and devise outreach initiatives to promote the sector's growth. The UC survey team was
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particularly interested in learning about the kinds of activities farmers were involved in, as well as
marketing strategies, management and staffing procedures, profitability, and the characteristics
of typical visitors (UC Sustainable Agriculture Research and Education Program, 2017).
According to the survey, 2.4 million or more tourists engage in agritourism each year. The
poll only included small wineries (those producing fewer than 10,000 cases yearly) that also
participated in non-wine-related agritourism activities, despite the fact that the California wine
industry is crucial to the state's agricultural economy. An additional 21 million tourists are thought
to be drawn by the wine business, who are thought to spend $2.1 billion annually in the stateThe
survey found out that 68 percent of agritourism-related farms are classified by the USDA as "small
farms." With yearly gross sales of under $250,000, these farms are in operation. For small-scale
farms to remain profitable, income diversification is a critical component. Seasonal fluctuations in
farm income and market volatility can be tempered by using agritourism strategies to supplement
traditional agriculture. Agritourism practices were motivated by the need to increase profitability,
according to almost 75% of survey participants (UC Sustainable Agriculture Research and
Education Program, 2017).
On the other hand, a case study in India about “Agritourism as a Strategy for the
Development of Rural Areas” found out that Agri-tourism, which involves villages and agriculture,
has the capacity to satisfy the curiosity of the urban segment by providing scope for re-discovering
the rural life, which is rich in diversity, and finding solace, peace and tranquility are in-built in Agri-
tourism. The cost of food, accommodation, recreation and travel and tourism is low, widening the
scope of tourism. Educational value of Agri-Tourism spreading knowledge about Agriculture
science where urban students are moving with the pace of technology. It was merely an
experiment to determine whether or not agritourism would succeed in tiny settlements. The village
provided excellent tourist experiences. Many visitors write back to the residents to express their
gratitude and the tour guide for providing such an amazing experience. At other instances, college
students assisted the peasants in fending off the tourists. They must get moral, ethical, and
cultural instruction. making them understand that their source of income is themselves (Dr.
Srisvastava. S, 2016).
Another study found out that due to its natural features, a variety of agricultural goods,
and rural customs, Malaysia has a great deal of potential for the development of agritourism. The
chance to grow this firm in Malaysia is excellent. Therefore, the Departments of Agriculture and
universities should provide guidance in this area and some creative suggestions for agritourism.
The government should also give financial support to Malaysia's agricultural tourism industry. This
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nation has a thriving tourism business and is well-endowed with natural resources, so it is clear
that it has a lot of potential for successful agritourism ventures. Governments should therefore
support farmers and local communities in their efforts to create agriculturally oriented tourism that
could result in the development of tourist attractions. Although there are already a number of
agritourism attractions in this country, there is still much more room for growth. Agritourism has
the ability to support rural development as an economic development tool, and the agricultural
sector will continue to play significant roles in Malaysia's growth (Teraieyari, N. et al., 2011).
Agriculture and tourism play a very vital role in Philippine cultural and economic growth,
so these two sectors belong to the topmost vital concerns incorporated in the five – year
development plan of the Philippines. As an Asian country teeming with natural resources, diverse
environment and rich culture, the government sees that the most promising investment rests in
agritourism. Agritourism, also called as farm tourism is an activity done in rural areas, where all
stages of agriculture and processing of farm products take place (Lago, N. 2017).
Although not institutionally established in the 1990s, agritourism has existed in the
Philippines since then. In order to expand tourism in a way that is environmentally sustainable,
the United Nations Development Program (UNDP) and the Philippines Department of Tourism
(DOT) collaborated to create the Philippine Tourism Master Plan (TMP) in 1991 (Asia Research,
2013).
The Philippines is ideally situated for agri-tourism as a tropical nation with a wealth of
natural resources, biological variety, and a rich cultural legacy. There are currently 32 agritourism
destinations in the Philippines, including 27 protected areas with organic vegetable and
strawberry farms in Benguet, as well as coffee and pineapple plantations in Bukidnon (Asia
Research, 2013).
In the Philippines, about half of the population lives in rural areas where agriculture is their
primary source of income; indigenous peoples, landless farmers, and fishers are among them. In
January 2018, the agriculture sector employed over 10.9 million Filipinos, accounting for 26% of
all national employment in the same month. Unlike in the United States and Israel, where farmers
are labeled as middle-class citizens because of their high productivity, which is ten times higher
than the country's 2.8 percent, Filipino farmers are still classified as poor, necessitating the need
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to provide them with a supplemental source of income. Since 1961, the country's agricultural
sector has been underperforming (Yamagishi, Gantalao, & Ocampo, 2020).
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benefit old and new landed elites while keeping marginalized small farmers at a distance
(Yamagishi, Gantalao, & Ocampo, 2020).
One of the provinces recognized for its agriculture industry, branded for being the “food
basket” of CALABARZON, is Quezon province, Philippines. Its contribution to important
agricultural goods such corn, rice, alternative staple foods, coconut, and fisheries sustains both
humans and cattle in CALABARZON, supplying 42 percent of total rice and corn requirements,
or over 200,000 MT per year. However, due of its uncompetitive agri-based products, weak
industry connectivity, and lack of improvement, Quezon has been unable to lead the country in
gross coconut production for the previous two decades. Furthermore, traditional agricultural
processes in Quezon have caused issues such as labor intensiveness, inefficiency, and
unproductivity, as well as a lack of farmers' cooperatives and marketing and promotional methods.
The tourist industry is one sector that could assist the province overcome these obstacles.
Tourism has become a source of economic development as developing countries seek
possibilities to strengthen existing sectors (Lago, 2017).
Quezon Province is one of the most visited places in the Philippines, with a variety of
natural tourism spots. It has been a strategic place for investors to set up industry and it has
proven its worth as it is categorized as the roaring tiger in hospitality management.
(Atijon,Mercado, 2020). Quezon is recognized for its virgin mountains, antique churches,
lambanog, coconut farming, and colorful festivals. Tourists are familiar with Mt. Banahaw, Kamay
ni Hesus, and the Pahiyas Festival. However, many people are unaware that Quezon province
has a variety of beaches that are underdeveloped, unexplored, and just waiting to be discovered
(Cornejo, Labasan, Soliven, Barcenas, 2016).
According to Lago in her research entitled Tourism Demand and Agriculture Supply: Basis
for Agritourism Development in Quezon Province (2017), in the province of Quezon, there is a
connection between tourism demand and agricultural supply. However, results reveal lower
demand and supply on products/activities. Tourists are personally attracted to visit agritourism
attractions, and they consider safety and security as their top priority. Widowed and separated
people place a larger value on services, as well as safety and security. Tourists from higher
income groups place a larger value on services, support infrastructure, and safety and security.
The results indicate that tourists' motivation to visit agritourism attractions is influenced by their
perceptions of the hazards they may face. On the other hand, farm owners claimed that they can
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possibly supply the demands of tourists for agritourism. They promised the fastest response time
on support infrastructure.
Agriculture tourism has social, cultural, economic, and ecological impact. It raised the
standard of living, provided more opportunity for locals to absorb beneficial foreign cultural values,
and improved the appearance of the community. Residents of Quezon Province were incredibly
satisfied with and involved in the development, training program, facility, and evaluation of
Agritourism programs in the province, acknowledging that the provincial agriculturist's office and
the Quezon Province tourism office collaborated in organizing events and providing agricultural
training to locals so that they could launch their own products (Atijon & Mercado, 2020).
III. Projects
As one of the local projects, the Del Monte Plantation in Mindanao, Philippines, is one of
the world's largest pineapple farms and the largest in the Far East. Del Monte Philippines Inc.
owns the property, which is known for the thousands of hectares dedicated to pineapple planting
for importing and exporting. People riding the 840-meter zip line ride from Dahilayan Adventure
Park, one of Asia's longest zip line rides, can see the plantation. Visitors can expect to witness a
large number of pineapples planted, but they can also discover how these pineapples are
changed, canned, and packed before they reach grocery stores across the country and even
some parts of the world. The plantation features its own golf course and golf club, which attracts
golfers from all over the country. The golf course is known for its world-class 18-hole, 72-yard,
and even a massive 6,390-yard par course.
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An addition to local projects in the Philippines, the South Palms Resort, a top beachfront
resort in Panglao, Bohol, has revamped its operations to include organic farming. The resort took
advantage of the downtime caused by the epidemic to investigate other options while giving long-
term advantages to their employees and the surrounding community. With the introduction of
farm-to-table meals on October 8, 2020, customers may expect healthier selections. South Farm
grows a vast variety of organic vegetables, spices, and herbs for the North Zen Villas and other
sibling resorts. The farm also offers organic meat and other cuddly creatures. Future plans include
producing goat milk and cheese, as well as adding satellite farms for crops such as coffee beans.
They're also bringing traditional food production back to Bohol, as well as lost native arts and
crafts. They enlisted the support of local growers, artists, weavers, and craftspeople by working
closely with the community. They seek to ensure the survival of their rich local culture by
incorporating elements of it into the resort. "In the new South Palms, we are embracing the
agricultural components of Bohol culture and introducing landscape elements to the hotel that
reflect rural Philippines," stated Hope Uy, Managing Director of South Palms.
As per the international projects, old farmhouses that were converted into inns while
agriculture in Italy was struggling during the 1950s, 1960s, and 1970s, Tuscany was one of the
first destinations to fully coin the notion of farm stays. There are now an estimated 20,000 of them
scattered across the country, providing an authentic and charming Italian pastoral experience to
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visitors who would otherwise only be able to see the region on a group tour. While some Tuscan
estates have an educational component, the appeal of staying at a farmhouse in this region is
primarily due to the vistas, the laid-back atmosphere, and the locally grown olives, grapes, and
other fruits. This sun-drenched region is highly recognized for its agriculture, food, and unrivaled
landscape, from wine-soaked stays in the Chianti area to farmhouses that produce enchantment
out of local tomatoes, herbs, and cheeses.
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In addition, California produces more than a third of the vegetables and two-thirds of the
fruits and nuts farmed in the United States. The Golden State is home to world-renowned wineries,
century-old orchards, avocado farms, fisheries, and more. Naturally, it's an agritourism paradise,
and agritourism helps many of the smaller family farms in this West Coast state supplement their
income. Apart from lodging in the Central Coast and Sonoma wineries and vineyards, family farms
and huge ranches also provide a more hands-on experience. Many teach small-scale farming
practices and even organic growth strategies. The University of California system, which is one
of the nation's largest state-run higher education systems, includes a small-farm program that
assists producers in developing education-oriented agritourism enterprises.
Synthesis
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impact on rural populations in developing nations. It is possible to increase local output, keep
tourism revenue local, and better distribute the economic benefits of tourism to rural residents by
strengthening the connections between agricultural and tourism (Welteji, D. et al., 2018). The
conventional ideas and perceptions of tourism can be revitalized by agritourism, which is also
adding a new dimension to sustainable development (Dr. Srisvastava. S, 2016) as stated by
Fariborz Aref (2009) rural tourism development has become a top priority of the economic agenda
of all the countries.
Agritourism can aid in the resolution of a variety of economic issues through the creation
of jobs, economic diversification, the preservation and enhancement of both the built and natural
environments, as well as improvements to infrastructure (Gannon, 1994 & Keiselbach and Long,
1990) since agritourism can be used to increase revenue for local businesses, revitalize tourist-
friendly infrastructure, preserve regional customs like handicrafts, increase awareness of
agricultural issues while encouraging the continued use of regional agricultural goods and
services, stabilize the rural economy by generating jobs, and raise family and community income
(Williams et al., 2001) and lastly, a local community's sociocultural makeup can also change as a
result of agritourism. The communities, including both rural and urban residents, are impacted
socio-culturally by the changing conditions (Topcu, 2007).
According to a survey by the New England Agricultural Statistics Service, agritourism's
overall annual income rose by 86% between 2000 and 2002. (Notebook, 2005). Additionally,
according to a survey, 2.4 million or more tourists partake in agritourism annually. To add in that,
despite the fact that the California wine industry is essential to the state's agricultural economy,
the survey by the University of California Cooperative Extension and the UC Small Farm Program
only included small wineries (those producing fewer than 10,000 cases annually) that also
participated in non-wine related agritourism activities.According to the survey, the wine industry
brings in an additional 21 million tourists annually, who spend $2.1 billion in the state (UC
Sustainable Agriculture Research and Education Program, 2017). Also, according to a different
study, Malaysia has enormous potential for the growth of agritourism because of its natural
features, variety of agricultural products, and rural customs. (Teraieyari, N. et al., 2011).
Despite the fact that agritourism safeguards the environment and natural resources, it also
brings a significant influx of visitors, workers, and investors to a restricted area. As the population
increases, the region begins to worsen. Agritourism also requires the development of
infrastructure, transportation, and facilities, all of which have the potential to harm the tourist area
by compromising environmental safety, water supply, and land stability. (Teraieyari, N. et al.,
2011).
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Agriculture and tourism are two of the topmost vital concerns incorporated in the five –
year development plan of the Philippines. Although agritourism was not institutionally established
in the Philippines until the 1990s. The United Nations Development Program (UNDP) and the
Philippines Department of Tourism (DOT) collaborated to create the Philippine Tourism Master
Plan (TMP) in 1991 (Asia Research, 2013). Philippines is ideally situated and necessary base for
agritourism as a tropical nation with a wealth of natural resources, biological variety, and a rich
cultural legacy. With low agricultural outputs, the country draws relevance for farm tourism as a
farm diversification strategy to supplement income in rural communities. There are currently 32
agritourism destinations in the Philippines, including 27 protected areas with organic vegetable
and strawberry farms in Benguet, as well as coffee and pineapple plantations in Bukidnon (Asia
Research, 2013 & Yamagishi, Gantalao, & Ocampo, 2020).
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CHAPTER III
METHODOLOGY
This chapter presents the description of the research design and the methods in
undertaking research. It includes the description of respondents, the research instruments and
the procedure to be used in data gathering, and the statistical treatment to be used.
I. Research Design
The researchers of the study aim to specifically utilize a Qualitative Descriptive Research
Method due to the descriptive nature of the problem and the entirety of the process, wherein the
interpretation of textual concepts and the experience of the subject is vital. The analysis of
qualitative data enables the researchers to effectively utilize the use of existing and potential
problems that may arise, together with the known studies and scientific data gathered to resolve
and address the underlying problems.
To assess and evaluate the needs and capabilities of Quezon Province and its resources
in terms of direct impacts of the deficiency in its coconut industry as well as the lack of
accommodation services of the tourist spots. Determine the areas that need improvement and
what can be done to increase the efficiency and effectiveness in the production of Coconut
Products and delivery of services and by providing facilities such as Coconut Agritourism with
Eco-Lodging.
This research study interprets the qualitative data from sources such as journals, articles,
events, recent studies, reports, historical records, professional interviews, as well as the answer
from the survey questionnaires in order to be flexible and reliable in the design that would better
depict the solutions.
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II. Respondents of the Study
In this part of the study, the residents of Quezon Province population as the target market
is to be further defined and described based on the different factors in the data and results
gathered from the conducted survey.
The respondents of this study are 40 randomly selected residents and farmers in the
province of Quezon as well as local and foreign tourists that have been on the province. The
respondents were chosen through simple random sampling. Sampling is the method by which the
researchers choose a group of respondents. The researchers used purposive sampling.
According to San (2006) Simple random sampling is the selection on random basis of
elements from the sampling frame, wherein each element has an equal chance or probability of
being chosen as subject of the study.
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III. Research Instruments
Since the research will be qualitative, the instruments used to collect data will be survey
questionnaires made by the researchers themselves. The survey forms ask respondents to
provide demographic or personal data that may be useful for the study. However, the questions
asked are mostly focused on how people feel or what are their opinions about the proposal of
Agritourism in Quezon Province. The survey form's content is shown.
On the other hand, the questions on the survey form that pertain to the farmers'
perspectives are different from those that pertain to residents or people in other professions in
Quezon Province. The fact that this stresses the viewpoint of the profession most closely
associated with the Agritourism sector, particularly farmers, will be helpful to the research. Each
survey form's content is shown.
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Technological University of the Philippines – Manila
ARCHITECTURE DEPARTMENT
Dear Respondents,
We are 4th year BS Architecture students from Technological University of the Philippines,
are conducting research as our requirement in Architectural Design 8. We want to know what you
think about our "Proposed Coconut Agritourism in Quezon Province". Please consider helping us.
QUESTIONNAIRES
I. PERSONAL INFORMATION
Page | 34
o P40,001 - 50000
o P50,001 above
1. Are you aware of the deficiency of the coconut industry in Quezon province? Yes__ No__
2. Do you agree that coconut products can still be a factor to improve tourism in Quezon Province?
Yes__ No__
3. Are you aware that you can procure different by-products from coconut? Yes__ No__
4. What are the coconut by-products that you know? Check as much as possible:
o Virgin Coconut Oil
o Lambanog
o Buko Juice
o Latik
o Coco Lumber
o Coconut Milk
o Walis Tingting
o Coconut Wood Utensils
o Thatching
Others: Please specify________________
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1. Are you aware of the deficiency of accommodation services in the tourist spots in Quezon
Province? Yes__ No__
2. Do you know that Quezon Province has the least foreign tourist rate in CALABARZON? Yes__
No__
3. Do you agree that coconut products can still be a factor to improve tourism in Quezon Province?
Yes__ No__
4. Are you aware that you can procure different by-products from coconut? Yes__ No__
5. What are the coconut by-products that you know? Check as much as possible:
o Virgin Coconut Oil
o Lambanog
o Buko Juice
o Latik
o Coco Lumber
o Coconut Milk
o Walis Tingting
o Coconut Wood Utensils
o Thatching
Others: Please specify________________
To make sure the study's instrument is reliable and that the data analysis based on the
gathered results is neutral and credible, the survey questionnaires will first be reviewed and
validated by Arch. Mercedita L. Balbero, the Architectural Design 08 Instructor.
Before distributing the survey questionnaires, the researchers and their instructor in
architectural design will determine whether they are neutral and respondent-friendly.
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V. Data Gathering Procedure
Phase 1: Formulation of Instruments
The first step taken by the researchers was to design the best tools for obtaining useful
data that also matched the nature of the study. The researchers designed a survey form in two
parts, the first part containing the respondents' demographics, and the second part is the
situational assessment containing questions regarding respondents’ perception about the study.
Farmer’s situational assessments are different from the other types of respondents. It is because
they have a critical role in the success of the project. The researchers came up with this idea to
find out how the respondents felt about the proposal of Coconut Agritourism. Professor(s) who
were consulted by the researchers must validate these instruments.
After creating and developing the instruments, the researchers started giving out surveys
and questionnaires to respondents. The respondents were approached by the researchers via
social media platforms, and they then sent them a link to the survey form so they could fill it out.
The respondents will fill out individual survey forms with questions about their profiles and tests
of their knowledge and opinions about the proposed coconut agritourism.
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precise or accurate. In addition, it is at this point that the study's conclusion is created, stating
whether the hypothesis should be accepted or rejected.
The researchers will translate the results of the survey into various types of graphs such
as bar graphs or pie charts in order to interpret the gathered data into a constructed statement in
a self-explanatory approach that are easily understandable. These interpretations will then be
broken down to form the research's conclusion.
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CHAPTER IV
RESULTS AND DISCUSSION
This chapter includes the visual presentation and analysis of the raw information obtained
from the survey respondents' answers. The online survey questionnaire is disseminated via social
media and private messages before the discussion of the results. After that, the gathered data
were analyzed and translated into graphs per question. These are interpreted by the researchers
in a self-explanatory but unbiased manner.
I. Personal Information
The first part of the online survey questionnaire is about the personal information of the
respondents. It includes the respondents’ demographics such as age, gender, address, their
occupation, average monthly income and average monthly expenses. It also includes a segment
if a respondent is a farmer that ask about the crops they are cultivating. These variables are taken
into account for consideration, given that the respondents’ response may be subjective to these
factors.
Age
16
14
12
10
8
15
6
4
6
2 3
1 2 1 2 1 1 1 1 1 1 1
0
20 21 22 23 25 26 28 29 31 32 33 35 49 54
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Gender
Male 39%
Female 61%
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22%
Farmer
34%
Resident
Tourist
Government Official
Tourist Official
44%
10,001 - 20,000
20% 37%
20,001 - 30,000
30,001 - 40,000
40,001 - 50,000
50,001 above
34%
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Average Monthly Expenses
5,001 - 10,000
29%
22%
10,001 - 20,000
20,001 - 30,000
30,001 - 40,000
40,001 - 50,000
50,001 above
44%
Crops
Coconut/ Buko 15
Rice/ Palay 13
Corn/ Mais 16
Papaya 5
Coffee/ Kape 5
Banana/ Saging 9
0 5 10 15 20
Graph 4.7: Crops cultivated by Farmers of Quezon Province
Interpretation: As a result of the question “Are you a Farmer?”, there is a follow up question that
aims to know about the crops they’re cultivating. And as shown in Graph 4.7, out of 41
respondents, 16 (69.6%) people farms Corns/ Mais, followed by 15 (65.2%) that cultivates
Coconut/ Buko, while there’s 13 (56.5%) that plants Rice/ Palay, then there’s another 9 (39.1%)
that plants Banana/ Saging, and lastly, Papaya and Coffee/ Kape have 5 (21.7%) each.
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II. Situational Assessment for Farmers
Graph 4.9: Coconut Products as an Improvement Factor for Quezon Province Tourism
Interpretation: As shown in the Graph 4.9, out of 14 respondents, 14 (100%) respondents agreed
that coconut products can still be a factor to improve tourism in Quezon Province.
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Graph 4.10: Farmers’ Awareness of By-products Produced from Coconut
Interpretation: As shown in the Graph 4.10, out of 14 respondents, 14 (100%) respondents were
aware that you can procure different by-products from coconut.
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Graph 4.12: Farmers’ Awareness in Agritourism
Interpretation: As shown in the Graph 4.12, out of 14 respondents, 7 (50%) farmers were aware
of agritourism, and 7 (50%) farmers were not aware of agritourism.
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Graph 4.14: Farmers’ Vision in Employment Rate Improvement through Agritourism
Interpretation: As shown in the Graph 4.14, out of 14 respondents, 14 (100%) farmers agreed
that Agritourism can improve the employment rate and enhance both the tourism and agriculture
industry of the province.
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Graph 4.16: Farmers’ Participation in Coconut Agritourism in Quezon Province
Interpretation: As shown in the Graph 4.16, out of 14 respondents, 14 (100%) farmers are willing
to contribute or participate in the Coconut Agritourism project in the province.
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III. Situational Assessment for Residents and Tourists
Interpretation: For the residents and tourists’ situational assessment, 27 respondents answered.
As shown in the Graph 4.18, out of 27 respondents, 17 (63%) were aware of the accommodation
service deficiency in Quezon Province, and 10 (37%) were not aware.
Graph 4.19: Awareness of Quezon Province low foreign tourist rate in CALABARZON
Interpretation: As shown in the Graph 4.19, out of 27 respondents, 13 (48.1%) were aware of
Quezon Province's low foreign tourist rate in CALABARZON, and 14 (51.9%) were not aware.
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Graph 4.20: Coconut Products as an Improvement Factor for Quezon Province Tourism
Interpretation: As shown in the Graph 4.20, out of 27 respondents, majority of 24 (88.9%)
respondents agreed that coconut products can still be an improvement factor for Quezon Province
Tourism, while 3 (11.1%) did not agree on this matter.
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Graph 4.22: Coconut By-products Known by Tourists
Interpretation: As shown in the Graph 4.22, out of 27 respondents, 27 (100%) know Buko Juice,
followed by Virgin Coconut Oil and Coconut Milk with 26 (96.3%) each, thirdly there are who
knows about Lambanog and Latik with 24 (88.9%) each, then 23 (85.2%) that knows Coco
Lumber, and 22 (81.5%) know Walis Tingting, followed by 18 (66.7%) who knows Coconut Wood
Utensils, and 10 (37%) know Thatching. And others specify different by-products they know such
as fertilizers, Bayong, Charcoal, and Bunot.
Interpretation: As shown in the Graph 4.23, out of 27 respondents, 22 (81.5%) respondents were
familiar with agritourism, and 5 (18.5%) respondents were not aware.
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Graph 4.24: Proposing Coconut Agritourism in Quezon Province
Interpretation: As shown in the Graph 4.24, out of 27 respondents, majority of 26 (96.3%)
respondents agreed in proposing coconut agritourism in Quezon province, while only 1 (3.7%)
respondent didn’t agree in the proposal.
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Graph 4.26: Respondents to Help in Coconut Agritourism
Interpretation: As shown in the Graph 4.26, out of 27 respondents, majority of 26 (96.3%)
respondents want the proposed coconut agritourism in the province to succeed, even in little ways
(such as visiting, advertising, etc.), and 1 (3.7%) didn’t want to help.
Graph 4.27: Respondent’s Approvement in Farmers and Employees’ Training and Seminar
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CHAPTER V
This chapter summarizes the findings that the researchers came to after analyzing and
interpreting the data covered in the previous chapter. From the results, conclusions were
established, and recommendations were made suggesting possible solutions and actions that
needed to be implemented for further improvement of the study.
I. Summary
Based on the presentation of data, the total of 41 respondents were farmers, tourists and
residents. Other two types of respondents, the government and tourist officials didn’t respond to
the invitation of the researchers.
The majority of the farmer respondents are aware of the deficiency in the coconut industry.
Farmers totally agreed that Agritourism can be a factor to help the coconut industry of Quezon
Province improve. However, only half of them acknowledge what agritourism is. Nevertheless, all
farmers are interested to participate in trainings and seminars to develop their knowledge of
agritourism and to enhance their skills.
On the other hand, residents and tourists have the same sets of questionnaires in
situational assessment. The majority of respondents in this category are knowledgeable about
agritourism and support the proposed Coconut Agritourism in Quezon Province because they all
believe that it will increase the number of foreign visitors to the province. The majority of
respondents—though not all—are willing to contribute to the project in order to boost its publicity.
II. Conclusions
In reference to the background of the study and related literature, despite having wide
coconut plantations and production of most of its by-products, Quezon province failed to lead the
country in coconut production due to lack of marketing strategies. The researchers also found an
opportunity in the tourism industry of Quezon which lacks development in tourist destinations in
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Quezon province; accommodation services are in demand to local and foreign tourists that visit
the province. In light of this, it is determined that it is feasible to propose a coconut agritourism
that provides lodging services to tourists and promotes coconut by-products as well. The project
has the potential to increase both domestic and international tourism to Quezon Province, which
will also increase job demand and benefit locals' and farmers' employment rates.
For the success of the proposal, support and acknowledgement from the community such
as local residents, government and even tourists are needed. Based on the summary of findings,
the majority of the respondents agreed to accept and support the Proposed Coconut Agritourism.
Farmers, who are the key respondents of the study, approve the proposal and are willing to
undergo training and seminars that will lead to their employment. However, the local government
and tourism department of Quezon Province did not participate in the survey. But even so, it is
concluded that the proposal has a lot of support from the locals who expect to benefit from the
Proposed Coconut Agritourism.
III. Recommendations
The researchers finally formulated a conclusion of the study. However, there is always
room for improvement in every study in addition to making them more efficient. Based on the
findings of the study and final conclusions, the following recommendations are suggested for
further improvement and effectiveness of the study:
1. Based on the raw data collected from the surveys, the number of respondents who participated
in the survey is only 41 individuals. The researchers should have reached more respondents to
answer the surveys for much more deeper perspectives and opinions from various individuals to
get more diverse result.
2. In reference to the Methodology of the research, the research only used survey/ questionnaires
as its research instrument. It is suggested to add more mediums such as interviews to gather raw
and various perceptions, experiences, etc. of the required respondents, especially farmers.
3. Based on the presentation of data, the participants are composed only of farmers, residents
and tourists. It is recommended that the researchers inquire with both local Tourism Department
and Local Government of Quezon Province regarding their opinions and recommendations for
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the proposal. These fields are crucial to the project's success since they have the power and
greater exposure to society.
5. It is advised that the researchers add more details about the components of the proposed
agritourism, especially the lodgings, in order to make the proposal more specific. The description
of the lodgings should be written by the researchers, starting with the design idea and ending with
its features.
6. The survey questionnaires are uncertain based on the opinions of some tourist respondents
because in their perception, the proposal would cause competition among farmers in terms of
production and employment. It is recommended that the researchers should note that there is
special situational assessment questionnaire formulated exclusively for the farmers since they
are the most important considerations for the proposal to succeed.
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CHAPTER VI
SITE INVENTORY
Formerly known as Tayabas, Quezon Province was founded in 1578 by two Spanish
Franciscan Friars. Later, it was given the Manuel Luis Quezon name in honor of the second
president of the Philippines. The largest province in Calabarzon at the moment and the eighth
largest in the nation is Quezon Province.
The breathtaking view of Mt. Banahaw ranks #1 among the numerous amazing things in
Quezon Province. The springs that surround the natural feature gave rise to its previous names
of Monte de Majayjay and Vulcan de Agua. Mt. Banahaw, a stratovolcano that is one of the
nation's active volcanoes, has been known to erupt three times, with the most recent one being
in 1721.
This region offers gorgeous beaches to people and visitors alike in addition to the
spectacular Mt. Banahaw. On several of the area's islands, take advantage of the crystal-clear
sea and beautiful beach. You might wish to visit Jomalig Island if you're looking for a tranquil
setting away from the city and the crowds.
Quezon Province is known as the Coconut Capital of the Country and is one of the top
coconut producers in the world. Because there are so many coconut trees in the region,
lambanog, a native wine created from fermented coconut sap, became well-known.
Along with its abundance of natural beauty and marvels, Quezon is renowned for its
ancient temples and cathedrals. The Minor Basilica of St. Michael the Archangel, also known as
Tayabas Basilica, is one of the oldest and most well-known churches in the region. The
architectural design of this chapel, which resembles a key, makes it distinctive. Due to its
complicated history of construction, destruction, and restoration, Tayabas Basilica is one of the
National Cultural Treasures of the National Museum. Along with churches, the Quezon Province
is well known for Kamay ni Hesus, a place of pilgrimage. Locals and visitors to the area attend
this shrine throughout Lent and even on ordinary days.
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With an area of 8,989.39 square kilometers, Quezon is the eighth-largest province in the
Philippines and is located east of Metro Manila (3,470.82 sq mi). With 879,660 hectares, or 53.21
percent of the region's total land area, it is the biggest province in Calabarzon. 513,618 hectares
of this region are under the category of agricultural land.
Quezon is made up of 39 municipalities and one component city (Tayabas), which are
divided into 1 209 barangays and seven legislative districts. Lucena, the provincial capital, is
exempt from the administrative and financial control of the province but has voting rights for those
officials.
According to the 2020 census, Quezon has 1,950,459 residents, or 220 people per square
kilometer or 570 people per square mile. The population of the province is 2,122,830 when Lucena
City is taken into account for geographic considerations, with a density of 234/km2 (606/sq mi).
The majority of the population is Tagalog. The south-central, level area, which contains Lucena
City, Sariaya, and Candelaria, is where most people live.
Quezon is so big that different parts of it experience various types of weather. Rainfall is
equally spread throughout the year because the majority of the province has a Type IV climate.
There are no dry seasons in Polillo, Infanta, or portions of Calauag because they have a Type II
climate, although there is a noticeable wet season from November to April. Type III climate is
found in portions of the western towns of Tiaong, San Antonio, Dolores, and Candelaria, as well
as the tip of the Bondoc Peninsula, which includes Mulanay, San Francisco, San Narciso, and
San Andres.
This indicates that the months of November through April are relatively dry. These are the
trends that have been seen, but it's crucial to remember that climate change has made these
patterns more unpredictable. Typhoons have gotten stronger throughout time, resulting in issues
like agricultural destruction, landslides, road closures, and flash floods.
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Demographics
Table showing the growth rate and population increase of Quezon Province
Topographic Map
Page | 58
Climate, Humidity, Weather
Table showing the daily average high and low temperature in Quezon Province.
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Table showing the average monthly rainfall in Quezon Province.
Table showing the percentage of time and various humidity comfort levels in Quezon Province.
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Table showing the average wind speed in Quezon Province.
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I. Macro Site Selection
Quezon Province is one of the top agricultural producers of the Philippines but over the last
two decades, the province has struggled to compete in the production of coconuts despite its
extensive coconut plantations. As evidence, Davao and Northern Mindanao produce more
coconuts than the CALABARZON which the Quezon Province is part of, despite the region having
a larger landmass than the former. Additionally, the province also has a low tourist rate due to
few lodgings and many tourist spots that are still underdeveloped and lacked proper
accommodation facilities. As proof of this, Quezon Province has the least number of tourist rate
visit, may it be domestic or foreign according to Figure 2 shown in Background of the Study.
In accordance with government goals to strengthen the agritourism industry, the Republic
Act No. 10816, commonly known as the Farm Tourism Act of 2016, was enacted. According to
the law, farm tourism is the practice of luring guests and tourists to rural areas. It can also serve
as a destination for accessible family vacations and outdoor recreation. Nearly every one of the
17 regions, especially in the province of Quezon, has top-notch tourist attractions. Furthermore,
section 2 of the Tourism Act of 2009 states the encouragement of private sector participation and
agri-tourism for countryside development and the preservation of rural life.
The researchers selected 3 possible sites in order to compare and contrast which among
the three will be the best site for the Proposed Coconut Agritourism. The possible sites for the
Proposed Coconut Agritourism are the Cagbalete, Jomalig Island and Kwebang Lampas.
The first site is located in Cagbalete. The researchers chose this as a possible site since it
is near Metro Manila, tourists can travel by private vehicles or can ride public bus transportation
and then tourists will ride a boat to reach the island destination. Another factor is that Cagbalete
Island has its own coconut farms in line with the study of coconut agritourism. This island is
underdeveloped, there are no proper roads and alleys, no proper sewerage system and has no
proper electricity - resorts are using generators only. And there are no proper accommodations
for tourists, some resorts offer accommodations in the rooms that are old and dusty. Therefore, it
is an indicator as a possible site to develop and to advertise the island through coconut agritourism
and increase the tourism rate as well as the economy and the employment rate for the locals.
Page | 62
The second one is Jomalig Island. It is an island in the northeastern part of the province that
was part of the Polillo Islands and can be reached by boat. Majority of the area is cultivated for
agricultural land use, so most of the inhabitants of this island depend on agri-based products like
coconut products, rice, fish, and other root crops. It was chosen as a potential site as the majority
of the island is still underdeveloped. It is an island that has a golden sand beach making it as one
of the top destinations in Quezon Province but has a no-booking policy since the cottages
provided for tourists are on a first-come, first-serve basis. A reason for this is that the island lacks
proper accommodation facilities. It also has no proper electricity system and relies on using
generators. Another reason for this being chosen as a potential site is that it dedicated most of its
land which is exactly 3,104 hectares on coconut plantation is directly inclined with the Proposed
Coconut Agritourism, where the researchers aims to maximize the coconut products and the like
and provide accommodations for tourist that will have the locals as personnel leading to
improvement not just in agriculture aspect but also on tourism and employment of people.
Lastly, there’s the Kwebang Lampas in Quezon Province. The last chosen probable site is
a four-to-five-hour trip from Metro Manila, lies Isla Polo, Pagbilao, Quezon, where tourists may
find the renowned Kwebang Lampas. In essence, the name of the island refers to the fact that it
provides tourists not only with a white sand beach and clean sand but also a stunning cave that
can be explored only at low tide. Several coconut farms lie around the island. Plus,
accommodations were not developed; hotels and other accommodations were kilometers away
from the island. Those are possible factors to develop and propose coconut agritourism where
the researchers will provide accommodation and tourist activities. The researchers can advertise
the coconut by-products on the island, resulting in an increase in farmer income and employment.
Page | 63
III. Site Selection Criteria
Page | 64
t
ameniti
es and
activitie
s.
Page | 65
and within present and water bodies present and
the site that near the bodies present and near in the
cannot hold area with no present near in the area that
possible relative use and area that can pose
uses and but the near in can hold site
can only remaining the possible difficulties.
pose land can area uses
difficulties hold and can together
for the possible hold with the
buildable uses possibl land
area e uses
togethe
r with
the land
Page | 66
and soft
clay)
Existin The site has The site has The site The site has The site has 5
g no existing 100% has 50% 40%
Vegetat vegetation existing 70% existing existing
ion vegetation existing vegetation vegetation
vegetati
on
Orienta The site The site has The site The site has The site has 4
tion does not satisfactory has both good both
have good sun and good sun and excellent
sun and wind sun wind sun and
wind orientation, orientat orientation, wind
orientation. with poor ion but with slightly orientation,
It has no sunlight and satisfac good with good
sunlight and cool wind tory sunlight and sunlight and
cool wind exposure wind cool wind wind
exposure orientat exposure exposure
ion,
Fairly
sunlight
and
cool
wind
exposu
re
Climate The site The site has The site The site has The site has 4
Factors irregular little has no an no
humidity irregularity to some unnoticed irregularity
Page | 67
and in humidity irregula irregularity in humidity
precipitatio and rity in in humidity and
n condition precipitatio humidit and precipitatio
and n condition y and precipitatio n condition
extreme and have precipit n condition and has
weather weather ation and has fair good
changes on changes conditio climate and climate and
dry and wet where the n and weather weather
season. site have condition condition
experience weathe
s greater r
wet season change
than dry s where
season the site
experie
nces
greater
dry
season
than
wet
season
TOTAL 29
Page | 68
Mobile accessed by taxis by PUV’s, by by public
Access by private and taxis and jeepney, bus,
vehicles private private PUV’s, jeepney,
vehicles vehicle taxis and PUV’s,
private taxis and
vehicle private
vehicle
Page | 69
not allow allow the the use of probably National
the use of use of mid- mid-rise change. Building
mid-rise rise residential Code or
residential residential building within a
building. building only with Central
exemption provision Business
can be of the District
applied. usage. and
present/fu
ture
zoning
permits
midrise
residential
building or
no zoning
restriction
exist
Page | 70
Accessi Site is Site is Site is Site is Site is 3
bility to more than within 4 km within 3 km within 2 within
Main 5km away away or 1- away or 30 km away reasonabl
Road or 1-hour hour minutes’ or 10 e walking
vehicle vehicle vehicle minutes distance
ride ride ride vehicle or 1km
ride and less
Page | 71
around
the site.
Page | 72
informatio informatio
n n
TOTAL 23
Aesthetic Factors
CRITERI 1 2 3 4 5 EVALUATI
A ON
Natural If there If there are If there If there If there 3
and Man are no many man are some are some are few
Made natural made natural natural natural
Features and man- feature and man- feature feature
made and a few made and few and no
feature to no feature man man
present natural present made made
from the feature in from the feature feature
site the site site present from the
from the site.
site
Visual There are There are The site There is There are 2
Resource no good few good has equal more excellent
s and and positive positive views
Page | 73
positive positive and view around
view view negative around the site
around around the view the site with no
the site site with around that the negative
but has many the site negative views
many negative view
negative view
view
TOTAL 9
Page | 74
developm constructi develop developm developm
ent in on in ment and ent in ent in
terms of terms of construct terms of terms of
environm preservin ion in preservati preserving
ental g the terms of on of the the
preservati surroundi preservin surroundi surroundi
on ng area g the ng ng
surroundi environme environme
ng nt nt
environm
ent
Energy The site The site The site The site The site 1
Efficiency uses a lot uses consume uses uses very
of energy s energy energy little
electricity moderatel in normal equally electricity
and has y and has manner and has and is
no other other and has other fitted with
alternative renewable other renewable other
energy energy renewabl energy renewable
sources. sources, e energy sources, energy
but not sources, but it is not sources,
enough to it is not fully making it
be energy energy energy very
efficient. efficient. efficient. energy
efficient.
Water The site The site The site The site The site 2
Efficiency uses a lot consumes uses uses uses the
of water, water in a water in a water least
doesn't moderatel regular equally, amount of
save it, y efficient way, conserves water
manner, conserve efficiency, possible,
Page | 75
and waste conserves s it, and and conserves
a lot of it. water in a wastes it wastes water
minimally equally. water in a quality,
efficient limited and does
manner, amount. not waste
and water.
wastes
water in a
moderatel
y efficient
manner.
Material The site is The site is The site The site is The site is 1
Efficiency not reasonabl is moderatel recommen
energy y energy designed y energy ded in
efficient, efficient to be as efficient terms of
and it and energy and energy
does not conserves efficient moderatel efficiency
conserve materials, as y resource and
resources which are possible efficient, resource
, which design while still which are conservati
are elements conservi design on, which
features that ng features are
built into ensure resource that features
the overall s. ensure built into
designs to material overall the
ensure quality. material designs to
overall performan ensure
material ce. overall
quality. material
efficiency.
Page | 76
Low The site The site The site The site The site 2
Environme has a has an has a has a low has no
ntal Impact significant environm moderate environme negative
and environm ental impact ntal effects on
Conservati ental impact on the impact the
on of impact and has environm and has ecosyste
Natural and has an impact ent and almost no m or the
Characteri an impact on the has a impact on natural
stics on the natural moderate the natural resources
natural resources impact resources that
resources in the on the in its surround
in the region. natural immediate it.
region. resource vicinity.
s in the
region.
TOTAL 9
Page | 77
Jomalig Island, Quezon Province
Page | 78
ameniti
es and
activitie
s.
Page | 79
the site that near the bodies present and near in the
cannot hold area with no present near in the area that
possible relative use and area that can pose
uses and but the near in can hold site
can only remaining the possible difficulties.
pose land can area uses
difficulties hold and can together
for the possible hold with the
buildable uses possibl land
area e uses
togethe
r with
the land
Page | 80
Existin The site has The site has The site The site has The site has 1
g no existing 100% has 50% 40%
Vegetat vegetation existing 70% existing existing
ion vegetation existing vegetation vegetation
vegetati
on
Orienta The site The site has The site The site has The site has 4
tion does not satisfactory has both good both
have good sun and good sun and excellent
sun and wind sun wind sun and
wind orientation, orientat orientation, wind
orientation. with poor ion but with slightly orientation,
It has no sunlight and satisfac good with good
sunlight and cool wind tory sunlight and sunlight and
cool wind exposure wind cool wind wind
exposure orientat exposure exposure
ion,
Fairly
sunlight
and
cool
wind
exposu
re
Climate The site The site has The site The site has The site has 4
Factors irregular little has no an no
humidity irregularity to some unnoticed irregularity
and in humidity irregula irregularity in humidity
Page | 81
precipitatio and rity in in humidity and
n condition precipitatio humidit and precipitatio
and n condition y and precipitatio n condition
extreme and have precipit n condition and has
weather weather ation and has fair good
changes on changes conditio climate and climate and
dry and wet where the n and weather weather
season. site have condition condition
experience weathe
s greater r
wet season change
than dry s where
season the site
experie
nces
greater
dry
season
than
wet
season
TOTAL 29
Page | 82
Mobile accessed by taxis by PUV’s, by by public
Access by private and taxis and jeepney, bus,
vehicles private private PUV’s, jeepney,
vehicles vehicle taxis and PUV’s,
private taxis and
vehicle private
vehicle
Page | 83
not allow allow the the use of probably National
the use of use of mid- mid-rise change. Building
mid-rise rise residential Code or
residential residential building within a
building. building only with Central
exemption provision Business
can be of the District
applied. usage. and
present/fu
ture
zoning
permits
midrise
residential
building or
no zoning
restriction
exist
Page | 84
Accessi Site is Site is Site is Site is Site is 5
bility to more than within 4 km within 3 km within 2 within
Main 5km away away or 1- away or 30 km away reasonabl
Road or 1-hour hour minutes’ or 10 e walking
vehicle vehicle vehicle minutes distance
ride ride ride vehicle or 1km
ride and less
Page | 85
around
the site.
Page | 86
informatio informatio
n n
TOTAL 37
Aesthetic Factors
CRITERI 1 2 3 4 5 EVALUATI
A ON
Natural If there If there are If there If there If there 3
and Man are no many man are some are some are few
Made natural made natural natural natural
Features and man- feature and man- feature feature
made and a few made and few and no
feature to no feature man man
present natural present made made
from the feature in from the feature feature
site the site site present from the
from the site.
site
Visual There are There are The site There is There are 3
Resource no good few good has equal more excellent
s and and positive positive views
Page | 87
positive positive and view around
view view negative around the site
around around the view the site with no
the site site with around that the negative
but has many the site negative views
many negative view
negative view
view
TOTAL 10
Page | 88
developm constructi develop developm developm
ent in on in ment and ent in ent in
terms of terms of construct terms of terms of
environm preservin ion in preservati preserving
ental g the terms of on of the the
preservati surroundi preservin surroundi surroundi
on ng area g the ng ng
surroundi environme environme
ng nt nt
environm
ent
Energy The site The site The site The site The site 2
Efficiency uses a lot uses consume uses uses very
of energy s energy energy little
electricity moderatel in normal equally electricity
and has y and has manner and has and is
no other other and has other fitted with
alternative renewable other renewable other
energy energy renewabl energy renewable
sources. sources, e energy sources, energy
but not sources, but it is not sources,
enough to it is not fully making it
be energy energy energy very
efficient. efficient. efficient. energy
efficient.
Water The site The site The site The site The site 2
Efficiency uses a lot consumes uses uses uses the
of water, water in a water in a water least
doesn't moderatel regular equally, amount of
save it, y efficient way, conserves water
manner, conserve efficiency, possible,
Page | 89
and waste conserves s it, and and conserves
a lot of it. water in a wastes it wastes water
minimally equally. water in a quality,
efficient limited and does
manner, amount. not waste
and water.
wastes
water in a
moderatel
y efficient
manner.
Material The site is The site is The site The site is The site is 2
Efficiency not reasonabl is moderatel recommen
energy y energy designed y energy ded in
efficient, efficient to be as efficient terms of
and it and energy and energy
does not conserves efficient moderatel efficiency
conserve materials, as y resource and
resources which are possible efficient, resource
, which design while still which are conservati
are elements conservi design on, which
features that ng features are
built into ensure resource that features
the overall s. ensure built into
designs to material overall the
ensure quality. material designs to
overall performan ensure
material ce. overall
quality. material
efficiency.
Page | 90
Low The site The site The site The site The site 3
Environme has a has an has a has a low has no
ntal Impact significant environm moderate environme negative
and environm ental impact ntal effects on
Conservati ental impact on the impact the
on of impact and has environm and has ecosyste
Natural and has an impact ent and almost no m or the
Characteri an impact on the has a impact on natural
stics on the natural moderate the natural resources
natural resources impact resources that
resources in the on the in its surround
in the region. natural immediate it.
region. resource vicinity.
s in the
region.
TOTAL 14
Page | 91
Kwebang Lampas, Quezon Province
Page | 92
ameniti
es and
activitie
s.
Page | 93
the site that near the bodies present and near in the
cannot hold area with no present near in the area that
possible relative use and area that can pose
uses and but the near in can hold site
can only remaining the possible difficulties.
pose land can area uses
difficulties hold and can together
for the possible hold with the
buildable uses possibl land
area e uses
togethe
r with
the land
Page | 94
Existin The site has The site has The site The site has The site has 4
g no existing 100% has 50% 40%
Vegetat vegetation existing 70% existing existing
ion vegetation existing vegetation vegetation
vegetati
on
Orienta The site The site has The site The site has The site has 5
tion does not satisfactory has both good both
have good sun and good sun and excellent
sun and wind sun wind sun and
wind orientation, orientat orientation, wind
orientation. with poor ion but with slightly orientation,
It has no sunlight and satisfac good with good
sunlight and cool wind tory sunlight and sunlight and
cool wind exposure wind cool wind wind
exposure orientat exposure exposure
ion,
Fairly
sunlight
and
cool
wind
exposu
re
Climate The site The site has The site The site has The site has 4
Factors irregular little has no an no
humidity irregularity to some unnoticed irregularity
and in humidity irregula irregularity in humidity
Page | 95
precipitatio and rity in in humidity and
n condition precipitatio humidit and precipitatio
and n condition y and precipitatio n condition
extreme and have precipit n condition and has
weather weather ation and has fair good
changes on changes conditio climate and climate and
dry and wet where the n and weather weather
season. site have condition condition
experience weathe
s greater r
wet season change
than dry s where
season the site
experie
nces
greater
dry
season
than
wet
season
TOTAL 31
Page | 96
Mobile accessed by taxis by PUV’s, by by public
Access by private and taxis and jeepney, bus,
vehicles private private PUV’s, jeepney,
vehicles vehicle taxis and PUV’s,
private taxis and
vehicle private
vehicle
Page | 97
not allow allow the the use of probably National
the use of use of mid- mid-rise change. Building
mid-rise rise residential Code or
residential residential building within a
building. building only with Central
exemption provision Business
can be of the District
applied. usage. and
present/fu
ture
zoning
permits
midrise
residential
building or
no zoning
restriction
exist
Page | 98
Accessi Site is Site is Site is Site is Site is 5
bility to more than within 4 km within 3 km within 2 within
Main 5km away away or 1- away or 30 km away reasonabl
Road or 1-hour hour minutes’ or 10 e walking
vehicle vehicle vehicle minutes distance
ride ride ride vehicle or 1km
ride and less
Page | 99
around
the site.
Page | 100
informatio informatio
n n
TOTAL 34
Aesthetic Factors
CRITERI 1 2 3 4 5 EVALUATI
A ON
Natural If there If there are If there If there If there 3
and Man are no many man are some are some are few
Made natural made natural natural natural
Features and man- feature and man- feature feature
made and a few made and few and no
feature to no feature man man
present natural present made made
from the feature in from the feature feature
site the site site present from the
from the site.
site
Visual There are There are The site There is There are 4
Resource no good few good has equal more excellent
s and and positive positive views
Page | 101
positive positive and view around
view view negative around the site
around around the view the site with no
the site site with around that the negative
but has many the site negative views
many negative view
negative view
view
TOTAL 10
Page | 102
developm constructi develop developm developm
ent in on in ment and ent in ent in
terms of terms of construct terms of terms of
environm preservin ion in preservati preserving
ental g the terms of on of the the
preservati surroundi preservin surroundi surroundi
on ng area g the ng ng
surroundi environme environme
ng nt nt
environm
ent
Energy The site The site The site The site The site 3
Efficiency uses a lot uses consume uses uses very
of energy s energy energy little
electricity moderatel in normal equally electricity
and has y and has manner and has and is
no other other and has other fitted with
alternative renewable other renewable other
energy energy renewabl energy renewable
sources. sources, e energy sources, energy
but not sources, but it is not sources,
enough to it is not fully making it
be energy energy energy very
efficient. efficient. efficient. energy
efficient.
Water The site The site The site The site The site 3
Efficiency uses a lot consumes uses uses uses the
of water, water in a water in a water least
doesn't moderatel regular equally, amount of
save it, y efficient way, conserves water
manner, conserve efficiency, possible,
Page | 103
and waste conserves s it, and and conserves
a lot of it. water in a wastes it wastes water
minimally equally. water in a quality,
efficient limited and does
manner, amount. not waste
and water.
wastes
water in a
moderatel
y efficient
manner.
Material The site is The site is The site The site is The site is 3
Efficiency not reasonabl is moderatel recommen
energy y energy designed y energy ded in
efficient, efficient to be as efficient terms of
and it and energy and energy
does not conserves efficient moderatel efficiency
conserve materials, as y resource and
resources which are possible efficient, resource
, which design while still which are conservati
are elements conservi design on, which
features that ng features are
built into ensure resource that features
the overall s. ensure built into
designs to material overall the
ensure quality. material designs to
overall performan ensure
material ce. overall
quality. material
efficiency.
Page | 104
Low The site The site The site The site The site 3
Environme has a has an has a has a low has no
ntal Impact significant environm moderate environme negative
and environm ental impact ntal effects on
Conservati ental impact on the impact the
on of impact and has environm and has ecosyste
Natural and has an impact ent and almost no m or the
Characteri an impact on the has a impact on natural
stics on the natural moderate the natural resources
natural resources impact resources that
resources in the on the in its surround
in the region. natural immediate it.
region. resource vicinity.
s in the
region.
TOTAL 15
Among the three feasible locations for the Proposed Coconut Agritourism project,
only one will be chosen for the site selection. Based on the site selection criteria that was
formulated by the researchers, the site revealed to have the highest evaluation is the one
located at Jomalig Island, Quezon Province.
Page | 105
Taking the results into consideration, the proposed site of Jomalig Island, Quezon
Province will be the final proposed location. With the guide of the criteria, the researchers
conclude that the site will be the most ideal, effective and efficient that they can utilize to
materialize the project proposal since it has a wide area as well as accessible to two main
roads.
Page | 106
IV. Macro Site Analysis
Map showing the aerial view of the whole Jomalig Island located in Quezon Province premises.
Page | 107
Topographic map showing the elevations and slopes of the proposed site and its surroundings.
Page | 108
LEGEND:
Site –
Minor roads -
Coconut Plantations –
Residential -
Map showing the site which measures 310m x 270m along with the different building types
surrounding the project site.
Page | 109
V. Micro Site Analysis
Analysis showing different environmental factors that affects the proposed site.
Page | 110
Analysis showing the sun path from the month of May to August in the proposed site.
Page | 111
VI. SWOT ANALYSIS
Page | 112
project will also
benefit the island's
citizens and farmers
because it will
create jobs
necessary for the
productivity and
operation of the
proposed Coconut
Agritourism.
Page | 113
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Lago N. (2017, July 22). Tourism Demand and Agriculture Supply: Basis for Agritourism
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the Philippines: challenges, strategies and insights. Cebu Technological University.
Amboy S., Festijo B., Gamil R.V., Geroy A.J. & Manalo C. (2019, July). Benefits of
Agritourism in Batangas Province. Asia Pacific Journal of Education, Arts and
Sciences, Vol. 6
Trinidad Z. (2017, November 28). Quezon is Calabarzon’s ‘Tourist Destination of the Year’.
Philippine News Agency.
Fahmi, Z., Samah, B. A. & Abdullah, H. (2013). Paddy Industry and Paddy Farmers Wellbeing:
A Success Recipe for Agriculture Industry in Malaysia. Asian Social Science, 9(3), 177-181.
Philips, S., Hunter, C. & Blackstock, K. (2010). A Typology for Defining Agritourism. Elsevier
Publications, Tourism Management, 31, 754-758.
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Isabelita P.,Rowena C.,Stella Villa C., and Marlo M. Key Actors, Prices and Value Shares in
the Philippine Coconut Market Chains: Implications for Poverty Reduction, 52-53
L. (2021, March 30). Agritourism in the Philippines: Forging New Heights as an Agritourism
Destination. Kapwa Travel. https://kapwatravel.com/blog/agritourism-in-the-philippines/
Dr. Surabshi Srivastava (2016). Agritourism as a Strategy for the Development of Rural Areas.
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Agritourism. (2022). Copyright 2022 Agricultural Marketing Resource Center. All Rights
Reserved. https://www.agmrc.org/commodities-products/agritourism
Jim Ochterski, Monika Roth, and Cornell Cooperative Extension (2016). Getting Started in
Agritourism. http://essex.cce.cornell.edu/resources/getting-started-in-agritourism
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Republic Act No. 10816 | GOVPH. (2016, May 16). Official Gazette of the Republic of the
Philippines. https://www.officialgazette.gov.ph/2016/05/16/republic-act-no-10816/
Republic Act No. 9593 | GOVPH. (2009, May 12). Official Gazette of the Republic of the
Philippines. https://www.officialgazette.gov.ph/2009/05/12/republic-act-no-9593-s-2009/
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Round
Page | 116