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Sales Coaching for Business Success

The document summarizes the outcomes that can be achieved by working with an EMyth coaching system in each of the seven business dynamics: leadership, branding, finance, management, marketing, sales, and delivery. For each dynamic, 3-4 specific outcomes are listed that a business can expect to achieve through the coaching process in that area which will help create a high-performing business system.

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shane
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0% found this document useful (0 votes)
327 views3 pages

Sales Coaching for Business Success

The document summarizes the outcomes that can be achieved by working with an EMyth coaching system in each of the seven business dynamics: leadership, branding, finance, management, marketing, sales, and delivery. For each dynamic, 3-4 specific outcomes are listed that a business can expect to achieve through the coaching process in that area which will help create a high-performing business system.

Uploaded by

shane
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Leadership System
  • Branding System
  • Finance System
  • Management System
  • Marketing System
  • Delivery System
  • Sales System

EMyth Coaching Outcomes

EMyth Coaching guides you through a process of structured business development in each of the
Seven Business Dynamics: Leadership, Branding, Finance, Management, Delivery, Sales, and Marketing.
Working in concert, these Dynamics create a single, high-performing system: your successful business.

Below are a few of the outcomes of EMyth Coaching.

As a result of working on your

LEADERSHIP System
you will be able to

Prioritize your time based on highest return and achievement toward goals
Approach everyday business frustrations from a systemic view
Question all assumptions and pursue objective viewpoints in order to make decisions
Clearly identify and articulate outcomes while holding yourself and others accountable for
achieving them
Focus with an articulated purpose toward the fulfillment of your ultimate vision
Inspire and communicate your team to help you achieve your ultimate vision
Identify and use tangible and intangible indicators to encourage objectivity, focus and
effective decision making
Lead with the right vision, action and spirit to produce a positive company culture
Be an admired and respected role model for your employees

As a result of working on your

BRANDING System
you will be able to

Develop a consistent business identity (logo, location, website etc.) which represents your company
Create a strategy to attract more qualified customers
Adjust marketing materials to properly engage your target market
Identify who your best customers are, where they come from and why they do business with you
Manage customer perceptions and behavior to increase lead conversion response
Create a system to consistently gather customer information and market intelligence
Conduct regular market research to maintain a competitive advantage
Identify profitable and achievable growth opportunities

As a result of working on your

FINANCE System
you will be able to

Establish a baseline to measure improvement and forecast realistic revenue goals


Reduce expenses and strengthen your balance sheet while pro-actively building cash reserves
Clearly separate your personal and business finances
Confidently make decisions based on facts not assumptions
Create an annual budget and use it to guide business priorities in order to meet goals
Use hard numbers to compare your performance against the competition and to test
business model ideas
Create the financial visibility that supports agreement and alignment among business partners
Organize your financial history and establish future forecasts that allow you to apply for
business capital
Establish a benchmark and track your achievement toward reaching optimal business value
Determine and understand pricing strategies, proper expense management and profit margins
to enhance your business and your bottom line
Control current costs and accurately forecast future costs
Build your corporate credit standing

As a result of working on your

MANAGEMENT System
you will be able to

Develop a system for recruiting and hiring the right employees every time
Set clear expectations that specify the accountabilities and standards for each position
in the business
Develop a functional organizational chart that meets company objectives as you grow
Create a work environment where your employees are motivated
Attract highly qualified and motivated candidates
Develop and document your proprietary business systems so you can effectively train others
Effectively delegate the work of your business allowing you to work in and on the business daily
Create and manage projects using a results-based planning and assignment system
Identify, train and develop future leaders and managers in your company
Establish management policies that protect your intellectual and physical property

As a result of working on your

MARKETING System
you will be able to

Determine your most effective marketing channels


Create awareness and preference for your products and your company
Effectively attract your target market‘s attention, create the right kinds of impressions,
and compel them to respond
Produce the qualified leads that will make lead conversion easier, less costly and more efficient
Fine-tune your messaging to deliver a steady, controllable flow of new clients
Track and evaluate the results of your advertising and lead generation activities
Use the right channels, at the right time to effectively reach your preferred customer
Use your market research to determine how to properly outsource specific lead generation activities
Use the Internet and social media to attract your target market.
As a result of working on your

SALES System
you will be able to

Build a high-volume sales system capable of converting every possible opportunity into revenue
Satisfy your customers‘ decision-making needs- both the emotional ones and the logical ones
Align your selling systems with the needs and preferences of your prospective customers so that
”yes“ becomes inevitable
Grow the size of your client base by systematically using referrals and success stories
Create lifetime customers and brand evangelists, not just one-time sales
Establish sales goals and track the effectiveness of your sales system
Address the needs of individual qualified leads to the point where they can make a buying decision
Establish a sales system that creates a systems-dependent not people-dependent business
Identify and track the key indicators associated with your lead conversion activities

As a result of working on your

DELIVERY System
you will be able to

Create the systems that result in predictable and powerful customer experiences
Improve customer satisfaction by making promises that you know will be kept
Understand the importance of product design and production in the client experience
Systematically provide an exceptional experience at every customer touch point
Institute a quality assurance system that supports your promise to your customer
Find the quality leverage points in your business and institute control measures to secure them
Develop a system for optimizing and streamlining your production resources
Recognize quality from the viewpoint of your customer and your internal operations
Establish capacity planning to fulfill the demand generated by your lead generation and lead
conversion processes
Understand customer expectations so that you can create even more value and exceed those
expectations every time

Common questions

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EMyth Coaching suggests that business leaders should prioritize their time based on the highest return and achievement toward their goals. To handle everyday business frustrations, leaders are encouraged to adopt a systemic view that includes questioning assumptions and pursuing objective viewpoints for decision-making. This structured approach helps in clearly identifying and articulating outcomes and holding oneself and others accountable for achieving them .

EMyth Coaching suggests optimizing production resources by developing systems that streamline processes and institute control measures at quality leverage points. Recognizing quality from the customer and internal operational perspectives is vital. By systematically providing exceptional customer experiences at every touchpoint and instituting effective capacity planning, businesses can fulfill demand and consistently exceed customer expectations, thereby enhancing overall value .

EMyth Coaching highlights the importance of developing a functional organizational chart, setting clear expectations, and specifying accountabilities as key elements for motivating employees and sustaining company growth. Additionally, it focuses on creating a motivating work environment, effectively training employees by documenting proprietary systems, and establishing management policies that protect intellectual and physical property. These elements collectively foster a robust organizational foundation that promotes sustained growth and employee engagement .

EMyth Coaching recommends building a sales system that is systems-dependent rather than people-dependent. This involves aligning selling systems with customer needs to make agreeing inevitable, satisfying both emotional and logical decision-making needs, and using referrals and success stories to grow the client base. By creating lifetime customers and brand evangelists, businesses can move beyond one-time sales. Consistently tracking sales goals and lead conversion activities is integral to maintaining and enhancing the system .

EMyth Coaching recommends using market research to determine effective marketing channels and to create awareness and preference for products and services. It suggests that businesses fine-tune messaging to produce a controllable flow of new clients and track the results of advertising and lead generation activities. Proper outsourcing of lead generation activities based on research findings and leveraging internet and social media to attract the target market are also key to enhancing marketing strategies .

EMyth Coaching emphasizes creating a work environment that motivates employees by developing systems for recruiting and hiring suitable candidates, setting clear expectations, and specifying accountabilities. It advocates for a functional organizational chart to meet company objectives, documenting proprietary business systems for effective training, and establishing a results-based planning and assignment system. Furthermore, identifying, training, and developing future leaders and managers is a key component of their management approach .

EMyth Coaching advocates for a clear separation of personal and business finances. This involves confidently making fact-based decisions and establishing an annual budget that guides priorities. Furthermore, it encourages organizing financial history for future forecasts, thus aiding in applying for business capital and building corporate credit standing. Such systemic changes provide a foundation for effectively managing personal and business finances independently .

EMyth Coaching suggests developing a business identity that is consistently represented across logos, locations, and websites. To attract more qualified customers, it focuses on adjusting marketing materials to engage the target market effectively. This involves identifying the best customers, understanding why they do business with you, and managing perceptions to boost lead conversion. Conducting regular market research to keep a competitive advantage and to identify growth opportunities is also advocated as a strategic approach .

EMyth Coaching advises establishing a baseline to measure improvement and realistic revenue forecasting. It emphasizes the importance of reducing expenses, strengthening the balance sheet, and building cash reserves. Decisions should be made based on facts rather than assumptions, facilitated by creating an annual budget to guide priorities and using hard numbers for performance comparison. These steps are intended to not only enhance decision-making but also support alignment among business partners and lead to greater financial visibility .

EMyth Coaching suggests instituting a quality assurance system that supports fulfilling promises to customers, thus enhancing customer satisfaction. Recognizing quality from both customer and internal operational viewpoints is critical. It involves creating systems for predictable and powerful customer experiences and systematically providing exceptional experiences at each customer touchpoint. Establishing capacity planning in line with demand and finding quality leverage points are further practices to ensure promises are upheld .

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