Project SAUP

This project aims to help modernize marketing efforts for the Aeta indigenous group in Sitio Target, Sapang Bato, Angeles City. Specifically, the project will [1] educate the Aeta on using platforms like Facebook and Twitter to advertise their products, [2] help upgrade their marketing skills and strategies, and [3] empower their market reach and reintroduce products to a wider audience. Efforts so far include researching marketing strategies and planning visits to the community. Future efforts involve on-site visits, assessing needs, and providing a seminar on digital marketing techniques to help sell Aeta products online.

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Project SAUP

Uploaded by

Prince Jherald Magtoto

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PROJECT NAME/ TITLE/ LOCATION:

Project SAUP (Strengthening the Aeta Users’ Platform)

Sitio Target, Sapang Bato, Angeles City

OBJECTIVES:

This project aims to modernize the indigenous reach in terms of marketing their
produce.
This project specifically aims to:

A. Educate the Aeta brothers and sisters on how they can use different platforms in
advertising their products.
-These aetas has already a small amount of knowledge in using phones and different
technologies, and that small knowledge has a potential to grow. We as a group, we want to
be part of giving and helping these small community to utilize what they already know and
to broaden that knowledge. We will be introducing them different platforms where they
can put out there their products so that it can reach wider audiences or potential buyers
and hopefully with the help of these platforms, aetas can reap what they sow such as more
incomes.

B. Help them upgrade their marketing skills and strategies.

-Everything is modern right now and as much as we want or not, we need to adapt and
embrace these technologies. With the help of social media and technology, when you
combine them, we can get more audiences. Instead of doing paglalako or traditional way of
selling their products, we can help them in basic editing, be their own model for their
products, or making creative videos with their face on it so that people can able to see their
passion in selling their products and most definitely recognize our aeta community, and we
are very excited about these strategies and we cannot wait for you to see them.

C. Empower their market reach and reintroduce their products to the mass.
-After all of the teachings and sharing of information to these aetas, it’s now time to
showcase their product to the public. From traditional, now we will leap their products
to modern way. We cannot promise that it will be the grandest, but it will be simple yet
helpful and approve in the eyes of the public. At the end of the day, small act or big, we
will do our best to achieve development in the livelihood of these aetas and it will be our
greatest honor to be part of this development.

DESCRIPTION:

The way they sell their products is one issue that comes up in our chats. They come from a small,
isolated community, so their influence is relatively limited. Up to the current technological era, they
have sold their items using a traditional approach, notably paglalako. Ate Annabelle (one of the aeta
members) acknowledged that they are struggling to sell their products, despite the fact that they
already have a sizable market, simply because of a lack of marketing education and exposure to
other marketing channels, such as social media platforms like Facebook, Twitter, etc.

We chose this project because we are communication students, and most of us, if not experts, have
a huge knowledge of technologies since we grow in a digital era. Possible communication strategies
that we can use in our application of the business side, more on digital marketing. In this way, Aetas
will not only settle on what they already practiced, but we want them to provide and to go outside
their comfort zone for their livelihood to develop and catch up with the world trend and
modernization.

TIMELINE:

WEEK NO: TARGET OUTCOMES: CONTENT & ACTIVITIES:

-WE WILL IDENTIFY WHO -RESEARCHING AND

WILL BE OUR TARGET GETTING INDIVIDUAL
COMMUNITIES AND THEIR SUGGESTIONS OF THE
PROBLEMS THAT CAN MEMBERS IN THE GROUP.
APPLY DEVCOM AFTER FINALIZING THE
STRATEGIES. TARGET COMMUNITY,
THEIR MAIN PROBLEM IN
-OUR TARGET: SMALL THAT COMMUNITY WILL BE
COMMUNITY OF AETA IN LOOK FOR.
1 SITIO, SAPANG BATO,
ANGELES CITY.

-PROBLEM: LACK OF
EDUCATION AND
EXPOSURE IN USING
PLATFORMS SUCH AS
FACEBOOK, TWITTER,
ETC. IN MARKETING
THEIR PRODUCTS.

PLANNING FOR ON SITE MEETING VIA GOOGLE

VISITATION AND MEET AND TAKING DOWN
PREPARING ALL THE ALL THE CONCERNS OR
2 CONCERNS TO BE ASK. QUESTIONS THAT WE CAN
ASK DURING THE ON SITE
VISITATION.

ON SITE VISITATION: WE WILL ASK NOW THE

GOING TO THE AETA QUESTIONS WE HAVE
COMMUNITY PLACE TO PREPARED AND THE TAKE
INSPECT AND FOR US TO DOWN NOTES ALL THE
3 SEE THE PROBLEMS IN THINGS THAT WE WILL BE
OUR OWN EYES AND NEEDING BASE ON OUR
FURTHER OBSERVATION. OBSERVATION AND
INTERVIEW.

ASSESING ALL THE THINGS FINAL MEETING AND FACE

THAT WE HAVE TAKEN TO FACE MEET UP WITH
DONW NOTES. PREPARING THE GROUP FOR
4 ALL THE MATERIALS, PREPARATION FOR THE
IDEAS, AND TANGIBLE UPCOMING PROJECT. WE
THINGS THAT WE WILL BE WILL BE CHECKING ALL OF
USING FOR THE DAY OF THE MATERIALS NEEDED
SEMINARS AND TRAININGS AND PREPARE OURSELVES
IN THE COMMUNITY. FOR THAT PROJECT.

THE ACTUAL DAY OF APPLICATION OF ALL THE

APPLYING THE DEVCOM PLANS AND TURNING
STRATEGY TO HELP THESE THEM INTO A SUCCESSFUL
AETAS. IT WILL BE A OUTCOMES.
5 WHOLE DAY EXPERIENCE
AND WE AIM FOR A
SUCCESS AND GET WHAT
WE SET IN OUR MINDS
AND HEART.

EFFORTS ALREADY DONE AND WHAT STILL NEEDS TO BE DONE

EFFORTS ALREADY DONE:

- Before devcom was introduced to us, one of my groupmates specifically Apreal has
already visited this aeta community. She was able to experience it first hand and she was
able to know their problems. She shared her experience with us via online meeting, and we
all agreed that this will be the target communities that we want to help by applying devcom
strategies.

-Since we already know our target communities and problems, we were able to research
some ways how to help these communities such as research on how to market products
with the use of social media. Applying graphics, making Facebook pages, layouts, or
pictures of products. However, these are still plans because we want to educate ourselves
first before helping these aeta’s with their products.

-We conduct group meetings. Here, we talked about our plans such as when we will visit
this aeta community, what materials we need to bring if it is only a one-day or a series of
visits, and many more.

EFFORTS STILL NEED TO BE DONE:

-Group meeting and planning for our first visit. We need to list down our questions before
going there and we want to interview them so that we can plan actions and materials ahead
before jumping to the final day which is the target day of seminars and training.

-On-site visitation. We want to experience it on our own to really see the problems they are
encountering in their livelihood. We will observe and list down all of these problems to
apply for solutions and help.

-Preparing and assessing what information we have gathered. As a group, we will

communicate with each other, do final planning and prepare all the materials needed for
the final project.

-Lastly, going again on the community to conduct the final output where we will apply all of
the knowledge and plans we have prepared for them.

-After that, we will conduct reviews if we were able to succeed in our project, if not, we
plan to still do another take on visiting them, but if our project became successful, we can
communicate to the aeta communities online since they are already knowledgeable about
it. We will still support them and visit them once in a while.