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Consumer Awareness

Consumer Awareness is a demonstration of ensuring the purchaser or buyer knows about the data and information about items, products, administrations, and buyers' privileges. Consumer awareness is significant with the goal that purchasers can settle on the best choice and settle on the ideal decision.

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Parimal Appaka
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62 views5 pages

Consumer Awareness

Consumer Awareness is a demonstration of ensuring the purchaser or buyer knows about the data and information about items, products, administrations, and buyers' privileges. Consumer awareness is significant with the goal that purchasers can settle on the best choice and settle on the ideal decision.

Uploaded by

Parimal Appaka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CONSUMER

AWARENESS

BY: PARIMAL

Introduction:
 Who is a Consumer? Under the Consumer
Protection Act, a consumer is defined as:
 (i) Any person who buys any goods for a
consideration, which has been paid or promised, or
partly paid and partly promised, or under any
scheme of deferred payment. It includes any user of
such goods, when such use is made with the
approval of the buyer, but does not include a person
who obtains goods for resale or any other
commercial purpose.
 (ii)Any person who hires or avails of any service,
for a consideration which has been paid or
promised, or partly paid and partly promised, or
under any system of deferred payment. It includes
any beneficiary of services when such services are
availed of with the approval of the person
concerned, but does not include a person who avails
of such services for any commercial purpose.

Consumer Movement in India:


 During 1960s, in India, the consumer movement
were originated as social force to protect the
interest of consumers against the malpractices
adopted by marketer. Some of the main reasons for
Consumer Movement were:
• Lack of legal system to protect the consumers from
exploitation in the marketplace
• Rampant food shortages
• Black marketing
• Hoarding
• Adulteration of food and edible oil

Consumer Protection Act, 1986:


 Applies to all goods, services and unfair trade
practices unless specifically exempted by the Central
Government
• Covers all sectors-private, public or co-operative
• Provides for establishment of consumer protection
councils at the central, state and district levels, i.e., three
tier machinery system

Consumer Responsibilities:
 Responsibilities that a consumer should
discharge while purchasing, using and consuming
goods and services:
• Be aware about various goods and services available in
the market so that an intelligent and wise choice can be
made.
• Buy only standardized goods as they provide quality
assurance. Thus, look for ISI mark on electrical goods,
FPO/FSSAI mark on food products, Hallmark on jewelry
etc.
• File a complaint in an appropriate consumer forum in
case of a shortcoming in the quality of goods purchased
or services availed. Do not fail to take an action even
when the amount involved is small.
• Form consumer societies which would play an active
part in educating consumers and safeguarding their
interests.
• Respect the environment. Avoid waste, littering and
contributing to pollution.

Conclusion:
It can be concluded that both Government and
consumers should make efforts collectively to create
awareness about the rights and responsibilities of the
consumers and to reduce exploitation of consumers.
India has been observing 24 December as the National
Consumers’ Day as on this date, Indian Government
enacted Consumer Protection Act, 1986. There are today,
about 20-25 well organized and recognized consumer
groups in today out of 700 hundred. In India, after
consumer movement, consumer awareness were
spreading very slowly, but after the enactment of
Consumer Protection Act, 1986, it took a little speed,
though slowly in our country.
For the speedy process of the consumer movement, we
require a voluntary effort and active participation of the
people.

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