UNIVERSITI TEKNOLOGI MARA

COURSE INFORMATION

Confidential

Course Code : ENT300

Course Name (English) : FUNDAMENTALS OF ENTREPRENEURSHIP APPROVED

Course Name (Malay) : ASAS KEUSAHAWANAN

Course Level : 4 - Diploma

SLT : 120 Hours

Equivalent to 3 Credits

Face to Face: 42 Hours

Non Face to Face: 0 Hours

Student Preparation Time: 78 Hours

Pre-Requisite Courses : No course recommendations

Co-requisite Courses : No co-requisite Courses listed

Equivalent Courses : FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

Teaching Period Duration : 17 Weeks

Resource Person : AZLIN SHAFINAZ BT MOHAMAD ARSHAD

National Education Code : (3)Social Sciences, Business and Law

Delivery Period Duration : 1 Semester

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022
Course Learning Outcomes

At the end of the course, students should be able to:

1. Explain the fundamentals of entrepreneurship (PLO1) ( C2 )

2. Demonstrate the entrepreneurial mindset in identifying business opportunities (PLO10) ( A3 )
3. Demonstrate various entrepreneurial skills in preparing a business plan and pitching (PLO10) ( A3 )

Course Description

This course provides an overview of the requirements for launching an entrepreneurial career and starting up an
entrepreneurial venture. After an appreciation of the concept of entrepreneurship, students will be exposed to the critical
role of opportunity recognition and evaluation. The course also shed light on the entrepreneur as the main success factor
in the new venture formation and development. The central focus of the course is to prepare the students with the essence
of entrepreneurship and business planning skills that is essential for the success of new ventures. The subject delivery
combines both theoretical and practical aspects of entrepreneurship. Theoretical aspect is looking at the important
elements in understanding entrepreneurship, while practical aspect is engaging the student to develop and propose a
viable Business Plan.

Syllabus Content

1. Theories & concepts of entrepreneurship

1.1 Evaluation of entrepreneurship theory

1.2 Islamic view on entrepreneurship
1.3 Definition of entrepreneur and entrepreneurship
1.4 Entrepreneurship and SMIs in Malaysia
1.5 The role of entrepreneurship in Malaysian economic development

2. Entrepreneurial behavior and competencies

2.1Entrepreneurial motivation
2.2 Entrepreneurial competencies

3. Creativity and innovation in entrepreneurial ventures

3.1 Definition of creativity and innovation

3.2 The importance of creativity and innovation in business venture
3.3 Creativity process
3.4 Components of creativity
3.5 Common creativity techniques and tools
3.6 Blocks to creativity
3.7 Types of innovation
3.8 Sources of innovation
3.9 Promoting creativity and innovative environment in organization
3.10 Common characteristics of creative and innovative entrepreneurs

4. Opportunity Recognition

4.1 Definition of business opportunity

4.2 Business Opportunity Attractiveness
4.3 Business Opportunity Development Process
4.4 SWOT Analysis
4.5 Business Model Canvas

5. Business Formation

5.1 Starting from scratch

5.2 Buying an existing business
5.3 Family business succession
5.4 Acquiring a franchise

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022
6. Business Legal Structure

6.1 Sole Proprietorship

6.2 Partnership
6.3 Private Limited Company
6.5 Limited Liability Partnership
6.5 Cooperation

7. Business regulation and support system

7.1 Business license, permit and letter of authority

7.2 Type of business extension services and the agencies involved

8. Business plan

8.1 Definition of business plan

8.2 Why prepare a business plan
8.3 Who needs a business plan
8.4 Format of a business plan

9. Business plan: Marketing plan

9.1 Definition and concepts of marketing

9.2 Steps in preparing marketing plan
9.3 Define the product concept
9.4 Identify the target market
9.5 Determine market size and competitors
9.6 Market share and sales forecast
9.7 Develop marketing strategies
9.8 Marketing budget

10. Business plan: Operational plan

10.1 Definition of operation

10.2 Process planning
10.3 Operation Layout
10.4 Production Planning
10.5 Material Planning
10.6 Machine & Equipment planning
10.7 Manpower planning
10.8 Business & Operation Hours
10.9 License, permits and regulations required
10.10 Overheads requirement
10.11 Implementation schedule
10.12 Operation Budget

11. Business plan: Organizational plan

11.1 Definition of organization

11.2. Develop business vision, mission and objectives
11.3 Developing organizational structure and organization chart
11.4 Job analysis- Task & Responsibilities
11.5 Remuneration
11.6 Compensation & Benefits
11.7 Organization budget

12. Business plan: Financial plan

12.1 Definition of financial

12.2 Importance of financial plan
12.3 Project implementation cost
12.4 Sources of finance
12.5 Pro forma cash flow statement
12.6 Pro forma income statement

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022
 12.7 Pro forma balance sheet
12.8 Basic financial analysis

Teaching Methodologies

Discussion
Lectures
Project-based Learning
Simulation Activity

Proposed % Marks Approved by KPP

Question Difficulty Levels Range

Assessment

Continuous 100.00%
Assessment: Group Project - 10% out of 100 on Week 12. Passing Mark(s): 50
BUSINESS PITCHING
CLO: 3

Group Project - 50% out of 100 on Week 12. Passing Mark(s): 50

BUSINESS PLAN REPORT
CLO: 3

Individual Project - 30% out of 100 on Week 8. Passing Mark(s): 50

BUSINESS OPPORTUNITY
CLO: 2

Online Quiz - 10% out of 40 on Week 7. Passing Mark(s): 20

ONLINE QUIZ
CLO: 1

Transferable Skills

Entrepreneurial Mindset, Creative and Innovative

Special Regulation

This Module has no special regulation

Reassessment Requirement

This Module has no Reassessment Requirement

Reassessment Description

This Module has no Reassessment Description

Recommended Text

1. Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan, Entrepreneurship, 4th ed, Oxford Fajar, 2016, ISBN: n/a

References

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022
1. Mariotti, S. & Glackin, C, Entrepreneurship: Starting and Operating a Small Business, 4th ed, Upper Saddle River:
Pearson., 2015, ISBN: n/a
2. Scarborough, N.M. & Cornwall, J. R., Essentials of Entrepreneurship and Small Business Management, 8th ed, Boston:
Pearson, 2016, ISBN: n/a
3. Sodri Ariffin & Syahira Hamidon, Introduction to Entrepreneurship, 1st ed, Selangor: Oxford Fajar Sdn. Bhd., 2017,
ISBN: n/a
4. Spinelli, S. & Adams, R. J., New Venture Creation: Entrepreneurship for the 21st Century, 9th ed, New York:
McGraw-Hill/Irwin., 2012, ISBN: n/a
5. Syahira Hamidon, The Development Of Malay Entrepreneurship in Malaysia, 1st ed, n/a, 2014, ISBN: n/a

Other References

This module does not have other references

Course Extra Information

This Module has no extra information

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022
 UNIVERSITY TEKNOLOGI MARA

COURSE LEARNING OUTCOMES - MOE LEARNING OUTCOMES - SOFT SKILLS LEARNING OUTCOMES RELATIONSHIP MATRIX

COURSE CODE ENT300 FACULTY / ACADEMY FACULTY OF BUSINESS MANAGEMENT

COURSE NAME (IN ENGLISH) FUNDAMENTALS OF ENTREPRENEURSHIP CREDIT UNIT 3

COURSE NAME (IN MALAY) ASAS KEUSAHAWANAN Resource Person AZLIN SHAFINAZ BT MOHAMAD ARSHAD

Achievement of MOHE Learning Outcomes(LO) Achievement of Soft Skills Learning

Outcomes(SS)

Course Learning Outcomes 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7

(CLO)

CLO1 Explain the

fundamentals of /
entrepreneurship (PLO1)
( C2 )

CLO2 Demonstrate the

entrepreneurial mindset
in identifying business /
opportunities (PLO10)
( A3 )

CLO3 Demonstrate various

entrepreneurial skills in
preparing a business /
plan and pitching
(PLO10)
( A3 )

Archievement of MOHE Learning Outcomes Soft Skills Learning Outcomes

1. Knowledge 1. Critical Thinking and Problem-solving Skills

2. Practical Skills 2. Communication Skills
3. Thinking and Scientific Skills 3. Team Skills
4. Communication Skills 4. Ethics & Moral Professionalism
5. Social skills, Teamwork and Responsibilities 5. Life-long Learning & Information Management
6. Values, Ethics, Moral and Professionalism 6. Entrepreneurial Skills
7. Information Management and Life Long Learning 7. Leadership Skills
8. Management and Entrepreneurship
9. Leadership Skills
10. Cognitive
11. Interpersonal Skills
12. Digital Skills
13. Leadership,autonomy and responsibility
14. Personal Skills
15. Entrepreneurial skills
16. Numeracy Skills
17. Ethics and Professionalism

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022
 UNIVERSITY TEKNOLOGI MARA

COURSE LEARNING OUTCOMES - TAXONOMY LEVELS

COURSE CODE ENT300 FACULTY / ACADEMY FACULTY OF BUSINESS MANAGEMENT

COURSE NAME (IN ENGLISH) FUNDAMENTALS OF ENTREPRENEURSHIP CREDIT UNIT 3

COURSE NAME (IN MALAY) ASAS KEUSAHAWANAN Resource Person AZLIN SHAFINAZ BT MOHAMAD ARSHAD

COGNITIVE PSYCHOMOTOR AFFECTIVE

COURSE OUTCOMES
C1 C1 C2 C2 C3 C3 C4 C4 C5 C5 C6 C6 P1 P2 P3 P4 P5 P6 P7 A1 A2 A3 A4 A5

Explain the fundamentals of

1 entrepreneurship (PLO1) /
( C2 )

Demonstrate the
entrepreneurial mindset in
2 identifying business /
opportunities (PLO10)
( A3 )

Demonstrate various
entrepreneurial skills in
3 preparing a business plan /
and pitching (PLO10)
( A3 )

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022
 UNIVERSITY TEKNOLOGI MARA

COURSE OUTCOMES

COURSE CODE ENT300 FACULTY / ACADEMY FACULTY OF BUSINESS MANAGEMENT

COURSE NAME (IN ENGLISH) FUNDAMENTALS OF ENTREPRENEURSHIP CREDIT UNIT 3

COURSE NAME (IN MALAY) ASAS KEUSAHAWANAN Resource Person AZLIN SHAFINAZ BT MOHAMAD ARSHAD

ACHIEVEMENT OF MOE LEARNING OUTCOMES

TEACHING
COURSE LEARNING OUTCOMES METHODOLOGY ASSESSMENT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

1 Explain the fundamentals of / Lecture Online Quiz

entrepreneurship (PLO1) Assignment

Demonstrate the entrepreneurial Lecture Individual Project

2 mindset in identifying business / Assignment
opportunities (PLO10)

Demonstrate various Assignment Group Project

3 entrepreneurial skills in preparing / Group Project
a business plan and pitching
(PLO10)

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2022

© Copyright Universiti Teknologi MARA Review Year : 2022