A

SUMMER INTERNSHIP
REPORT ON
MARKETING AND SALES
AT
NETWORK BULLS

Submitted in the Partial Fulfilment of the Requirements of

Bachelor of Commerce, Honors (B.com.H)
Amity University Haryana

Under the Guidance of: Submitted By: Anuj Jindal

Project Guide: Mr Deepanshu Budhija Student: B.Com.(Hons.) 5th Sem

(Business Head) Enrollment No. A50004618075
Mentor: Dr. Vaibhav Kaushik
(Assistant Professor, Amity College Of Commerce)

AMITY COLLEGE OF COMMERCE

AMITY UNIVERSITY HARYANA
SESSION 2018-21
 Internship Letter

To whomsoever it may concern

This is to certify that Mr. Anuj Jindal from Amity University, Gurgaon has successfully completed the
Marketing and Sales Internship at Network Bulls from 15th May to 10th July 2020.

While this was a remote internship, he demonstrated and learnt marketing and lead generation techniques
and effectively converted the leads into paying customers.

We wish him all the very best in his future endeavours!

Deepanshu Budhija Business Head

Network Bulls

Network Bulls
SCO-9, 10, 11, 12 - 2nd & 3rd Floor, Above Vishal Mega Mart, Old Delhi Road, Sector-14, Gurgaon-122001, Haryana

Phone: 0124-4369201/02/03/04, +91 9560148409/10 Email: [email protected]

Website: www.networkbulls.com
 DECLARATION

I, ANUJ JINDAL Enrollment No. A50004618075 B,Com.(Hons.) of Amity College Of Commerce, Amity
University Gurgaon hereby declare that the Project Report entitled “SALES AND MARKETING” is my
original work and the same has not been submitted to any other institute for the award of any other degree.

The feasible suggestion has been duly incorporated in consultation with supervisor.

Signature of the Supervisor Signature of Candidate

 ACKNOWLEDGEMENT

It is my Pleasure to be indebted to various People, who directly or indirectly contributed in the development of
this work and who influenced my thinking, behaviour and acts during the course of study..

I am thankful to Dr. VAIBHAV KAUSHIK (Assistsnt Proffesor (Accounting& Finance), Amity

College Of Commerce) for his support, cooperation, and motivation provided to me, during the
project and for continuous inspiration, presence and blessings. I also extend my sincere appreciation
to him for the valuable suggestions and precious time in accomplishing my project report.

Lastly, I would like to thank the almighty and my parents for their moral support and my friends with
whom I shared my day-to-day experience and received lots of suggestions that improved my quality
of work.

ANUJ JINDAL
B.Com. (Hons.)
5 Semester
th

Amity College Of Commerce

 TABLE OF CONTENT

PROJECT CONTENT

 Certificate
 Declaration
 Acknowledgement

Pg No.
CHAPTER 1- INTRODUCTION 1-20
 About The Company 1-19
 About Internship 20

CHAPTER 2 – Conceptual Discussion 21-51

 Sales 22-41
 Marketing 42-51

CHAPTER 3 – Objectives & Methodology 52-53

 Objectives of the study 53
 Data Collection 53

CHAPTER 4 - Data Analysis 54-58

 Analysis 55-58

CHAPTER 5-Findings and Recommendations 59-60

 Findings 60
 Recommendation 60

6. CONCLUSION & IMPLICATION

7. LIMITATION
8. BIBLOGRAPY
9.ANNEXURE
CHAPTER – 1

INTRODUCTION

ABOUT THE COMPANY

1
Network Bulls is the premier institute for networking trainings in India. Founded in
2009, Network Bulls offers advanced trainings in Associate, Professional and Expert
level in Enterprise/R&S, Security, Data Center and Collaboration track certifications
which are offered by Cisco Systems. Network Bulls' head office is located in Gurgaon.

Network Bulls has World's Largest Cisco Labs which are well equipped with latest

Cisco racks and devices and are open 24X7 for students so as they can practice
according to their feasibility. Network Bulls technical team is entirely CCIE certified
and have remarkable experience in networking industry.

Network Bulls provides trainings in courses like CCNA, CCNP

Enterprise/R&S, CCNP Collaboration, CCNP Security, CCNP Data Center, CCIE
Enterprise lnfrastructure/R&S, CCIE Collaboration, CCIE Security V6 and CCIE Data
Center V3.

A training Institue With Visual Difference- NETWORK BULLS

All about Network Bulls' Cisco CCNA to CCIE Training, Labs, Trainers, Awards,

Placements & More from Network Bulls on Vim eo.

Network Bulls Journey

Network Bu lls astonishing achievements in a short span of 10+ years is more
than commendable. Network Bulls is a global leader in providing quality
networking training in the most synchronized manner which eventually creates a
thought provoking environment for young talents. Network Bulls has achieved
fairly well recognition of the sole provider of best placement records and
outstanding training to students over the globe.

2
Network Bulls has created strategically tested methodologies which are
perfectly aligned together by the diversely skilled technical team that willfully
pledges to take responsibility to groom raw talents into young IT professionals.

INFRASTRUCTURE

Network Bulls with its unlimited buying power has developed an

infrastructure which is well suited to the training requirements of students.
Having World's Largest Cisco Labs, Network Bulls have laid the foundation of
best networking training institute all over the world. The Labs of Network
Bulls are fully equipped with latest cisco racks and devices according to the
Cisco equipment checklist and devices according to the Cisco equipment.

Network Bulls Labs are well equipped with 1841, 2611xm 2801, 2811, 2911,
3640, 3825, 7204 routers; 3550, 3560, 3750 Switches; ASA 5510, 5515x,
5512x, Series Firewalls, IPS 4240 and 4255, WSA Iron port S170, ISE 3315,
WLC/AP: IP Phones, call managers/ MCS and all other required devices.

The Labs operate 24x7 under the supervision of highly qualified CCIE certified experts.
Along with this, Labs have full technical and management support round the clock.
Network Bulls have provided a splendid infrastructure in its Gurgaon office which
rightfully fills every single requirement of students training needs with a hope that with
the provision of a healthy environment and optimized world class training, desired results
come following i.e. ultimate job placements.

TECHNICAL TEAM

The skilled technical team of Network Bulls provides customized trainings to its
students. The technical team of Network Bulls is driven by Triple CCIE MR. Vikas
Kumar #30078 who has phenomenal experience of 15 years in networking
indrustry. Many more highly qualified CCIE certified trainers like Mr. Gaurav
Lamba #37287); Mr. Mohit Bhalla Dual CCIE # 42145 (R&S, Security + CCSI
3
 #34989) Mr. Piyush Kataria Dual CCIE #50204(r&S, Security); Network Bulls
keeping student as well as working proffessionals need in the forefont have organised
weekend trainings. Network Bulls technical team dedication is reflected in its job
placement as Network Bulls has positioned itself as the most promising networking
training institute for consistent job placement and fashioned training.

Placement Team
The placement team of Network Bulls is highly accomplished and has designed the
placement process which is practically based. They work efficiently round the
clock to build corporate alliances with Multi-National Corporations and aid
students placements.

The placement team of Network Bulls works on target basis and effectively
works on feedback given from MNCs in case of rejections. Networ Bulls
dedicatedly make students appear for number of interviews till the time they are
placed. An arrangement of personality development classes, English accent classes
and mock interview sessions is done where highly experienced and passionate
trainers take sessions to mentor student and enhance their personality.

CCIE Training Structure At Network Bulls

At Network Bulls we strictly follow Cisco exam blueprints in all our training
programs. We offer all new CCIE Security Version 6, CCIE Enterprise
Infrastructure Version 1, CCIE Data Center Version 3 and CCIE
Collaboration training on Real Cisco devices. We are the only training institute in
North India offering CCIE Security V6.0, CCIE Enterprise and CCIE Collaboration
training on fully equipped labs as per Cisco lab exam equipment ch ecklist. No
other training company has produced even a single CCIE in Security V6 and
Collaboration tracks in North India till now. Network Bulls also offers placement
guarantee for its CCIE integrated programs apart from CCIE Collaborat ion and
CCIE Data Cent er. For CCIE Enterprise Infrastructure V1 and CCIE
Security V6 Courses our training methodology is totally different from other training

4
companies and our job placement records are unbeatable till date. Training
facilities of our CCIE Enterprise and CCIE Security V6 courses are incomparable.
Whole training is provided on live Cisco racks and because of all such good reasons
we have become first choice of Indian and overseas students for CCIE Training
in India.

Network Bulls being a pioneer in the networking training industry believes in

imparting high end technological training which helps candidates in gaining practical
exposure via Real Cisco devices and live equipments promoting innovative ideas
leading to elevated professiona l growth. Our aim is to train candidates on latest
technologies, Network Bulls has been proud winner of more than 15 back to back
education excellence awards. To know more about NB's accolades of
recognition.

100% Job Guaranteed Courses

Network Bulls has designed these integrated programs in such a way that job
placement is assured post the successful completion of the training program. It's a
recommended track specifically designed by Network Bulls. Network Bulls proudly
offers 100% written job guarantee to students who enroll for CCIE level courses
like-

• CCIE Security V6 Integrated Program

This program includes courses: CCNA, CCNP Enterprise/R&S, CCNA Security,

CCNP Security and CCIE Security Version 6

• CCIE Enterprise/R&s Integrated Program

This Program includes: CCNA, CCNP Enterprise/R&S and CCIE Enterprise

Infrastructure/R&S

These 100% job guaranteed courses are designed for fresher student explicitly.

5
 Experienced professional can also avail these courses as this would benefit them in
respect to salary package, designation, power and position.

Placement Record

To claim a position in training industry, placement record of any institute holds a

primary role. Network Bulls has gracefully loomed out as the best institute with
outstanding placement record. Network Bulls students are placed in maximum
CMM 5 level organizations like Cisco Systems, Orange, Tech Mahindra, RBS,
Indian Oil, Dimension Data, British Telecom, Ericsson, Dell, HCL, Aricent, Toyota,
TCS, Accenture, Wipro, IBM, Infosys, Mphasis, Velocis, Network Bulls
Technologies and many other companies as well.

Network Bulls provides 100% job placement guarantee to students enrolling

themselves for CCIE level course trainings. Network Bulls has adopted well defined
placement procedures which are finely executed by the skilled management team to
bring out maximum placement percentage.

NB competent management team works on building corporate alliances with

companies at CMM level so as placement drives can be conducted. Network Bulls
has been consistently rewarded with the recognition of "Best Placement Record in
Networking Industry" for the year 2013, 2014 and 2018-2019 as well.

What Makes Network Bulls Different From Others?

Network Bulls has incredibly positioned itself as the best institute for networking
training and has earned a position globally well in terms of provision of training
facilities, training methodologies, and placement records. Network Bulls gives
parallel attention to two vital strings that earns an institute a worldly recognition
i.e. Knowledge and placements. While other institutes are busy generating number
of CCIE in the industry, Network Bulls have kept placements a priority.

6
 • Network Bulls is the only institute in India who has all the lab equipment
required for CCIE Security V6 certification training.

• Network Bulls is the only training institute in India offering CCIE

Enterprise Infrastructure V1/R&S training on Fully Equipped labs as per
Cisco Lab equipments checklist.

• Network Bulls focuses on knowledge and practical based training rather

than theoretical training.

• Network Bulls provides Cisco devices and racks facilities 24x7 for students
and lab mentors who are CCIE certified.

• Network Bulls understands deeply that students invest a huge amount of

money in their training and accordingly have designed training and
management procedures which would assist students comprehensively.

The Network Bulls advantage

Network Bulls is a place where a student goes through intensive training which is
structured especially by skilled and experienced professionals who are entirely
dedicated towards students' welfare. Network Bulls not just only imparts pieces of
training but also grooms the student keeping in picture students' overall development.
Network Bulls through its intuitive training is blazing careers of many students
worldwide and continues to serve the networking training industry through its
innovative ideas and extensive management services.

With highly skilled trainers who are CCIE certified and have remarkable expertise in
networking industry; training becomes more than learning as students can inherit part
of their experience.

7
Network Bulls Also Provide

• Personality Development Sessions

• English Accent Sessions

• Mock Interview Sessions

• Technical Interview Sessions

• Silent Zone and Discussion Zone for

• World's Largest Cisco Labs open 24x7

• Career Counseling to students

Network Bulls understands that students pay hefty amounts to get quality
training and hence has designed the training with cohesive training management
that intends to bring maximum placement and passing rate.

Modern Trainig Approach- An affirmative and direct approach

Network Bulls has incorporated Modern Training Methodology which is more
superlative than Traditional Training Methodology which usually other institutes
follow nowadays.

Aspects Of Modern Training Methodology

• One-On-One interaction with trainers in case of queries/doubts

• New age classrooms with upgraded teaching tools

8
 Racks and Devices availability within the classrooms

• Group discussions to trigger more clarity of topics

• Lab facility 24x7 for students

• Training through well-established training techniques

• Training materials created specifically by CCIE experts

• Personality development sessions

• Silent Zone and Discussion Zone for students

• Scaled trainings according to latest Cisco Blueprints

• Primary focus stays on making student learn and practice theoretical as well
as practical concepts

• Career counseling to students online as well as face to-face.

Awards And Accolades

Network Bulls has received many accolades by winning and receiving many
Education Excellence awards at different podiums and award functions.

• Network Bulls was honored by "India's Most trusted Cisco Training Company
with "Best Placement Record in 2019" award on 28th February 2020 in
India's Signature Brand Awards. The Founder and CEO at Network Bulls,
Mr. Paras Jairath accepted this token of appreciation by Megastar Mr. Sunil
Shetty. This prestigious award is the 16th addition to Network Bulls' Hall
of Fame which motivates us to work even harder in the future.

9
• One more moment to cherish in Network Bulls Hall Of Fame, for winning the
"Best Placement Record in Networking lndustry(2018-2019) Award" in the
World Signature Awards organized by APS Research & Media on 18th of
January, 2019. The Founder and CEO at Network Bulls, Mr. Paras Jairath
and The Chief Technical Officer Mr. Mohit Bhalla had a pleasure to receive
this award by the Bollywood Signature Star Mr. Govinda.

• On 28th Jan 2018, Network Bulls won "The Best Placements Record in Cisco Training
Industry Award 2017-lndia", at International Education Conference & Awards 2017
conducted by Time Cyber Media. This award was accepted by Mr. Vikas Kumar
(Director,Network Bulls) and Mrs. Ritu (HR Manage) chief guests- Shri Chetan
Chauhan (Former Indian Cricketer and Hon'ble Minister of Sports & Youth
Welfare Department, Uttar Pradesh) and Shri. Upendra Kushwaha
(Hon'ble Minister of State for HRD in Government of India).

• Winning "India's No.1 Cisco Training Company With best Placement Record
In 2016" by World Wide Achievers in the year 2017, added one more
accolade to long list of awards won by Network Bulls. Award was received
by Mr. Vikas Kumar (Co-Founder & Director, Network Bulls) accompanied
by her wife Mrs. Ritu (HR Manager) from chief guests Mr. Syed Shahnawaz
Hussain (Spokesperson of the Bharatiya Janata Party and a former
Cabinet Minister) and Mr. Upendra Kushwaha (Minister of State of HRD,
Govt. of India).

• In the year 2016, Network Bulls bagged "Most Promising Cisco & Microsoft
Training Company with Proven Placement Record 2015" award by Prime
Time. Award was received by Mr. Vikas Kumar, Founder & MD Network Bulls.
It was presented by former Indian cricketer Mr. Maninder Singh and renowned
lawyer Mr. Somnath Bharti.

• In the year 2016, Network Bulls bagged "Most Promising Cisco & Microsoft
Training Company with Proven Placement Record 2015" award by Prime
Time. Award was received by Mr. Vikas Kumar, Founder & MD Network Bulls.

10
 It was presented by former Indian cricketer Mr. Maninder Singh and renowned
lawyer Mr. Somnath Bharti.

• Network Bulls has won two awards "Best Network Security Training Institute in
India, 2014" and ''The Best Placement Record in Networking Industry, 2014"
awarded by Prime Time Research in 2014.

• Network Bulls has won "Network Security Training Institute of the year,
2014" award, and adding it to the Network Bulls Hall Of Fame. The award was
presented by Ms. Saha Ali Khan at the Brands Academy Awards, 2014.

• Network Bulls has won "Network Security Training Institute of the year,
2014" award, and adding it to the Network Bulls Hall Of Fame. The award was
presented by Ms. Saha Ali Khan at the Brands Academy Awards, 2014.

• We have won another award "Best Network Security Training Institute for

Upcoming India, 2013" awarded by Prime Time Research in 2013 .

• We have won another award "Best Network Security Training Institute for
Upcoming India, 2013" awarded by Prime Time Research in 2013.

• We have won "Best Cisco Training Institute 2012" award presented to us

at Indian Achievers Podium/Forum in the year 2012.

• Network Bulls has been bestowed with an award "2012 Dr. B R

Ambedhkar Sewa Ratna Award", for being the "Best Network Security
Training institute 2012". The event was organized by Prime Time Research
Media.

• We have been awarded by Time Research Media as "Best Networking

Training Institute 2011". The award was presented to us by Mr. Kirti Azad,

11
 Retired Indian Cricketer and MP of Delhi.

Global Pressence
Network Bulls from the year of its foundation has created an idealistic image
of best networking training institute. Starting from the provision of
refined trainings, application of superior class training methodologies and having
the best placement record; Network Bulls have earned the position of best
networking training institute globally. Students from countries like Nigeria,
Angola, England, USA, Australia, Dubai, Saudi Arabia, Sudan, South Africa,
Malaysia, Sweden, Congo, Iraq, Ghana, Algeria, Cameroon, Egypt, Japan,
Mongolia, Hong Kong and other countries have come to Network Bulls to enroll
themselves for courses like CCNA, CCNP Enterprise/R&S, CCNP Security, CCNP
Collaboration, CCIE Enterprise lnfrastructure/R&S, CCIE Security V6,CCIE
Collaboration and CCIE Data Center.

Global admissions have always encouraged Network Bulls to perform par

excellence from its own set benchmark. Network BuiIs provides hostel facilities,
transport facilities, food facilities and other necessary basic amenities

Vission And Mission

Network Bulls is passionately committed to enhancing the technical knowledge of
students, corporate professionals by providing cutting-edge, high-value technical
training that allows them to brilliantly serve their organizations.

Core Value Of Network Bulls

Network Bulls is a corporation of diversely skilled technical team and management team
who work conversantly and efficiently to position Network Bulls at momentous
heights. This is a result of Network Bulls follow up of certain set of Core Values such as:

• Network Bulls believes in "Success Proves Quality''; Quality is itself shelved

when Success comes knocking. Network Bulls to its infinite capabilities is
inclined towards shaping the careers of young IT Aspirants.

12
 • Network Bulls believes in "Success Proves Quality''; Quality is itself shelved
when Success comes knocking. Network Bulls to its infinite capabilities is
inclined towards shaping the careers of young IT Aspirants.

• Network Bulls believes in "Success Proves Quality''; Quality is itself shelved

when Success comes knocking. Network Bulls to its infinite capabilities is
inclined towards shaping the careers of young IT Aspirants.
Goal Of Network Bulls
Network Bulls aims to implement highly innovative ideas and rationalized training
methodologies in an appropriate proportion and nurture raw talent along with a zest to
perform exceptionally and position itself at the top of IT training industry. Network
Bulls through its unlimited buying power and corporate alliances pledges to provide its
students with resources which are appropriate to the learning need. Network Bulls
through its 1O+ year goal plan intends to embark itself as the superlative school of IT
trainings all over the globe.

Work Enviroment Culture Within Organisation

Network Bulls has developed a rational approach towards the establishment of a
standard work culture. Network Bulls follows the mantra of constant work along with
perseverance. To provide world class trainings, one has to follow few key concepts
which are essential to head on the road to success. These key concepts are morals,
positive attitude and innovation. Network Bulls has implemented innovative training
methodologies which have cultivated success itself.

Network Bulls technical team and management team works with full intent and
dedication to bring maximum passing and placement rate.

Other Vertical Of Network Bulls:NBT

Network Bulls after establishing a name in networking training industry have launched
Network Bulls Technologies Pvt. Ltd. which is a System Integrator IT company.
NBT: It is a System Integrator IT company which offers IT Support and Services, IT

13
Products and IT Trainings. NBT is ISO certified.

Alliances of NBT: Network Bulls Technologies is partner with IT giants like Cisco,
Symantec, Dell, Oracle, IBM, Citrix, McAfee, Brocade, Sophos, VMware, HP, Ruckus,
Microsoft, D-Link, Cyberoam, Netmagic, Tyco Electronics, fS and many other well
established brand names.

Reasons to Join Network Bulls

 9 Years of Training Experience:- Network Bulls, Started in 2009 has

completed 9 glorious years of training excellence in the Cisco Training
industry. In this short span, NB has been honored with more than 15 awards
for its continuous best placement record in the Networking industry in India
and for producing CCIEs at over 90% first attempt success rate. Network
Bulls has been providing training to Indian as well as International students
of highest standards and making them ready for real life challenges.

 World Largest Cisco Training Labs:- Network Bulls has the world's largest Cisco
training labs to ensure high quality practical training of students. Network Bulls
Lab has separate sections for CCIE, CCNA and CCNP training programs unlike
many other institutes which focus only on CCIE tra ining pro gram s. At NB labs
you can see racks for CCNA, CCNP Enterprise/R&S, CCNP Security, CCNP Data
Center, CCNP Collaboration, CCIE Enterprise lnfrastructure/R&S, CCIE Security
V6, CCIE Data V3 and CCIE Collaboration.

 Latest Cisco Devices:- Technology keeps on upgrading with time and we

understand the importance of training on latest technology. Thus, Network Bulls
keep upgrading its Cisco training lab with latest devices time to time. The
devices are upgraded as per Cisco's guidelines. Labs at Network Bulls are well -
equipped with latest Routers and Switches, Cisco ASA 5510/5512x/5515x
series Firewalls, IP Phones, IPS, Video Phones, Iron Port, MCS, ISE servers etc.

14
 In addition to latest Cisco devices, there are projectors, wireless rack access,
wireless internet connectivity and a lot more to make your learning fruitful.

 24x7 Lab facility:- Practical training is of immense importance for polishing

skills and becoming job ready. Thus, labs at Network Bulls are open 24x7 for
helping students to polish their Networking skills and gaining excellence.
Students can access Cisco devices at NB lab any hour of the day and sit for long
hours practicing on live racks. In addition, real-time instructor support is also
provided to students for better understanding and clearing doubts, if any.

 Well Equipped with Real Cisco Devices:- Network Bulls understands the
importance of industrial exposure, for which real devices and racks have been
placed in each of our classrooms. The basic purpose behind this has been the
knowledge given to students about how the devices in real scenarios, operate.
We promote live practical training and discourage using software like GNS3 for
practical scenarios as we believe in 100% practical training on real devices.

 Innovative Training –Model:- The intensive training model has specially been
designed and launched for fresher students. Under this training model
candidates will spend 9 hours per day at our institute, attending rigorous
theoretical, practical and personality grooming sessions. Out of the 9 mandatory
hours student spends at our institute, complete 8 hours will be devoted in proper
learning of the course including overall personality development.

Daily classes will commence with 2-3 hours of theoretical where trainer will
demonstrate the actual working of the concepts with help devices installed in
classrooms, implementing it on real devices for technology exposure of the
course. After completion of theoretical classes, 3 hours of mandatory
practical classes will take place where the candidates will practice and
complete a set of assignments. Lab assistants will be present throughout to
help them with their practical implementation of the tasks given, clearing all

15
 the doubts so that under no circumstances candidates leave the lab premises
without completing the practical scenarios given.

 Personality Devlopment Sessions:- At Network Bulls, we believe

transformation of a student so that he becomes employable for
IT MNCs. In that effort personality of a candidate plays a key
role and our team focuses a lot on that side. Special personality
development sessions, spoken Eng lish classes, resume writing
classes, group discussion sessions, industrial exposure sessions
and a lot more is organised for our students on regular basis
apart from the normal studies. Individual attention is given to
each and every student with regular feedback session on area of
improvement.
 Mock Interview Session:- Mock Interview session are also conducted
as a part of regular classes give an insight into the portable technical
question, general HR question, interview etiqutes, salary negotiayions
skills and a lot more. These session help to handle interview pressure
with ease and crack the interview of top IT companies with confidence.
 Learn and get inspired every minute:- Learning enviroment of any
training institute plays a key role in a student suces and Network Bulls
Has one of the best cisco learning infrastructure in india. At NB you
find inspiration to suceed anywhere, student from different courses
study together to chaise their CCIE, placement, job promotion dream
under one roof. They are senior CCIE around to guide and help you in
your studies always.
 Silent Study/Group disscusion Zone:- Network bull provide facility
of seprate silent and disscusion zone labs to the student. Silent zone
help student to concentrate on their work inculation a habit of self
learning/ studying whereas Discussion zone allow them to polish their
presentation and discussion skill , boost self confidence and clear their
doubt directy to our CCIE certified trainer. Both the areas are equipped

16
 with wireless cisco rack access for better understanding of the practical
concept.

 Technical Interveiw Session with 3XCCIE Vikas Kumar (#30078):-

At Network Bulls regular technical interview s are organized
with Mr. Vikas Kumar (3Xccie #3 he is Triple CCIE Certified
and has 15 years experience to his credit. Regular interview
sessions with him make students familiar with the interview
scenario and help immensely in job placement or any type of
interviews. His knowledge feedback and guidence have shown
great results in last few years on the of that these session are
included in your course fee

 Dedicated Lab Intructor for every Track:- At Network Bulls, lab

instructors are available for helping you in completing your
practical training at Labs. You have a dedicated lab instructor for
every track whether you are doing CCNA, CCNP or CCIE. You
can connect with lab instructor in case you are stuck at any stage
in your practical task or face any sort of technical issue. Lab
instructors ensure that you have a great practical learning
experience while accessing the labs. We make sure that our
students learn and master real world scenarios, with this facility,
students can clear their doubts on run time.
 Biggest Pool of CCIE Certified Expert:- Another biggest reason
of Network Bulls' student success in CCIE exams and
placements; Qualified mentors are very much necessary for
guidance and quality training. Trainers at Network bulls are
CCIE certified with experience of 5 to 15 years in the field of
networking. The technical team at Network Bulls is amongst the
top five technical team of the world. In addition to our trainers;
our lab instructors are also CCIE certified and experienced.
 In House Practical Workbooks:- Network Bulls provides

17
 practical workbooks with complete problem & solution scenarios
for each of the Cisco certification available i.e. CCNA, CCNP or
CCIE. Our course content is designed and structured by none
other than Mr. Vikas Kumar (3XCCIE, #30078, MD Network
Bulls). Workbooks include Technical methodologies which are
adapted for better exposure of the real industrial scenario and
teaching. We emphasize on imparting both theoret.ic practical
knowledge as real industrial knowledge what companies seek
for in certified professional of networking indrustry.
 Focus On Skills Growth, Continious Monitoring:- Before taking
students to the next level of training, assessments and screening are
done for ensuring that they are ready for the next level of training.
We make your growth path and help you to achieve the same. After
each concept's theoretical class practical assignments are given by
trainers to make sure you understand the same concept in dept h. He
shares his rating and feedback too after each practical assignm
ent. Screening at every level makes you more focused towards your
goal. The rating system is followed for assessing students and
every student need to pass the assessments conducted.

 We Transform Student into Expert Proffesionals:- Our aim is to

make each Network Bulls student skillful and ready for the
networking industry. Our training programs transform a student's
career completely as our teams work on knowledge, skill and
personality, all 3 aspects. We focus on 100% practical training,
360 degree personality development in order to make you can
expert and a perfect candidate for big IT MNCs. The industry
accepts skilled network engineer with open arms and we aim at
making you an expert.

 OutstandingPlacement Record Since 2009:- Network Bulls has

18
maintained an outstanding placement record since 2009. We
have a dedicated placement team which takes care of students'
job placements. Our students are placed at many corporate
networking giants like Cisco, IBM, Aricent, Orange, Accenture,
TCS, Tech Mahindra, HCL, Dimension Data, 3i-infotech,
Wipro, Religare, IOCL, RBS, MPHASIS, Proactive data
Systems, Progressive, Navisite, Spicejet, Vertex, etc. at good
salary packages.

19
 Executive Summary

I was working as SALES AND MARKETING intern in the company. Every inten in
the organisation was given a coupon which was linked with their name. My
internship started form 15th May,2020 to 10th July,2020. We were provided with
various company poster images which we have to post on our social media accounts
with the code generated on my name. The Internship stipend is purely based on
work performance more the number of student enrolled in the courses more the
amount of incentive. I was added to a telegram group of the company where we can
ask doubt if we have any. All the updates regarding enrollment, offers about the
company comes on that group. The studemt which use my code in enrolling the
course get RS 500 discount. Each and Every enrollement is recorded in data sheet by
the company. From the starting day I was posting that poster on my social media
accounts. I got so many replies on my posts. I have to talk to each and every person
and need their information for further talk for that I have prepared a questionaire in
which various question related to company and person were asked. According to
that responses I further talk to the person that are related to these courses. I have
learnt so many things from this Internship. I have converted so many leads into
sales.

20
 CHAPTER – 2

Conceptual Discussion

21
 SALES
The term, "sales", encompasses all activities involved in selling a product or service to consumer
or business. But "sales" means so much more for businesses.

Companies have entire sales organizations comprised of employees that are dedicated to selling
their products and services.

According to the Gartner 2019 Chief Sales Officer poll, the top three priorities of sales
organizations in the U.S. were account growth, improving manager effectiveness, and enhancing
pipeline activities.
Many sales teams are held to monthly quotas or benchmarks for closing deals and converting
leads to customers, and sales careers are often fast-paced due to this. For businesses and their
sales organizations, the goal of sales is to source prospects, reach out and build a relationship
with them, and provide a solution that will benefit the prospect. These efforts often lead to a sale,
a satisfied customer, and revenue for the company.

WHAT IS SALES?

Sales is a term used to describe the activities that lead to the selling of goods or services.
Businesses have sales organizations that are broken up into different teams. And these sales
teams are often determined based on:

 The region they're selling to

 The product or service they're selling

 The target customer

Salespeople reach out to contacts that might be interested in purchasing the product or service
that their company is selling. And the contacts that demonstrate interest (e.g., visiting the
company website, downloading a piece of content, interacting with your company on social
media).

22
The goal is to reach out to leads who have shown interest or fit the description of their target
customer, in hopes of providing them with a solution that results in them purchasing your
product or service.

SALES TYPE
 INSIDE SALE:- Inside sales is the process of selling products and services remotely (as
opposed to face-to-face). Inside sales reps don’t meet their sales prospects in person.
Instead, they use phone calls, emails, video conferencing and more to maintain
relationships with their leads, prospects and customers.
Inside sales is also known as virtual sales or remote sales. It usually takes place from
behind a desk and has the benefit that reps are able to sell to anyone, regardless of how
far they are.
In the 1980s, the term inside sales was used to differentiate telemarketing from high-
value phone sales that were typical for B2B and B2C sales practices at that time. By the
early 2000s, inside sales became a term to help differentiate sales conducted from an
office and those that involved going out on the field.

WHAT AN OUTSIDE SALES REPRESENTATIVE DO?

Since inside salespeople don’t meet with their prospects in-person, they need reliable tools to
connect with their potential customers.
The channels they’re using for their entire sales process include:

 Phone calls

 Emails

 Video conferencing

 Live chat

 Text messages

23
In other words, they can take a cold lead and turn it into a paying customer without leaving their
desk. They need a stable internet connection and a way to conduct phone calls with quality
audio.

Because they usually can’t see the facial expressions of their prospect, they must be able to pick
up verbal and audible cues in their sales conversations. Without this skill, inside sales reps will
struggle to move their deals forward.

They have quite a predictable schedule. Based on their sales conversations, they can quickly
identify their prospect’s position in the sales funnel. As a result, inside sales reps can plan their
daily and weekly activities accordingly.

Let’s say the inside sales rep has a goal to close 10 sales. Their ideal pipeline in this case might
include 200 incoming leads for this period. They know they qualify about half of all leads, which
brings them 100 good leads to work with. If they usually close 10% of all their qualified leads,
they know this is enough for them to hit their goal.
With this in mind, they can always see if they’re on track and focus on quality leads to correct
course, instead of scrambling for any leads in fear of missing their quota.

And if you empower them with a CRM to track their efforts, they’ll be unstoppable.As they are
selling remotely, inside sales reps have the power to switch their focus from one sales funnel
stage to the other quickly. Likewise, when they disqualify a lead based on the lack of needs or
budget, they can move to a qualified one right away.

On top of that, they can communicate with dozens of leads on a daily basis and automate a lot of
their communication.

Because they’re in an office (rather than on the field), they can get a clearer insight not only on
their own results, but on the collective performance of the team. Working towards shared goals
can strengthen unity and teamwork.

24
“The critical skills for inside sales reps include listening and rapport building over the phone or
in video calls,” explains Jaakko Paalanen, Chief Revenue Officer at Leadfeeder. “Organization
skills are crucial, too, since they’re probably handling a higher volume of accounts.”

These are the main benefits of having inside sales reps:

 A well-defined, strategic sales process

 A shorter sales cycle

 An opportunity to scale

 The power of teamwork

 More time to focus on selling (instead of admin, travel, etc.)

 OUTSIDE SALES:- Outside sales is the process of selling products and services in
person, through face-to-face meetings. Outside sales reps travel to meet their prospects.
This can happen at industry events and trade shows, as well as the prospect’s office or a
restaurant—it can even just be going from door to door.
Outside sales is also called field sales. Although they do have an office as their base,
outside sales reps spend most of their time in the field.
Unlike inside sales reps that may close hundreds of sales without seeing their prospect’s
face, the success of outside salespeople depends on their ability to build and maintain in-
person relationships with their prospects.
Outside reps build trust through the power of in-person interactions, body language and
deeper human connection.

25
 WHAT DOES AN OUTSIDE SALES REPRENSENTATIVE DO?

Outside salespeople are often on the go. The core of their job is to meet their potential
customers at events such as conferences and trade shows. Other opportunities may include a
meal at a restaurant or a game of golf. It could just involve visiting businesses in your target
market or that match your current customers.
Unlike inside sales, outside sales has a lot less structure. Outside sales reps set their own
schedule and work in a more autonomous way. Their working hours may differ from the
standard 9 to 5, depending on the types of meetings they’ve arranged. 
Like inside sales, outside sales follows a sales process and thrives on activity-based selling.
On top of standard sales tools (like CRM and a calendar) and channels (like email, phone
calls, and text messages), they also often use tools to map their sales territories and routes.

Outside sales reps invest a lot of time into each lead they choose to meet. This is why it’s
useful to focus on deals of larger value, especially when there’s a number of decision-makers
involved. Correctly qualifying leads (and breaking up with prospects that aren’t a fit for their
offer) helps outside sales reps make the most of their time on the field.

Throughout their sales process, both inside and outside sales reps:

1. Establish a personal connection with their lead

2. Listen to their challenges and pain points

3. Present solutions relevant to these pain points

4. Address objections

5. Close the deal by asking for business

26
The difference is that outside sales reps most often do all this in a single meeting, while inside
sales reps usually split this between dozens of email, text, and phone call touchpoints.

Because of how hands-on this process is, outside sales naturally results in a longer sales cycle.
Unlike inside sales, in-person relationships that outside sales thrives on can’t be scaled or
automated. However, by working with less leads at once and focusing on the individual needs of
each person they meet with, outside sales reps are likely to close a higher percentage of deals in
their pipeline.

And by being at industry events, conferences, and customer offices, they can see industry
changes, trends and reactions happening in real time.

To sum up outside sales, here are its benefits:

 Stronger customer relationships

 Higher close rate (as they focus on a smaller number of leads and spend more time and in-
person effort on each)

 Keeping a finger on the industry pulse

 Motivated sales reps due to higher commissions.

 BUSINESS TO BUSSINESS :- The definition of business-to-business (B2B) sales

is a sales model that involves one business selling products or services to other
businesses. This is opposed to B2C sales, or business-to-consumer sales where a
business sells products or services to consumers. B2B sales are complex, large,
and require multiple people who serve in different roles across a longer sales
cycle. B2B sales often occur over a course of weeks through various discussions,
rather than a singular transaction.

27
WHAT SKILL DOES A BUSINESS TO BUSINESS REPRESENTATIVE HAVE?

Emotional intelligence (EQ) – Sales reps must be able to empathize with the prospect’s
problems and be willing to spend enough time talking with them to discover the full depth of
their problems. It’s also important to know when your product is the right fit, and when it’s best
to admit your product isn’t the best solution to their problem.

Active listening – Active listening means you aren’t trying to push your agenda, and you aren’t
formulating your response as the prospect is speaking. Instead, you’re listening for more than
mere words. You’re hearing the emotions and desires that are communicated with body
language, facial expressions, and tone of voice.

Time management – To hit quota, you need to be able to manage your time, so you’re as
productive as possible with the time you’ve got. You’ve also got to be able to follow-up with
leads in a timely manner. Nothing kills a deal faster than the loss of trust.

Persistence – Salespeople hear “no” a lot. It’s important to be able to stay on track, brushing off
any feelings of rejection, and continually sending the next email or making the next call.

 BUSINESS TO CONSUMER SALES The term business-to-consumer (B2C) refers to

the process of selling products and services directly between a business and consumers
who are the end-users of its products or services. Most companies that sell directly to
consumers can be referred to as B2C companies.

28
Advantages

1. Single Catalog
Having a unified site will allow you control all your products in a single catalogue. It will
eliminate the complications that result from managing several catalogues at a time. A custom e-
commerce website can make the things easier for you.

2. Make marketing easier

If you have a single site and brand, then the customers won’t have any difficulty recognising
you. You have to promote only a single brand that eliminates all the confusions from their mind.
We have often seen people get confused with the brand names and end up buying the wrong
product. Furthermore, your marketing and promotional work will also become easier.

3. Demand less technical headache

If you have hired a reputed organisation for e-commerce development solutions, then the things
will become easier for you. There would only be a single theme and code base that you need to
operate that is less complicated than managing two sites. It demands much less time than
maintaining and changing two different sites.

4. Lower operational costs

Having a single website will result in reducing the operational costs to a significant level as one
will need less physical infrastructure and staffing. Furthermore, it will give maximum return on
investment by selling products to both consumers as well as businesses.

5. Easier operations
There is a lot of technical expertise needed to build a site that can control both B2B and B2C
operations. A company developing a highly skilled custom e-commerce website can do this work
easily. Once that completed, the things become very easier as you have to integrate systems like
CRM, ERP, & related systems in a single place. You don’t need separate integration for multiple
sites in this case.

29
6. Business customers appreciation
Nowadays, the businesses prefer to buy a product quickly at an affordable price. Time has
become one of the crucial things for them & that’s why they don’t want to waste their precious
time on buying things. So, giving them an experience of custom e-commerce website will
receive huge appreciation.

7. Enhanced Customer Experience

Making a unified strategy will allow you offer a true Omni channel experience to the buyers,
whether they are consumers or businesses. Finding products and delivering products become
easier that allow you provide better customer experience.

 Bussiness devlopment In the simplest terms, business development can be summarized

as the ideas, initiatives, and activities aimed towards making a business better. This
includes increasing revenues, growth in terms of business expansion, increasing
profitability by building strategic partnerships, and making strategic business decisions.

However, it's challenging to boil down the definition of business development. First, let's
look at the underlying concept and how it connects to the overall objectives of a business.

“Business Development Executive,” “Manager of Business Development,” and

“VP, Business Development” are all impressive job titles often heard in business
organizations. Sales, strategic initiatives, business partnerships, market development,
business expansion, and marketing—all of these fields are involved in business
development but are often mixed up and mistakenly viewed as the sole function of business
development. 

30
What does a business development representative do?

BDRs initiate exploratory calls with prospects to see if they'd be an ideal customer. They need to
know their product and service offerings inside and out so they can communicate their purpose
and value to prospective customers.

If the prospect is a good fit, the BDR will schedule a discovery call or meeting for a member of
their sales team and the prospect. It's up to the salesperson to deepen the relationship with the
prospect and eventually get them to close.

So, how do you attract top talent to your business development team?

Sales hiring can be challenging, but a well-written job description can help attract a highly-
qualified and diverse pool of candidates. A comprehensive and engaging job listing will help it
stand out on your careers page or a job board site

Advantage

. They Can Help You Capitalize on Opportunities

As a business owner, you’re often busy dealing with clients or helping employees better
understand their role within the organization. You don’t always have time to review the market
landscape and capitalize on those big-picture opportunities. A business development consultant
can look at the current path your organization is taking, assess the opportunities available
and advise you on future steps. Their work can help provide the foundation for new avenues of
profit for the entire business. 

2. Consultants can Help Save Time

Another advantage of working with a business development consultant is that they can help you
save time in managing your organization. For example, they can help you analyze your
company’s finances and ensure that you’re running your company efficiently while capitalizing
on any incentives available. This mitigates the need for you to read through thousands of

31
documents and analyze your options. It can ensure your organization is using its most effective
assets efficiently.

3. They Can Help Your Business Adapt to Market Changes

Working with a trusted business development consultant can ensure your organization is able to
adapt to changes within the marketplace. If demand drops or if consumers begin to prefer another
type of product not offered by your company, you can turn to a business development consultant
to ensure a swift and seamless adaptation period. The consultant can help you to understand
consumer sentiment and reorganize the structure of your company to meet changing demands.

 4. They Can Help You Set Targets

One of the most difficult managerial elements for any business owner is setting effective targets.
From the inside of the organizational structure, it’s difficult as an owner to determine your
company’s objectives for the future. A consultant can work with you to examine the threats,
weaknesses, and the opportunities surrounding your organization and then empower your team in
choosing the right targets for maximum growth. 

5.They Can Help Build Effective Teams

Business development consultants also often have experience in team building. They know how
to instill a team ethos that drives effective decision-making across the organizational
infrastructure. They can work with your team leaders to help them understand conflict resolution
and how to motivate their subordinates to reach higher targets for the future. 

By connecting with qualified business development consultant, you can enact effective strategies
within your organization and build a team ready to take on any market challenge.

Agency sales:- Contractual arrangement under which an agent acquires the right to
negotiate sale of a principal's goods or services, usually in exchange for a commission
or fee computed as a percentage of sales generated.

32
Advantage
– Simple collaboration formula
– Low cost
– Low risk
– No wages
– Commission-only
– No bonuses for annual objectives
– No car, telephone or office expenses
– No mobile phone charges
– No accommodation or holiday expenses
– No sick leave to worry about
– No National Insurance
– Reduced management
– Minimum training
– No hiring costs
– Agents provide their own client portfolio
– You will know and meet your buyers (the agent´s clients)
– The agent will usually have experience and knowledge of customers, competitors and sectors
– You will set your prices, communication and promotions with a clear view of your target
market
 Consultative Selling :- Consultative selling is a sales approach that prioritizes
relationships and open dialogue to identify and provide solutions to a customer’s
needs. It is hyper focused on the customer, rather than the product being sold.
This technique helps sales professionals better understand the challenges faced
by customers so they can position their solutions in a more compelling and
effective way.

33
Consultative selling skills help sales professionals position differentiated, compelling solutions.
The outcome of employing a consultative sales approach is greater satisfaction and stronger
relationships between the buyer and seller.

The Consultative Selling Framework

The Consultative Selling Framework provides sellers with a consistent, repeatable

process to more effectively execute their sales conversations.

 The Framework can be broken down into 6 steps.

1. Prepare: Effective call planning leads to more productive customer meetings, increased

credibility, a shortened sales cycle, and increased sales results. Using an efficient
methodology for call planning helps ensure that each customer call advances the sale.
2. Connect: The connect phase of the sales call opens the meeting, creates an impression,
and sets the tone. A strong opening helps build credibility.
3. Understand: Understanding is at the heart of consultative selling. Sales professionals
need to connect with customers, gain and keep their openness and willingness to engage
in a dialogue, and ask a full range of questions.
4. Recommend: The way a sales professional positions a specific solution can make it easy
or difficult for the customer to understand. It can also make the sales professional sound

34
 compelling or boring. To be persuasive, sales professionals need to describe capabilities
and solutions using clear, concise, and compelling messaging that links value to customer
needs.
5. Commit: Treating closing like a process lowers the risk of rejection and increases the
likelihood of gaining commitment and winning the business.
6. Act: Flawless follow-up with the customer is one of the fastest ways sales professionals
can build credibility and differentiate themselves because many sales professionals are
not strong in following up. Internal reflection and action planning after the call is
necessary to ensure that each customer interaction is fully leveraged in order to learn and
plan an appropriate action to win.

Benefits of Adopting a Consultative Selling Approach

The two most abused, misused, and overused words in selling are the words consultative and
solution. It is interesting that these two words hold this distinction because without being
consultative, the so-called solution is usually little more than a standard product pitch.

Sales professionals who genuinely embrace the practice of consultative selling experience many
benefits, including:

 Increased revenue from improving close ratios for new customers and expanding
business with existing ones
 Competitive advantage from a sales approach that is tightly aligned to market needs
 Access to new and larger opportunities within current accounts from surfacing
unrecognized needs
 Shortened sales cycle length from driving momentum and building buyer confidence to
commit
 Ecommerce:- Ecommerce, also known as electronic commerce or internet
commerce, refers to the buying and selling of goods or services using the
internet, and the transfer of money and data to execute these
transactions. Ecommerce is often used to refer to the sale of physical

35
 products online, but it can also describe any kind of commercial
transaction that is facilitated through the internet.

Whereas e-business refers to all aspects of operating an online business,

ecommerce refers specifically to the transaction of goods and services .

The history of ecommerce begins with the first ever online sale: on the August 11,
1994 a man sold a CD by the band Sting to his friend through his website
NetMarket, an American retail platform. This is the first example of a consumer
purchasing a product from a business through the World Wide Web—or
“ecommerce” as we commonly know it today.

Since then, ecommerce has evolved to make products easier to discover

and purchase through online retailers and marketplaces.  Independent
freelancers, small businesses, and large corporations have all benefited
from ecommerce, which enables them to sell their goods and services at a
scale that was not possible with traditional offline retail .

Global retail ecommerce sales are projected to reach $27 trillion by 2020.

Advantages of E-Commerce 

There are many obvious and not-so-obvious pros to doing business online.
Understanding exactly what they are can help you leverage them to your
advantage:

1. A Larger Market

ECommerce allows you to reach customers all over the country and around the world. Your
customers can make a purchase anywhere and anytime, especially more people are getting used
to shopping on their mobile devices.

36
 2.Customer Insights Through Tracking And Analytics
Whether you're sending visitors to your eCommerce website through SEO, PPC ads or a good
old postcard, there is a way to track your traffic and customers' entire user journey to get insights
into keywords, user experience, marketing message, pricing strategy, and more.

3.Fast Response To Consumer Trends And Market Demand

The streamlined logistics, especially for merchants who do "drop ship," allow businesses
to respond to market and eCommerce trends and consumer demands in a nimble manner.
Merchants can also create promotions and deals on the fly to attract customers and
generate more sales.

4. Lower Cost

With the advance in eCommerce platform technologies, it has become very easy and affordable
to set up and maintain an eCommerce store with a low overhead. Merchants no longer have to
spend a large budget on TV ads or billboard, nor worry about the expense for personnel and real
estate.

37
 5. More Opportunities To "Sell"

Merchants can only provide a limited amount of information on a product in a physical store. On
the other hand, eCommerce websites allow the space to include more information such as demo
videos, reviews, and customer testimonials to help increase conversion.

6. Personalized Messaging

eCommerce platforms give merchants the opportunity to serve up personalized content and
product recommendations to registered customers. These targeted communications can help
increase conversion by showing the most relevant content to each visitor.

7. Increased Sales With Instant Gratification

For businesses that sell digital goods, eCommerce allows the delivery of products within seconds
of making a purchase. This satisfies consumers' need for instant gratification and helps increase
sales, especially for low-cost items that are often "impulse buys."

 Strong customer relationships. The foundation of direct sales is personal contact with

customers. It allows representatives to use an individual approach to every client and
build long-lasting relationships with them. It has a major impact on business – a 5%
increase in customer retention enlarges profits by over 25%.

38
  Higher margins. Another benefit of having no intermediaries is that all revenue goes
back to the company. There is no need to divide it between the business and third-party
vendors..

Common Sales Terms

Here are some of the common terms that are associated with sales and selling.

1. Salesperson

A salesperson is an individual who performs all the activities associated with selling a product or
a service. Synonyms for salesperson include sales associate, seller, sales agent, and sales rep or
representative.

2. Prospect

A prospect is a point of contact at a company that the salesperson would like to sell products or
services to. The salesperson uses prospecting techniques like making warm calls, email
outreach, and social selling. And if they're interested in the product or service, the sales rep can
apply different sales closing strategies to turn the prospect into a customer.

3. Deal

A deal represents the product or service you'd like to sell and the price associated with it. Deals
have multiple stages, which can vary depending on the business, its processes, products, and
industry -- and deal performance can be tracked using a CRM. Salespeople can put
together deal plans to make the selling process easier on the prospect and the sales rep.

4. Sales Pipeline

Sales pipeline is a term used to describe all the steps in your sales process. It gives salespeople a
visual representation of where prospects are in the sales cycle.

39
 5. Sales Plan

The sales plan outlines the goals, objectives, and strategies for a sales organization. It includes
details about target customers, market conditions, revenue targets, pricing, team structure, and
more. And it lays out the tactics the sales teams will use to achieve their goals.

40
 Types of Sales Methodologies

A sales process is key to running a successful sales organization. And the methods and processes
that businesses their market, products and services, and position in their industry.

Here are some of the top sales methodologies businesses use.

 Solution Selling: Solution selling is when the salesperson leads with the benefits a custom
solution will give the prospect. This method acknowledges that prospects are informed and have
done their research on the product or service before the sales rep reached out.
 Inbound Selling: With this sales method, salespeople act as a consultant, meet the prospects
where they are, and solve for prospects' pain points. Sales reps take four actions during the sales
process: identity, connect, explore, and advise.
 SPIN Selling: SPIN is used to describe the four types of questions salespeople should ask their
clients: Situation, Problem, Implication, and Need-Payoff. The questions identify the prospect's
pain points and help the salesperson build rapport with the buyer.
 N.E.A.T. Selling: This is a framework that's used to qualify leads. N.E.A.T. stands for: core
needs, economic impact, access to authority, and compelling event.
 Conceptual Selling: Conceptual selling is a method where salespeople uncover the prospect’s
concept of their product and seek to understand the prospect's decision process.
 SNAP Selling: SNAP selling is an acronym for: Keep it Simple, be iNvaluable, always Align,
and raise Priorities.
 The Challenger Sale: The Challenger Sale follows a teach-tailor-take control process.
Salespeople teach the prospect, tailor their communications, and take control of the sale.
 The Sandler System: This system prioritizes building mutual trust between the sales rep and
prospect. The salesperson acts as an advisor and asks questions to identify the prospect's
challenges.
 CustomerCentric Selling: With this method, the salesperson focuses on communicating with
the key decision makers in the sale, and finding solutions to address their pain points or
challenges.
 MEDDIC: MEDDIC stands for: metrics, economic buyer, decision criteria, decision process,
identify pain, champion. The salesperson asks questions about these topics to help move the
prospect to move forward in the sales process.

41
Marketing

What Is Marketing?
Marketing refers to activities a company undertakes to promote the buying or selling of a product
or service. Marketing includes advertising, selling, and delivering products to consumers or other
businesses. Some marketing is done by affiliates on behalf of a company.

Professionals who work in a corporation's marketing and promotion departments seek to get the
attention of key potential audiences through advertising. Promotions are targeted to certain
audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable
packaging or graphic designs and overall media exposure.

Understanding Marketing
Marketing as a discipline involves all the actions a company undertakes to draw in customers
and maintain relationships with them. Networking with potential or past clients is part of the
work too, and may include writing thank you emails, playing golf with prospective clients,
returning calls and emails quickly, and meeting with clients for coffee or a meal.

At its most basic level, marketing seeks to match a company's products and services to customers
who want access to those products. Matching products to customers ultimately ensures
profitability.

Product, price, place, and promotion are the Four Ps of marketing. The Four Ps collectively make
up the essential mix a company needs to market a product or service. Neil Borden popularized
the idea of the marketing mix and the concept of the Four Ps in the 1950s.

Product
Product refers to an item or items the business plans to offer to customers. The product should
seek to fulfill an absence in the market, or fulfill consumer demand for a greater amount of a
product already available. Before they can prepare an appropriate campaign, marketers need to
understand what product is being sold, how it stands out from its competitors, whether the
product can also be paired with a secondary product or product line, and whether there are
substitute products in the market.

42
 Price
Price refers to how much the company will sell the product for. When establishing a price,
companies must consider the unit cost price, marketing costs, and distribution expenses.
Companies must also consider the price of competing products in the marketplace and whether
their proposed price point is sufficient to represent a reasonable alternative for consumers.

Place
Place refers to the distribution of the product. Key considerations include whether the company
will sell the product through a physical storefront, online, or through both distribution channels.
When it's sold in a storefront, what kind of physical product placement does it get? When it's
sold online, what kind of digital product placement does it get?

Promotion
Promotion, the fourth P, is the integrated marketing communications campaign. Promotion
includes a variety of activities such as advertising, selling, sales promotions, public relations,
direct marketing, sponsorship, and guerrilla marketing.

Promotions vary depending on what stage of the product life cycle the product is in. Marketers
understand that consumers associate a product’s price and distribution with its quality, and they
take this into account when devising the overall marketing strategy.

 Marketing refers to any activities undertaken by a company to promote the buying or selling of
a service.

Special Considerations
As of 2017, approximately 62% of consumers buy items online each month. Experts expect
online sales in the U.S. to increase from $587 billion in 2019 to over $735 billion by 2023.

Taking these statistics into consideration, online marketing is a critical element of a complete
marketing strategy. It is vital for marketers to use online tools such as social media and digital
advertising, both on website and mobile device applications, and internet forums. Considering an
appropriate distribution channel for products purchased online is also an important step.

43
Types of Marketing
1. Influencer Marketing
According to the Association of National Advertisers (ANA), influencer marketing focuses on
leveraging individuals who have influence over potential buyers and orienting marketing
activities around these individuals to drive a brand message to the larger market.

In influencer marketing, rather than marketing directly to a large group of consumers, a brand
inspires or compensates influencers (which can include celebrities, content creators, customer
advocates, and employees) to get the word out on their behalf.
2. Relationship Marketing

According to the Association of National Advertisers (ANA), relationship marketing refers to

strategies and tactics for segmenting consumers to build loyalty.

Relationship marketing leverages database marketing, behavioral advertising and analytics to

target consumers precisely and create loyalty programs. 
3. Viral Marketing

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along
a marketing message.

Nicknamed “viral” because the number of people exposed to a message mimics the process of
passing a virus or disease from one person to another.
4. Green Marketing

Green marketing refers to the development and marketing of products that are presumed to be

environmentally safe (i.e., designed to minimize negative effects on the physical environment or
to improve its quality).

This term may also be used to describe efforts to produce, promote, package, and reclaim
products in a manner that is sensitive or responsive to ecological concerns.
5. Keyword Marketing

44
Keyword marketing involves placing a marketing message in front of users based on the
specific keywords and phrases they are using to search.

A key advantage of this method is that it gives marketers the ability to reach the right people
with the right message at the right time. For many marketers, keyword marketing results in the
placement of an ad when certain keywords are entered.

Note that in SEO, this term refers to achieving top placement in the search results themselves.
6. Guerilla Marketing

Guerilla marketing describes an unconventional and creative marketing strategy intended to get

maximum results from minimal resources.

Marketing and Advertising

If marketing is a wheel, advertising is one spoke of that wheel.

Marketing entails product development, market research, product distribution, sales strategy,
public relations, and customer support. Marketing is necessary in all stages of a business's selling
journey, and it can use numerous platforms, social media channels, and teams within their
organization to identify their audience, communicate to it, amplify its voice, and build brand
loyalty over time.

On the other hand, advertising is just one component of marketing. It's a strategic effort, usually
paid for, to spread awareness of a product or service as a part of the more holistic goals outlined
above. Put simply, it's not the only method used by marketers to sell a product.

Here's an example (keep reading, there's a quiz at the end of it) ...

Let's say a business is rolling out a brand new product and wants to create a campaign promoting
that product to its customer base. This company's channels of choice are Facebook, Instagram,
Google, and its company website. It uses all of these spaces to support its various campaigns
every quarter and generate leads through those campaigns.

45
To broadcast its new product launch, it publishes a downloadable product guide to its website,
posts a video to Instagram demonstrating its new product, and invests in a series of sponsored
search results on Google directing traffic to a new product page on its website.

Now, which of the above decisions were marketing, and which were advertising?

The advertising took place on Instagram and Google. Instagram generally isn't an advertising

channel, but when used for branding, you can develop a base of followers that's primed for a
gentle product announcement every now and again. Google was definitely used for advertising in
this example; the company paid for space on Google -- a program known as pay-per-click
(PPC) -- on which to drive traffic to a specific page focused on its product. A classic online ad.
Where did the marketing take place? This was a bit of a trick question, as the marketing was the
entire process. By aligning Instagram, Google, and its own website around a customer-focused
initiative, the company ran a three-part marketing campaign that identified its audience, created a
message for that audience, and delivered it across the industry to maximize its impact.

What are the best marketing strategies to use? 

Most businesses are faced with a conundrum. It's a Catch-22. There's a clear need for increased
visibility to drastically improve sales. But in order to get more visibility, businesses have to
spend more money. When that well runs dry, what are you supposed to do?

There is no obvious and clear answer to that question that covers all situations. But there are
things that can be done today, right now, even on a shoestring budget, to reach more customers
without breaking the bank. However, it all boils down to time. If you lack the money, you sure
better have the time to put in the sweat equity.

Either way you slice it, as long as the fundamentals of a sound business are there and you're
working tirelessly to build an authentic relationship with the consumer by sincerely trying to add
value, then there are 10 go-to strategies you can use to market any business online. 

46
1. Use social media.

You can't ignore social media. That's where all the so-called magic is happening. Some
businesses have been built solely on the backs of social media. It can be intimidating at first.
Sure. But as you build momentum, you'll find posting on social media to get easier and easier
over time.

Of course, you could also hire a social media manager if you have money to burn. But if you
don't, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that
you find relevant and useful that would help your audience either learn more about you and your
business, or about the industry that you're in.

Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to
other successful businesses or even to communicate with potential customers who might be
looking for your products and services. This is very powerful marketing.

2. Create video tutorials.

One of the most effective ways to get the word out on your business is to create video tutorials.
Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials
are all the rage. The better you are at this, and the more value you provide, the quicker you can
boost your visibility, and ultimately, your sales.

Today, YouTube is the second largest search engine in the world behind Google. Whenever
someone wants to learn something visually, they head there. You've likely done it yourself
countless times. So just ask yourself what you could teach in your business that would help
consumers solve some pain point? What got you into business in the first place?

The hardest part? Hearing your own voice playing back and even seeing yourself. Now, you
don't have to appear visually on camera, but you'll likely need to be heard. You get used to it
over time. But you can't ignore the visibility and reach of YouTube so get out there and start
making authentic and useful videos today, right now.

47
3. Start blogging now.

Sure, you could start a blog. If you don't have a blog for your business, then you need to start one
immediately. But you don't just have to blog on your own blog. Most people find blogging
mundane because they lack the visibility. The truth is that your blog is going to be like a barren
desert unless you know what you're doing.

But this isn't just about posting your ideas on your own blog. You should start authority
blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit.
Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone
can post on, which have massive audiences, giving you instant and immediate reach right now.

When you do blog, ensure that you blog effectively. Don't post thin content. Think about adding
value. Worried about revealing all your business secrets? Don't be. Give away the farm. Give
people so much value that you instantly become an authority in their eyes. This is one of the
most powerful strategies you can use to market any business.

4. Understand search engine optimization. 

This is an area of marketing that I'm incredibly passionate about. But it's also an area that many
people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And
when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.

There are companies out there who teach you how to use shady PBNs and other link schemes to
"trick" Google. It might get short-term results, but in the long term, you'll land in hot water. You
can't take shortcuts with SEO. Just like in business, you have to put in the work and the time if
you want to see the results.

Some tips for doing this the right way? Don't spam keywords. Hands down. This is one of the
biggest mistakes most people make. Create your content for humans while also paying homage
to search engines. But more importantly, ensure that whatever it is that you're conveying is
insightful, engaging, unique and adds a tremendous amount of value.

48
5. Leverage influencers.

Want to get the word out there and boost your visibility on social media without taking years to
build the audience? Then you should certainly leverage influencers. But the key is to find the
right influencer. You don't have to go with influencers with millions of followers. You could opt
for micro-influencers with tens of thousands or even a hundred thousand followers.

The trick? Find the right influencer in your niche so that you're targeting the right audience. It's
not just about spreading your message. It's about spreading your message to the right consumer
base. If you can do that properly, then you can likely reach a sizable audience for not much
money invested when you think about the potential profit it can return.

If your sales systems and products are in place, then this makes sense. If you have an offer that's
clearly converting, and it's simply about more visibility, then this is likely the right marketing
strategy for you right now. Assess the situation and reach out to influencers and gauge their
pricing. Do small tests and see what works, then scale.

6. Build a great lead magnet.

So much effectiveness in marketing really does boil down to creating a great lead magnet. I've
found that the right lead magnet presented to the right audience can have explosive results. The
best way to do this is if you can identify the right pain points and present a solution in your lead
magnet, then you're well on your way.

What problem are consumers facing in your niche? What made you get into business in the first
place? Ask yourself these questions before building out your lead magnet. The better you
identify the problem or pain points at the outset, the better you'll be at actually addressing that
with a solution in your lead magnet.

What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a
checklist, a video and others. Of course, it's not just about the lead magnet. You have to have a
squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with
a great lead magnet. The better it is, the more effective you'll be at reaching your audience.

49
7. Use Facebook ads with re-targeting.

One of the most powerful methods you can use to market just about anything these days are
Facebook ads. With Facebook, you can reach a very specific audience and you can do it very
easily. You can target by interest, age, relationships status, geographic location, and so much
much more.

But the trick here to getting great results isn't just about click-traffic. You have to focus on
conversions and re-targeting through pixels. If you don't know how to install the Facebook Pixel
on your site, then you absolutely must learn how to do this right now. Even if you're not running
Facebook ads, you can build your audience with a pixel.

Pixels track everyone who comes to your site, and you can build custom audiences around them.
For example, if you post content about how to learn to drive a semi-truck, and you track visitors
with pixels, you can then market truck driving certification to people who have already shown an
interest in that already because they visited that specific page. And your conversions will
skyrocket.

8. Use LinkedIn the right way.

Do you have a video on your LinkedIn profile? Did you know that you can easily add one? Why
not take the time to introduce yourself and your business. Link that to your profile description.
This is an easy way to passively market your business, and when it's done right, it can lead to
shocking results.

If you have lots of connections on LinkedIn and you're not really posting on there, start
immediately. You can reach a large audience, especially when your posts go viral. This is a great
place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The
more effective your stories, the larger your potential reach when you go viral.

You can also reach out to other businesses and collaborate with like-minded entrepreneurs on
LinkedIn. It's a great go-to resource for all things business and too many people overlook this.

50
9. Create an affiliate program.

Most people don't understand the power of affiliate marketing. Affiliates can provide massive
fuel for growth. But approaching the right partners isn't always that easy. You have to have good
conversion if you want the bigger affiliate to take you seriously.

I've found that navigating the affiliate minefield can be tricky. It takes persistence and it takes
true grit to make it through. Most of us get discouraged after a few setbacks, but you can't allow
emotions to get in the way when it comes to affiliate. Build an affiliate program and start
reaching out to potential affiliate who can assist you.

There are loads of websites you can use as well such as E. Brian Ross's JVZoo, or Tim and
Eileen Barber's ClickBank and Commission Junction to get the word out.

10. Use Email Marketing Sequences

Part of any good sales funnel is going to be an email marketing sequence. These are the
automated messages that go out to users once they subscribe to your list. Use your email
sequence to build a relationship with the subscriber. Be authentic and transparent. And convey
your journey.

Use the email responses and clicks to segment your list. For example, if someone clicks on a
specific link, they've clearly shown an interest in something. Tag that subscriber to market to
them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of
your subscribers is huge for segmenting.

When you do send broadcasts, split test. Split test everything, in fact, You never really do know
what's going to be the most effective until you pull the trigger and really test it out. This will help
you understand what your audience responds to better, making you a better communicator, and
better able to sell to your customers.

51
 CHAPTER – 3

Objectives and Methodology

52
OBJECTIVES OF THE STUDY:-
 To identify sales strategy used by the company.
 To boost sales of the company.
 To identify marketing strategy of the company.
 Industry Acceptance on digital courses
 To review awareness of the students about the courses offered by the company.
 Pandemic Impact on Edutech.
 To know the perception of students about the course provided.

Data collection:
The sources use for collecting data are:-
 Primary Data:- The primary data for the purpose of this study have been collected
through social media. The various sources of social media are Facebook,
Instagram, linkdin. Initially the respondent respond on the comment section of the
post posted and I reverted to their comment and shared a questionaire with them
and asked them to fill it and got the information about them and then personally
contacted them.

Social Media Sources No. Of Respondents

Instagram 50
Facebook 45
Linkdin 30

53
 CHAPTER – 4

DATA ANALYSIS

54
DATA ANALYSIS:-

Ques1. How you know about Network Bulls?

Ques2. Your study background

55
Ques3. Do you know about courses offered by network bulls?

Ques4. Which course you want to pursue?

Ques5. How much knowledge you have about the course?

56
Ques6. Have any of your friend enrolled to network bulls?

Ques7. What do you expect from network bulls?

Ques8. What attracted you to network bulls?

57
Ques9. Do you know abou the registration process of courses?

Ques10. Do you know about payment options of network bulls?

58
 CHAPTER-5
FINDINGS & RECOMMENDATION

Findings

59
  Majority of the students came to know about network bulls from social media.
 The courses were more popular among the students from non-medical background and
their main aim behind enrolling was good placement opportunities.
 Commerce students have no knowledge about the courses and they only want to enroll
for getting certifications only.
 Arts students were seem to be very less interested in the courses offered.
 The students from non-medical background were deeply filled with knowledge about the
courses offered.

Suggestions
 A Brief Discription Regarding the courses needs to given to student.
 All the intern should be given proper knowledge about the courses so that they can
properly describe the course to student.
 Sample vedio with breif introduction of the courses offered by the company should be
posted on company official website

60
 CONCLUSION & IMPLICATIONS
At the heart of any Business are Customers, and Social networking represents an opportunity to
build even more mutually rewarding and candid relationships with those Customers. But for
organizations to realize tangible business benefits, they need to find better ways to plan, manage,
and measure their social networking efforts.
Social media deals with engaging the customers & vendors and maintaining a bridge between
these two. With the advent of internet and ongoing changes in Consumer Behaviour, last decade
has witnessed revolutionary growth in E-Commerce and E Business in India because of
significant use of Social media marketing tools.
Social marketing uses the benefits and of doing social good to secure and maintain customer
engagement. In social marketing the distinguishing feature is therefore its "primary focus on
social good, and it is not a secondary outcome. Not all public sector and not-for-profit marketing
is social marketing.
Increasingly, social marketing is being described as having "two parents"—a "social parent" =
social sciences and social policy, and a "marketing parent" = commercial and public sector
marketing approaches.
Public sector bodies can use standard marketing approaches to improve the promotion of their
relevant services and organizational aims. This can be very important, but should not be
confused with social marketing where the focus is on achieving specific behavioral goals with
specific audiences in relation to different topics relevant to social good (e.g.: health,
sustainability, recycling, etc.) There is no escaping social media these days, either for individuals
or for businesses.
Today, it is impossible to separate social media from the online world. The social media
conversation is no longer considered a Web 2.0 fad -- it is taking place in homes, small
businesses and corporate boardrooms, and extending its reach into the non profit, education and
health sectors. From feeling excitement, novelty, bewilderment, and overwhelmed, a growing
number of people now speak of social media as simply another channel or tactic. Blogging can
have a very positive effect on your Company’s branding growth. As per the Hubspot report,
Customers with blogs gathered 68% more leads than customers without blogs. It is imperative to
understand that today, social media have exponential potential. They are part of an ever- growing
online network of people who discuss, comment, participate, share and create. Whether you are

61
an individual, a startup, small business or a large corporation, an online presence and an ongoing
conversation with your constituents is a baseline requirement -- and
will take time and expertise. Companies are diverting resources and rethinking their traditional
outreach strategies. And as the social media wave dissipates into the vast ocean of connected
experiences, the term itself will become an entry in dictionaries and encyclopedias and we will
embark on a new era of knowledge, accessibility and experiences unbound by distance, time or
physical walls. It is high time that every business adopts social media and takes it seriously.

62
LIMITATIONS
In the field of education, tasks and activities need to be carried out at the educators,
students, educational institutions and system levels. The members of the educational
institutions aspire to carry out their tasks and functions to their best abilities and
generate appropriate outcomes. In order to achieve their goals and objectives, they are
required to make use of modem and innovative methods and approaches. Within the
course of implementation of modem and innovative approaches, certain barriers take
place, which have been sta ted as follows:
o Lack Of Clarity On The Problem To be solved:- Within the
course of acqusition of education, there are certain problems that
take place. Ind ividuals need to be clear in terms of making provision
of solutions to those problems. When they are not clear, in other
words, lack of clarity is one of the major barriers that may take place.
Significant ideological disagreements about the purpose and role of
publiceducation, rights of the states, rights of parents and so forth,
cause perplexity in the definitions of the problems to be solved.
Hence, this is one of the major factors that can use perplexity and lack
of clarity on the part on the individuals in terms of problem to be
solved.
o Lack of Clear and Common Metric - A system with 50 standards
means many types of innovations must customize for each state,
which is expensive and inhibits innovation. It also means large
amount of funding is used to meet the basic state targets in content
and assessment, leaving less room for innovation in how one is
meant to teach and assess progress. In other words, when making
use of modem and innovative methods in the system of edu cation, it
is necessary for the members to hone their ski lls and competencies
and make sure that they prove to be beneficial to the individuals in
reaching their goals and enhancing the overall system of education.

63
o Policy is Impenetrable to Most Innovators - Innovations are
rarely transla ted into policy changes, whether they are from social
entrepreneurs, who operate exterior from the system, where policy
constraints are reduced, or from inside change agents, whose work
is focused on the constraints of the traditional system.
Transfom1ations of political forces and school boards are often
used as a political stepping stone, leading to spinning wheels in
most districts, which ironically creates almost constant change for
the practitioners. But it makes it impossible to sustain any
innovation long enough to truly understand the efficacy. Hence ,
policies need to be formulated that would be assisting and
supportive to most of the innovators

o Lack of Research - Market dynamics and incentives do not promote

innovation. In order to bring about innovation in the system of
education, it is necessary to alleviate fragmentation and oligopoly.
The educators make visits to other educational institutions as well to
generate awareness in terms of use of modem and innovative
methods. They need to cond uct researc h in terms of how innovative
methods are rendering a significant contribution in bringing about
improvements in the system of education . Lack of research and
unawareness are major barriers within the course of utilizatio n of
modern and innovative methods in the system of education. What
kinds of innovative methods need to be made use of is also an
important aspect.

o Lack of Technology and Innovation - In primarily schools and adult

education and training centers in rural communities,the technology
infrastructure is not adequately developed.There are wide disparities
in the syst em of education in urban and rural areas. In ed ucational
institutions in urban areas, there is usage of technology and

64
 innovative methods inareas, there is lack of technology and modem
and innovative methods. Due to lack of technology and innovation,
there are occurrence of problems and impediments within the course
of progression of the overall system of ed ucation. On the other hand,
the use of traditional methods is impeding learning on the pan of
students. Hence, it is vital to implement technology and innovation in
teaching-learning methods in educational institutions in rural areas as
well.

o Lack of Competencies - The professions of teaching, school leadership

and educational adminis tration are the ones that not only render an
effective contribution in improving student learning and enhancing the
overall syste m of education, but they are rendering an operative
contribution in promoting well-being of the community. In obtaining
these professions, the individuals need to possess the required educa
tional qual ifications, competencies, aptitude and expe rience. Lack of
competencies on the pan of individ uals are regarded as the major barriers
within the course of implementation of tasks and activities. When they are
to bring about innovations, they need to ensure they augment their
competencies and aptitude. They need to put in their best abilities to
generate the desired outcomes.
o Ineffective Dissemination - Not much allentio n has been paid
towards dissemination of knowledge and information. Through
dissemination of knowledge and inforn1a1ion, bene fits can reach
the individuals, beyond those that were origina lly developed and
served. This is mainly due to isolation of practitioners and their
lack of rewards and incentives for adopting innovative practices.
But it is also because, 100 often, dissemination is referred tr0 the
development of lengthy reports. Therefore, effectiveness in the
dissemination process will be promoted through making use of tec

65
hnology.Through dissemination of information and knowledge, the
individuals will be able 10 general awareness and arugment their
understanding in terms of the fact, how innovations can be
advantageous to individuals in enhancing the system of education.

66
 Biblography:-

JOURNALS

NEWSPAPER AND INERNET

INTERNET WEBSITE LINKS

 www.networkbulls.com
 www.networkbulls.in
 w w w. network bu11 s.o rg
 blog.networkbulls.com
 //www.networkbulls.com/ask/
 www.investopedia.com
 bolg.hubspot.com
 https://www.networkbulls.com/nb-aboutpage
 https://www.networkbulls.com/nb-technical-team

67
 ANNEXURE
Name: Age: Contact No.:

Ques. How you know about Network Bulls?

o Social Media
o Friends
o Others

Ques. Your study background.

o Commerce
o Arts
o Medical
o Non-Medical

Ques. Do you know about courses offered by Network Bulls?

o Yes
o No

Ques. Which course you want to pursue?

o CCNA
o CCIE
o CCNP

Ques. How much knowledge you have about the course?

o Deep
o Neutral
o Not at all

68
Ques. Have any of your friend\s enrolled to Network Bulls?
o Yes
o No

Ques. What do you expect from Network Bulls?

o Good Placement
o Learning
o Others

Ques. What attracted you to Network Bulls?

o Good Placement
o E-Learning
o For Certifications

Ques. Do you know about registration process forcourses?

o Yes
o No

Ques. Do you know about payment options of Network Bulls?

o Yes
o No.

69