Lecture 2 - Statistical Methods and Sampling Techniques
Lecture 2 - Statistical Methods and Sampling Techniques
Advantages of Sampling
• It saves time, money, and effort
• It is more effective
• It is faster and cheaper Cluster Sampling
• It is more accurate • Population is divided into (geographical) clusters.
• It gives more comprehensive information However, unlike stratified, the clusters are
heterogeneous groups of the population. This
Sampling frame means that they are grouped differently according
• A list of subjects from which a sample of subjects to the controlling variables of the study.
is selected
Examples:
✓ Map
✓ Census database
✓ Employee database
✓ Telephone directory
• Need to select subjects at random
• Without a sampling frame, random selection is
difficult/impossible
Purposive Sampling
• Is done with a purpose in mind
• A.K.A Judgmental or selective sampling
• Focuses on samples which are taken based on the
judgment of the researcher
Quota Sampling
• The equivalent of stratified random sampling in
terms of nonprobability sampling.
• Researcher starts by identifying quotas, which
are predefined control categories such as age,
gender, education etc. The population is then
divided into several categories according to the
control category. Lastly, the researcher collects
the sample, which has the sample proportion as
the given population.
Snowball Sampling
• A.K.A chain referral sampling. Researcher
chooses a possible respondent for the study at
hand.