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 PROJECT REPORT
ON

“A STUDY ON SALES PROMOTION STRATEGY TOWARDS

SUPREME SOLAR PROJECTS PVT LTD. DODDABALLAPURA”

SUBMITTED BY

VINAY J S

1SJ18MBA59

SUBMITTED TO

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM

In partial of the requirements for the award of degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE

NANDEESH N S Ms. BHAVYA GOWDA
Assistant Professor HR Manager
Department of MBA, SJCIT Supreme Solar Project Pvt Ltd.
Chickballapur Doddaballapura

DEPARTMENT OF MBA
S.J.C INSTITUTE OF TECHNOLOGY
CHICKBALLAPUR-562101
2020
 DECLARATION

I, VINAY J S, hereby declare that the Project report entitled “A STUDY ON SALES
PROMOTION STRATEGY TOWARDS SUPREME SOLAR PROJECTS PRIVATE
LIMITED.’’ with reference to “SUPREME SOLAR PROJECTS PRIVATE
LIMITED, at DODDABALLAPURA” prepared by me under the guidance of
Professor. Nandeesh N S, faculty of M.B.A Department, S.J.C. Institution Of
Technology and external assistance by Ms. Bhavya Gowda HR Manager. I also
declare that this Project work is towards the partial fulfillment of the university
Regulations for the award of degree of Master of Business Administration by
Visvesvaraya Technological University, Belgaum. I have undergone a summer project
for a period of Six weeks. I further declare that this Project is based on the original
study undertaken by me and has not been submitted for the award of any
degree/diploma from any other University / Institution

Place: Chickkaballapur

Date: 29/06/2020 Signature of the Student

 ACKNOWLEDGEMENT

Any Project is incomplete without expressing gratitude to the people

who have helped to complete the project work by providing with the
necessary resources or guiding me.

It is with profound pleasure that I express my sincere thanks to Dr. Ravi

kumar K M, Principal, SJC Institute of Technology, Chickballapur for his
continuous patronage inspiration and guidance.

I express my sincere gratitude to Professor.Vijay Nag J, HOD -

Department of MBA for his valuable guidance & support in carrying out
of the Project work successfully.

I express my sincere gratitude to Assistent Professor. Nandeesh N S,

internal guide Department of MBA for his valuable guidance to
carry out the project work successfully.

I would like to show my gratitude to Ms. Bhavya Gowda, external guide,

(SUPREME SOLAR PROJECTS PVT LTD,) for helping me out in
conducting the project work.

I am indeed thankful to my family & friends for their support to complete

my project work.

DATE: 29/06/2020 NAME : VINAY J S

PLACE : CHICKKABALLAPUR USN :1SJ18MBA59

 TABLE OF CONTENTS

CHAPTERS NO TITLE PAGE NO

Executive summary
Chapter -1 Introduction industry and company profile
1.1 Introduction industry 01 – 06
1.2 Company profile 07
1.3 Promoters 08
1.4 Vision, 08
1.5 Mission 08
1.6 Quality Policy 08
1.7 Product profile area of operation 09
1.8 Infrastructure facilities 10
1.9 Coopetitor’s information 10 – 11
1.10 SWOT Analysis 11 – 12
1.11 Future growth and prospects 12
1.12 Financial Statement 13 – 17

Chapter -2 Conceptual background and literature review 18 -23

Chapter -3 Research design
3.1 Statement of the problem 24
3.2 Scope of the study 24
3.3 Need for the study 24 – 25
3.4Objective of the study 25
3.5 Research methodology 25 – 26
3.6 Hypotheses 26
3.7 Limitations of the study 26 – 27
3.8 Chapter scheme 27

Chapter -4 Analysis and interpretation of data 28 – 57

Chapter -5 Finding, suggestions and conclusion 58 – 60

BIBLIOGRAPHY

ANNEXURE
 LIST OF TABLES

Table No’s Particulars Page No’s

Table – 1.12 Table showing on Balance sheet 13 -14

Table – 1.12.1 Table showing on Current ratio 15

Table – 1.12.2 Table showing on Quick Ratio 16

Table – 1.12.3 Table showing on Net working capital 17

Table – 4.1 Table showing on Gender 28

Table – 4.2 Table showing on Age group 30

Table – 4.3 Table showing on Employment status 32

Table – 4.4 Table showing on Monthly Income 34

Table – 4.5 Table showing on Promotion Methods 36

Table – 4.6 Table showing on Sales promotion scheme 38

Table – 4.7 Table showing on Sales promotion technique 40

Table – 4.8 Table showing on Sales promotion is increase 42

sales

Table – 4.9 Table showing on price offers 44

Table – 4.10 Table showing on Sales promotion activity 46

benefits

Table – 4.11 Table showing on Sales promotion scheme attract 48

the customers

Table – 4.12 Table showing on Sales promotion helps to retain 50

customers

Table – 4.13 Table showing on Customers opinion about sales 52

Table – 4.14 Table showing on Sales promotion is create 54

awareness amongst customers

Table – 4.15 Table showing on rating of sales promotion 56

activity
 LIST OF FIGURES AND CHARTS

Table No’s Particulars Page No’s

Table – 1.1 Graph showing on Solar power production 03

Table – 1.12.1 Graph showing on Current ratio 15

Table – 1.12.2 Graph showing on Quick Ratio 16

Table – 1.12.3 Graph showing on Net working capital 17

Table – 4.1 Graph showing on Gender 29

Table – 4.2 Graph showing on Age group 31

Table – 4.3 Graph showing on Employment status 33

Table – 4.4 Graph showing on Monthly Income 35

Table – 4.5 Graph showing on Promotion Methods 37

Table – 4.6 Graph showing on Sales promotion scheme 39

Table – 4.7 Graph showing on Sales promotion technique 41

Table – 4.8 Graph showing on Sales promotion is increase 43

sales

Table – 4.9 Graph showing on price offers 45

Table – 4.10 Graph showing on Sales promotion activity 47

benefits

Table – 4.11 Graph showing on Sales promotion scheme attract 49

the customers

Table – 4.12 Graph showing on Sales promotion helps to retain 51

customers

Table – 4.13 Graph showing on Customers opinion about sales 53

Table – 4.14 Graph showing on Sales promotion is create 55

awareness amongst customers

Table – 4.15 Graph showing on rating of sales promotion 57

activity
 EXECUTIVE SUMMARY

Sales promotion being one of the important tool used by marketer to promote its product
in the market. More than any other element of the promotional mix (advertising, personal selling,
publicity, direct marketing), sales promotion is about action. It is about stimulating customer to
buy the product. It acts a competitive weapon by providing an extra incentive for the target
audience to purchase or support one brand over another.

This project is undertaken to know the sales promotion strategy used by supreme company
for its customers. This project explores the sales promotion strategy which creates impact on
customers with reference to Manchenahalli.

At the beginning of this project researcher give brief information about the concept of sales
promotion and about the company. Then after concentration is give to the primary research it
includes the analysis and result of survey which was focus on effectiveness of sales promotion
strategy. The survey was conducted with the help of structured questionnaire. At last conclusion
of report, findings and suggestions was given based on study of primary source as well as
secondary research.

There were some limitations while doing the project. The data was collected by personal
interviews of the respondents with the help of structured questionnaire. It was very challenging to
fill up the questionnaire because every customers was busy in work and hence they refused to give
time and answer for the questions.

OBJECTIVES OF THE STUDY

1. To study the various promotional strategy adopted by Supreme solar projects pvt.
Ltd.
2. To find out the footage of company with respect to other players in the market.
3. To observe and understand the practice followed by company.
4. To understand dissatisfaction of customers.
5. To make necessary suggestions based on the findings.
SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHAPTER – 1

INTRODUCTION

1.1 INDUSTRY PROFILE

The Indian Solar trade has massive ability for a hot country comparable site about 45%
of family units, for the most part provincial ones, don't approach power, as per the "Indian Solar
Energy Market Outlook2012". The business has seen fast development in the course of recent
days along with is anticipated to become more in prospective. As India is honored among
sufficient sun powered diffusion along with bulk piece of the nation gets 300 to 330 bright days
per year. India today gets sun powered vitality comparable to in excess of 5000 Lack kWh every
term, and that is definitely more than its absolute yearly vitality utilization. India's geological
area, enormous populace and governance assist are serving it to get the only quickly developing
sun powered vitality advertises on the planet.

Bit by bit India is turning into a most loved speculation goal for both nearby and
worldwide players. Today Indian economy has the second-quickest pace of increment in GDP
on the planet – 7.1%. The nation represents one thirds of the total populace without access to
power. The circumstance emerges notwithstanding a few activities and arrangements to help
poor families. Five unique services have basically taken care of the Indian vitality part from
MNRE. India is presumably the main nation on the planet with most committed service for
inexhaustible. The nation positions 6th on the planet as far as absolute energy usage and
requirements to hurry improvement of the vitality part to meet its development yearnings.
Despite the fact that the nation is wealthy in coal and richly supplied among passable energy
origen as sunlight based, air, hydro and bio-energy, India has exceptionally slight hydrocarbon
saves (0.4% of the universal aggregate). Being a net shipper of vitality, over 35% of the nation's
essential vitality needs are guaranteed through import.

Today with developing progression and pace of advancement India needs more force.
Not exclusively to cover its every day power deficits (a few hours out of each day), yet
additionally to help its financial turn of events. In 2008 According to CEA, the pinnacle request
was 120 gig watts of intensity, while just 98 gig watts could be provided. As indicated by an
investigation by the Indian PV venture designer Aston field, citing the President of India Energy
Review, this shortfall is probably going to develop to 25 gig watts by 2012. The focused on

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

portion of sustainable power source is 24% for 2031, with the measure of sun oriented vitality
expanding to 56 gig watts of introduced power.

In India Demand for sun powered items has been quickly ascending for the ongoing
years, particularly in provincial zones, and is relied upon to keep developing generously during
the period (2011-2013). Most well known applications in India are Solar road lighting
frameworks, home lighting frameworks, power plants, sun oriented cookers, sun based siphons
and sunlight based water warming frameworks. The quantity of sun powered water warming
frameworks is anticipated to develop at a CAGR of about 22%between 2011 and 2013.

Numerous states have begun advanced sun powered based applications by giving
motivating forces and duty reserve funds. So as to support the Solar Industry States like
Rajasthan and Gujarat have planned straightforward and dynamic administrative structure.
Moreover, states like Chandigarh, Maharashtra, West Bengal, Uttar Pradesh and Delhi are
advancing sun powered vitality in country, urban and semi urban regions. After all the
endeavors the normal power utilization in India is still among the most minimal on the planet
at only 630 kWh per individual for every year, except this is relied upon to develop to 1000
kWh inside five years.

Discussing enormous numbers and vitality utilization: consistently 8-10 million new
cell phones are associated in India. This is an intriguing business sector fragment for sun
oriented PV also: a huge number of new GSM posts will be required the nation over. In 1976
The SESI, built up get its clerkship in New Delhi is the Indian Section of the ISES.

All parts of sustainable power source, with attributes, impacts and strategies for utility
are secured and it gives a shared conviction to each one of such worried about the kind also use
of this inexhaustible indirtying asset. With the conveyance of 10 million sun powered lights in
remote zones and to roaming populaces, India could spare 500 million liters of lamp oil a year.

The Indian Sun power segment antiquated developing quickly, in the previous scarcely
any years, significantly because of Governments activities, for example, charge exclusions and
appropriations. Because of specialized capability of 5,000 trillion kWh every year to limit the
working cost, Solar Power is viewed as the most appropriate vitality hotspot during India.
Nowadays the stellar force get an introduced limit of 9.84 MW as is almost under 0.1%, as of
now complete introduced sustainable power source remains at 13,242.41 MW according to
MNRE.

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

POWER PRODUCTION IN INDIA

8%
3% thermal
hydro
25%
64% nuclear
renewable

India Consumes 3.7% of the world's business vitality making it has the fifth biggest
buyer of vitality internationally. All out Installed limit of 144912 MW. India is supplied with
rich sun powered vitality asset Over 5,000 trillion kilowatts of sun oriented vitality in a year.
The normal force of sun powered radiation got on India is 200 MW/km square.

The administration has ordered that 12% of all power is to originated from inexhaustible
sources constantly 2010. The Indian sun based force creation is scheduled to develop to 500
MW by 2019.

WORLDWIDE STATUS OF SOLAR WATER HEATER:

Utilization of sun oriented vitality for warming water is one of the most seasoned and
most develop sustainable power source advancements. The two prevalent innovations that are
utilized are Flat Plate Collectors (FPC) and Evacuated Tube Collectors (ETC). Sun oriented
Water Heater establishments are seeing a quick development all through the world.
Comprehensively, the business has been developing at 15% every year. China and European
Union are the two biggest markets of sun oriented water warmers. India represents around 1.5%
of the all out introduced limit and 1% of the deals during 2008.

World-over, the private part has the biggest piece of the overall industry in sun based
water warmer market. In 2004, around 40 million family units overall for example 2.5% of the
absolute 1.6 billion family units all inclusive, were evaluated to utilize sunlight based water
warmers. In China, it is evaluated that 98% of the yearly sunlight based water radiators deals
are contributed by the private division. By and large 10% Chinese family units are assessed to
utilize sunlight based water radiators, this rate is required to go up to 30% by 2020. In Europe,
90% of the introduced SWH limit is in the private segment. In Europe larger part of the private
frameworks are single-family homes, while in China countless private sun based water warmers
are introduced on multi-story structures. In China, practically 90% of the sun powered water
radiators are introduced in the urban zones.
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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

INCEPTION OF THE INDUSTRY

1767, First Solar Collector

In the year 1767 a Swiss researcher name Horace-Benedict de Saussure made the
principal sun based finder – a covered cuff secure among triple thickness of glaze to assimilate
heat vitality. Saussure's case reverse away to be broadly perceive as the major sun based heater,
arriving at heats of 230 degrees Fahrenheit.

1839, Photovoltaic Effect Demand

In 1839, a significant achievement in the development of solar based enegry occurred

among the characterizing of the photovoltaic collision. A French scientist by the name Edmond
Becquerel found this utilizing double lay in an electrolyte. In the wake of presenting it to the
light, power expanded.

1908, Copper Collector

In 1908 William J. Baileys imagined a fuzz gatherer, that was developed utilizing fuzz
curls and trunks. The fuzz authority was an development of the previous over gatherer yet the
main contrast was the utilization of fuzz protection. The upgrades of the creation are for now
utilized to produce the present equipment's.

1916, Photoelectric Effect

By Albert Einstein distributing a article on voltaic impact in 1905 yet here afloat no
exploratory proof around it. In 1916 a researcher perceive as Robert Millikan prove the voltaic
impact tentatively.

1947, Solar Popularity in the US

Subsequent the Second World War, sun based force apparatus do creature well known
amid copious individuals in the USA. Available afloat a gigantic behalf of sunlight powered
vitality hardware.

1958, Solar Energy In Space

Sun oriented force afloat utilized to control spacecraft investigation gear, for example, asteroid
and spacecraft depot. It’s afloat the principal business utilization of sun powered vitality.

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

1977, Governments Embrace Solar Energy

In 1977 the US governance grasped the utilization of sunlight based vitality by

propelling the sun power investigate organization. Different governance over the globe before
long followed.

1981, Solar Powered Aircraft

In 1981, Paul Macready delivered the principal sun based controlled airplane. The
airplane utilized in excess of 1600 units, set on allure annex. The airplane flew hence England.

to France.

1982, Solar Powered Cars

In the year 1982 thither afloat the betterment of the principal sun oriented controlled
vehicles in Australia.

1986-1999, Sun enatgy Plants

Development of enormous scope sun based vitality plants with progression substance
manufactured in every platform. Constantly 1999 the tallest plant afloat formed delivering in
extra of 20 kwt.

2004, Breakthroughs in Solar Cell Efficiency

The best effective sunlight based unit afloat created, among a electric power
effectiveness of 36%.

2013, Subsidy Reduction in Spain

Because of the worldwide monetary emergency in the year of 2008, the Spanish
governance diminished sponsorships on growth sunlight establish force creation in the country.
Its negatively affect the trade around the world.

2019, Evergreen Solar and Solyndra Fail

double driving sun oriented organizations fizzled. This was because of absence of
market for their high innovation delivered items.

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

COMPLETE CONTRIBUTION TO THE ECONOMY

Arranged and spontaneous Solar Power blackouts of 4 to 10 hours per day for family
units and business are normal. As much as 40% of power is "taken" in India – not paid for – in
this manner expanding the expense of power for the paying shoppers.

Sun oriented based vitality today represents just 0.5% of that number with a lattice
intelligent (matrix mixture) sunlight based force totalling just 2.12 MW from only 33 such
establishments.

The Indian Gross Domestic Product (GDP) is focused to develop at 8% throughout the
following ten years. Because of current circumstances, power requests may ascend from the
current 120 GW to 315-335 GW by 2017. Purchaser request is developing at 14% throughout
the following 10 years – quicker than the GDP rate.

TOP LEADING COMPANIES:

1. BEL
2. CEL
3. TATA POWER SOLAR INDIA LIMITED
4. SOLAR SEMICONDUCTOR AND MOSER BAER INDIA LIMITED.

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

1.2 COMPANY PROFILE

Supreme Solar Projects have been built up by Mr. H NARASIMHA in the year 2004.
Based out of Bangalore, the organization has developed from a humble client base to a believed
brand in residential water radiator advertise the nation over.

The organization has provided in excess of 30,000 frameworks the nation over. With
around 300 help communities across India, we are prepared to support our items rapidly and
adequately anyplace in the nation. The focal point of the organization has consistently been
Customer Satisfaction by method of great items and fast and powerful help.

Supreme Solar Projects has its own Research Team, which is continually exploring on
upgrades in the frameworks to profit client.

Supreme Solar Projects is one of the greatest sunlight based water radiator Manufacturing
endeavors in India. It sets up a huge – scale sunlight based vitality item make base which
coordinates the logical research, creation and deals into an entirety. The center components of
Supreme Solar Systems receive the trend setting innovation. The products reach to the primary
universal norm. Its items are very much overtook household, business and widely along with
Asia, North America, Europe, New Zealand and Southeast so forth.

They make sun powered warm frameworks for homes and mechanical applications. The
organization is affirmed by the MNRE and sustainable power source. The organization is ISO
9001 and ISO 14001 guaranteed giving included certainty to the clients our enthusiasm for
procedure and normalization. The items have been tried and affirmed by the Regional Testing
Institute of MNRE..

GROWTH AND DEVELOPMENT

They present themselves as a Manufacturer of Solar Thermal Systems for homes and
Industrial applications. Our Company is affirmed by MNRE.

The organization is affirmed by the MNRE and sustainable power source. The
organization is ISO 9001 and ISO 14001 affirmed giving included certainty to the clients our
enthusiasm for procedure and normalization. The items have been tried and ensured by the
Regional Testing Institute of MNRE.

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

1.3 PROMOTERS

The supreme solar projects company is not give promotion activities to promoters. It’s
give the own promotion activities like events conducting, media advertising, public promotion
and mail advertising.

1.4 VISION

The vision of Supreme Solar projects is characterized as the future circumstance that
the organization wishes to have. The intension of the vision is to be India's best supplier decision
of excellent sunlight based vitality items and administrations.

1.5 MISSION

Strategic the Supreme Solar projects is portrayed as a concise depiction of

organization's crucial reason. The statement of purpose responds to the inquiries for what reason
do we exist, which states;

1. Achieving 100 % consumer loyalty.

2. Supplying quality items to clients by guaranteeing zero imperfections.
3. On time conveyance of items to client.
4. Achieving constant improvement in item quality.
5. To be the favored selection of clients hoping to embrace sustainable power source
and vitality effective items.
6. To give clients incentive to cash and assist them with decreasing their reliance on
petroleum products.

1.6 QUALITY POLICY

We the incomparable Solar Systems group is unequivocally dedicated and committed

to accomplish absolute consumer loyalty by providing quality items on schedule. This is
accomplished through all out association of representatives and agreeing to quality
administration framework necessities and persistently improving its viability.

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1.7 PRODUCTS PROFILE

PRODUCTS TYPES MODEL GUARANTEE

1. Solar water heaters 100LPD to 500LPD Powder coated and high 1 year
grade steel
2. cooktop & hobs i. Hobs 2 and 3 Burners Italian Burner 1 year
ii. Hobs 4 Burners Italian Burner

3. Air conditioners 3 star, 5 star Innovation based

4. Electric kitchen Crown Crown 90, crown X, 1 year
chimneys crown SL
5. Electric geysers i. Water heater 25L PWH – 15 (V) 1 year
ii. Water heater 15L PWH – 25 (V)

6. Solar lightings i.500 W solar power SUP – SP 500s 1 year

plant SUP – SP 1000s
ii.1KM Solar power
plant

1.8 AREA OF OPERATION

The supreme Solar Systems set up their own factory building admeasuring about
24000sq.ft. with 24 foot height on lease hold land at S.NO 16/5, Avalahalli, Doddaballapura
road, Yelahanka, Bangalore-560064. Machineries towards manufacturing of full water heater
system which includes tanks, frames etc. Further they import tubes and market the products in
India. Business was spread all over India which includes 22 states with one branch office in
Delhi at No: 51, Hasanpur Village IP extension New Delhi-110092

Production capacity of 150 no’s in each shift and presently operate in 2 shifts they operate
through super stockiest dealers and sub dealers who will come up to about 850 in numbers.
They are also the channel partners of MNRE and a certificate of ISO 9001:2008 &
90011:14001.

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

1.9 INFRASTRUCTURAL FACILITIES

BUILDING

Apart from factory building, a godown and measuring about 47,000sq.ft. with 26 feet
height. This godown is also constructed adjacent to the factory which is build on lease hold
land.

OFFICE

Marketing office was set up with a seating capacity of a 30 people. This office is about
2500 sq. Ft and has a facility of conference hall and communication system.

BRANCH

A branch office in Delhi with administration office and a godown and measuring about
4000sq.ft, it is presently managed by a General Manager, two area managers, 4 marketing
executives with a labour of 15 members.

POWER

They presently have a 250 KVA capacity of power, which is sufficient for the business,
further in case of requirements sufficient power will be available.

COMPITITORS INFORMATION

KAMAL SOLAR

KAMAL SOLAR Water Heater from Velnet Non-Convention Energy Systems Pvt.Ltd
offers duty to quality, greatness at each phase which made as get the renowned ISO 9001:2008
confirmation for quality framework.

Set up in the year 1998. Since most recent 10 years their main goal is to stay an innovator
in condition – benevolent quality item and consumer loyalty, opportune conveyance and a brief
after deals administration.

ANU SOLAR

Mr. J Joseph has assumed a heavenly job in the sustainable power source segment in
India. His premonition guided him to set up Anu sunlight based Power Pvt.Ltd with a plan to
create and offer high worth sustainable power source item and administrations. Mr. T J Joseph
has been given the CMO Asia grant in 2010 for greatness in advancing sun based water warmers

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

in India and is the propelling power directing Anu sun oriented towards one lakh solid worker
base.

SOLAR HITECH

SHG was set up in the period1999 and make producing sun powered water warmers in
the year 2000. The organization has a full vowed producing office in a 12500sq.ft.

SOLARIZER

The name that means "Quality, Reliability and Long life". Emmvee sun oriented, the
producer is one of the pioneers in the advancing utilization of sun powered water radiator.
Emmvee sunlight based fabricates eco-accommodating and contamination free items that not
just go far in helping worldwide endeavors in monitoring the earth, yet in addition helps clients
in lessening their power charges in this manner creating extra investment funds.

Till date there are more than 40000 local water warmers and 5000 modern frameworks
adding up to a complete limit of around 200 million liters for every day.

1.10 SOWT ANALYSIS

STRENGTHS

1. Low expense and proficient work power.

2. Strongly globalized industry and rising worldwide intensity.
3. High customer satisfaction.
4. Good infrastructure facility.

WEAKNESSES

1. Inadequate level of training of employees.

2. Long product development cycle.
3. Low export levels.
4. Decision making will delayed of long procedure.

OPPORTUNITIES

1. Rapid urbanisation.
2. Specialised distribution network.
3. Large domestic markets.
4. Higher income among people.
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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

5. High diversification of business.

THREATS

1. Fluctuating raw material prices.

2. Fluctuation in market demand.
3. Increasing cost of production due to increasing raw material costs.
4. Increase in competition.
5. Too many substitute products available in the market.

1.11 FUTURE GROWTH AND PROSPECTS FOR THE COMPANT

Construction of 50000sq.ft godown adjacent was started to present portions for new
products in solar division and soon commencing one more godown in Bangalore south i.e., Site
No 218, 9th phase JP Nagar, 7th block, Konakunte Road, measuring 2400sq.Ft. To supply south
Bangalore.

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

1.12 FINANCEAL STATEMENT

BALANCE SHEET OF SUPREME SOLAR PROJECTS PVT. LTD.

( Figures in INR Lacs)

Particulars 31 March,2018 31 March,2019

EQUITY LIABILITIES
Shareholders Funds
Share Capital 42,554.34 3,345.94
Reserves and Surplus 398,404.35 405,547.02
Non-Current Liabilities
Long Term Borrowings 136,110.50 183,588.50
Deferred Tax Liabilities - -
Other Long Term Liabilities 95.05 698.38
Long Term Provisions 660.02 542.94
Current Liabilities
Short Term Borrowings 122.80 123.16
Trade Payables 2,206.47 ,444.52
Other Current Liabilities 27,895.36 117,801.67
Short Term Provisions 6,057.83 5,502.86
Total Equity and Liabilities 614,106.72 718,594.99

ASSETS
Non-Current Assets
Tangible Assets 1,343.06 1,324.59
Intangible Assets 29.44 26.81
Capital Work-in-Progress - -
Non-Current Investments 489,678.59 548,253.11
Deferred Tax Assets 494.40 414.75
Long Term Loans and Advances 5,706.29 6,721.32
Other Non-Current Assets 153.65 -
Current Assets
Current Investments 50,101.96 34,282.06
Inventories 8,451.66 6,257.05

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SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

Trade Receivables 4,98.68 206.45

Cash and Cash Equivalents 51,426.78 25,216.34
Short Term Loans and Advances 732.44 542.65
Other Current Assets 5,489.77 953,49.86
Total Assets 614,106.72 718,594.99

ANALYSIS
The balance sheet shows that the assets and liabilities of the association has expanded
from the year 2017-18 to 2018-19. The Current Assets of the organization has expanded from
the year 2017-18 to 2018-19, and the current liabilities of the organization additionally
expanded from the year 2017-18 to 2018-19. The reserve and surplus of the organization have
expanded from the year 2017-18 to 2018-19. The fixed assets of the organization has
diminished from the earlier year. The Inventories of the organization has diminished from the
year 2017-18 to 2018-19.

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1.12.1 CURRENT RATIO

𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐚𝐬𝐬𝐞𝐭𝐬
Current Ratio =
𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐥𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

Table No.2 Table showing the level of Current Ratio of SSP (Rupees in Lacks)

CURRENT CURRENT CURRENT

YEARS
ASSETS LIABLITIES RATIOS
2017-18 155,597.36 124,872.21 1.24
2018-19 108,249.63 36,282.46 2.98

ANALYSIS
According to the above table the level of shows during the year 2018-19 current ratio
is 2.98, & in the year 2017-18 current ratio is 1.24. The table shows during the year 2018-19
current assets is 108,249.63, & in the year 2017-18 current assets is 155,597.36. The table
shows during the year 2018-19 current liabilities is 36,282.46, & in the year 2017-18 current
liabilities is 124,872.21.

GRAPH NO.2 SHOWS CURRENT RATIO

current ratio
3 2.4

2
1.24
1

0
current ratio

2017-18 2018-19

INTERPRETATION

The above graph reveals that the company current ratio is increased from 2017-18 to
2018-19.

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1.12.2 QUICK RATIO

𝐪𝐮𝐢𝐜𝐤 𝐚𝐬𝐬𝐞𝐭𝐬
Quick ratio =
𝐪𝐮𝐢𝐜𝐤 𝐥𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

Quick Assets = Current Assets - (stock +Prepaid expenses)

Table No.3 Table showing the level of Quick Ratio of SSP (Rupees in Lacks)

YEARS QUICK ASSETS CURRENTLIABLITIES QUICK RATIOS

2017-18 149,340.31 124,535.66 1.19
2018-19 99,798.27 36,282.46 2.75

ANALYSIS
According to the above table the level of shows during the year 2018-19 quick ratio is
2.75, & in the year 2017-18 quick ratio is 1.19. The table shows during the year 2018-19 quick
assets is 99,798.27, & in the year 2017-18 quick assets is 149,340.31. The table shows during
the year 2018-19 current liabilities is 36,282.46, & in the year 2017-18 current liabilities is
124,872.21.

GRAPH NO .3 SHOWS QUICK RATIO

Quick ratio
3 2.75

2
1.19
1

0
Quick ratio

2017-18 2018-19

INTERPRETATION

The above graph reveals that company quick ratio is increasing from 2017-18 to 2018-
19, 1.19 to 2.75.

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1.12.3 NET WORKING CAPITAL

NET WORKING CAPITAL= CURRENT ASSETS – CURRENT LIABILITIES

Table No.4 Table showing the level of Net working capital of SSP (Rupees in Lacks)

CURRENT CURRENT NET WORKING

YEARS
ASSETS LIABLITIES CAPITAL
2017-18 155,597.36 124,872.21 30,725.15
2018-19 108,249.63 36,282.46 71,967.17

ANALYSIS
According to the above table the level of net working capital shows positive balance
in all the years. In the 2017-18 showing the balance of 30,725.15, 2018-19 showing the balance
of 71,967.17.

Showing the Net working capital

Chart Title
200,000.00
155,597.36
150,000.00 124,872.21
108,249.63
100,000.00
71,967.17

50,000.00 30,725.15 36,282.46

0.00
2017-18 2018-19

current assets current liablities Net working capital

INTERPRETATION

The above graph reveals that the company net working capital is increasing from 2017-
18 is Rs. 30,725.15 to 2018-19 is R.s 71,967.17.

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CHAPTER – 2

CONCEPTUAL BACKGROUND AND LITERATURE REVIEW

2.1 INTRUDUCTION OF SALES PROMOTION STRATEGY

Sales promotion strategy is the method about impressive a ability buyer to pick up the
units. Sales promotion is planned to be used as a evanescent tactics to help trading – it’s one
time in a bit reasonable as a strategy to establishment lengthy carry buyer faithfulness. A little
Sales promotion be concentrate on buyers and concentrate at mid community along with at the
companies firm strength.

Deals advancement is single of the quint parts of the special blend (The additional 4
pieces of the limited time blend be publicizing, individual trading, aim showcasing and
exposure/advertising.) Mass media advertising agreement be used to a pre-determined,
constrained chance to expand client request, stimulate advertise appeal or improve products
affability. Models absorb impose, cards, complimentary gifts, misadventure trailblazer,
objective of obtaining shows, prices ,unit rest, refunds and premiums.

Deals advancements put up aimed at each the buyers, trade staff, or dispersion transmit
to retailers. Deals advancements concentrated at the customer is selected buyer trade
promotions. trade promotions concentrated at petty shops also discount are selected interchange
trade promotion. few trade promotion, mostly one among surprising techniques, be viewed as
contrivances by many.

Deals advancement mix a some agreement activity that try to provide extra worth or
motivating forces to retailers, shoppers, wholesalers or further authorized buyers to animate
inspire deals. It’s try can try to animate unit connive, preliminary, or purchase. Instances of
tools used in trade promotion absorb cards, analysis, stock, objective of point of purchase
display, sweepstakes, challenges along with refunds.

Deal advancements regularly get as scope. Scope influence the fashion as customers
belongings also carry on while marketing. Effective type of investment money also owned place
put up affect effective fashion in that other customers view an products also impact theirs
purchase choice. The duet best regular margin be price margin ("marked down things") also
more offers ("mass things"). Value margin be effective decline of a alone trade by a particular
price when more offers be bargains in as purchaser bring additional at the principal cost.

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Numerous company current various kinds of scope in publicity, preparation to convince clients
to buy theirs products.

2.1.1 SALES PROMOTION DEFINITION

“A direct inducement that offers an extra value or incentive for the product to the sales
force, distributors, or the final consumer with the primary objective of creating an immediate
sale.” - Haugh (1983)

“Sales promotion are short-term incentives to encourage purchase or sales of a product

or service.” - Roger A Strang

Robert C. and Scott A.: “Sales promotion consists of a diverse collection of incentive
tools, mostly short-term, designed to stimulate quicker and/or greater purchase of particular
products/services by consumers or traders.” - Robert C. and Scott A

2.1.2 OBJECTIVES OF SALES PROMOTION

1. To increment deals by exposure through the media which are integral to press and
banner publicizing.
2. To invigorate clients to make buys at the purpose of procurement.
3. To brief existing clients to purchase more.
4. To present new items.
5. To draw in new clients.
6. To meet rivalry from others adequately.

2.1.4 TYPES OF SALES PROMOTION

1. Money off vouchers

Clients take vouchers, or clip vouchers away of credentials or an units compulsory this
commission theirs to buy the unit coming days at a discounted cost. This cash coupon
encourages the client to benefit the rebate on the following or up and coming buys.

2. Competitions

Buying the units direct permit the buyers to contestant in an chance to get a award. The
clients are given an opportunity to partake in an opposition and win an energizing award.
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3. Allowance coupons

A coupons (choose a money out vouchers). Markdown vouchers are same like the cash
voucher.

4. Free blessings

A free units while buy other unit. The client is given an unconditional present during a
period of procurement so as to hold the client and gave better buying experience.

5. Retail location materials

Banners, display static – technique of introducing the unit in this best abstract fashion or
display the buyers such the units is here.

6. Loyalty cards

wherever buyers gain concentrate because buying specific market or buying at particular
petty shop holders – so that preserve after be deal during money, units or various bid.

7. Cross advancement

Cross advancements include utilizing one brand to promoters name, give as blessings to
purchasers.

8. Tie-in advancements

Tie-in advancements include at least two brand or organizations that up on coupons,

discounts or challenges to build their pulling powers.

2.1.5 MERITS OF SALES PROMOTION

1. It invigorates the uplifting frame of mind towards the item.

2. It is a viable supporter of offers. It helps the sales rep and tries progressively gainful.
3. It gives progressively motivating force to clients to make a buy.
4. It has gives more straightforward incitement to make quick move how as opposed
to later.
5. It has adaptability and it tends to be utilized at another item presentation.

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2.1.6 DEMERIT OF SALES PROMOTION

1. It is temporary and short life activity.

2. It alone can't develop brand steadfastness.
3. It is just advantageous gadget.
4. They are nonrecurring in their use.
5. It can build a consumer franchise for a product.
6. Too much sales promotion may affect the brand image.

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2.2 LITERATURE REVIEW OF SALES PROMOTION STRATEGY

Many scholar institutions and researchers have undertaken studies in this direction. Hear in
attempt to take review of those studies.

BENITO (2017) : Sales promotion is an activity cantered showcasing occasion planned for
causing an direct issues on the manage of the association's clients.

FREO (2017) : Sales promotion are brief proposals to customers, which are intended to
accomplish a particular deals objective.

NIELSONE (2015) : Sales advertisement is expected to accelerate the treading procedure

along with build the business units.

FRENCE (2018) : As a showcasing apparatus, the essential goal of Sales promotion is to make
a quick need by adding an additional motivator to purchase the item.

AMA (2017): Mass media promoting pressure applied during a damned, controlled time frame
so as to encourage primary and drive takes, increasing purchaser petition, or develop units
capacity.

KOTLER (2018): Cases that while publicizing is utilized as a long haul procedure for
upgrading the brand esteem, deals advancements are for the most part utilized so as to make a
momentary interest for the items, thus deals advancements are effectively and progressively
utilized by brand directors as a result of their viability in a portion of the cases. Considering, it
is worth while for each advertiser to survey such a critical apparatus as deals advancements.

GILBERT AND JACKARIA (2018) : Sales promotion are momentary instruments generally
intended to yield a quick deals impact.

DISNEY AND TOWILL (2018): This technique can prompt bullwhip impact very
unpredictable interest designs as the aftereffect of inappropriately overseen deals
advancements.

BRUSSEL (2018): deal advancement comprises of those promoting activity more announce
display and particular trading such animate client obtaining.

WILLIAM AND FERRELL (2017): deals advancement is a movement that go about as an

immediate incitement , offering included esteem or impetus for an item to affiliates, sales rep
or clients.

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KINCAID (2017): advancement is the conscious endeavour with respect to the individual
business or other foundation to convey the proper data in a way sufficiently enticing to
incorporate the benevolent worthy reaction wanted.

LOWENGART (2017): The examination of numerous sources recommend increasingly

exhaustive definition, portraying it as various strategic devices created as a piece of vital
showcasing structure, with enhancing the results of administrations to accomplish a
predetermined advertising goals.

ABRAHAM AND LODISH (2017): one reason for utilizing deals advancements is boosting
volumes of offers through propelling store network, regardless of the way that the outcomes
can unfruitful in a portion of the cases.

SETHURAMAN AND TELIS (2017): Therefore there is a progressively raised measure of

loses as the eventual outcome of significant worth headways which are done are the expense of
certain advantage mishap, and moreover possible negative effect on brand regard, as such it
should be supervised exactly.

MELA ET. AL (2016): Who sees that business advancements are increment the costs
affectability of non-faithful and low-steadfast clients, crumbling brand value over the long haul.

YOO ET.AL (2016): Summarizes the past investigates and presumes that business
advancements and particularly costs advancements are diminishing to esteem and value of,
notwithstanding of the all around characterized and realized momentary advantages to both
purchaser and maker.

GUPTA AND CHANDON (2016): The primary accentuation is typically done on empowering
the recovery rate, or as it were, the offer of the clients who are utilizing these coupons.

CAMBELL AND LOWENGART (2016): deals advancement portraying it as momentary

incitements of procurement or offers of an item or administration.

ARMSTRONG (2015): said that all capacities in the fulfilment frameworks are similarly
imperative, if any one framework is feeling the loss of, the frameworks separates.

PRECIOUS STONE AND CAMBELL (2015): Sales advancement, describing it as transient

incitements of procurement or offers of an item or administration.

LINCHTENSTEIN (2014): Additionally uncovers that the cost is considered as aberrant

proportion of the guidelines of the items quality saw by the clients, consequently diminished
expenses would mean disintegrated quality.
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CHAPTER - 3

RESEARCH DESIGN

3.1 TITLE OF THE STUDY

A study on “SALES PROMOTION STRATEGY TOWARDS SUPREME SOLAR

PROJECTS PVT.LTD.”

3.2 STATEMENT OF THE PROBLEM

The study issue chose for the investigation entitled "Sales promotion strategy" by Supreme
Solar Projects pvt ltd. Doddaballapura. This subject is chosen Supreme organization is one of
the biggest selling sun oriented items in India and know the quality and shortcoming of this sun
powered items.

3.3 SCOPE OF THE STUDY

1. The primary extent of the analysis is to comprehend about of different deals special
exercises which increment the deals.
2. Reaching the objective inside a limited capacity to focus time expands the
profitability and market picture.
3. To improve the business condition with the association.
4. Identifies which deals advancement exercises are viable.
5. Customers will become acquainted with about "what can be expected from the
Organization."

3.4 NEED FOR THE STUDY

1. The accomplishment of the association is profoundly reliant on the deals. The

association needs to execute the compelling deals advancement to improve the deals
to expand benefits.
2. Sales advancement movement not just fulfill the association objective, it satisfies
the client and aides in gaining new clients.

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3. Building a compelling deals advancement system helps association in procuring

new clients to purchaser the item.
4. The points of deals advancement is to present another item in showcase.
5. This examination endeavors to evaluate the limited time exercises of the association.

3.5 OBJECTIVES OF THE STUDY

1. To learning the various advertisement strategy adopted by Supreme solar projects

pvt. Ltd.
2. To disclose the documentation of organization as for various companies in the
market.
3. To observe and understand the practice followed by company.
4. To understand dissatisfaction of customers.
5. To make necessary suggestions based on the findings.

3.6 RESEARCH METHODOLOGY

investigation technique is defined as “The study of methods by which gets knowledge, it

deals with the cognitive processes imposed on by problems arising from the nature of its subject
matter.”

The purpose of examine is to discover and analyse the impact of various trade
advertisement techniques of supreme solar company on dealers a driving factor and measures
its impact.

3.6.1 TYPES OF RESEACH

The present study is descriptive type of research, which focus on sales promotion by
supreme solar projects pvt ltd.

DATA COLLECTION
1. PRIMARY INFORMATION
The prime information source has been gathered through survey by expressly meeting
every respondent on various inquiries organized in a poll.

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2. SECONDARY INFORMATION

Secondary information is the information that one is gathered by another person. The
optional information is the information that one have just gathered and stored’ in this project
work the secondary data was collected through referring books, company records, internet,
journals etc.

3.6.2 SAMPLING TECHNIQUES

The sampling technique embraced is the non-probability test technique. In non-

probability test technique is utilized here. In tests gathered by clients. This is generally
embraced when the populace is obscure and the region of study is wide.

Sampling Unit

In this project, sampling unit is Customers of supreme solar projects who buy the solar
products.

Sample Size

This suggest to the bulk of belongings to be choice since the intermural to proceed with
the test. The size of sample slight nor be overly enormous nor excessively some. Its must to be
model. An model sample a one which positive the prerequisite of productiveness, adaptability,
representativeness and unwavering .

The sample size utilized for this investigation is as per the following - 50

3.7 HYPOTHESES

Null hypothesis (H0) - The customers don’t have impact on sales promotion strategy.

Alternative hypothesis (H1) – The customers have impact on sales promotion strategy.

3.8 LIMITATIONS

1. Due to time imperatives the examination is limit to manchenahalli.

2. The survey was conducted only in rural sector respondents.
3. The sample size was limited.

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4. Time limitations has denied from diving deep into the subject.
5. The data give by respondents could be one-sided.
6. This study is limited to the information gathered through the interview and
discussion with the company officials.

3.9 CHAPTER SCHEME

Chapter 1 : Introduction

Introduction, Industry profile and company profile : Promotion, vision, mission & Quality
Policy. Products / services profile areas of operation, infrastructure facilities, competitor’s
information, SWOT Analysis, Future growth and prospects and financial statement.

Chapter 2 : Conceptual background and Literature review

Theoretical background of the study, Literature review research gap (with minimum 20
literature reviews).

Chapter 3 : Research Design

Statement of the problem, Need for the study, Objective, Scope of the study, Research
methodology, Hypotheses, Limitations, Chapter scheme.

Chapter 4 : Analysis and Interpretation

Analysis and interpretation of the data- collected with relevant tables and graphs. Results
obtained by the using statistical tools must be include.

Chapter 5 : Findings, Conclusion and Suggestions

Summary of findings, Conclusion and Suggestions / Recommendations

Bibliography

Annexure relevant to the project such as figures, graphs, photographs etc.

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CHAPTER – 4

ANALYSIS AND INTERPRETATION

TABLE NO 4.1

Table showing the percentage of genders of respondents.

Genders No. Of Responders Percentage

Male 37 74%
Female 13 26%
Total 50 100%

Analysis : According to above table the male respondents are more and female respondents
are below.

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CHART NO.4.1

Chart showing customers respondents based on gender.

Gender
74%

26%

Gender

Male Female

Interpretation : From above chart has been designed to know the consumer sex based on their
supreme solar products user. This table reveals that 74% of the respondents are male and
remaining 26% are female. The most of the respondents is male.

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TABLE NO 4.2

Table showing the percentage of age group of respondents.

Age Group No. Of Respondents Percentage

Less Than 25 29 58%
25-35 09 18%
35-45 05 10%
Above-45 07 14%
Total 50 100%

Analysis : According to above table less than 25 years aged respondents are 58%, 25 to 35
years aged respondents are 18%, 35 to 45 years aged respondents are 10% and 45 above aged
respondents are 14%.

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CHART NO.4.2

Chart showing customer respondents based on age.

Age
70%

60% 58%

50%

40%

30%

20% 18%
14%
10%
10%

0%
Age

less 25 25-35 35-45 above 45

Interpretation : From above chart has been designed to know the percentage of respondents
in different age group. It can be observed that 58% of the respondents are below 25 years, 18%
of the respondents are 25 to 35 , 10% of the respondents are 35 to 45, 14% of the respondents
are 45 years above. The most of the respondents age is lees then 25.

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TABLE NO 4.3

Table showing the percentage of employment status.

Status No. Of Respondents Percentage

Govt Employee 17 34%
Pvt Employee 03 6%
Students 08 16%
Others 12 24%
Total 50 100%

Analysis : According to above table respondents are based on the occupation Government
employees respondents are 17, pvt employees respondents are 3, students respondents are 8,
others respondents are 12.

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CHART NO.4.3

Chart showing customers respondents based on occupation .

occupation
40%

35% 34%

30%

25% 24%

20%

15% 14%

10%
6%
5%

0%
Employe status

Govt Employe Pvt Employe Student Others

Interpretation :From above chart has been intended to think about the customers occupation.
As table shows 34% of the respondents are Government employees, 6% of the respondents are
Pvt. Employees,14% of the respondents are students, and remaining 24% of the respondents
are others. The most of the respondents is government employees.

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TABLE NO 4.4

Table showing percentage of average monthly income of respondents.

Income No. Of Respondents Percentage

Less Then - 20,000 37 74%
20,000 - 25,000 08 16%
25,000 - 30,000 03 6%
More Then-30,000 02 4%
Total 50 100%

Analysis : According to above table is showing the customers Income. 74% respondents
income is less then 20,000, 16% respondents income is 20,000 to 25,000, 6% respondents
income is 25,000 to 30,000 and 4% respondents income is more then 30,000.

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CHART NO.4.4

Chart showing the customers income status.

Income

80% 74%
70%

60%

50%

40%

30%

20% 16%

10% 6% 4%
0%
iIncome

less20,000 20,000-25,000 25,000-30,000 more 30,000

Interpretation : From above chart has been show the customers income status. 74%
respondents income is less then 20,000, 16% respondents income is 20,000 to 25,000, 6%
respondents income is 25,000 to 30,000 and 4% respondents income is more then 30,000. The
most of the customers income is less then 20,000.

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TABLE NO 4.5

Table showing the percentage of promotion methods.

Particulars No. Of Respondents Percentage

Advertisements 11 22%
Friends 21 42%
Dealers 18 36%
Sales Persons 0 0%
Total 50 100%

Analysis : according to above table is showing 22% are know by advertisement, 42%are by
friends, 36% are know by dealers and 0% are known by sales person.

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CHART NO.4.5

Chart showing how do you come to know about solar products.

Promotion
45%
42%

40%
36%
35%

30%

25%
22%

20%

15%

10%

5%
0%
0%
Promotion

Advertisment Friends Dealers Sales Persons

Interpretation : According to my survey 22% of people are know about supreme solar products
by watching advertisement, 42% of people by friends, 36% of people will know about product
by dealers and 0% people are sales person. This shows that supreme company will give
awareness about solar products by more in friends.

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TABLE NO.4.6

Table showing the percentage of sales promotion scheme of Supreme company is preformed
more by customers.

Scheme No. Of Respondents Percentage

Tour 0 0%
Gifts 05 10%
Seminar 0 0%
Discount 45 90%
Total 50 100%

Analysis : according to above table is showing the attraction of the customer based on 0%
respondents are tour, 10% respondents are gifts, 0% respondents are seminar and 90%
respondents are discount.

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CHART NO.4.6

Chart showing the sales promotion activities.

Promotion scheme
100%
90%
90%

80%

70%

60%

50%

40%

30%

20%
10%
10%
0% 0%
0%
Promotion scheme

Tour Gifts Seminar Discount

Interpretation : From above chart it is clear that discount is much preferred sales promotion
scheme by the customers. 0% of dealers preferred tour, 10% of customers preferred gifts, 0%
of customers preferred seminar and 90% of customers preferred discount as sales promotion
scheme.

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TABLE NO.4.7

Table showing the percentage of sales promotion technique use by supreme company helps for
easy to sales of solar products.

Particulars No. Of Respondents Percentage

Strongly Agree 14 28%
Agree 20 40%
Neutral 16 35%
Disagree 0 0%
Strongly Disagree 0 0%
Total 50 100%

Analysis : According to above table is showing the sales promotion technique is sale of solar
products based on 28% respondents are strongly agree, 40% respondents are agree, 35%
respondents are neutral and remaining disagree and strongly disagree are 0%.

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CHART NO.4.7

Chart showing the sales promotion technique helps to sale of solar products.

Sales promotion technique

45%
40%
40%
35%
35%

30% 28%

25%

20%

15%

10%

5%
0% 0%
0%
Sales promotion technique

Strongly Agree Agree Neutral

Disagree Strongly Disagree

Interpretation : From above chart has been show the customers opinion regarding the sales
promotion strategy. 28% respondents are strongly agree, 40% respondents are agree, 35%
respondents are neutral and remaining 0% respondents are disagree and strongly disagree. The
most of the customers opinion regarding the sales promotion technique is satisfaction.

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TABLE NO.4.8

Table showing the percentage of sales promotion helps to increase sales of solar products.

Particulars No. Of Respondents Percentage

Yes 47 94%
No 03 6%
Total 50 100%

Analysis : According to above table is showing the sales promotion strategy is helps to increase
sales is 94% respondents are saying yes and 6% respondents are saying no.

DEPARTMENT OF MBA SJCIT Page 42

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHART NO.4.8

Chart showing the sales promotion strategy increase the sales.

Salea promotion increase

sales
100% 94%

90%

80%

70%

60%

50%

40%

30%

20%

10% 6%

0%
Sales promotion increase sale
Yes No

Interpretation : From above chart is sales promotion activity really beneficial for supreme
company to increase the sales. 94% of the customers opinion that sales promotion activity really
beneficial for supreme company to increase the sales and 6% customers opinion sales
promotion activity is not responsible increase in sales.

DEPARTMENT OF MBA SJCIT Page 43

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

TABLE NO.4.9

Table showing the percentage of fell about the price range offer by the supreme company.

Particulars No. Of Respondents Percentage

Excellent 07 14%
Very Good 31 62%
Good 06 12%
Average 06 12%
Poor 0 0%
Total 50 100%

Analysis : According to above table is showing that price range offers by the supreme company.
14% respondents are excellent, 62% respondents are very good, 12% respondents are good,
12% respondents are average and remaining 0% are poor.

DEPARTMENT OF MBA SJCIT Page 44

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHART NO.4.9

Chart showing the price range offer by the supreme company.

Price offers
70%
62%
60%

50%

40%

30%

20%
14%
12% 12%
10%

0%
0%
Price offers

Excellent Very Good Good Average Poor

Interpretation : From above chart has been show the customers opinion regarding the price
range offer by supreme company. 14% respondents are excellent, 62% respondents are very
good, 12% respondents are good, 12% respondents are average and 0% respondents are poor.
The most of the customers opinion regarding the price offer is very good.

DEPARTMENT OF MBA SJCIT Page 45

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

TABLE NO.4.10

Table showing the percentage of sales promotion activity really beneficial for supreme
company to increase the sales.

Particulars No. Of Respondents Percentage

Yes 49 98%
No 01 2%
Total 50 100%

Analysis : According to above table is showing the retailers based on the sales promotion
activity really beneficial for company. 98% respondents are saying Yes and 2% respondents
are saying No.

DEPARTMENT OF MBA SJCIT Page 46

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHART NO.4.10

Chart showing the sales promotion activities is increase the sales.

Benifits of promotion
100%
92%
90%

80%

70%

60%

50%

40%

30%

20%

10%
2%
0%
Benefits of promotion

Yes No

Interpretation : From above chart is clear that sales promotion activity really beneficial
supreme company to increase the sales. 92% respondents have opinion that sales promotion
activity really benefits to increase sales and remaining 2% respondents have opinion that only
sales promotion activity is not responsible for increase in sales.

DEPARTMENT OF MBA SJCIT Page 47

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

TABLE NO.4.11

Table showing the percentage of sales promotion scheme used by supreme company attract you
towards the company.

Particulars No. Of Respondents Percentage

Yes 41 82%
No 09 18%
Total 50 100%

Analysis : According to above table is showing the sales promotion scheme is attract by the
customers. 82% respondents are saying Yes and remaining respondents are saying No.

DEPARTMENT OF MBA SJCIT Page 48

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHAET NO.4.11

Chart showing the sales promotion scheme attract by the customers

Customers attract

90%
82%
80%

70%

60%

50%

40%

30%
18%
20%

10%

0%
customers attract

Yes No

Interpretation : From above chart is clear that sales promotion activity really beneficial for
supreme company to increase the sales. 82% of the customers have opinion that sales promotion
activity really beneficial to increase the sales hence it can be said that sales promotion fulfil its
objective. Only 18% of customers have opinion it can that only sales promotion activity is not
responsible for increase in sales.

DEPARTMENT OF MBA SJCIT Page 49

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

TABLE NO.4.12

Table showing the percentage of sales promotion helps to retain customers.

Particulars No. Of respondents Percentage

Favour 39 78%
Against 11 22%
Total 50 100%

Analysis : According to above table is showing the sales promotion helps to increase to retain
customers. 78% respondents are saying favour, and remaining 22% respondents are saying No.

DEPARTMENT OF MBA SJCIT Page 50

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHART NO.4.12

Chart showing the sales promotion helps to retain customers.

Retain customers
90%

78%
80%

70%

60%

50%

40%

30%
22%
20%

10%

0%
Retain customers

Favour Against

Interpretation : From above chart is clear that customers have nearly mixed opinion about the
retaining of the customers with the helps of sales promotion schemes. 78% of customers have
opinion that sales promotion scheme helps to retain the customer and 22% of customers have
opinion that sales promotion scheme does not helps to retain the customer. Hence can say that,
can fully the sales promotion schemes helps to attract the customers.

DEPARTMENT OF MBA SJCIT Page 51

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

TABLE NO.4.13

Table showing the percentage of opinion about sales promotion scheme used by supreme
company dealers.

Particulars No. Of respondents Percentage

Excellent 07 14%
Very good 23 46%
Good 15 30%
Average 05 10%
Poor 0 0%
Total 50 100%

Analysis : According to above table is showing the customers opinion about sales promotion
scheme used by supreme company dealers. 14% respondents are excellent, 46% respondents
are very good, 30% respondents are good, 10% respondents are average and remaining 0% are
poor.

DEPARTMENT OF MBA SJCIT Page 52

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHART NO 4.13

Chart showing the customers opinion about supreme company dealers.

Customers opinion
50%
46%
45%

40%

35%
30%
30%

25%

20%
14%
15%
10%
10%

5%
0%
0%
Promotion scheme

Excellent Very Good Good Average Poor

Interpretation : From above chart has been show the customers opinion about supreme
company dealers . 14% respondent are excellent, 46% respondents are very good, 30%
respondents are good, 10% respondents are average and 0% respondents are poor. The most of
the customers opinion dealers performance is very good.

DEPARTMENT OF MBA SJCIT Page 53

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

TABLE NO.4.14

Table showing the percentage of sales promotion helps to create awareness amongst customers.

Particulars No. Of respondents Percentage

Yes 15 30%
No 35 70%
Total 50 100%

Analysis : According to above table is showing the sales promotion helps to create awareness
amongst customer. 30% respondents are saying Yes and 70% respondents are saying No.

DEPARTMENT OF MBA SJCIT Page 54

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHART NO.4.14

Chart showing the create awareness amongst customers.

Customers awareness
80%

70%
70%

60%

50%

40%

30%
30%

20%

10%

0%
awareness

Yes No

Interpretation : From above chart is clear that customers opinion that sales promotion does
not helps to create awareness amongst customer at higher extent but it is not negligible also.30%
of customers have opinion that sales promotion does helps to create awareness amongst
customer whereas 70% of customers have opinion that sales promotion does not helps to create
awareness amongst customer. Hence it is not possible to say that sales promotion does not create
awareness but it helps at very lower extent.

DEPARTMENT OF MBA SJCIT Page 55

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

TABLE NO.4.15

Table showing the percentage of rating to the following sales promotional technique used by
supreme company.

Activities Excellent Very good Good Average Poor Total

No % No % No % NO % No % NO%

Discounts 33 66% 5 10% 8 16% 3 6% 1 2% 100%

Credit facility 13 26% 17 34% 10 20% 7 14% 3 6% 100%

Price deals 17 34% 21 42% 12 24% 0 0% 0 0% 100%

Analysis : According to above table is showing the rating to following sales promotion
technique used by supreme company. For Discount ,Credit facility and price deals out of 100%
respondents, 66%,26% and 34% customer say excellent,10%, 34% and 42% very good, 16%,
20% and 24% good, 6%, 14% and 0% average, and 2%, 6% and 0% poor

DEPARTMENT OF MBA SJCIT Page 56

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHART NO.4.15

Chart showing the rating to following sales promotion technique used by supreme company.

Promotion technique
70% 66%

60%

50%
42%
40%
34% 34%

30% 26%
24%
20%
20% 16%
14%
10%
10% 6% 6%
2%
0% 0%
0%
Discount Credit Facility Price Deals

Excellent Very Good Good Average Poor

Interpretation : From above chart it is clear that discount, credit facility and price deals much
preferred by supreme company. For Discount out of 100% respondents, 66% customer say
excellent,10% very good, 16% good, 6% average and 2% poor. For Credit facility 100%
respondents, 26% customers say excellent, 34% very good, 20% good, 14% average and 6%
poor. For price deals out of 100% respondents, 34% customers say excellent, 42% very good,
24% good, and average and poor is 0%.

DEPARTMENT OF MBA SJCIT Page 57

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

CHAPTER – 5

FINDINGS, SUGGESTION ANDCONCLUSION

The following are the findings and suggestions drawn from the questionnaire, interview
and observation of the respondent i.e. consumers dealers and company mangers.

5.1 FINDINGS

1. Most of the customers are dealing with supreme solar products.

2. Majority of the respondents belongs from professional group as an occupation.
3. Majority of the respondents belongs to the group where the monthly earning is
below 20,000.
4. The target consumers are elite and upper middle class.
5. The company produces more environmental friendly products to customers and
also try to attain maximum consumer satisfaction.
6. Company favour traditional line of sales promotion programmer like transporting
products directly to the shops.
7. Company provides discount, coupons, gift, credit facility etc to the customers.
8. Company faces competitors effectively through quality and effective sales
promotion program of the company.
9. Company always depends upon the middlemen for distributing goods, and then
never adopts direct marketing strategy.
10. Company is on developing stage with many of branches and products.
11. Discount is given on repeat purchase.
12. The products are of good duality and are at par with other competitors having brand
names.
13. The price of the products are reasonable through they are competitive.
14. Most of the customers are satisfied with after sales service from the dealers.
15. Most of the customers feel that on the basis of performance, quality they will
recommend others to buy the supreme solar products.

DEPARTMENT OF MBA SJCIT Page 58

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

5.2 SUGGESTIONS

1. The company shall adopt the advanced technology to meet the international
standards.
2. Company can develop the credit and discount facilities, which attract the customers
because now a days competitors give subsidies with the helps of government,
which is not given by supreme solar water heater.
3. Make appropriate market study and introduce more innovations in sales.
4. Advertising through media should be used as effective sales promotion program.
5. Direct marketing technique should be used for effective sales promotion program.
6. Customers retention measures should be enhanced.
7. Supreme solar projects is having strong brand image, company can also focus on
distribution network which enables for more sales.
8. Advertisement should be given more space news paper.
9. Advertisement should be published in colored forms more now days it is too much
effective for sales promotion.
10. Sales promotion is effective through advertisement.
11. It is Advised to give advertisement in local channel which may boost the business
in local areas.
12. It is advised to increase promotional scheme to attract more number of people free
contests of the solar products should be carried out effectively.

DEPARTMENT OF MBA SJCIT Page 59

SALES PROMOTION STRATEGY ON SUPREME SOLAR PROJECTS PVT LTD.

5.3 CONLUSION

It is the concluded that sales promotion is important to improve the sales of the company
and to reach new customers. Each and every organization should have a good strategic plan for
their promotion to withstand in the market with huge competition. The discounts and loyalty
program in the company will improve the sales by attracting new customers. The best sales
promotion will help the company to fulfil the organizational objective. The sales promotion is
must to improve their sales in every organizations. The sales is monitored based on the
promotional activities practiced by the organization, the company should have better
promotional activities practiced in the organization to estimate the sales.

Therefore the sales promotion plays a vital role in the organization to fulfil the
organizational goal and objectives. The company should frame the best strategic plan to meet
the competition in the market and fulfil the customer needs. Many authors has proved that the
sales promotion is the key that helps the company to achieve the sales. According to Philp
Austin said that ‘‘sales promotion is a force that attract humans to consume the products’’ this
explains that how sales promotion influences the customer to buy a product.

DEPARTMENT OF MBA SJCIT Page 60

 BIBLOGRAPHY

TEXT BOOKE
1. M.N Mishara, Advertising and Sales promotion Himalaya publication house (2019), 1st
edition.
2. O.R Krishnaswami, M Ranganatham and P.N Harikumar, Himalaya publication house
Rasearch Methodology (2019),methodology and tools, 2nd edition.

MAGAZINES
1. Solar magazine
2. Supreme company articles
3. Shodhganga

WEBSITS
www.supremesolar.in
www.scribd.com
www.shodhganga.com
www.marketingstrategy.com
 ANNEXURE

QUESTIONNAIRE
‘‘Study on Sales promotion strategy towards SUPREME SOLAR PROJSCTS PVT LTD.
DODDABALLAPURA.’’

Dear sir/ madam

I am VINAY J S Final year MBA of SJCIT College as per my curriculum, I am conducting
a survey to find out ‘‘Study on sales promotion strategy with reference to SUPREME SOLAR
PROJECTS PVT LTD. DODDABALLAPURA’’. I would be grateful if you can spare your
valuable time and co-operate with me in answering the best of your knowledge.

Name:
Address:

1) Specify your gender:

a) Male b) Female

2) Specify your age group:

a) Less than 25 b) 25 - 35
c) 35 - 45 d) above -45

3) Employment status:
a) Govt Employee b) Pvt Employee
c) Student d) Other

4) Average monthly income:

a) Less then 20,000 b) 20,000-25,000
c) 25,000-30,000 d) more then 30,000

5) How do you come to known about Supreme company Dealers ?

a) Advertisement b) Friends
c) Dealers d) sales person

6) Which sales promotion scheme of Supreme solar projects is preformed more by the dealers?
a) Tour b) Gift
d) Free display material d) Discount
7) What do you think sales promotion technique use by Supreme solar projects helps for easy to
sale solar products?
a) Strongly agree b) Agree c)Neutral
d)Disagree e) Strongly disagree

8) Sales Promotion helps to increase sales of solar products ?

a) Yes b) No

9) What do you feel about the price the range offer by the supreme company ?
a) Excellent b) Very Good c) Good d) Average e) Poor

10) What do you think sales promotion activity really beneficial for Supreme solar projects to
increase the sales ?
a) Yes b) No

11) What do you think sales promotion schemes used by Supreme solar projects attract you
towards the company ?
a) Yes b) No

12) What do you think sales promotion helps to retain customer ?

a) Favour b)Against

13) Opinion about sales promotion schemes used by Supreme solar projects dealers ?
a) Excellent b) Very Good c) Good c) Average e) Poor

14) Do you think sales promotion helps to create awareness amongst customer ?
a) Yes b)No

15) Please give rating to the following sales promotional technique used by Supreme solar
Projects ?

Sl. no. Activities Excellent Very Good Average Poor

good

01. Discounts
02. Credit Facility
03. Price Deals
 1. COMPANY 1.7.1 SOLAR WATERHEATERS

1.7.2 SUPREME COOKTOP & HOBS 1.7.3 AIR CONDITIONERS

1.7.4 KICHEN CHIMNEYS 1.7.5 ELECTRIC

GEYSERS

1.7.6 SOLAR LIGHTING SOLAR CELLS

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